Investopedia’s Cautionary Post on Illusory Truth Effect. What Is the Illusory Truth Effect? How Does Illusory Truth Effect Apply in MHVille? Fact Check, Analysis, Viewpoints Plus MH Stocks Update


On May 31, 2023 Michael Bromberg posted an item on Investopedia reviewed by Gordon Scott under the title: “What Is the Illusory Truth Effect?” How the Illusory Truth Effect applies to the obviously diminished manufactured housing industry (affectionately known among some industry professionals as “MHVille”) will be examined after providing some of Bromberg and Scott’s content is shared to tee up the issue and its importance to society in general, and manufactured housing in particular. Investopedia’s new post says: “The illusory truth effect refers to the human tendency to believe a claim or a piece of information to be true after being exposed to it multiple times. In other words, if we hear or read something repeatedly, we are more likely to believe it—even if it runs counter to our prior knowledge.” The Scott reviewed article by Bromberg then said the following.

Part I – What Is the Illusory Truth Effect


  • The illusory truth effect describes people’s tendency to consider statements more valid after being exposed to them multiple times.
  • The inclination toward accepting the validity of repeatedly encountered ideas contributes to the spread of misinformation on social media platforms.
  • Investors may fall prey to the illusory truth effect if they let familiarity with certain parts of the market override their broader strategy.

This common phenomenon contributes to the spread of misinformation on social media. As an untruth shared online reaches people’s feeds again and again, the mere repetition may lead them to consider it to be factual. Propagandists and other bad actors understand that the frequent reiteration of the same lie is an effective strategy for making people believe it.1

The concept first appeared in a 1977 paper by psychologists Lynn Hasher, David Goldstein, and Thomas Toppino. Their study involved college students evaluating the validity of statements—some true and some false—that were plausible yet unlikely to be known by the participants.2

Some statements were repeated across several sessions, while others weren’t repeated. The students were more likely to judge a statement to be valid if they had been exposed to it multiple times, demonstrating that repetition can affect perceptions of truthfulness.2


Part II – Additional Information with More MHProNews Analysis, Expert Commentary and Views

Note that left-leaning Wikipedia similarly states: “The illusory truth effect is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University.” That research paper via ResearchGate is linked here as a download for MHProNews readers. Note that this research confirms what the Nazis, Soviet Communists, and other propagandists knew decades earlier. Boldly and confidently repeating a falsehood, paltering, or other forms of gaslighting and propaganda works in as much as many (not all) will ‘fall for it.’ A January 23, 2019 post by Mark Weiss, J.D., on the Manufactured Housing Association for Regulatory Reform (MHARR) was entitled “The Illusion of Motion Versus Real World Challenges” which arguably leans on that notion. As a related disclosure, this writer via a 500 op-ed on the WND News Center, cited: “Cold Fusion’s documentary about the Theranos’ scandal observed: “It’s the illusionary effect where if you repeat a lie enough times people start to believe it, especially if you have credible names surrounding the product” which was posted on 5.11.2021. The MHProNews search tool indicates 15 pages of results for the term “gaslight” alone.

Restated, what Investopedia has brought to their readers attention days ago is a multi-year subtheme on the MHProNews for important reasons.

  • One, these slippery manipulation methods are occurring in modern society, just as they have for centuries.
  • Two, there are obvious reasons to believe that this is being used by companies in the context of selling stocks, but is also being used by organizations to sell ideas and beliefs that may be risky or costly to those targeted for manipulation.
  • Three, as MHProNews previously advised readers, this phenomenon is so prevalent that Merriam-Webster declared that gaslighting was their word of the year for 2022.



Many con (or confidence) games (ploys, schemes, shell game, etc.) rely on tricks that are intended to cause trust. The notion is to manipulate trust.  “Establishment” members of both major parties have done it. Warren Buffett bluntly said it. Bad guys know more tricks. More precisely, Buffett said: “the bad guys win. They know more games.”



Fresh Revelations

Traffic as measured by visitors to MHProNews in May-2023 surged to the highest levels in a year, per Webalizer. Visitors rose over 15.2 percent over the highest prior month. Webalizer is ‘on’ our servers, so it is routinely more accurate than other sources which don’t have direct access to the data. So what? Simply put, people in the manufactured home industry want to understand. 

