‘What Really Matters?’ The Aggrandizement of Madam, CEO, Dr. Lesli Gooch, Ph.D. – Almost a Woman of Influence Two Years Running; plus Sunday Weekly Manufactured Housing Industry Headlines Review


“Well, what really counts? The industry or the aggrandizement of Mme. Gooch? I’m only surprised at the order of presentation.” So said a remark to MHProNews about the items below from the Manufactured Housing Institute (MHI) and their ongoing campaign to uplift their CEO, Lesli Gooch, Ph.D. “Aggrandizement is the noun form of the verb aggrandize, “to increase the power or reputation of something,” and it usually implies that there’s some exaggeration going on.” So says Vocabulary.

Another message that accompanied an email from MHI included the following.

“Make sure you read all of the Dr. Gooch bio. I bet she doesn’t even know what end the hitch is on.”

In yet another email to MHProNews, when did people stop learning logic?

From [MHI] below:

Manufactured Housing Shipments Increase from May, Continue to Lag 2022


MHProNews note. No data was given in this particular from MHI email, but MHI admits decline. Directly below the header above was this topic from MHI.


HousingWire Names MHI CEO ‘Woman of Influence’

For the second year in a row, MHI CEO Dr. Lesli Gooch was named to HousingWire‘s Women of Influence list. The Women of Influence program recognizes the efforts of 100 women in driving the housing economy forward.

Dr. Gooch has dedicated her life’s work to ensuring that quality, affordable housing is available and attainable for all. Read her full profile here.


Another emailed remark about Gooch and her ‘recognition’ by HousingWire: “Now that’s influence, dragging your own industry lower. Amazing.”

The ‘praise’ is apparently another case of you just can’t make this stuff up.


You Can’t Make This Up – Lesli Gooch, Ph.D., Manufactured Housing Institute CEO Proclaims – ‘I Commend the Teams at FHFA, Fannie Mae, and Freddie Mac’ – Saturday Satire; plus MHVille Markets Update


Is this What Illusory Truth, Propaganda, and Gaslighting in MHVille Looks Like in 2023?

HousingWire describes their Women of Influence program for 2023 like this: “The Women of Influence program recognizes the outstanding efforts of women in driving the housing economy forward. The honors are given to individuals who are making notable contributions to both their businesses and to the industry at large — with a specific focus on contributions made in the most recent 12 months. These women’s energy, ideas, achievements, and commitment to excellence and progress give us a look at the future of the industry.”

What, then, is the contribution of Lesli Gooch in the last twelve months that is driving the housing economy forward? Isn’t declining manufactured housing sales – by definition – a retreat or decline instead of ‘forward’ movement?

In a Federated States email from MHI to their state affiliate members on 8.7.2023 was the following.

Manufactured Housing Shipments Increase 3.6% from May, Continue to Lag 2022
MHI’s recently released Economic Report includes both shipment and production tallies for June 2023. Cumulative shipments through June totaled 43,893 homes compared with 61,650 homes through the first half of 2022, a net decrease of 28.8%. In June, 8,179 new manufactured homes were shipped, a increase of 281 homes or 3.6% compared to May 2023, and a decrease of 3,193 homes or 28.1% compared to June 2022. Compared with the same month last year, shipments of both single-section and multi-section homes were both down by 28%. As of 2022, manufactured housing accounted for roughly 11.2% of new single-family starts, up from 9.4% in 2021. As of June 2023, manufactured housing accounted for roughly 9.8% of new single-family starts. Read the full June Economic Report.

In this fact, evidence, and analytical expert editorial commentary, we provide evidence that a growing number in MHVille appear to be stirring to the increasingly obvious con game occurring that involves the Arlington, VA based Manufactured Housing Institute (MHI) and its demonstrably compromised by documents provided to MHProNews by an MHI whistleblower about “woman of influence” MHI CEO Gooch.

MHARR’s take on the production issue is found in the weekly headline recap below.  MHLivingNews‘ analysis of the MHARR report is also found below.


