Wacky Wednesday (LoL)! Biden then Gaslighting 2.0 as Manufactured Housing Institute (MHI) CEO ‘Dr. Lesli Gooch’ Named ‘2024 Women of Influence’ by Wheeler-Led HousingWire-Why? Plus MHMarkets


Sarah Wheeler, “Editor in Chief at HousingWire” has known since about Wednesday Oct 6, 2021, that there are concerns about Manufactured Housing Institute (MHI) CEO Lesli Gooch, Ph.D. But let’s hold that for a few minutes. It is Wednesday once more. Chris Plante routinely explains that Wednesday is Hump Day at the Clinton Household, and perhaps for millions of others across the U.S. Because HousingWire appears to have a cozy relationship with MHI and its CEO, Lesli Gooch – illustrated by the point that she has been named “for the third year in a row” – to a list of dozens and dozens of women involved in housing dubbed as “Women of Influence.” Per the publication: “HousingWire is excited to announce the winners of the 2024 Women of Influence award, recognizing 100 women who are shaping and propelling the housing economy forward with their impressive achievements.” So, what are the “impressive achievements,” pray tell, that MHI CEO Gooch performed to merit this incredibly high honor for three consecutive years? Does money change hands for this “impressive” honor, or is the matter handled in other ways? Is it coincidental that this announcement by MHI follows so closely in the wake of the Biden-Trump debate in which millions were sent into shock that the White House Resident is apparently not running the federal government, given that leaks are revealing a light schedule and multiple concerns. At least two Congressional Democrats are on the record questioning Biden’s fitness. Former House Speaker Nancy Pelosi (CA-D) has cagily said both major candidates need to be tested, even though it is her party’s nominee that performed poorly. Pelosi is cited by left-leaning NBC News as saying it is it’s a ‘legitimate question’ whether Biden’s debate performance was a ‘condition’ or just an ‘episode.’ Democratic governors, donors, and supposedly some 25 elected Democrats are preparing discussions and announcements that seem to have the common theme of replacing Biden at the top of the Democratic ticket. While some on the left are now acknowledging Biden’s woes more openly, others are still in denial, say there should be no change in their ticket. Merriam Webster defines gaslighting as: “the act or practice of grossly misleading someone especially for one’s own advantage” and “psychological manipulation of a person usually over an extended period of time that causes the victim to question the validity of their own thoughts, perception of reality, or memories and typically leads to confusion, loss of confidence and self-esteem, uncertainty of one’s emotional or mental stability, and a dependency on the perpetrator.” The Newport Institute explains that gaslighting is: “Lying about or denying something and refusing to admit the lie even when you show them proof. Insisting that an event or behavior you witnessed never happened and that you’re remembering it wrong.”

Gaslighting at the White House? Surely not! But it is Wacky Wednesday.

Some might say, ‘Well James Rosen works for Newsmax, which is right-leaning.

How about left-leaning Carl Bernstein, and CNN? Note that Bernstein clearly says there were numbers of instances that media observed problematic episodes involving Biden. The debate performance, said Bernstein: “was not a one-off.” “There were at least 15 or 20 [previous] occasions” that insiders and certain media were well aware of, which begs the question. That being so, why hasn’t there been an outcry about a cognitively and physically impaired leader from across the left-right media divide dating back to before Rosen’s polite question above?  Where was the public call from people in government, from Democratic officials, for invoking the 25th Amendment? Or was this a clear case of party, politics, and special interests over the needs of the country?

Gaslighting at MHI? Surely not! But it is Wacky Wednesday.

And, as Plante says, it is Hump Day.



Part I will provide the text from the MHI “news” post about Gooch’s latest ‘honor.’ Part II will provide additional information with more MHProNews analysis, including communications between MHProNews and Sarah Wheeler for Housing Wire. Part III is our Daily Business News on MHProNews market recap.


Part I

On MHI’s website’s news page on July 2, 2024 is a post identified by MHI as:

QuoteMarksLeftSideNews Type 

Industry News.

First time or newer readers should know that quoting MHI is not to be construed as an endorsement of that trade group. Not only is this an evidence-based but nevertheless satirical “Wacky Wednesday” it is also an editorial news-analysis, which in fairness will present what MHI themselves had to say on this incredible honor for Madam Dr. Her Highness Gee How Smart and Accomplished She is, Lady Gooch.


2024 Woman of Influence: Lesli Gooch

For the third year in a row, Manufactured Housing Institute CEO Dr. Lesli Gooch was named to HousingWire’s Woman of Influence list. The Women of Influence program recognizes the efforts of 100 women in driving the housing economy forward.

Dr. Lesli Gooch has been a driving force in reshaping the perception of manufactured housing among the public and policymakers across bipartisan lines. Her relentless advocacy has propelled manufactured homes from being stigmatized to being widely recognized as a solution to the nation’s housing shortage and as a way to make the American dream of homeownership possible. Through her visionary leadership, Gooch has championed the benefits of manufactured homes for their quality, energy efficiency and affordability. They have become increasingly sought after by families and individuals seeking contemporary living spaces featuring the latest design and sustainability innovations that align with their lifestyle and budget.

As the nation continues to grapple with a housing crisis, Gooch has worked tirelessly to elevate manufactured housing as an attainable and quality solution and achieved a number of key policy objectives.

In the past year, Gooch spearheaded a campaign to ensure land-lease communities were included in the new federal affordable housing policies and that community owners have access to federal funds to preserve and revitalize manufactured home communities. In addition, she successfully advocated for Fannie Mae and Freddie Mac to expand their commitment to financing manufactured home communities, a critical step to expand home ownership for millions of Americans.