  • There is an affordable housing crisis.
  • Manufactured homes are the most proven form of permeant affordable housing in modern American history. 
  • Then why is manufactured housing underperforming? How is it possible that MHI endorsed MHVillage’s MHInsider publishes an issue entitled “State of the Industry” for May-June 2023 that doesn’t  have an article focused on manufactured housing’s 6 months of decline? Think paltering. Think the illusory effect. Mix truth with agenda-driven falsehood.

The topics linked further below are routinely not found elsewhere in manufactured housing. Manufactured Housing Institute (MHI) board and staff leaders have been asked and asked again to respond to such facts, evidence, and common-sense concerns.  Their attorneys have been asked too. Why have they declined to provide the MHI bylaws and other governing documents? That’s a requirement for a nonprofit. If MHI leaders have nothing to hide, why have they been hiding from MHProNews inquiries in recent years? Hold those thoughts as we pivot to their ‘endorsed’ publication.

This ‘heat map’ from the MHInsider “trends” section of their May-June 2023 issue looks cool. The MHI ‘endorsed’ MHVillage produced MHInsider publication is arguably ‘slick.’ But what this heat map fails to do is present something that shows the actual trends of the industry. Those trends are demonstrably down, and dramatically so, from 1998. Yet favorable legislation passed in 2000 and 2008. What happened? Why doesn’t MHI linked MHInsider discuss those facts in their full context? The point that they are giving some information without a full context can be construed as a clue that this is part of their attempt to manipulate others, based on the notion of the illusory truth effect, gaslighting, and paltering. Compare their ‘cool’ ‘heat map’ with the clarity of the data provided in the graphic by MHProNews/MHLivingNews in the graphic immediately below it.

Notice: the graphic below can be expanded to a larger size.

See the instructions below the graphic below or click the image and follow the prompts.

The top image is by MHVillage owned MHInsider. MHVillage is endorsed by the Manufactured Housing Institute (MHI). MHVillage was sold a few months ago to Equity LifeStyle Properties (ELS) which has a board seat on the MHI executive committee. More on that in an upcoming, planned report. Note: depending on your browser or device, many images in this report and others on MHProNews can be clicked to expand. Click the image and follow the prompts. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.


MHARR’s president and CEO Mark Weiss, J.D., wrote in the 2019 article mentioned above the following. Read the following carefully, because it could be as true today as it was 4 years ago.

MarkWeissJD-PresidentCEOManufacturedHousingAssociationForRegulatoryReformMHARRphotosLogoMHProNewsQuoteMarksLeftSideMotion – or, more accurately, activity – in and of itself, is not necessarily synonymous with, or equivalent to, real progress, or, in fact, any progress at all.  Recent reports emerging from elsewhere within the universe of organizations representing the manufactured housing industry paint a uniformly rosy picture of almost non-stop engagement, dialogue, meetings, conferences, photo-opportunities (presumably to prove the reality of the supposed engagement, dialogue, meetings and conferences) and other related confabs, particularly at the national level. This “good news” all the time meme, in turn, is replicated, repeated and touted by those who, for whatever reason, have determined that it is to their advantage to do so. Indeed, an entire new publication has appeared with the apparent mission of wet-nursing this meme. Meanwhile, others touting and promoting the new meme, urge industry-wide “boycotts” – the intellectual equivalent of book-burning — of anyone who dares question the legitimacy of the meme, or the possible motives of some of its proponents.”

Weiss doesn’t specifically name the Manufactured Housing Institute (MHI). He doesn’t name MHInsider, nor does he name George Allen, who is a contributing editor for MHInsider. But they are apparently part of the “illusion” he said was being created in manufactured housing.  Since Weiss wrote the above, has apparently moved more clearly into the MHI camp. They have an ex-MHI vice president, Rick Robinson, J.D., who is also a fiction writer. has won an MHI ‘award.’ Does anyone seriously think that MHI will give awards to those who question their talking points? While Allen, Frank Rolfe, and Dave Reynolds may at times appear to attack MHI on some item. That toleration of mild critiques is a technique used by Communist Chinese in their propaganda, when limited critiques appear to be tolerated, but serious ones will draw serious ire and possible threats or actual retaliation. Put differently, much of the manufactured home industry’s various sources of information have been weaponized. Following the money trail, which is what good investigators are supposed to do to find the truth, the insiders at MHI are pulling the strings.

