Younger Americans say they’d do most anything from downsizing to buying a fixer-upper just for affordable housing, per a new survey by the financial news and advice site, Bankrate. Their report cited Federal Reserve Chairman Jerome Powell saying: “If you’re a homebuyer, somebody or a young person looking to buy a home, you need a bit of a reset. We need to get back to a place where supply and demand are back together and where inflation is down low again and mortgage rates are low again.” The sponsor-advertiser supported Bankrate site says: “Founded in 1976 as the Bank Rate Monitor, a print publisher for the banking industry, Bankrate has a long track record of helping people make smart financial decisions. We’ve maintained this reputation over four decades by prioritizing facts and experience over hype and hearsay, and quickly responding to economic trends that offer our users a more relevant experience.” In the article written by Sarah Foster, who covered the Federal Reserve and U.S. economy since 2018 when she joined the economics news team at left-leaning Bloomberg News, proclaimed: “Younger Americans say they’d do anything from downsizing to buying a fixer-upper just for affordable housing.”

• Part I of this report will include the Bankrate research results that span the generations, not just younger individuals, couples, or families.  Those quotes and graphics from Bankrate’s 7.17.2023 post shed light on issues that could prove useful to manufactured home marketers, sellers, and advocates among others.
• Part II will provide additional information with more MHProNews analysis and commentary.
• Part III is our Daily Business News on MHProNews macro- and manufactured housing-connected equities (stocks, real estate investment trusts (REITs), etc.) results coupled with time saving and insight-generating left-right headline news.

Part I – Excerpts from Bankrate’s writer Sarah Foster’s “Younger Americans say they’d do anything from downsizing to buying a fixer-upper just for affordable housing”

Per Foster’s Bankrate article on 7.17.2023 are the following pull quotes and graphics. Their full comments are found here. The graphics included may be in a different place than in the original article but present the same data.

 

Buying a home in an era where borrowing costs are high, inventory is low and housing prices are expensive isn’t a goal for the faint of heart.

But the perennial underdogs of homebuying — the younger Americans who’ve consistently struggled — are indicating they’re up for the challenge, even if it requires giving something up.

The majority of Generation Z and millennials who do not own a home say they’re willing to make a sacrifice to find more affordable housing (at 82 percent for those between the ages of 18 and 42), according to Bankrate’s housing affordability survey published in April. That compares with 61 percent of non-homeowner Generation Xers and baby boomers (those between the ages of 43 and 77). They’re also more inclined to take action than Americans overall, including homeowners and non-homeowners alike (64 percent).

To become homeowners, those younger generations say they’d be willing to do anything from buy a fixer-upper (29 percent) or move out of state (29 percent), to take on roommates and live with additional family members (27 percent), downsize their living space (27 percent) or move farther away from family and friends (26 percent).

Their motives are clear. Gen Z and millennials who don’t own a home still appear to have aspirations of purchasing one: about two-thirds (or 66 percent) of them consider owning one a feature of the “American Dream.” Meanwhile, just 6 percent of Gen Z and 8 percent of millennials say they never want to own a home, compared to 19 percent of Gen X and 17 percent of baby boomers. …”

 

If Americans find themselves continually priced out of buying a home, housing affordability factors could keep underpinning higher rent prices — a factor that may also keep the Fed on edge to raise interest rates even more this year. The longer those potential homebuyers stay on the sidelines, the more difficult their path to wealth-building becomes.

“Housing used to be thought of as the path to creating the middle class,” says Nela Richardson, chief economist at ADP. “If housing is becoming exclusive, what supports the middle class in terms of wealth creation? That’s still an open question.””

 

Part II Additional Information with More MHProNews Analysis and Commentary 

There are several takeaways from Foster’s Bankrate article and its associated data. In no particular order of importance are the following broad topics.

1. What’s not said about manufactured housing is both a problem but also an opportunity in disguise for those with a long-term plan.
2. What’s missing about manufactured housing is revealing to those who are goal and solution oriented and are not afraid to face manufactured home industry politics and realities as it is, rather than as they merely wish it would be.
3. The need for accountability at the public policy level and at the manufactured housing industry policy level.
4. Possible lessons from successful ‘stand-alone’ brands associated with the Manufactured Housing Institute (MHI), the Manufactured Housing Association for Regulatory Reform (MHARR), and others who may not be affiliated with either one of those two primary national trade groups.
5. Additional information and related reflections.

With that outline, MHProNews will dive into the following 5 broad points.

1) An MS Word search of Bankrate Sarah Foster’s article referenced above revealed:

• no results for manufactured home
• No results for manufactured housing.
• No results for mobile home.
• No result for factory-built housing.
• No results for prefab housing.