This year marks 50 years since the passage of the National Manufactured Housing Construction and Safety Standards Act, which authorized the Department of Housing and Urban Development to establish construction standards for manufactured homes. The successful partnership with HUD is a testament to Gooch’s diligence in leading the industry and her efforts to pass the bipartisan Manufactured Housing Affordability and Efficiency Act of 2023, which reaffirms HUD as the sole regulator of manufactured housing, will protect the quality, durability, safety and affordability of manufactured homes. …”

MHProNews note: following the above was a link to HousingWire’s page on Lesli Gooch being named a “Woman of Influence,” but it didn’t have the first paragraph. Otherwise, following MHI’s opening paragraph, the word count and the rest of the content appears to be the same between what MHI published and what HousingWire did.


Part II – Additional Information with More MHProNews Analysis and Commentary, Including a Few Wacky Wednesday Quips and Serious as Sin Facts and Evidence

In no particular order of importance are the following items.

1) In an email from MHProNews to Sarah Wheeler, Editor in Chief at HousingWire.com, was the following.

from: L. A. “Tony” Kovach [for MHProNews.com]
to: Sarah Wheeler @housingwire.com
date: Oct 6, 2021, 2:06 PM
subject: Sarah Wheeler, media outreach about Gooch/MHI Op-Ed


The Op-Ed by Lesli Gooch, Ph.D, CEO at MHI was brought to my attention today. Sorry I missed this previously.
While there are several accurate insights, there are also arguably clear omissions. As a quick introduction, we publish the industry’s largest and most-read trade media, MHProNews and its general public facing sister site, MHLivingNews.
When MHI, including Gooch, her chairman, and attorneys were asked to engage on a specific zoning issue in the article below, they declined. It’s just the latest in a pattern that demonstrably spans years.


My question is this. Would you accept an evidence based Op-Ed, akin but unique than the above, that weaves via links together a response to Gooch’s missive? I suspect that Mayor Pro-Tem Ivory Mewborn (see above), and or Mark Weiss, J.D., President and CEO of MHARR might want to join in a joint letter. Regardless, I’m game.
While I don’t speak for either of those gents, I’m familiar with both of their general thinking. I spoke with Mayor Pro-Tem Mewborn last night. Despite the request for MHI to engage, still nada.
Words matter, but words without matching actions?
Please advise. I’m thinking about 1200 words, with linked evidence. Thanks,
L. A. ‘Tony’ Kovach
www.MHLivingNews.com | www.MHProNews.com…”
2)  Wheeler responded to the above email as follows.
from: Sarah Wheeler @housingwire.com
to: “L. A. Tony Kovach” [for MHProNews.com]
date: Oct 6, 2021, 2:44 PM
subject: Re: Sarah Wheeler, media outreach about Gooch/MHI Op-Ed

Hi Tony —

Yes, we would welcome an op-ed from your point of view. We don’t have a word-count limit and 1,200 is fine, but shorter would work as well. We always include an email of the author in case people want to reach out to you after. Let me know if this is the email address you would want to include for that. If you send and don’t get a timely response, feel free to reach out again — emails can get buried very quickly! Thanks!

Sarah Wheeler

Editor in Chief
433 East Las Colinas Blvd, Suite 830
Irving, TX 75039 …”
from: L. A. Tony Kovach [for MHProNews.com]
to: Sarah Wheeler @housingwire.com
date: Oct 6, 2021, 3:12 PM
subject: Re: Sarah Wheeler, media outreach about Gooch/MHI Op-Ed
Thank you for the details and opportunity. Give me some time, and we’ll put together something just for you.
from: Sarah Wheeler @housingwire.com
to: “L. A. Tony Kovach” [for MHProNews.com]
date: Oct 6, 2021, 5:40 PM
subject: Re: Sarah Wheeler, media outreach about Gooch/MHI Op-Ed
signed-by: housingwire.com

Looking forward to reading it Tony!

Sarah Wheeler

Editor in Chief
433 East Las Colinas Blvd, Suite 830
Irving, TX 75039 …”


from: L. A. Tony Kovach [for MHProNews.com]
to: Sarah Wheeler @housingwire.com
date: Dec 14, 2021, 10:45 AM
subject: Sarah, following up with your offer for a response to the Gooch op-ed in HousingWire

‘Misleading but Accurate’ Affordable Housing Claims? Lesli Gooch, Ph.D., CEO of Manufactured Housing Institute as “Top 100 Lobbyist” – Media Agenda, Regulatory, Scandals, Paltering, and Op-Ed Fact Check

The Hill recently fueled a housing industry controversy by naming Lesli Gooch, Ph.D. and CEO of the Manufactured Housing Institute (MHI) as one of Washington D.C.’s top 100 lobbyists. Really? What were the bases for their assertion? Given the raging affordable housing crisis and manufactured housing’s apparent and documented underperformance, these are $64 billion dollar questions within the industry that potentially have trillions of dollars in U.S. housing market ramifications.

Facts and evidence should matter. The metrics for this fact-check and analysis of the Hill’s claim of Gooch as being one of the top 100 lobbyists will be simple.

  • Compare declarations by MHI’s and Gooch’s stated goals versus the trade group’s actual outcomes.
  • Reviewing MHI goals vs. actual outcomes reveal a complete disconnect. A brief survey from recent media and formal MHI comments letter by Gooch cited herein demonstrates that point.
  • What follows will also serve to explain why the affordable housing crisis is raging. Because Lawrence Yun with the National Association of Realtors said only more housing production will solve the affordable housing crisis.

The Washington Post’s Beth DeCarbo said on 9.9.2021 that: “The [Manufactured Housing] institute touts manufactured homes as one solution to the shortage of affordable housing, and it lobbies policymakers to address restrictive zoning practices that make it difficult for some buyers to find land for their unit. “While localities may not admit they’re keeping us out, they have rules that affect manufactured homes,” Gooch said.” Surely, The Hill was aware of that report?

If so, did those at The Hill responsible for their top 100 lobbyist selection stop to think about how that one paragraph blows up the notion that Gooch is a successful lobbyist?

  • After all, how can MHI tout manufactured housing as a solution for the shortage of affordable housing while admitting that localities are successfully keeping manufactured homes out?