“This “good news” all the time meme, in turn, is replicated, repeated and touted by those who, for whatever reason, have determined that it is to their advantage to do so.” – Mark Weiss. MHI is several times the size of MHARR. There is an apparent pattern that MHI members are buying out MHARR members. One of those acquisitions resulted in the plant being closed not long after it was purchased. That could be (yet another) an antitrust violation. The flashback report below was before Cavco Industries accepted a 7 figure settlement of the Securities and Exchange Commission (SEC) multiple year probe of that firm. Note that the SEC doesn’t have direct jurisdiction over antitrust claims, which may fall under the jurisdiction of the Federal Trade Commission (FTC) or Department of Justice (DoJ) antitrust division.




What drew a record number of readers for the year to MHProNews in May 2023? Real factually based reports like these.


50 State YTD 2023 Manufactured Home Production, Shipment Data Compared to NAR, NAHB Insights –Stick Builders Up While MH Falls – NAR Says ‘More Inventory Critical’ – Obstacles and Opportunities in MHVille Snapshot

6 Month Manufactured Housing Industry Production Plunge Continues, Accelerates – Where Are Manufactured Housing Institute (MHI) Leaders, Cheerleaders? Facts and Manufactured Home Community Factor

‘HUD’s Role in Manufactured Housing Not Just Structural, Also for Facilitating More Manufactured Homes’ – Exclusive Q&A Specifies ‘MHI’s Failure’ with HUD


Or this on MHLivingNews. Don’t expect to find this blunt remark by Sam Zell on the pro-MHI trade media.


Recall how ELS President and CEO Margerite Nader described MHI as ‘their’ trade association? Here is the flashback in context. For the rushed, skip to the blue highlighting and the yellow highlighting that follows.


Notice: the graphic below can be expanded to a larger size.

See the instructions below the graphic below or click the image and follow the prompts.

Note that in MHInsider’s ‘tribute’ to Zell, their post failed to mention that the manufactured home real estate investment trust – Equity LifeStyle Properties or ELS – that Zell led ELS had purchased their parent company, MHVillage.

In fairness, and for the sake of those who may not have yet been willing to embrace the reality of gaslighting and the “illusory truth effect” in MHVille, let this writer once more admit that to some extent in years past it worked on me too.  It wasn’t until some retailers at a trade show, people involved in MHI, and others in MHVille – including, but not limited to MHARR – told this writer aspects of what was actually happening. For those who to some degree have been ‘fooled,’ you are far from alone.

Modern propaganda methods may appear to be slicker, and more commonplace, than they were years ago. But propaganda past and present both have similar goals. Manipulating people so that the manipulator(s) gets something that they want. By admitting that to some extent this writer was ‘taken in,’ it should make it easier for readers to recognize that cleverly deployed propaganda can fool almost anybody, at least for a time. Consider what the historic and insightful President Abraham Lincoln said.


For those who know authentic vs. weaponized American history, there is indeed a series of attempts to ‘fool’ the people on a range of issues. That being so, is it any surprise that similarly bold efforts to ‘fool’ most professionals and the broader public about manufactured housing’s realities also exists?

Readers come to MHProNews – or our MHLivingNews sister site – for a variety of reasons. But among them is arguably that people want a reality check.  How is it possible that during an affordable housing crisis that manufactured housing is still underperforming? How is it possible that during an information era, that so many are confused about the truth about manufactured housing? How is it possible that manufactured housing is producing only about 30 percent of the totals that it did in 1998? See that graphic posted further above or linked here.

People do not like being manipulated. People don’t like being fooled.  So, it is no surprise that there are some 5.6+ billion posts, articles, and books on the subject of manipulation.

Notice: the graphic below can be expanded to a larger size.

See the instructions below the graphic below or click the image and follow the prompts.



That said, here is a flashback to the 2023 record-setting clip of visits in May 2023 to MHProNews by manufactured housing industry focused readers. Notice how many of them systematically peel back the propaganda that has been put forth by those corporate bosses who dominate the Manufactured Housing Institute (MHI)? As you look at this, on this date, MHProNews has 15 pages of reports that mention gaslight or gaslighting. There is no one else in MHVille trade media that even comes close to that level of effort to help manufactured housing pros, and others researching the manufactured home segment of the affordable housing crisis issue. When the solutions are KNOWN, and manufactured housing is a proven solution, then the question becomes why is the solution not properly implemented?