Day by Day

For a time, some in the MHI orbit in MHVille periodically attempt a defense of some sort of MHI’s actions. For instance, Ohio’s Executive Director characterized the exposes by MHProNews as a “scorched earth” campaign.  Ohio’s legal counsel made an odd argument to defend MHI, which when examined, looked sort of like she was tossing them under the proverbial bus. Something similar can be said of MHI affiliated executive director Jim Ayotte’s remarks about the industry not being “rocket science.” Ayotte leads the Florida Manufactured Housing Association (FMHA), one of several states that have been marketing for years, yet the industry in Florida is also well behind where they were in 2022. Florida had 3917 new homes shipped into or within their state in year-to-date in 2023 vs. 4569 during the same 6-month period in 2022. But by showing their thoughts vs. that of others, providing facts and expert analysis for context, MHProNews’ fulfills our multi-year slogan of “We Provide, You Decide.” ©

If the industry’s “not rocket science,” as Ayotte put it, then why has the industry dropped so sharply? What does that say about almost women of excellence CEO Gooch or MHI’s board leadership?

Cavco’s Bill Boor soberly told Congress that the industry is at a crossroads. How that remark and others he made aligns with what he told investors on the most recent earnings call is one of several reports for the week that was below.

Fresh data on manufactured home communities. The push for a de facto national rent control through the ‘back door.’  More facts and analysis on the slide of manufactured housing to lows not seen in years. The odd tales about Lesli Gooch and what it means for industry pros and consumers. Are manufactured home sales a young person’s profession? Comparing MHI’s Gail Cardwell with MHI’s Lesli Gooch, including insights from Ann Burkhart, J.D., on manufactured home financing.

Don’t miss today’s postscript.

With no further adieu, here are the headlines for the week that was from 8.6.2023 to 8.13.2023.


What’s New on MHLivingNews







What’s New in Washington, D.C. from MHARR


What’s New and Recent on the Masthead 

OutragedMHECmember CrucifyGoochMHARRsaysMHIshouldNotCommendFannieMaeFreddieMacAndBadFaithExcuseUptonSinclairRulesInManufacturedHousingManHousingExecCouncilLogoMastMHProNews


What’s New on the Daily Business News on MHProNews 

Saturday 8.12.2023

Backdoor U.S. Rent Control via GSEs Looms – Manufactured Housing Institute and Broad Housing Coalition Push FHFA-Revelations Emerge – Bidenland Obstacles-Opportunities; plus MHMarkets Update


Friday 8.11.2023

Don’t Just Be a Victim! Sales Guru Anthony Iannarino Explains “How to Beat a Rigged System” Unpacking and Exploring Success Principles, Takeaways and Tactics; plus, MHVille Markets Update


Thursday 8.10.2023

Cavco Industries – Quarterly Earnings for CVCO to 1st Half of 2023 – Compare what William ‘Bill’ Boor told Investors to What Boor told Congress – ‘Months’ B4 MHC Homes; plus MHVille Market Update


Wednesday 8.9.2023

‘Floorplan Crisis’- Manufactured Housing Chattel Finance Battles – Barry McCabe Plug – Manufactured Housing Institute 21st Century Female President and CEO – Gail Cardwell – Industry Update on Financing; plus MHVille Stocks Update


Tuesday 8.8.2023

Are Manufactured Home Sales a Young Person’s Game? What Research Reveals About Housing Sales Careers – Including Clayton Homes, MHI, More Insights; plus MHVille Markets Update


Monday 8.7.2023

‘Broad-Based Housing Shortage Caused Rising Home Costs Including Manufactured Homes’ MMI ‘National Report on Manufactured Home Communities’ 2023 Facts-Analysis-Views -Contraction or Growth Ahead?


Sunday 8.6.2023

Manufactured Housing – ‘Now That’s Entertainment!’ – Drama Factor Rising at the Manufactured Housing Institute (MHI) – Rest of Story Facts, Views; plus Sunday Weekly Headline Recap 



Per the report above linked here: “Even before the declared COVID 19 pandemic, Pew Research revealed in January 2020 that: “70 percent of Americans” believe that the system is rigged. Pew said that those people say the system is rigged believe in “The notion that the U.S. economy is “rigged” to benefit the wealthy.” In the light of those kinds of statistics, wouldn’t it be foolish to blindly trust that Madam Gooch is working for all, when outsiders looking in, as well as industry insiders, have come to the conclusion that the evidence strongly suggests that MHI has been used to rig the industry in the favor of consolidators?

That same linked report, and others, have pointed out that this doesn’t mean that people in MHVille should feel ‘hopeless and helpless.’  There are lawful means to correct what has gone wrong. MHProNews strongly advocates in favor of those lawful means of redress.