On 9.7.2021 Gooch said via HousingWire: “MHI has documented with dozens of examples in recent comment letters, NIMBYism with respect to manufactured homes is unfortunately alive and well in many local communities.” True enough.

Gooch, in her op-ed via HousingWire, admits financing woes and zoning/placement issues hamper manufactured housing. She further stated that there are existing laws requiring various federal agencies to provide specific support for manufactured housing that are not being enforced.

  • To be clear, based on the evidence, Gooch is arguably correct on that claim.
  • But given that reality, that is once more an admission that MHI has failed to get existing laws enforced. On what planet does failure to get favorable existing laws enforced make Gooch a top 100 lobbyist?

There is a surprising answer to that question, but in fairness, more evidence is warranted.

Gooch said “A 2000 law created what is called preemption or supremacy, which states that when HUD manufactured housing construction and safety standards are in effect, a locality does not have authority to establish different standards. The statute requires this provision to be “broadly and liberally construed.” Once more, there are industry voices that concur with her statement. But they do so with more specificity than Gooch used. Why didn’t Gooch name that 2000 law, for the benefit of the media, researchers, housing advocates, and elected and appointed officials?

Keep in mind that affordable housing and manufactured home advocacy didn’t begin in 2021 with the dawn of the Biden Administration. Gooch knows prior HUD Secretary Ben Carson praised manufactured housing. Carson pledged a new era of cooperation with manufactured housing as part of a broader plan to solve affordable housing and social equity in wealth creation for people of modest means.

Just a few weeks after Dr. Carson’s positive statements and commitments, on 7.19.2019 Gooch addressed a letter on MHI’s behalf to HUD Secretary Ben Carson in response to HUD Docket No. FR-6141-N-04. Gooch said in part:

“4.) HUD Must Implement and Enforce its Enhanced Preemption Authority

MHI Proposes that HUD shall issue a revised and updated policy statement regarding the Department’s position concerning preemption and state and local zoning, planning, or development restrictions that either severely limit or outright prohibit manufactured housing.”

  • Again, true enough. But why is there no evidence that Gooch or anyone with MHI pressed Dr. Carson in person on manufactured housing’s federal preemption?
  • Why is there no known evidence of any reply from HUD or Dr. Carson on Gooch’s request for MHI of 7.19.2019?

On 2.1.2012 Cavco Industries Manuel Santana, on MHI’s behalf, addressed the Hearing on Implementation of the Manufactured Housing Improvement Act [MHIA] of 2000. Note again that Gooch alluded to the MHIA with HousingWire, admitting the enhanced federal preemption provision “statute requires this provision to be “broadly and liberally construed.”

With that in mind, Santana said: “HUD has failed manufactured housing,” asserting the MHIA’s “enhanced preemption” was not properly enforced, as did several others who testified.

  • In what sense did Gooch earn top lobbyist status on zoning when MHI and Gooch have repeatedly said that the MHIA and “enhanced preemption” are not being properly enforced decades after enactment?

Next, Gooch told HousingWire “Fannie Mae and Freddie Mac have a statutory “Duty to Serve” (DTS) manufactured housing” that “Unfortunately, their preliminary DTS plans actually call for a decrease in loan purchases of real estate manufactured homes.” She said: “since chattel loans (home-only manufactured homes) make up 75% of new manufactured homes, it is critical that Fannie and Freddie DTS plans have a strong chattel loan component.”

Five years ago, Gooch disputed CFED’s (since rebranded Prosperity Now) Doug Ryan troubling assertions in AmericanBanker. Ryan claimed MHI was thwarting the DTS mandate to benefit Clayton Homes’ profitable lending. Bear in mind that the Housing and Economic Recovery Act of 2008 (HERA) made DTS law.

Some 6 years later, Prosperity Now, several MHI members, and others wrote FHFA to ensure that Fannie and Freddie properly implemented DTS via competitive home-only or ‘chattel’ lending. MHI failed to sign onto that 10.20.2021 request.

Gooch admitted FHFA and the GSEs failed to enforce DTS. But by failing to even sign onto a letter that some of her own members supported to get the 2008 DTS mandate enforced, Gooch de facto demonstrated what Ryan alleged.

Restated, Gooch and MHI seem to fit the classic definition of paltering.

  • So, in what sense did Gooch earn top lobbyist status for failing to achieve enforcement of laws that have existed for 13 years to two-plus decades?
  • Hold those thoughts because a surprising answer is coming.

Former MHI VP, MHARR founding CEO, and RV/MH Hall of Famer Danny Ghorbani sarcastically said MHI does well on promoting photo ops with public officials, but is “bereft” on delivering “tangible results.”

Manufactured Housing Association for Regulatory Reform (MHARR) President and CEO Mark Weiss, J.D., has repeatedly alleged that MHI is posturing without preforming.

For outsiders looking in, MHI is several times the size of MHARR. Further, MHARR is a producers’ trade group, while MHI says they serve “all segments” of manufactured housing, both production and post-production.

  • Zoning, placement, finance – these are post-production issues that fall into MHI’s bucket of self-asserted responsibility.

So, how is Gooch delivering as an MHI lobbyist? For the startling answer, someone should dive into Samuel Strommen with Knudson Law’s well-documented allegations about MHI and their dominating brands.

“The Manufactured Housing Institute acts not only as the public mouthpiece of the Big 3 [i.e. Clayton Homes, Skyline Champion, Cavco Industries] manufacturers (in the name of the industry) but also appears to act directly on its behalf in its various lobbying endeavors95.”

Strommen “submits that the MHI’s conduct in obfuscation of judicious decision making by the [FHFA and HUD] constitutes a conspiracy to restrain trade under Section 1 of the Sherman Act, and by virtue of the misrepresentative nature of the conduct, [MHI] should not be afforded Noerr protection.” Ouch.

Ryan’s AmericanBanker column made a complimentary claim: “Time to End the Monopoly Over Manufactured Housing.”

