The Manufactured Housing Institute (MHI)’s recent email under the heading of “Policy News” stated that: “As part of MHI’s ongoing efforts to elevate the profile of manufactured housing as a solution to the country’s affordable housing shortage, MHI CEO Dr. Lesli Gooch will moderate a panel…” discussion at the National Housing Conference (NHC). MHI has been on record as an NHC member. The NHC dubbed this panel as part of their “Solutions for Housing Communications.” The satire and irony practically write itself for those who pay attention to those pesky things call ‘facts,’ ‘evidence,’ and ‘trends’ based on reality. For example. During an affordable housing crisis, manufactured housing has recorded its fourth straight month of year-over-year declining new HUD Code manufactured home sales. As a tipster said in an email to MHProNews about MHI’s “Policy News” shown below: “All these folks became marketing experts when everyone had a 6-8 month backlog selling whatever they could get their hands on. Genius!” Makes a valid point, right? So, why did they wait until the downturn to participate in this now-past panel discussion? They explained it themselves: “As part of MHI’s ongoing efforts to elevate the profile of manufactured housing as a solution to the country’s affordable housing shortage…”
Perhaps someone should send MHI leaders a memo that more important than the highbrow sounding “elevate the profile” of manufactured housing, would be to unlock the federal laws that would bring more sales of new HUD Code manufactured homes. More sales and profits ARE elevated profile for every banker, shareholder, accountant, etc. Everything else may just be hot air.
When manufactured housing sales are nationally dropping, what does MHI do? Arrange for a panel discussion that elevates their profile.
Here is the MHI segment in question. MHProNews readers are reminded that this was dated 3.15.2023, relevant to their use of the word “today” below.
Part I – MHI’s Email to Members Includes ‘Elevating the Industry’s Profile’
March 15, 2023
Today: Manufactured Housing to be Focus of
National Housing Conference’s
“Solutions for Housing Communications”
As part of MHI’s ongoing efforts to elevate the profile of manufactured housing as a solution to the country’s affordable housing shortage, MHI CEO Dr. Lesli Gooch will moderate a panel today during the National Housing Conference’s “Solutions for Housing Communications” conference focused on manufactured housing. Titled “Effective Branding in Manufactured Housing,” the panel will discuss how the manufactured housing industry revitalized its brand and repositioned itself to be an attractive option for younger homebuyers. ##
Part II. Additional Information with MHProNews Analysis and Commentary
Where to begin? In no particular order of important, consider MHI’s statement that claims: “the panel will discuss how the manufactured housing industry revitalized its brand and repositioned itself to be an attractive option for younger homebuyers.”
A) Where is the evidence that MHI “revitalized” the “brand” of manufactured housing and “repositioned itself to be an attractive option for younger homebuyers” in the official data? Those pesky facts say otherwise. Manufactured housing is in its fourth straight month of year over year decrease in new manufactured home sales.
Oops. Notice MHI never mentioned data in that segment.
B) Speaking of data, if MHI’s “Effective branding” is so “effective,” why did millions of American youth in 2022 alone pick mom’s and dad’s basement or spare room over a new manufactured home?
Oops.
C) If MHI’s “Effective branding” is so effective, then why has MHI’s CrossMods initiative suffered for years without any hint of volume retail sales success?
When it comes to CrossMods, MHI and their dominating producer brands’ results are so poor that MHI had to admit in a document to federal officials: ‘developers are moving away from CrossMod®.’
D) Oxford Languages defines propaganda as follows: “information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.” Once the facts are know, that statement from MHI seems to fit the definition.
E) But give MHI high marks for chutzpah. In neo-Orwellian fashion, MHI’s message ignore reality, calls ‘failure’ a ‘success’ – and then boldly declared the evidence of their victory that they got to present on this topic to the NHC’s recent conference. Precisely how many homes will that presentation of MHI’s sell? If anyone guessed ‘zero’ that is likely to be the correct response.
F) To objectively frame their emailed claims, one must recall that pre-Gooch, MHI’s VP Jason Boehlert presented to a conference meeting on zoning. Did that presentation by Boehlert erase the industry’s zoning problems? The image below is one of several of Boehlert’s PowerPoint presentation slides. But what did that accomplish in measureable terms for manufactured housing which historically experienced double or more its current production levels?