What that reveals is significant. Among one of several possible takeaways is that despite well over a decade of talk about ‘promoting’ or ‘elevating the profile’ of manufactured housing by MHI, the manufactured industry has yet to achieve a level of significance that routinely rates inclusion by third-party writers who are not specifically talking about manufactured housing. Foster apparently either gave manufactured housing no consideration in writing her article or thought about it but dismissed the need to write about manufactured housing.  Whatever her rationale or oversight was, it speaks to the reality that manufactured housing continues to get second rate treatment despite the tall talk by certain MHI leaders. Specific examples follow in #2, below.

2) Despite Kevin Clayton’s statement some 12 years ago that manufactured housing was ready to do a national image and educational campaign similar to the recreational vehicle industry’s GoRVing campaign, there is no such campaign. The Manufactured Housing Institute (MHI) told their members in 2017 about how their ‘new class of manufactured homes’ later rebranded as CrossMod^® would boost manufactured housing, which has proven to be an illusion. Numbers of MHI members and attendees of their big announcement of what turned out to be CrossMods ‘walked out‘ of that Las Vegas event. MHProNews, relying in part on input from industry pros that included MHI members, predicted that this ‘new class of manufactured homes’ that became CrossMods could be a Trojan Horse. The facts are so apparently so bad that MHI does not want to use hard data on CrossMods as a matter of routine, obviously because the numbers are so poor. That noted, MHI had to admit in a n official document obtained by MHProNews and found in the report that MHI’s fallback position following the retail failure of CrossMods, i.e.: developers, were also moving away from the CrossMods product. As a top level official with an MHI member brand told MHProNews, the product never made sense because manufactured housing producers routinely offered ‘regular’ modular coded homes already. The Modular Home Builders Association (MHBA) Tom Hardiman needled MHI by name, calling them “misleading” (i.e.: deceptive) and accusing MHI of selling out and undermining the interests of mainstream manufactured homes. No matter those facts Kevin Clayton – and MHI – both doubled down on the apparently failed Clayton-backed and MHI branded initiative.

To the extent that MHI “endorsed” and “award winning” members MHVillage or ManufacturedHomes.com are supposedly trying to improve the acceptance of manufactured housing, the slide of new HUD Code manufactured home production appears to debunk the effectiveness of their various respective efforts too. It doesn’t take a rocket scientist to realize that when production is falling sharply, that the ‘promotion’ of the industry by MHVillage and ManufacturedHomes.com is obviously ineffective for whatever reasons.  The facts speak volumes to those willing to look at the facts with clear eyes.

 

‘Alarming Year-Over-Year Manufactured Home Production Declines Continue’ per Manufactured Housing Assoc as Deceptive Trade Practice Concerns about ManufacturedHomes.com, MHInsider, MHI Raised

 

Mobile and Manufactured Home Living News (MHLivingNews.com) and/or ManufacturedHomeProNews.com (MHProNews.com) each has done scores of posts that aim to educate and elevate the proper understanding of the industry. But it does so with key distinctions. Namely, our reports point out that until the root issues that cause manufactured housing industry underperformance are addressed and properly resolved, hope of true progress is an illusion. Ironically, an MHI connected source told MHProNews earlier this year that the manufactured home industry will ‘never recover in our lifetimes’ to its prior high levels.  When a wall or barriers – artificial or otherwise – are stopping you, those walls or barriers must be dealt with successfully or forward progress is limited or halted.

 

Lawyer Tip$, LCI, PATK, Scholar=Manufactured Housing Institute Insider Says Manufactured Home Industry Sales ‘Will Never Recover to Prior Levels In Our Lifetime;’ plus MHVille Stocks Update

 

3). The need for accountability at the public policy level and at the manufactured housing industry policy level may have surprisingly be fueled by remarks by Cavco Industries (CVCO) William “Bill” Boor on behalf of MHI.

 

Cavco CEO William “Bill” Boor for MHI to Congress-ESG ‘Distorts Market’ v Roxanne Bland-Martin Lavin – ‘Follow the Money’ ‘Pay More Attention to What People Do Than to What They Say’–Facts-Analysis

 

When MHI CEO Lesli Gooch, Ph.D., is praised as “superb” and ‘effective‘ by state association leaders affiliated with MHI who are apparently unwilling to challenge Clayton Homes and their fellow industry oligopoly leaders it should be seen as part of a ‘gaslighting’ effort that Investopedia recently warned their readers about. Despite the respective smokescreens apparently laid by MHInsider, ManufacturedHomes.com, and sly shills for MHI, like blogger George Allen, the cold hard facts and a careful look at the evidence reduces their weak, deceptive, and brownnosing arguments to ashes and dust.