MHI award-winner Marty Lavin said: “So the association [MHI] is not there for the “industry,” unless the interests of the Big Boys join the industry’s.”

When statements by publicly-traded “Big Boy” firms that are MHI members are examined, a common refrain is they want to “consolidate” via “acquisitions” a “fragmented” industry.

Before pressing the claim by various voices that MHI is working for consolidation and monopolization by a few dominating brands, in fairness, MHI has an antitrust statement.

But objectively, Berkshire HathawayMHI, and their inside/outside representatives have repeatedly declined to publicly discuss or respond to evidence-based claims involving MHI and their key members. They won’t respond to what Strommen says is evidence of “felony” antitrust violations.
MHARR has repeatedly said Congress and federal officials need to investigate how good laws languish 13 to 21 years after they were enacted.

As was noted, Congress probed the failure to get the Manufactured Housing Improvement Act properly implemented in 20112012 with respect to HUD. But since then, evidence has emerged from publicly-traded firms that consolidation is the unstated MHI goal.

Even the SEC suit against Cavco, which includes MHI’s former chairman, obliquely points toward consolidation.

So, perhaps The Hill should have clarified what metrics were used for awarding Gooch top-lobbyist recognition? Don’t statements shown herein reflect how Gooch and MHI merit Gooch the surprising paltering-for-consolidators award?

After all, how many manufactured home independents would be MHI members if they openly stated that their actual goal is oligopoly-style monopolization of the industry? Because even Kevin Clayton told Congress that dramatic business failures – and consolidation – occurred due to failure to get the MHIA and DTS laws enforced.

Before discounting these concerns as merely conspiratorial or outliers, bear in mind the bookend research by Minneapolis Federal Reserve experts. James A Schmitz Jr, Mark J. Wright, David Fettig, other researchers and economists such as Arilton Teixeira and James Cochran repeatedly made the point that “Solving the Housing Crisis will Require Fighting Monopolies” and that “Monopolies Inflict Great Harm on Low- and Middle-Income Americans.” They approach the troubling evidence and claims of monopolization in manufactured housing differently than Strommen and Ryan. But their evidence and research also specifically asserted that manufactured housing is being deliberately and negatively “sabotaged” by HUD, builders, and nonprofit advocacy. Given the evidence linked herein, are Schmitz and his colleagues’ claims sounding familiar?

When Gooch and MHI were asked to weigh in on a zoning/placement issue in Ayden, NC, local media and Mayor Pro-Tem Ivory Mewborn there specifically stated MHI didn’t bother to respond.

For 50 years, per HUD’s Pamela Blumenthal and Regina Gray, regardless of Democratic or Republican administrations, the issues causing the lack of affordable housing crisis have been known to trace back to zoning and other regulatory barriers. That HUD admission merits Congressional and other federal inquiries. How is it possible that 5 decades of HUD programs – when the solutions are known – have failed to substantively change the U.S. housing landscape?

Let’s sum up while revealing the harsh consequences of the status quo.

When HUD’s Blumenthal and Gray admit that 5 decades of posturing without performance has occurred with respect to affordable housing, why should anyone be surprised that this is taking place with manufactured housing?

Evidence-based concerns have been raised from within and beyond manufactured housing. These include fact-based allegations raised with Gooch present. One would think that if MHI and their dominating brands could debunk the concerns cited herein they would have done so.

So, the bottom line about Gooch’s award from the Hill for being a top lobbyist? How about the paltering and posturing for consolidators lobbying award? ##

L.A. “Tony” Kovach

Kovach is the co-founder of MHProNews and MHLivingNews, and is the winner of numerous awards in history, including the Lottinville Award from the University of Oklahoma.

Kissimmee, FL
832-689-1729 (Cell). Land line (407) 350-3093.


Sarah, the above is the same as the attached. Kindly confirm you have received this op-ed response. Thank you.

Tony …”


6) That message and various follows ups drew no response. There was no known publication of that submitted op-ed by Kovach for MHProNews to HousingWire, even though Wheeler had said “Yes, we would welcome an op-ed from your point of view. We don’t have a word-count limit…” (see her full reply above).

Note that the message pre-dates some, or perhaps all, of the “Women of Influence” selections by HousingWire of Gooch. Did HousingWire go to the same award seminar that MHI did when they list individuals and/or organizations as ‘award winners’ who have apparent evidence of problematic behavior, conflicts of interest, or even potentially illegal wrongdoing? The following are much more recent examples than the examples linked above submitted to HousingWire.


Harvard-Frank Rolfe-Lesli GoochWaPoOp-EdTake2-PamBlumenthal-Regina Gray-Affordable Homes-Charade-TrueLies-PurportedManufacturedHousingRuseFridayFolliesMHProNews


Conflict!MHIceoLesliGoochPaidSome$400KinSchemeInvolvingIndictedMan4 CongressionalRepsPerBingResearchExposéLinksEvidenceContributingToManufacturingHousingUnderperformanceMHProNews








MHProNews notes about the above that on 7.3.2024 the views some 3 years later is still only up to 31. Per YouTube: “31 views 3 years ago.” Out of an estimated 75,000 full time employees in manufactured housing, per MHI member Cavco Industries (CVCO) in prior Investor Relations (IR) pitches, only 31 views in 3 years? Out of 535 members of Congress, and thousands of staffers, or other public officials that MHI engages with, only 31 total views in three years? How “influential” can Gooch (or Bowersox) be? But the examples of just how problematic MHI’s performance has been can aptly be illustrated in the following. 








7) That industry consolidation is a big part of the game at MHI is not a secret. Prominent MHI members have said so openly, and/or have demonstrated consolidation by their behavior. It seems that it is OKAY for the industry to underperform, so long as consolidation continues at a crisp pace. MHI member firms openly brag about “barriers to entry” into manufactured housing.