Per loyal and ‘award winning’ MHI members, the answer is – NO.
G) In the light of the above, recall what former MHI VP Danny Ghorbani, who became the founding President and CEO of the Manufactured Housing Association for Regulatory Reform (MHARR) recently said.
Indeed, the context of Ghorbani’s remarks frame much of the discussion about the reality of manufactured housing today from a professional perspective. Make sure your ‘amen corner’ in MHVille doesn’t seriously question reality. Ignore or dismiss facts or evidence that suggests anything contrary to the ‘official’ narrative. MHI is apparently ‘manufacturing’ propaganda.
H) But games and head-fakes aside, the industry is underperforming. It is no surprise that others do not routinely use a graphic like annual national production trends graphic above the one below from the National Association of Realtors (NAR). Why are these uncommon on other sites? Perhaps because the facts they reveal are irksome to the official MHI narrative.
Notice: the graphic below can be expanded to a larger size.
See the instructions below the graphic below or click the image and follow the prompts.
I) That said, in fairness, the last two ladies on the right and/or their organization on the NHC panel photo deserve some measure of credit when it comes to improving the profile or understanding of the manufactured home industry. Objectively, Freddie Mac may not be doing manufactured home chattel lending under the Duty to Serve (DTS) manufactured housing justice. That said – and DTS is important – to their credit Freddie Mac researchers provided a steady diet of often useful reports in 2022.
There is more to be found on MHLivingNews by Freddie Mac. Why aren’t these all largely positive research results by Freddie Mac all prominently featured on MHI’s own homepage? Give Freddie Mac credit where and when it is due. But then in doing so, one must question why MHI’s leaders have failed to promote these – other than perhaps to an NHC conference or other limited meetings?
J) ROC USA is arguably one of the more respected organizations in manufactured housing. Mary O’Hara’s certainly part of the reason for the accuracy of that statement.
That said, as to the first three people/organizations on that Gooch-MHI panel?
Jim Ayotte aptly noted that what is necessary for success in our industry is ‘not rocket science.’ Quite so. Which then begs the question. Why is it that manufactured housing is operating in reverse? The flashback articles linked below gives some useful context. Industry pros should ask themselves, what has changed since then?
As to Clayton’s panelist has some ‘splaining to do’ about his boss’ remarks. Clayton’s Ramsey Cohen then has explaining to do about the apparent Chase McGee debacle detailed below.
As to ‘Madam Gooch’ who led that panel discussion? As recently as 3.24.2023 MHI’s corporate and staff leaders were asked to explain their stance on a range of pressing manufactured housing industry issues. Gooch and several MHI corporate leaders declined response. But in fairness to Gooch, she may recall that MHProNews had insider information on Gooch that no one else in MHVille trade media is known to have dared report.
MHI and their dominating brands apparently have a plan. It is seemingly different than their stated claim of working for ‘all segments’ of the manufactured housing industry. While posturing and providing photo or video ops, they are apparently benefiting the consolidators of the industry. That’s their play. The rest is largely smoke and mirrors when the facts and track record are carefully examined. See the linked reports to learn more. But all of this is a reminder that propaganda, spin, and paltering are alive and well in MHVille. Neither MHI, nor their attorneys, nor one of the blogging mouthpieces would agree to publicly defend their stance and track record. In the light of the evidence above, none of which was likely shared with NHC attendees, is it any surprise?
When public figures are not willing to publicly explain their (lack) performance as measured by their own statements and historical trends, that alone is a warning sign. See fresh details on that in an upcoming report exclusively on MHProNews. But there is a flip side.
That flip side is that the foundation for an authentic recovery for robust manufactured housing industry growth exists.
As to their own claims, shown above – MHI’s leaders have a ‘branding’ and ‘profile’ problem, among others, don’t they? Aren’t issues like those raised below often the ‘reality’ of manufactured housing’s image problem?
The truth? The miracle of manufactured housing is that despite all of the nonsense, the predatory brands that are routinely have connection to MHI and MHI brands, that manufactured housing is still a viable industry.