The links below are per Webalizer 2.23 analysis of our largest server (from over a dozen on our site).  Some items are omitted for proprietary reasons. That said, the following are the top 31 – one for ‘each day’ in May 2023.  The top (first) link is the most popular for the month (note, the MHProNews home page blows everything away, some 1.5 million hits on the homepage alone, so that result is among the omitted ones). These articles have thousands of hits each, and there are – per Webalizer on the main server “44853 Total Referrers.” Per Mozilla:  The Referrer header allows a server to identify referring pages that people are visiting from or where requested resources are being used.”  Note in the top 31 that follows, the home page (which had some 1.5 million hits in May on this one server out of a baker’s dozen servers for MHProNews) some results are omitted for proprietary reasons.

Usage Statistics for

Summary by Month
Generated 01-Jun-2023 07:13 CDT


Note some articles were posted on the website earlier in the month than others. But several of the above were from months or even years earlier. Readers (visitors) decided what is of interest to them.

So, for instance, the Paul Bradley Q&A linked above was posted on 5.30.2023, yet it hit the top 31 out of the thousands of posted items on MHProNews. Note too that some of the articles are from months or years ago. Readers decide what is of interest to them. While MHProNews routinely links back to previous reports, experience has shown that researchers may find items via a Google, Bing, Yahoo,, or other search.

There are some who are comfortable not knowing something, something like a jilted lover or spouse may not want to know that their significant other is cheating on them.

Some do not want to know the truth even if that something may directly impact – and be harmful – to their life and interests. That’s one of several differences between people.

But millions of souls want to understand and know. Well over a million pageviews on MHProNews in May 2023 resulted from over 157585 visits registered on the main server out of 12+ others that serve MHProNews.

Manufactured housing is a relatively small industry, and in our expert view, is artificially smaller than it was some 25 years ago (circa 1998) despite good legislation that ought to have led to manufactured housing being far bigger now than it was then.

Manipulating others are not victimless offenses.

Someone doesn’t have to agree with the politics of the Biden White House to recognize the truth of their claims below. See these pull quotes:

  • QuoteMarksLeftSideFor decades, corporate consolidation has been accelerating. In over 75% of U.S. industries, a smaller number of large companies now control more of the business than they did twenty years ago.
  • That lack of competition drives up prices for consumers.
  • Barriers to competition are also driving down wages for workers. When there are only a few employers in town, workers have less opportunity to bargain for a higher wage and to demand dignity and respect in the workplace. In fact, research shows that industry consolidation is decreasing advertised wages by as much as 17%Tens of millions of Americans—including those working in construction and retail—are required to sign non-compete agreements as a condition of getting a job, which makes it harder for them to switch to better-paying options.
  • In total, higher prices and lower wages caused by lack of competition are now estimated to cost the median American household $5,000 per year.
  • Inadequate competition holds back economic growth and innovation. The rate of new business formation has fallen by almost 50% since the 1970s as large businesses make it harder for Americans with good ideas to break into markets. There are fewer opportunities for existing small and independent businesses to access markets and earn a fair return.  Economists find that as competition declines, productivity growth slows, business investment and innovation decline, and incomewealth, and racial inequality widen.

Now, the case can be made that the Biden White House was paltering, just as the Biden housing plan was followed by a drop in housing sales and a drop in manufactured housing sales. Team Biden were arguably using the ‘truth sandwich’ cited by psychologists and sociologists, as noted in the image above.


MHI and their allies are apparently gaslighting and manipulating their readers. Why? Because who would volunteer to have lower pay? Who would volunteer for fewer opportunities? Who volunteers to pay higher prices and/or to get poorer service? Why, for example, did MHI manipulate reality to their readers, as was documented via the CSPAN video and transcript in the MHProNews report below?



As MHProNews/MHLivingNews has noted, it isn’t just MHARR that has raised alarms. Members in MHI, and/or an MHI state affiliate, have publicly or anonymously raised concern for years.

What can be done about this pattern?

Several things. In no particular order of importance.