Triad Financial Services–ECN Capital ‘Significant Barriers to Entry’ ‘Blackstone Partnership Extended-Expanded’-4 Year Trends w/Fed Funds Impact on MH-Negative YTD Returns-More; plus MHMarkets






8) Consider the two posts from MHARR, linked above. Neither of those topics have made MHI’s “news” as of 7.2.2024. But Lesli Gooch, Ph.D., Wonder Woman Extraordinaire being named as a “Woman of Influence.” Said HousingWire and MHI: “Dr. Lesli Gooch has been a driving force in reshaping the perception of manufactured housing among the public and policymakers across bipartisan lines. Her relentless advocacy has propelled manufactured homes from being stigmatized to being widely recognized as a solution to the nation’s housing shortage and as a way to make the American dream of homeownership possible.” If that is so, then why is manufactured housing underperforming so badly in the 21st century based on pesky facts, as MHARR, MHProNews, and MHLivingNews has all pointed out for years?



Excuse me, HousingWire? Pardon me, MHI? Who exactly decided the criteria for this supposed “award” for a “Woman of Influence?” Do you see why the headline says Gaslighting 2.0?





9) To the point raised above about MHI and awards, it may well be the HousingWire and MHI share in the notion that the illusory effect is perfectly fine with them.













10) The nature of a con, and the nature of gaslighting, is that even if questioned, the Gaslighters (and/or the con artist(s) in question) deny or ignore evidence to the contrary. That is what has been apparently occurring with Joe Biden for years. Given that involves the lofty environs of the White House, is there any reason not to question MHI and HousingWire? When journalists, academics and media personalities have admitted numbers of times for over a decade that news is often manipulated, why should there be any hesitation in asking what is going on with MHI and HousingWire?








11) MHProNews plans to ask MHI and HousingWire to respond to these concerns. Even if there are some satirical elements, the subject itself is sobering. Who says? MHI’s prominent member, Cavco Industries. There are millions of housing units needed. Yet, as MHARR recently pointed out, in 15 of the last 17 years, manufactured housing has produced under 100,000 new homes nationally for the entire year. In what sense is this a successful partnership between HUD and MHI? Quoting MHI and HousingWire: “This year marks 50 years since the passage of the National Manufactured Housing Construction and Safety Standards Act, which authorized the Department of Housing and Urban Development to establish construction standards for manufactured homes. The successful partnership with HUD is a testament to Gooch’s diligence in leading the industry and her efforts to pass the bipartisan Manufactured Housing Affordability and Efficiency Act of 2023, which reaffirms HUD as the sole regulator of manufactured housing, will protect the quality, durability, safety and affordability of manufactured homes. …”

That remark fails to mention that “the bipartisan Manufactured Housing Affordability and Efficiency Act of 2023” did not get enacted.

Consider this Q&A with Bing’s AI powered Copilot.

Copilot, the Manufactured Housing Institute (MHI) has put out what might be described as a posturing and paltering item praising their CEO Lesli Gooch as a “Woman of Influence.” https://www.manufacturedhousing.org/news/2024-woman-of-influence-lesli-gooch/ It mentions, for example, that Gooch-led MHI: “the bipartisan Manufactured Housing Affordability and Efficiency Act of 2023, which reaffirms HUD as the sole regulator of manufactured housing, will protect the quality, durability, safety and affordability of manufactured homes.” But isn’t it true that the act was only passed by the House, and has not been passed by the Senate? Isn’t it true that Gooch led MHI and Cavco’s Bill Boor have said that the HUD should enforce “enhance preemption” under the Manufactured Housing Improvement Act of 2000, which almost a quarter of a century after enactment, is not yet been properly or consistently enforced? Aren’t there years of examples of apparently misleading statements by MHI which are belied by production less than 25 percent of what the industry achieved in 1998, even though the U.S. population has grown? Review the facts and concerns in question about the Manufactured Housing Institute, concerns about documented conflicts of interest by Lesli Gooch, and link examples of why both MHI members, past and present, as well as others outside of the association, have slammed the group as not being effective at getting existing federal laws that could boost manufactured housing if they were properly enforced?

BingCopilotAI-Screen1.3.2024MHLivingNewsYou raise important points regarding the Manufactured Housing Institute (MHI), Lesli Gooch, and the state of manufactured housing regulation. Let’s delve into the facts and concerns:

  1. Manufactured Housing Affordability and Efficiency Act of 2023:
    • The bipartisan bill aims to reaffirm HUD as the sole regulator of manufactured housing.
    • While it passed the House, it has not yet been passed by the Senate.
  2. Enhanced Preemption and MHIA of 2000:
    • The Manufactured Housing Improvement Act of 2000 (MHIA) includes an enhanced preemption provision.
    • This provision allows HUD to override local zoning restrictions that interfere with federal standards.
    • However, consistent enforcement of this provision remains a challenge.
  3. Historical Production and Misleading Statements:
    • Despite population growth, manufactured housing production has declined significantly since 1998.
    • There are concerns about misleading statements by MHI and the lack of effective enforcement of existing federal laws.
  4. Conflict of Interest and Criticisms:
    • Concerns about conflicts of interest related to Lesli Gooch have been raised.
    • Both MHI members and external critics have questioned the association’s effectiveness in advocating for proper enforcement of existing laws.

In summary, the industry faces challenges related to regulation, production, and transparency. Addressing these issues requires a concerted effort from all stakeholders. 😊 12345678910

12) It is worth noting that it isn’t just MHProNews that periodically deploys satire, AI powered Copilot has mocked MHI in “Hit the Ball and Drag Jack.” Copilot said that some of what MHI has said fits the defintion of lie, false, and misleading.







To see this image below in a larger size, depending on your device,
click the image and follow the prompts.



13) Cavco’s own IR pitch makes the point that a lack of affordable housing is costing the U.S. economy some $2 trillion dollars a year. How does that square with the praise from MHI and HousingWire for Wonder Woman Gooch?

To see this image below in a larger size, depending on your device,
click the image and follow the prompts.