Part III. Daily Business News on MHProNews Markets Segment
The modifications of our prior Daily Business News on MHProNews format of the recap of yesterday evening’s market report are provided below. It still includes our signature left (CNN Business) and right (Newsmax) ‘market moving’ headlines. The macro market moves graphics will provide context and comparisons for those invested in or tracking manufactured housing connected equities.
In minutes a day readers can get a good sense of significant or major events while keeping up with the trends that are impacting manufactured housing connected investing.
Reminder: several of the graphics on MHProNews can be opened into a larger size. For instance: click the image and follow the prompts in your browser or device to OPEN In a New Window. Then, in several browsers/devices you can click the image and increase the size. Use the ‘x out’ (close window) escape or back key to return.
Headlines from left-of-center CNN Business – from the evening of 3.24.2023
- A wild ride
- Single family homes in a housing development in Aurora, Colorado, US, on Monday, Oct. 10, 2022. US mortgage rates last week jumped to a 16-year high, marking the seventh-straight weekly increase and spurring the worst slump in home loan applications since the depths of the pandemic.
- Mortgage rates have been on a rollercoaster this year. Here’s what the banking crisis will mean for a house payment
- Fed official: People ‘hate’ inflation. That trumps bank stress and job loss
- Deutsche Bank, UBS stocks sink as fear of European banking crisis returns
- TikTok collects a lot of data. But that’s not the main reason officials say it’s a security risk
- The US government is seeing ‘an increasing number’ of TikTok-like data security cases
- The French are up in arms over retiring at 64. How do other countries compare?
- What the banking crisis means for your job
- China says it ‘firmly opposes’ a potential forced sale of TikTok
- EU was set to ban internal combustion engine cars. Then Germany suddenly changed its mind
- Louis Federal Reserve Bank President James Bullard speaks at a public lecture in Singapore in 2018.
- Bullard: Central bank abandoning 2% inflation target would be ‘disaster’
- Unions at Disney World win 37% pay hikes in tentative labor deal
- Utah governor signs bill requiring teens to get parental approval to join social media sites
- TikTok CEO in the hot seat: 5 takeaways from his first appearance before Congress
- Judge may force Rupert Murdoch to testify in Dominion defamation case
- Man targeted by January 6 conspiracists demands retraction from Fox News and Tucker Carlson over ‘lies’
- Ford to lose $3 billion from EV sales to consumers this year
- Who is Shou Zi Chew? Mounting scrutiny on TikTok puts new spotlight on its CEO
- Short-seller Hindenburg targets Jack Dorsey’s Block
- French airports, schools and oil refineries hit by national strike over pension age increase
- Good news for homebuyers. Mortgage rates just dropped again
- Accenture slashes 19,000 jobs worldwide
- GM to stop making Chevy Camaro, leaving muscle car’s future uncertain
- Spotify removes Bollywood song catalog in licensing dispute
- Startup’s 3D-printed rocket delivers stunning night launch but fails to reach orbit
Notice: the graphic below can be expanded to a larger size.
See the instructions below the graphic below or click the image and follow the prompts.