  • The power of one. Information and evidence can be power. Just as an apparent MHI insider decided to blow the whistle on Lesli Gooch’s apparent double dipping and conflict of interests, so too others in MHVille have access to information that may further document the problematic behavior by the few in our profession that harms the many. If you see something, share something. Several recent reports included input from tipsters to MHProNews. 
The documents in that package were about Lesli Gooch, Ph.D., MHI’s current CEO. See the linked reports for details. Note: our address has changed since the above. Most tips come via email. We recommend that tipsters DO NOT USE an organization’s email, use your own private email if you decide to send a tip. Our default stance is to treat tips as off the record, unless the tipster says they want to be credited or named.
  • Be a whistleblower. There are federal and other programs on whistleblowing. You may want to consult with an attorney to properly safeguard your rights. But in some cases, you could provide documents to MHProNews/MHLivingNews and to public officials. For fun and interest, you could provide the tip document(s) to mainstream media and our publication(s) (MHProNews/MHLivingNews). See who actually uses the information you provide.
  • Contact public officials and ask them to investigate. You can link articles and provide a cover letter. Ask for confirmation of the submission.
  • Contact private attorney(s)/law firm(s), perhaps particularly those that work on a contingency fee basis. There are several potential class action lawsuits that involve manufactured housing and the manipulators arguably involved at MHI.
  • Vote for those who want to end this type of abuse of the American Free Enterprise System. But pay close attention, some say they oppose these behaviors but themselves are benefiting from them.
  • Be part of organizations that have taken a stance in favor of smaller businesses and traditional free enterprise. In manufactured housing, there is MHARR. In modular housing, there are reasons to believe that the Modular Home Builders Association (MHBA) is more akin to MHARR than it is to MHI. There is the National Federation of Independent Business (NFIB). There is the Job Creators Network (JCN). There are advocacy groups like the The Association of Mature American Citizens (AMAC) is superficially senior focused, but in fact accepts adult members who are younger too. Note for those who are concerned about voting integrity, AMAC and others are involved.
  • Start, or be willing to support the start, of a new post-production trade group in manufactured housing.  MHARR has asked for this for years. Beware of people like George Allen who purportedly has subverted such efforts before, even while posturing at times as supporting the creation of a new group. Be it a “predatory” MHI insider, or one of their surrogates, recall the maxim: “There is no worse enemy than the one who looks like a friend…”

This is about your future and that of your loved ones. Employees of predatory and manipulative firms and organizations may well be willing to provide tips and insights, as several have already done so.

If you are someone who has backstabbed others, but regret it, consider coming clean. Note that the insiders are routine readers here just as are those who want to know what the insiders are up to.

Every day is an IQ test.” So says award winning former CNN reporter turned award winning WMAL pundit Chris Plante. It is simply not plausible that MHI is as incompetent at getting accomplished what they claim to support. Far more plausible is the notion that MHI is posturing support for various efforts, in some ways, similar to what MHARR does. But what MHI is doing is posturing while failing to do what is the most commonsense approach at this point in time.

These are evidence-based allegations that are based on common sense. MHI leaders have ducked explaining why they tolerate the status quo, while telling their investors things at times at odds with what MHI claims they want to do. To learn more, check out the reports linked above that your colleagues and peers have found to be the most interesting to them during the month of May, 2023. There is no lack of evidence that there is an affordable housing crisis. But that being so, why is MHI making the odd argument in their most recent (4.10.2023) Federated States ‘Newsletter’ that the industry ought to expect this current downturn because more expensive site built housing is also in a downturn? MHI’s research and reasoning are arguably a classic example of PALTERING and the use of a RED HERRING logical fallacy. Note: depending on your browser or device, many images in this report and others on MHProNews can be clicked to expand. Click the image and follow the prompts. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.



There are so many things that have and are occurring in manufactured housing that sound like fiction but are routinely supported by ample evidence. Expect the report below to be one you won’t find elsewhere in MHVille among pro-MHI trade bloggers.


Brian Benderoff Claims he and Dr. Billy Gonte Involved in Insurance Scam with Gary Shiffman, CEO of Sun Communities, per Detroit News – Additional Info Beyond Report; plus MHMarkets Update


You don’t have to take it anymore. Be part of the solution instead of part of the problem. A brighter future for manufactured housing, you and people you care about won’t happen without the efforts of people of all backgrounds who share good will.



Part III – Daily Business News on MHProNews Markets and Headline News Segment

The modifications of our prior Daily Business News on MHProNews format of the recap of yesterday evening’s market report are provided below. It still includes our signature left (CNN Business) and right (Newsmax) ‘market moving’ headlines. The macro market moves graphics will provide context and comparisons for those invested in or tracking manufactured housing connected equities.

In minutes a day readers can get a good sense of significant or major events while keeping up with the trends that are impacting manufactured housing connected investing.

Reminder: several of the graphics on MHProNews can be opened into a larger size. For instance: click the image and follow the prompts in your browser or device to OPEN In a New Window. Then, in several browsers/devices you can click the image and increase the size. Use the ‘x out’ (close window) escape or back key to return.