There is an evidence-based case to be made that Cavco has ironically helped provide the ammo for antitrust pros to go after their firm and several others associated with the Manufactured Housing Institute. Their reasons to invest are also apparent proof of their own failures to successfully tap into the very opportunities that they illustrated with these factually supported claims. The base image above is from the Cavco Industries (CVCO) November 2023 Investor Relations ‘pitch deck’ or IR presentation. MHProNews periodically uses a satirical logo based on the MHI logo that proclaims: “Proud Member of Machiavellian Housing Institute” (i.e.: Manufactured Housing Institute or MHI) with its modified MHI tag line: “The National Association Serving Consolidators of the Manufactured Housing Industry.” Cavco Industries is indeed a “proud” MHI member. Call out boxes and arrows are added by MHProNews as part of this fact check and analysis. See detailed report and context here: https://www.manufacturedhomepronews.com/q3-2024-cavco-industries-inc-earnings-call-illustrates-benjamin-franklin-gates-quote-if-theres-something-wrong-those-who-have-the-ability-to-take-action-have-the-responsibility-to-take-action/


14) Did Wheeler and HousingWire ignore the information they were emailed, as shown above? Even if they decided not to run that evidence-laced op-ed, how could Wheeler and HousingWire give an ‘award’ to someone who is swirling with evidence of scandals and a lack of performance for the manufactured housing industry? Did they do a Google search on Gooch to see the array of troubling information, such as what is linked and shown herein?




MHProNews plans to reach out to Gooch, MHI, HousingWire and Wheeler for a response to this sadly serious, seriously sad, as well as sardonic and satirical Wacky Wednesday report. Stay tuned. ##


Curious times we live in…curious indeed…








https://www.manufacturedhomepronews.com/warren-buffett-declared-class-warfare-buffett-says-fellow-billionaires-were-winning/ and https://www.manufacturedhomepronews.com/warren-buffett-accused-evidence-of-insider-trading-articles-video-reveal-buffett-nice-guy-billionaire-image-a-ruse-clayton-homes-21st-mortgage-vanderbilt-mortgage-implications-facts/


PS: With problematic polling, is it time to cue Biden’s replacement? Will it be “big Mike?” Gavin? Gretch? Kamala? Hillary? Posing that, ponder this. If even a ‘PINO’ CINO like Joe Biden can get run out of office, or so it seems, then why is it that at MHI, with over two decades of 21st century failures by the manufactured home industry in clear evidence, where is the evidence that the powers that be at MHI want to make a change away from Gooch and move toward actual growth policies?  The truth is hiding in plain sight. It often does.



Part III – Our Daily Business News on MHProNews stock market recap which features our business-daily at-a-glance update of over 2 dozen manufactured housing industry stocks.


This segment of the Daily Business News on MHProNews is the recap of yesterday evening’s market report at the closing bell, so that investors can see-at-glance the type of topics may have influenced other investors. Our format includes our signature left (CNN Business) and right (Newsmax) ‘market moving’ headlines for a more balanced report.

The macro market moves graphics below provide context and comparisons for those invested in or tracking manufactured housing connected equities. Meaning, you can see ‘at a glance’ how manufactured housing connected firms do compared to other segments of the broader equities market.

In minutes a day, readers can get a good sense of significant or major events while keeping up with the trends that may be impacting manufactured housing connected investing.


Headlines from left-of-center CNN Business – 7.2.2024

  • America’s red-hot job market just won’t quit
  • President Joe Biden at CNN’s debate on June 27, 2024.
  • Biden’s mental fitness could have been better covered leading up to the debate, some White House reporters acknowledge
  • Vehicles sit in a row outside a dealership, June 2, 2024, in Lone Tree, Colo. Car dealerships across North America have faced a major disruption this week. CDK Global, a company that provides software for thousands of auto dealers in the U.S. and Canada, was hit by back-to-back cyberattacks on Wednesday, June 19, 2024.
  • CDK Global says ‘substantially all’ dealers are back online after a crippling hack
  • President Joe Biden
  • Biden has scheduled his first interview after his shaky debate performance
  • An aerial view of housing in Los Angeles in March 2024.
  • State Farm again is seeking huge increases in home insurance rates in California
  • Pedestrians walk past a Mattress Firm Holdings Corp. store in San Francisco, California, U.S., on Tuesday, March 24, 2020.
  • FTC unanimously moves to block $4 billion merger of mattress giants
  • General view of the Bank of America headquarters on July 18, 2023 in New York. Bank stocks rose on higher earnings reports from some of the largest names in the industry that pointed to a better outlook than investors had expected.
  • US judge’s financial conflict leads to revived lawsuit against big banks
  • AUSTIN, TEXAS – MAY 31: Tesla Model Y vehicles sit on the lot for sale at a Tesla car dealership on May 31, 2023 in Austin, Texas. Tesla’s Model Y has become the world’s best selling car in the first quarter of 2023. (Photo by Brandon Bell/Getty Images)
  • Tesla sales fall again as more automakers crowd electric vehicle market
  • Former US President Donald Trump during a campaign event at the Liacouras Center at Temple University in Philadelphia, Pennsylvania, US, on Saturday, June 22, 2024.
  • You may now own a piece of Trump Media – and not even know it
  • 21 3 16-CREAMERY 0029 Mansell.jpg
  • Inside the school that teaches big name brands how to make ice cream
  • The world is sitting on a $91 trillion problem. ‘Hard choices’ are coming
  • Investors just got an inflation wakeup call. Will they answer?
  • The short seller that took on Gautam Adani made surprisingly little money
  • Thousands of homeowners are about to get slammed with higher monthly payments
  • Sizzling out? As peak barbecue season begins, fewer Americans are buying grills
  • Chewy shares fall after surging on revelation of ‘Roaring Kitty’ meme trader’s 6.6% stake
  • Trump Tower is coming to Saudi Arabia
  • Redbox owner Chicken Soup for the Soul files for bankruptcy
  • Hunter Biden sues Fox News over ‘mock trial’ miniseries
  • French election results boost stocks and the euro
  • This electric car battery takes less than 5 minutes to charge
  • Cup Noodles wants to rethink the way you eat ramen with new s’mores flavor
  • Meta accused of breaking European law with its ‘pay or consent’ model


To see this image below in a larger size, depending on your device,
click the image and follow the prompts.