Headlines from right-of-center Newsmax 3.24.2023
- WashPost’s Rogin: Fauci Lab Leak Denial Was Cover
- Anthony Fauci “intentionally steered” the public away from the COVID-19 lab leak theory to cover the actions of himself and other members of the science community, Washington Post columnist Josh Rogin said in an interview. [Full Story]
- Trump’s Legal Issues
- Guilfoyle: DA’s Office in Chaos
- Trump Posts Lawyer’s Letter Urging DA Probe
- Tiffany: ‘Trump Derangement Syndrome’ Fuels N.Y. Probe | video
- Trump Lawyer in Documents Case Appears Before Grand Jury
- Attorney Binnall: Bragg’s ‘Crazy’ Trump Claims Debunked | video
- Trump Lawyer Tacopina: Cohen in Liar ‘Hall of Fame’ | video
- Greene: Bragg Is Weaponizing Govt | video
- Dershowitz: DA Could Put Self in ‘Harm’s Way’ | video
- Steil: Bragg Won’t Divulge Probe Info | video
- Trump: Bragg ‘Danger’ to US, Should Be Removed
- Ex-AG Whitaker: Cohen a Liability in DA’s Case | video
- More Trump’s Legal Issues
- Newsmax TV
- Weber: TikTok CEO Stonewalling
- DeSantis: Forget Trump Ticket, I’m ‘an Executive Guy’
- DeSantis: ‘Our Own Border’ More Vital Than Ukraine’s | video
- Pete Sessions: Biden Harming Capitalism | video
- Ferguson: Dems ‘Driving Inflation Through the Roof’ | video
- Mike Collins: Ban TikTok in US | video
- Fitzgerald: Parents Rights Bill About Transparency | video
- McCaul: State Dept. Must Share Afghan Dissent Doc | video
- Gordon Chang: US Company Must Buy TikTok | video
- More Newsmax TV
- Newsfront
- Gov. Vetoes Sweeping GOP Trans Measure
- Kentucky’s Democrat governor issued an election-year veto Friday of a Republican bill aimed at regulating the lives of transgender youths that includes banning access to gender-affirming health care and restricting the bathrooms they can use…. [Full Story]
- Related Stories
- Parents of Four Trans Youth Sue Florida Over Care Bans
- House Republicans Pass Parents’ Rights Bill
- Multiple States Taking a Page From Florida’s Parental Rights Law
- Agency Confirms Almost All Missing Uranium in Libya Now Accounted For
- Most of the roughly 2.5 tons of natural uranium ore concentrate (UOC) [Full Story]
- WashPost’s Rogin: Fauci Lab Leak Denial Was Cover
- Anthony Fauci “intentionally steered” the public away from the [Full Story]
- Newsmax, DIRECTV Finalize Renewal
- DIRECTV and Newsmax Media, Inc. announced today that they reached a [Full Story]
- Related
- Ted Cruz to Newsmax: Return to DirecTV ‘Big Victory for Free Speech’ |video
- National Religious Broadcasters Hails Newsmax Return to DirecTV
- Abbott: Newsmax Back on DirecTV ‘Huge Win’
- Va. AG: Newsmax Back on DirecTV ‘Win for America’
- France Bans TikTok, Twitter from Government Staff Phones
- France announced Friday it is banning the “recreational” use of [Full Story]
- ‘Hypocrite’ Biden Pushes TikTok Ban, Appears on App
- As the White House weighs a ban on popular Chinese-owned social media [Full Story] | Platinum Article
- Meadows, Trump Aides Ordered to Testify in Jan. 6 Probe
- Mark Meadows and other former top aides to former President Donald [Full Story]
- New Missile Tests Part of North Korea’s Nuke Plan
- After a record year of missile tests in 2022, North Korea has spent [Full Story] | Platinum Article
- Related
- NKorea Claims Simulated Nuke Attacks With Drone, Missiles
- Shop Owner’s Lawsuit Against Rep. Schiff Tossed
- A federal judge on Friday tossed out a defamation lawsuit against [Full Story]
- At least 7 killed in Russian Overnight Attack in Ukraine
- At least 7 killed in Russian Overnight Attack in Ukraine
- Overnight Russian missile strikes and shelling killed at least seven [Full Story]
- Related
- Russia: Depleted Uranium Shells in Ukraine Harmful to People, Land
- Ukraine: Counterattack Coming ‘Very Soon’
- Lloyd Austin: Xi’s Russia Visit Sends ‘Troubling Message’
- Settlement Reached in Santos’ Brazilian Bad Checks Case
- Brazilian prosecutors and attorneys for Rep. George Santos have [Full Story]
- White House Says Budget Will Secure Border
- White House Says Budget Will Secure Border
- The White House is pushing back on Republican claims that the Biden [Full Story]
- Report: Sen. Sinema Ignoring Dems Who Want Donations Back
- Kyrsten Sinema, I-Ariz., who left the Democratic Party in [Full Story]
- WSJ-NORC Poll: 78% Pessimistic About Kids’ Futures
- Most Americans are not confident that their children’s lives will [Full Story]
- Grimes, Elon Musk Change Daughter’s Name
- Grimes shortened her daughter’s unusual name. [Full Story]
- US Vows to Protect Personnel in Syria After Deadly Attack
- The United States said Friday it would protect its personnel in Syria [Full Story]