 

 

Manufactured Housing’s Rorschach Test – How You See the Facts, Visuals, Narratives and Evidence Speaks Volumes; plus Sunday Weekly Manufactured Home Industry (MHVille) Headlines in Review

 

4) Firms like Nobility Homes (NOBH) and Legacy Housing (LEGH) have maintained and grown at various times because they have each developed strategies to protect themselves from the effects of the “moat” deployed by Clayton and their allies. While there are other such firms, Legacy and Nobility are both publicly traded. That means a wealth of data is produced that can prove useful to independents.

 

Nobility Homes (NOBH) 56th – Sales and Earnings Results for their Second Quarter 2023, Data Reveals Fresh MHVille Saga Details; plus Sunday Weekly Manufactured Housing Industry Headlines Recap

Legacy Housing Financial Results and Earnings Call 1Q 2023-‘Sales Slowed but Margins Improved’ Duncan Bates Boasts of Manufactured Housing ‘Business Tailwinds’ Official Data-Analysis

 

5) For years, MHARR has pressed their larger rival MHI on behalf of their members.  MHARR has also kept the issues of affordable housing consumers and manufactured home independents ‘in the face’ of key bureaucrats and other public officials. Two recent examples follow.

 

MHARR Highlights Key Industry Issues in Meeting with HUD Assistant Secretary and FHA Commissioner Julia Gordon – MHVille Trade Coverage, Facts, Analysis, Views; plus Market Moving Headline Recap

 

MHARR has also aimed to keep the industry informed on issues in a fashion that MHI is obviously not going to do, given their apparent bent in favor of the large brands that dominate that trade group. Those various efforts can’t be understated. If not for MHARR exposing and documenting in detail MHI’s role in the DOE Energy Rule, how would the industry’s professionals ever be aware of their duplicity on the issue? If not for MHARR, along with MHProNews/MHLivingNews, pressing MHI for months to sue on behalf of the manufactured home industry, would MHI have acted at all? Given that MHI did not mention in any known public communication that they had such a plan, it seems apparent that MHARR and our publications played a pivotal role in forcing MHI to do the right thing, even if belatedly.

 

Department of Energy (DOE) Publishes ‘Unacceptable’ Manufactured Housing Energy Rule Extension

 

If not for MHProNews’ spotlighting the often severe disconnects between reality and remarks made or reported by third-parties, the industry’s professionals and others interested in affordable housing might not realize that reports like those from the Texas Real Estate Research Center have apparently been ‘weaponized’ or manipulated to convey claims that the facts dispute.

 

‘Texas Manufactured Housing Expansion Continues, More Growth on the Horizon’ Per TMHA-Texas Real Estate Research Center (TRERC) – But ‘Sentiments’ Misleading per MHARR Data? Facts and Analysis

 

It has taken years of a painstaking exploration of the facts, evidence, and logical conclusions from various sources and remarks to clearly make the case that manufactured housing is underperforming from a series of interconnected issues. For example, public perception about manufactured housing is often flawed. Conventional builders and public officials have often de facto colluded to limit and “sabotage” the industry, as senior economic researcher James A. “Jim” Schmitz Jr and his colleagues have documented. Within the industry, there are those who seemingly oddly want to limit the industry too. But in later case, why? What is it that motivates manufactured housing industry linked firms to want to limit their own industry? Their answer is consolidation. They say so openly in publicly traded company remarks. They say so in their investor pitches. It is at this point hardly debatably, which may explain why MHI and their corporate leaders don’t dare debate or even face publicly this publication’s evidence-based inquiries.

At public events, in digital print, in interviews, in contacts with public officials, and other efforts, MHProNews/MHLivingNews have made the evidence-based case that manufactured housing should be several times its current production and size. Facts are subject to manipulation. Some can try to obscure the facts or distract from reality.  But reality is whatever it is, always.  Whatever MHI may have been decades ago, in the 21st century, it became a de facto front for consolidators of the industry.  Clear evidence for that follow in the graphic and report below.

 

Notice: the graphic below can be expanded to a larger size.

See the instructions below the graphic below or click the image and follow the prompts.

 

 

MHProNews has editorially observed for years that no one could be as incompetent as MHI’s top staff in failing to do what is obviously needed, and in contrast, doing things that may seem to the under-informed to be prudent, but when carefully examined, turns out to be little more that theatrics meant to make themselves look good while consolidation continues.