Headlines from left-of-center CNN Business – from the evening of 6.1.2023

  • Preparing for a recession
  • A ‘Now Hiring’ sign posted in the window of a restaurant looking to hire workers on May 05, 2023 in Miami, Florida.
  • Employers are concerned, but that that doesn’t always mean layoffs. Here’s what’s happening in the labor market
  • Dollar General’s cash-strapped customers are turning to food banks, CEO says
  • Macy’s and Costco sound a warning about the economy
  • Reddit sparks outrage after a popular app developer said it wants him to pay $20 million a year for data access
  • US mortgage rates climb to their highest level since November
  • JPMorgan is closing 25% of First Republic’s branches
  • Auto safety regulators propose requiring automatic braking in cars
  • National Eating Disorders Association takes its AI chatbot offline after complaints of ‘harmful’ advice
  • Dollar General shareholders vote to review safety policies after 49 deaths in a decade
  • Job site ZipRecruiter cutting 20% of its staff
  • Gas prices nearly triple in Nigeria as new leader triggers panic-buying by halting subsidies
  • The Fed can’t figure out what’s happening with the job market
  • Diddy is suing the co-owner of his tequila for racial discrimination
  • Florida’s homeowner insurance rates are four times the national average. That’s not getting better anytime soon
  • Jamie Dimon denies knowledge of JPMorgan concerns over Epstein in lawsuit deposition
  • Pride Month was once an easy win for brands. Now, the stakes are much higher
  • Inflation in Europe drops to lowest level since Russia invaded Ukraine
  • Right-wing media figures are waging an anti-LGBTQ war on businesses over Pride Month
  • The global economy has likely been spared a US debt default. It still faces a mountain of risks
  • China’s small and medium-sized factories post surprise growth, easing market anxiety
  • Chinese star banker Bao Fan detained by country’s top anti-graft body, state media says
  • The average wedding just hit $29,000
  • Elon Musk is once again the world’s richest man


Notice: the graphic below can be expanded to a larger size.

See the instructions below the graphic below or click the image and follow the prompts.

In instances such as Apollo, Berkshire Hathaway, Blackstone or others, manufactured housing may only be part of their corporate interests. Note: depending on your browser or device, many images in this report and others on MHProNews can be clicked to expand. Click the image and follow the prompts. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.