- Rubio: TikTok CEO Lies
- Marco Rubio, R-Fla., blasted the congressional testimony of [Full Story]
- US Strikes Syria After Deadly Iran Attack
- The U.S. military carried out multiple air strikes in Syria on [Full Story]
- US Court Backs Block on Biden’s Fed Vax Rule
- A federal appeals court in New Orleans on Thursday upheld a judge’s [Full Story]
- Cambodian Man Lands ‘Airplane’ House in Rice Field
- A Cambodian airplane fanatic has built his house shaped like a [Full Story]
- Biden, Trudeau Strike Deal on Asylum Seekers
- S. President Joe Biden and Canadian Prime Minister Justin Trudeau [Full Story]
- House Republicans Pass Parents’ Rights Bill
- House Republicans on Friday narrowly passed legislation that would [Full Story]
- House Fails to Override Biden Veto of ESG Investing Ban
- The U.S. House failed Thursday to override President Joe Biden’s [Full Story]
- Biden Adds 14 Chinese Firms to Red Flag List
- The Biden administration on Thursday added 14 Chinese companies to a [Full Story]
- Report: US, Canada Strike Border Deal on Asylum Seekers
- The U.S. and Canada have reportedly agreed on a deal that would allow [Full Story]
- Protests, Strikes, Fuel Shortages as Pensions Fury Rages in France
- French citizens protested and downed tools again on Thursday, with [Full Story]
- Report: McCarthy Met With Ashli Babbitt’s Mom
- House Speaker Kevin McCarthy met with the mother of slain Jan. 6 [Full Story]
- Some Israeli Army Reservists Rule Out Call-Up If Judiciary Weakened
- A senior Israeli intelligence officer has spent 28 years as an army [Full Story]
- Medvedev: Arresting Putin Like Declaring War
- Any attempt to arrest Russian President Vladimir Putin for war crimes [Full Story]
- Illegal Immigrants Escape Border Patrol Bus
- A group of 18 illegal immigrants from Venezuela broke out of a Border [Full Story]
- Warmer Climate Spreading Flesh-Eating Bacteria
- Global warming is fostering the spread of a deadly flesh-eating [Full Story]
- Florida Program Will Cover the Cost to Install Solar if You Live in These Zips
- Smart Lifestyle Trends
- More Newsfront
- Finance
- Y., Fla. Among Most Expensive States to Retire
- Massachusetts, New York, Connecticut and New Jersey are the four most expensive states in the country to retire, according to a study by Seniorly…. [Full Story]
- NY Fed Director Warns of Commercial Real Estate Risks
- Judge Andrew P. Napolitano: System Encourages Banks to Lend Money They Don’t Have
- Bob Ciura: 3 Regional Bank Stocks With Attractive Dividends
- Weber to Newsmax: TikTok CEO Stonewalling Lawmakers
- More Finance
- Health
- Living Near Noisy Roads May Increase Blood Pressure
- That road noise outside your window could be wreaking havoc on your blood pressure. A new study published March 22 in JACC: Advances found that the roaring engines, blaring horns and wailing sirens can themselves elevate high blood pressure (hypertension) risk, aside from…… [Full Story]
- Music Boost Benefits of Medication
- Coli From Meat Linked to UTIs
- Vaccination Cuts Odds of Long COVID in Half
- Mental Illness Doubles a Woman’s Cervical Cancer Risk
Notice: the graphic below can be expanded to a larger size.
See the instructions below the graphic below or click the image and follow the prompts.
2022 was a tough year for many stocks. Unfortunately, that pattern held true for manufactured home industry (MHVille) connected stocks too.
See the facts, linked below.
====================================
Updated
-
-
- NOTE 1: The 3rd chart above of manufactured housing connected equities includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry finance lender.
- NOTE 2: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
- NOTE 3: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of the stock from the days when it was a publicly traded firm. Thus, there is still periodic activity on DVLY.
- Note 4: some recent or related reports to the REITs, stocks, and other equities named above follow in the reports linked below.
-
2023 …Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory-built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Disclosure. MHProNews holds no positions in the stocks in this report.
· For expert manufactured housing business development or other professional services, click here.
· To sign up in seconds for our industry leading emailed headline news updates, click here.
That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship along with numerous awards in history. There have been several awards and honors and also recognition in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.