Legal action is needed to not only further expose MHI and its dominating brands. Legal action is needed to bring to justice those who have cost Americans untold trillions of dollars over the years. Trillions? Yes. Who says? Ironically, high profile MHI member brand Cavco Industries.  See the bottom left corner of the graphic below where Cavco said: “Shortage of affordable housing costs American economy $2T (i.e.: two trillion dollars annually) in lower wages and productivity.”

Notice: the graphic below can be expanded to a larger size.

See the instructions below the graphic below or click the image and follow the prompts.

Cavco themselves have thus said what MHProNews previously reported years before, citing third-party researchers like those below.

 

 

NIMBY vs YIMBY, Homelessness and Housing Insecurity – Re-Discovering Complete Value of Affordable Housing, Multifamily Housing vs. Manufactured Homes Reimagined – Castles and Moats Analysis

 

Note Cavco said the cost is born by wage earners, as well as by the broader economy. That’s demonstrably true.  So, once again, by accident or for whatever reasons, Cavco’s remarks underscored points previously made by the manufactured home industry’s leading news and views source, MHProNews.

 

Hypothetically Speaking-Imagine You’re Among Thousands in Sales or Management at Clayton Homes–‘Gaslighting’ by Clayton Leaders, Buffett-Berkshire-Clayton Moat and MHI–plus MHVille Market Update

There are many possible paths to solving these issues. It can be done quite profitably, as one of the hottest commentaries for the year, linked below, demonstrated.

 

 

So long as we own and operate this platform, it should be apparent to those in the MHI camp that we will continue to expose what has gone wrong and call for authentic reforms and legal measures that will break up this deceptive scheme that arguably harms investors, taxpayers, the general public, affordable housing seekers, and manufactured home independents. That MHI camp includes their big brands, and their apparent mouthpieces like MHI members: MHInsider, ManufacturedHomes.com, and self-contradictory and self-serving blogger Allen. Those organizations are not run by idiots. Which means that they surely can’t be so stupid as to believe the tripe and rubbish MHI’s leadership wants the industry’s rank and file to believe. What that implies is that they are corrupt. That corruption must be legally rooted out. MHProNews will provide the facts, evidence, and details that can make possible the legal actions needed to bring this corruption within manufactured housing to an end.

 

Whistleblower$ Rewarded, Organization Risk$-What Legal Experts Say Can Impact Dirty Firms-Benefit Accountants, Former or Current Employees-Manufactured Housing’s Dark Side; plus MHVille Markets

Analyst to Cavco-‘Why is Manufactured Home Industry Production So Weak?’ Paradox Develops-‘Lower Expectations’ ‘More Singles’ in Q1-2023 Cavco Industries Quarterly Facts, Trends+MHVille Analysis

Whistleblower Payout! Cavco (CVCO) Settle with SEC in Securities and Exchange Commission Case vs. Cavco Former CEO Joseph Stegmayer, Daniel Urness – 21-cv-01507 U.S. District Court of AZ

True Tale of Four Attorneys Research into Manufactured Housing – What They Reveal About Why Manufactured Homes Are Underperforming During an Affordable Housing Crisis – Facts and Analysis

 

Until that day, stay tuned for your only reliable trade media source in manufactured housing for information that is factually accurate, evidence-based, and uses applied common sense. That said, the report by Bankrate’s Foster clearly indicates to the informed that the potential for manufactured housing is great, but only to the extent that the core roadblocks to manufactured housing growth are mitigated and removed. It should be obvious that manufactured housing ought to be soaring instead of sliding. Foster’s report obliquely underscores that fact, as have other research items like the one linked here from MHLivingNews that indicated that millions could be buying a manufactured home and are qualified to do so NOW. MHI’s leaders may have to actually do their claimed jobs properly, because to do otherwise only increases their apparent liability and legal risks. To learn more, see the linked reports.

 

Manufactured Housing Apology, Multi-Billion Manufactured Housing Institute Correction by MHI, Industry Reality Checks -What’s Hot Among MHVille Pros; plus MHMarkets Update

 

Part III. Daily Business News on MHProNews Markets and Headline News Segment

 