In the business world, the rear-view mirror is always clearer than the windshield.” – Warren Buffett. That begs a key question. Why don’t more people LOOK at the rearview mirror more so they can learn more about the patterns that influence what’s ahead? Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts. https://www.manufacturedhomepronews.com/in-the-business-world-the-rear-view-mirror-is-always-clearer-than-the-windshield-warren-buffett-mhville-leader-showcases-efforts-to-renew-american-dream-plus-sunday-weekly/


Headlines from right-of-center Newsmax – 7.2.2024

  • CNN Poll: 75 Percent Say Biden Hurts Dems’ Chances
  • The numbers were driven by Democrats and Democrat-leaning voters, who said the party has a better chance of winning with someone other than Biden (56%), with 43% saying the party’s chances are better with him, reported CNN. [Full Story]
  • Israel at War
  • Netanyahu: IDF Nearing ‘End Stage’ Against Hamas Terror Army
  • UK Authorities Accused of Hiding Funds Tied to Terror Groups
  • 2 IDF Soldiers Killed in Battle in Central Gaza
  • Lawsuit: Iran, Syria, NKorea Supported Oct. 7 Attack
  • IDF Dismantles Terror Infrastructures, Including in UN Schools
  • IDF: Uncovered Tunnel Used to Make Rockets
  • Israel Orders Palestinians to Flee Khan Younis in Gaza
  • IDF Dismantles Terror Cells, Including at UN Schools
  • Iran Ramps Up Hezbollah Weapons Shipments
  • Newsmax TV
  • Tenney: Obama Really Running Govt
  • Huckabee: Ruling ‘Doesn’t Mean Presidents Are Kings’ | video
  • Fetterman: Stop Charitable Funding of Hamas | video
  • Alex Phillips: UK Media Pressing for Labour Victory | video
  • Will Scharf: Evidence in N.Y. Trial Falls Under Immunity | video
  • Matt Whitaker: Dems Daft Over High Court Ruling | video
  • Wesley Clark: Iran Behind Elevated Threat Level | video
  • Napolitano: Sorry AOC, Can’t Impeach Justices | video
  • Newsfront
  • Trump’s N.Y. Sentencing Bumped to Sept. After High Court Immunity Ruling
  • Former President Donald Trump’s sentencing in his Manhattan case has been postponed to September after the judge agreed Tuesday to weigh the possible impact of a new Supreme Court ruling on presidential immunity. Trump had been scheduled to face sentencing July 11 on his…… [Full Story]
  • Pelosi: OK to Ask if Biden Had ‘Episode,’ Has ‘Condition’
  • Nancy Pelosi, D-Calif., said it was up to President Joe Biden [Full Story]
  • Related
  • First Dem Publicly Calls for Biden to Step Down as Nominee
  • Fmr Rep. Tim Ryan: Kamala Harris Should Replace Biden
  • CNN Poll: 75 Percent Say Biden Hurts Dems’ Chances
  • Biden to Meet Dem Govs After Disastrous Debate
  • Dem Rep. Quigley: Debate ‘Wasn’t Just a Horrible Night’
  • Biden Giving First Postdebate Interview to ABC
  • GOP Ad Slams House Dems for Dodging Biden Questions
  • Report: Hunter Biden Has Joined Dad’s WH Meetings
  • Hunter Biden, fresh off his conviction on felony gun charges, has [Full Story]
  • Trump: Court Gave Special Counsel ‘High Level Spanking’
  • Former President Donald Trump said the Supreme Court’s presidential [Full Story]
  • Related
  • Supreme Court Sends Trump’s Immunity Case Back to Lower Court
  • Mike Huckabee to Newsmax: Court Ruling ‘Doesn’t Mean Presidents Are Kings’ |video
  • Trump: ‘Big Win for Our Constitution, Democracy; Proud’
  • Speaker Mike Johnson: Court Ruling Victory for ‘All Future Presidents’
  • Dem Lawmakers Plot Retaliation Against High Court
  • Dem Rep. Morelle to Propose Reversal for Immunity Decision
  • News on Trump VP Pick Delayed By Biden’s Debate Woes
  • Former President Donald Trump is holding off for a bit longer before [Full Story] | video
  • Related
  • Suffolk Poll: Trump Leads Biden Nationwide After Debate
  • Pollster Nate Silver: ‘It’s Not Great News for the President’
  • Fauci on RFK Jr. Meeting: ‘He Made No Sense’
  • Trump Boasts Massive Q2 Fundraising Haul
  • Biden’s Campaign Claims $264M Fundraising Haul in 2nd Quarter During Postdebate Anxiety
  • Tesla, Megacaps Drive S&P 500, Nasdaq to New Records
  • Wall Street’s main stock indexes closed higher Tuesday, boosted by [Full Story]
  • Hungary’s Orbán in Ukraine for Talks With Zelenskyy
  • Hungarian Prime Minister Viktor Orbn was in Kyiv on Tuesday for talks [Full Story]
  • Related
  • Pentagon: Ukraine’s Defense Minister in DC for Talks With Austin
  • Russia Says It Destroys 5 Ukrainian SU-27 Jet Fighters at Airfield
  • Pew Survey: Confidence in Zelenskyy Falls Globally
  • Defense Industrial Base Labors to Attain New, Higher Output
  • The “peace dividend” has had its advantages, yet there also has been [Full Story] | Platinum Article
  • Judge Protects Migrant Shelter on US-Mexico Border, Accuses Texas of Harassment
  • A judge blasted efforts by Texas Attorney General Ken Paxton to [Full Story]
  • Florida: Say Bye to Your Car Insurance Bill if You Live in These Zip Codes
  • Otto Quotes
  • FDA Approves Second Drug to Slow Alzheimer’s Disease
  • U.S. officials have approved another Alzheimer’s drug that can [Full Story]
  • Florida: Say Bye to Your Insurance Bill if You Live in These Zip Codes
  • US Removes Chinese Migrants on Repatriation Flight
  • The Department of Homeland Security (DHS) conducted a deportation [Full Story]
  • Leonard Peltier Denied Parole for Killing FBI Agents