Headlines from right-of-center Newsmax 6.1.2023

  • Senate OKs GOP Bill Nixing Student Loan Cancellation; Biden Veto Likely
  • Ogles: Debt Bill ‘Bad Deal for America’
  • Guilfoyle: No Time to Bet on Rookie for ’24 | video
  • Lankford: No ‘Improvement’ at Border | video
  • Tenney: Debt Ceiling Deal ‘Not a Spending Bill’ | video
  • Pam Bondi: Trump Shows Stark ‘Contrast’ to Rivals | video
  • Mullin: Biden Runs Anew to Save Family From Charges | video
  • Bob Lahita: COVID Causes ‘Stickiness’ in Bloodstream | video
  • Blackburn: China Eyes ‘Global Domination’ by 2050 | video
  • Mace: Debt Bill ‘Fleeced’ Republicans, Americans | video
  • Eric Metaxas: ‘Despicable’ for Dodgers to Mock Christianity | video
  • Ken Buck: Republicans Got Rolled | video
  • Ben Carson: Biden Cognitive Test Could Ease Concerns | video
  • Newsfront
  • Biden Trips, Falls During Air Force Graduation Ceremony
  • President Joe Biden tripped and fell after handing out the last diploma at a graduation ceremony at the U.S. Air Force Academy on Thursday. He was quickly helped up and walked back to his seat unassisted…. [Full Story] | video
  • Trump on Latest Biden Fall: ‘That’s Not Inspiring’
  • Debt Deal Leaves McCarthy Empowered, Yet Still Threatened by Right
  • House Speaker Kevin McCarthy is nothing if not a political [Full Story]
  • Related
  • Schumer: Senate Will Stay in Session Until Debt Bill Passes
  • Between Fiction and Reality: How Biden Team Spun Debt Ceiling Talks |video
  • McCarthy: Bill Brings ‘Largest Cut in American History’
  • Appeals Court: Release Manson Follower Van Houten
  • A California appeals court on Tuesday ordered former Charles Manson [Full Story]
  • Wall Street Rises on Hopes for Pause in Rate Hikes
  • Wall Street closed higher on hopes that the Federal Reserve may soon [Full Story]
  • Jill Biden to Skip Israel on Middle East Trip
  • First Lady Jill Biden plans to avoid Israel during her trip to the [Full Story]
  • Money in Venmo, PayPal, CashApp Could Be Unsafe
  • Customers of Venmo, PayPal and CashApp should not store their money [Full Story]
  • Brands Bottoming Out: 5 ‘Woke’ Campaigns Costing Companies
  • Companies rolling out campaigns and merchandise that embrace “woke” [Full Story] | Platinum Article
  • Target on Longest Losing Streak in 23 Years
  • Target (TGT) is on its longest losing streak in 23 years, with [Full Story]
  • Bud Light Boycott Costs $18B as Stock Plunges
  • Bud Light beer parent company Anheuser-Busch InBev’s stock is [Full Story]
  • Related
  • Bud Light Sales Down 30% as Boycott Grows
  • Tea Party Group: ‘Disgraceful’ DHS Grant Targeted Us
  • The leader of a grassroots conservative group said she was “blown [Full Story] | Platinum Article
  • Gaetz-Hosted Newsmax Show Friday Beats CNN
  • The Friday night before Memorial Day weekend tends to be soft on [Full Story] | video
  • Playboy Model Sues Bill Cosby for Alleged ’69 Rape
  • Inspired by E. Jean Carroll’s lawsuit against former President Donald [Full Story]
  • Russia Says US Hacked Thousands of Apple Phones in Spy Plot
  • Russia’s Federal Security Service (FSB) said on Thursday it had [Full Story]
  • Target Takes $12.7B Hit After Pushing DEI
  • Since its CEO hailed DEI (diversity, equity, and inclusion) [Full Story] | video
  • Online Shopping Tools
  • Senate Passes GOP Bill Nixing Student Loan Cancellation, Teeing Up Biden Veto
  • A Republican measure overturning President Joe Biden’s student loan [Full Story]
  • Taiwan Envoy Spells Out Threats From China
  • Against the backdrop of the ongoing Russia-Ukraine conflict, Taiwan [Full Story]
  • Pentagon Orders Air Force Base to Cancel Drag Show
  • The Pentagon ordered Nellis Air Force Base in Nebraska to cancel a [Full Story]
  • ADL Survey: 1 in 4 Europeans Harbor Antisemitic Views
  • A new survey measuring antisemitic attitudes across Europe has found [Full Story]
  • Morning People Have More Faith, Life Satisfaction
  • A study from the University of Warsaw suggests that early risers tend [Full Story]
  • Russia Says US Hacked Thousands of Apple Phones
  • Russia’s Federal Security Service (FSB) said Thursday it had [Full Story]
  • Trump: End Drug Crisis Caused by Biden Policies
  • Former President Donald Trump vowed to end the “scourge” of drug [Full Story] | video
  • Pam Bondi to Newsmax: Trump Shows Stark ‘Contrast’ to Rivals
  • Former President Donald Trump is a stark contrast to his competition, [Full Story] | video
  • Report: Iran Planning Attacks on US Troops in Syria
  • Iran is planning to escalate its attacks against American troops in [Full Story]
  • Supreme Court Hands Union Defeat Over Strike Damages
  • In a dispute about the pressure that organized labor can exert during [Full Story]
  • Meta Threatens to Deplatform News Outlets
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2022 was a tough year for many stocks. Unfortunately, that pattern held true for manufactured home industry (MHVille) connected stocks too.

See the facts, linked below.

‘Stomach Churning Year’ CNN-Wall Street ‘Forget 2022’ Down Year – Major Equities Data Compared to Manufactured Housing Stocks, Manufactured Home Community REITs, Performance for Year by Company




      • NOTE 1: The 3rd chart above of manufactured housing connected equities includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry finance lender.
      • NOTE 2: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
      • NOTE 3: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of the stock from the days when it was a publicly traded firm.  Thus, there is still periodic activity on DVLY.
      • Note 4: some recent or related reports to the REITs, stocks, and other equities named above follow in the reports linked below.