Headlines from left-of-center CNN Business – from the evening of 7.20.2023

• A vow of solidarity
• UPS pilots say they will not cross picket lines if Teamsters strike next month
• Viral women’s soccer ad uses doctored footage to prove a point
• AMC Theaters scraps plans to charge more for good seats
• Teens are using social media to diagnose themselves with ADHD, autism and more. Parents are alarmed
• Broadway strike averted after deal reached by union and producers
• Popeyes is now offering ‘girl dinner.’ Here’s what’s included
• We can’t air-condition our way out of America’s heat crisis
• The 5 biggest takeaways from Netflix’s earnings report
• Thousands of authors demand payment from AI companies for use of copyrighted works
• Amazon will let you pay with a wave of your hand at all Whole Foods stores
• Tesla wants to turn its Berlin factory into Europe’s biggest car plant
• A new instant payment system may be coming to a bank near you
• Mortgage rates drop, backing off 7%
• US home prices stay near record high, even as sales drop in June
• Google is building an AI tool for journalists
• Gay Water, a new canned cocktail, wants to be the anti-Bud Light
• Verizon and AT&T should ‘clean up their mess’ following toxic lead cable report, congressman says
• Kim Kardashian may be the hero the IPO market needs
• Fed fines Deutsche Bank $186 million and threatens further action
• China vows to support private businesses in bid to boost economic growth
• Tesla profits climb despite price cuts
• Starbucks teams up with Blackpink, betting on the power of K-pop
• Jury awards family $800K in Chicken McNuggets burn case

 

Headlines from right-of-center Newsmax 7.20.2023

• Grassley Releases FBI Doc Detailing Alleged Oligarch-Biden Bribe Scheme
• Chuck Grassley, R-Iowa, released an FBI document that House GOP members have long been seeking — FBI Director Christopher Wray was even threatened with a contempt-of-Congress for not sharing it, though it has been obtained via whistleblowers. [Full Story]
• Grothman: Whistleblowers Risk Much to Expose Deep State
• Comer: Testimony Shows Probe Leads to Joe Biden | video
• Ric Grenell: House GOP Must Sustain Momentum | video
• Marsha Blackburn: Coach Accused of Abuse Illegally in US | video
• Meuser: Bidenomics ‘Inverse’ of Trump Wins | video
• Ron DeSantis: Ending Biden’s Woke Policies Will Restore Military | video
• Dick Morris: DOJ Double Standard ‘Unbelievable’ | video
• Ben Carson: Alzheimer’s Drug ‘Promising’ | video
• Marshall: CDC Lost Way With ‘Chestfeeding’ | video
• Call Congress to Stop Trump Political Prosecutions
• We cannot tolerate the continued election interference of the Biden administration and its Justice Department in the 2024 elections…. [Full Story]
• DC Judge Rejects Jan. 6 ‘Shaman’ Request to Void Plea
• Using the Jan. 6 tapes aired by Tucker Carlson, the self-proclaimed [Full Story] | video
• North Korea Hackers Breach US IT Firm to Steal Crypto
• A North Korean government-backed hacking group penetrated an American [Full Story]
• At Least 2 Dead in Russian Attacks on Southern Ukraine
• Russia pounded Ukraine’s southern cities, including the port city of [Full Story]
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• Milley: Ukraine Counteroffensive ‘Far From Failure’
• Russia Warns Ukraine-Bound Ships That May Have War Cargo
• Florida Rulings Appear to Favor Advocates for Various Drag Events
• Librarians who feared fines for hosting drag queen story hours and [Full Story]
• Triangle, Cylinder, ‘Jetpack’ UFOs Reported in Just 1 Week
• A recent report detailing numerous strange sightings made by pilots [Full Story] | Platinum Article
• Grassley Releases FBI Doc on Biden Bribery Allegation
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• Defecting to North Korea Is Rare but ‘Not That Hard’ to Do
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• Bud Light Sales Tank Most in the Carolinas
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• The US Federal Trade Commission is poised to pause its in-house trial [Full Story]
• Trump Vows to End Biden’s War on Gas-Auto Industry
• Former President Donald Trump laid out his latest presidential [Full Story] | video
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• NatWest Apologizes to Nigel Farage for Closing Accounts
• British bank NatWest has apologized to former Brexit party leader [Full Story]
• Washington Commanders’ Owner Snyder to Earn $6B in Sale
• Dan Snyder, the embattled owner of the Washington Commanders, stands [Full Story]
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• The Justice Department opened an investigation into Texas Department [Full Story] | video
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• There is wild speculation special counsel Jack Smith’s next coming [Full Story] | video
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• Former New York City Mayor Rudy Giuliani said testimony by two IRS [Full Story] | video
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• The Department of Justice informed Texas this week that it would [Full Story]
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• The president of Stanford University said Wednesday he would resign, [Full Story]
• Gunman in Fargo Rampage Had 1,800 Rounds of Ammo
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• Over the weekend, Donald Trump suggested rival Tim Scott may have a [Full Story]
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