  • Indigenous activist Leonard Peltier, who has spent most of his life [Full Story]
  • Supreme Court Sidesteps Gun Cases
  • The U.S. Supreme Court turned away appeals challenging a [Full Story]
  • 67 Percent of Progressives Want Biden Out
  • A majority of progressive voters want President Joe Biden to suspend [Full Story]
  • Bankrate Poll: $186K Needed Just to Live Comfortably
  • Americans think they would need to earn $186,000 a year just to live [Full Story]
  • Biden Admin Flying Deported Cameroonians Back Into US
  • The Biden administration is reversing deportations for some of the [Full Story]
  • Comer: Biden Keeps Fed Remote Workers ‘Happy’ for Their Votes
  • The Biden administration is still operating a COVID-era policy of [Full Story]
  • Experts: Harris May Get First Dibs on Biden’s War Chest
  • Vice President Kamala Harris is first in line to control of the tens [Full Story]
  • Rudy Giuliani Disbarred in New York
  • Rudy Giuliani lost his New York law license Tuesday. [Full Story]
  • Dem Group to Spend $10M for Supreme Court Reform
  • A progressive judicial advocacy group plans to launch a $10 million [Full Story]
  • Fed’s Powell Doesn’t See 2% Inflation Until 2025
  • The U.S. is back on a “disinflationary path,” Federal Reserve Chair [Full Story]
  • Dem Lawmakers Plot Retaliation Against High Court
  • Two high profile Democratic lawmakers have called for retaliatory [Full Story]
  • Speaker Johnson: Biden Turning on Justice System
  • House Speaker Mike Johnson, R-La., warned that President Joe Biden is [Full Story]
  • Biden to Novo Nordisk: Cut Weight-Loss Drug Prices
  • S. President Joe Biden and Senator Bernie Sanders called on Novo [Full Story]
  • Biden, Dems Hope $264M Q2 Calms Debate Anxiety
  • President Joe Biden’s reelection campaign and the Democratic National [Full Story]
  • France’s Anti-Right Coalitions Align to Halt Govt Takover
  • Opponents of France’s National Rally (RN) stepped up their bid to [Full Story]
  • Fetterman to Newsmax: Charities Funding Hamas
  • John Fetterman, D-Pa., told Newsmax on Monday that he learned [Full Story] | video
  • Judge Pauses Biden Admin’s Delay of Gas Exports
  • The Biden administration can’t delay consideration of projects aimed [Full Story]
  • Bill Maher: Biden Should Quit; Newsom Should Run
  • In a recent New York Times opinion piece, comedian Bill Maher [Full Story]
  • Poll: One-Third More Likely to Vote Trump After Debate
  • Nearly one-third of voters are more inclined to support former [Full Story]
  • White Nationalists Owe $2M More for Charlottesville Violence
  • After a jury ordered white nationalists to pay over $26 million to [Full Story]
  • More Newsfront
  • Finance
  • 10 Stocks to Consider if Trump Becomes President
  • The benchmark S&P 500 increased 70% during Donald Trump’s presidency from 2017 to 2021. It’s hard to predict, of course, how the economy or stock market would perform should the Republican presidential candidate return to the White House…. [Full Story]
  • Related Stories
  • S&P 6300? It’s Not Outside the Realm of Possibility.
  • Fed Chair Powell Doesn’t See 2% Inflation Until 2025
  • Echoes of Dotcom Bubble Haunt AI-Driven Stock Market
  • AI-Focused Tech Firms See Vast Jump in Market Cap
  • S&P 6300? It’s Not Outside the Realm of Possibility.
  • Google Blames AI for Falling Short of Climate Target
  • Tesla’s Deliveries Beat on Incentives; Shares Rally 10%
  • US to Pay Moderna $176 Million for Bird Flu Vaccine
  • More Finance
  • Health
  • FDA Approves Second Drug to Slow Alzheimer’s Disease
  • S. officials have approved another Alzheimer’s drug that can modestly slow the disease, providing a new option for patients in the early stages of the incurable, memory-destroying ailment. The Food and Drug Administration approved Eli Lilly’s Kisunla on Tuesday for mild or…… [Full Story]
  • A Cheap, Generic Drug May Slow Aging
  • The Mavericks Frontman Malo Reveals Cancer Diagnosis
  • Benzodiazepines Like Xanax Don’t Raise Dementia Risk
  • More Evidence GLP-1 Meds Could Ease Alcoholism


To see this image below in a larger size, depending on your device,
click the image and follow the prompts.
In instances such as Apollo, Berkshire Hathaway, Blackstone or others, manufactured housing may only be part of their corporate interests. Note: depending on your browser or device, many images in this report and others on MHProNews can be clicked to expand. Click the image and follow the prompts. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
Notice: MHProNews invites the firms or organizations named in these reports to respond to any concerns about possibly inaccurate information via email that identifies the concern and offers evidence that sheds a different light on the topic discussed. That said, until 5.9.2024, neither MHI nor most MHI publicly traded ‘insider brands’ have done so. They’ve been repeatedly invited to do so, including but not limited to an outreach on Dec 7, 2o23 and Feb 25, 2024. In the case of that response linked above, no apparent reply was given to follow up inquires by MHProNews. 


mas kovach mhpronews shopping with soheyla .jp

Get our ‘read-hot’ industry-leading 

get our ‘read-hot’ industry-leading emailed headline news updates

Scroll to Top