Q1-23 Manufactured Home Shipments YoY -29% Drop But Triad’s Origination Up-ECN Capital’s Triad Financial Services–5.15.2023 Q1-2023 Financial Results-Remarks, Corp Insights; plus MHMarkets Update


Legacy Housing Financial Results and Earnings Call 1Q 2023-‘Sales Slowed but Margins Improved’ Duncan Bates Boasts of Manufactured Housing ‘Business Tailwinds’ Official Data-Analysis

Manufactured Housing Institute Claims ‘Effective Branding’ for ‘Manufactured Housing’-Seriously? Target Rich Satirical Saturday Examines MHI Claims, Messaging, RESULT$; plus MHVille Stocks Update

Sun Communities – ‘Development in Our DNA,’ ESG Stance, Q4 2022 Year End Results Earnings Call & PR – Facts, Insights Beyond PR and Official SUI Statements; plus MHVille REITs, Stocks Update


Nobility Homes, Inc. Sales and Earnings for its Fiscal Year 2022 Report, Result$ Best Inflation – Net After Taxes Up 34%, More Fact$; DeSantis ESG and NOBH; plus MHVille Stocks, Market Updates

‘Killing’s as Easy as Breathing’ ‘Bad Guys Know More Games’ Warren Buffett Annual Berkshire Hathaway Letter, Clayton Homes, 21st, VMF-Manufactured Home Loans-Compelling MHVille Expert Views

‘Keeping Our Mobile Home Communities Safe, Well-Maintained, Affordable is Vital’ – Attorney General Wm Tong Testimony, More Follow Probe of Sun Communities (SUI) Issue–Latest MHI Member Scandal?

‘Manufactured Housing in the News,’ Unpacking UMH CEO Sam Landy Op-Ed’ It’s Time for Bi-Partisanship on Affordable Manufactured Housing Homeownership’ in HousingWire; plus MHMarkets Updates

CEO Mark Yost, Skyline Champion Insiders SELL Million$ Value SKY Stock, Home Sales Drop-4th Q 2022 (3QFiscal2023), Official Result$-Facts, Analysis, Info Beyond PR; plus MHVille Stocks Update

BlackRock Document Exposes Central Banks like Federal Reserve on Recession; Manufactured Home Producer Cavco Industries 2022 Year End Results (CVCOQ3.23) Facts+Analysis; plus MHVille Stocks Update


Manufactured Home Communities (a.k.a. ‘Mobile Home Parks’ – SIC) – Exploring UMH Properties; Fellow Manufactured Housing Institute Member Yes! Communities Suits and Settlements; plus MH Markets Updates


2023 Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory-built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.

Disclosure. MHProNews holds no positions in the stocks in this report.

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  • Manufactured housing, production, factories, retail, dealers, manufactured home, communities, passive mobile home park investing, suppliers, brokers, finance, financial services, macro-markets, manufactured housing stocks, Manufactured Home Communities Real Estate Investment Trusts, MHC REITs.
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That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested in manufactured housing related issues. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included a copy of the Constitution of the United States and other goodies. Tamas has grown considerably since this photo was taken. He is now an impressive, often thoughtful, teen. 

By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship along with numerous awards in history. There have been several awards and honors and also recognition in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.








Anar Pitre-CEO Lotus Capital Partners-Vexing Manufactured Housing Institute Claims in Fact Check of Forbes ‘What Manufactured Home Communities Investors Need to Know’ – Inaccurate MHI Data Shown

Call for Congressional Oversight Hearings of Manufactured Home Industry Regulators Highlighted by Manufactured Housing Association for Regulatory Reform (MHARR); plus MHVille Markets Update

‘Global Disinformation Index’ Warren Buffett Ally Bill Gates’ Microsoft Org Charged-Cutting Revenue to Conservative Views via Xandr, GDI; plus Sunday MHVille Headlines Recap

#1 Texas’ Manufactured Housing Builders Survey Says They are ‘Ready for a Rebound’ But Data Point in Question, DOE MH Energy Rule Too – Facts, Analysis; plus, MHVille Stocks, Markets Update

Clayton-Next Step Off-Site Built ‘White Paper’-Manufactured Homes, ThinkND ‘Magic of the Mind-Everyday Illusion, Misdirection, Deception’ MHI Members’ Claims Analyzed; plus MHVille Markets Update

Department of Energy Publishes ‘Unacceptable’ Manufactured Housing Energy Rule Extension, MHI Remarks, Ex-MHI and MHARR’s Danny Ghorbani Offers Focused Praise – plus MHVille Stocks, REITs Updates

Manufactured Housing Institute Claims ‘Effective Branding’ for ‘Manufactured Housing’-Seriously? Target Rich Satirical Saturday Examines MHI Claims, Messaging, RESULT$; plus MHVille Stocks Update


50 State YTD 2023 Manufactured Home Production, Shipment Data Compared to NAR, NAHB Insights –Stick Builders Up While MH Falls – NAR Says ‘More Inventory Critical’ – Obstacles and Opportunities in MHVille Snapshot


mas kovach mhpronews shopping with soheyla .jp

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