If lady Gooch was given 50 awards, vs. the ‘almost’ won a woman of influence award, it would not change the facts.  Never forget that for some years, Chimene Van Gundy was praised – with what looked like ‘good’ evidence – for being a woman of influence, a supposedly role model. Since then, charges of fraud involving millions of dollars have emerged.


‘Ever Dream of Being Own Boss, Filling Need in Society?’ Claims of Alleged Multi-Million Dollar Fraudster Chimene Van Gundy-Queen of Mobile Homes-Charged by SEC-Facts, Analysis MHVille Lessons


For years, Enron, WorldCom, Bernie Madoff, and Theranos were thought highly of, uplifted, and praised by people like Presidents Barack Obama, George W. Bush, and then VP Joe Biden. Scams have successfully carried on for months and years until events finally caused the scam to unravel and/or finally be recognized for what it was.



Tim Williams Calls Lesli Gooch “Superb,” But Latest Tip Reveals Additional MHI CEO Gooch Controversy Connected Documents


Manufactured housing is underperforming during an affordable housing crisis.


Note: to expand this image below to a larger or full size, see the instructions
under the graphic below or click the image and follow the prompts.

Ironically, Skyline Champion’s own investor pitch-deck provides ample evidence for manufactured housing industry underperformance. That same pitch-deck further provides evidence that Mergers and Acquisitions are a key part of their business model. What is there in such revelations that Birch and Williams miss? Bear in mind, that they are mere stand-ins who voluntarily raised their hands in defense of Berkshire and MHI firms like Skyline Champion. Notice: Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article. https://www.manufacturedhomepronews.com/masthead/true-tale-of-four-attorneys-research-into-manufactured-housing-what-they-reveal-about-why-manufactured-homes-are-underperforming-during-an-affordable-housing-crisis-facts-and-analysis/


Those who try to distract from that reality are likely to have an agenda that is not in the best interest of the majority of Americans. If we see anything that resembles authentic change among those who are apparently engaging in ‘sabotaging monopoly‘ tactics, stay tuned to your best source for manufactured housing “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ###


Investopedia’s Cautionary Post on Illusory Truth Effect. What Is the Illusory Truth Effect? How Does Illusory Truth Effect Apply in MHVille? Fact Check, Analysis, Viewpoints Plus MH Stocks Update

Trade media can and should be a ‘cheer leader’ when it is appropriate to do so. But authentic trade media also holds the powers that be to account. Who says? The American Press Institute.
Click here to subscribe to the most complete and obviously most read manufactured housing industry news in seconds. Enter your desired email address, press submit, confirm in your inbox. Then You’re All Set for x2 weekly emailed news updates!
To report a news tip – either ON or OFF the record – click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.

Again, our thanks to free email subscribers and all readers like you, as well as our tipsters/sources, sponsors and God for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

Our son has grown quite a bit since this 12.2019 photo. All on Capitol Hill were welcoming and interested in our manufactured housing industry related concerns. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States, bottled water, and other goodies.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.


Connect on LinkedIn: http://www.linkedin.com/in/latonykovach



Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.’

Manufactured Housing’s Rorschach Test – How You See the Facts, Visuals, Narratives and Evidence Speaks Volumes; plus Sunday Weekly Manufactured Home Industry (MHVille) Headlines in Review

Warren Buffett Success Tip ‘Lighter or Darker World Ahead,’ ‘Is Obama’s World a Utopian Myth?’ As 7.4 Approaches Revisiting Buchanan’s Historic Lessons; plus Sunday Weekly MHVille Headlines Recap

MHARR Washington Update – Fannie, Freddie, Duty to Serve and Latest Concerns on Manufactured Housing Institute Energy Litigation – Facts and Analysis, plus Sunday Weekly MHVille Headlines Recap

‘Dark Triad’ – Researchers Detect ‘5 Key Characteristics of BILLIONAIRES’ – Evidence how Billionaires, Super Wealthy Think Differently Than Most-Takeaways and Lessons; plus Sunday MHVille Weekly Headlines Recap

‘Go to Independent Sales Lot, Spend a Week There During Busy Season and Report on Reality of the Manufactured Housing Industry its Primary Level;’ Sunday MHVille Weekly Headlines Recap

Name Calling, Evidence, Facts, and Manufactured Housing’s Primary ‘Muckraker’ Shed Light on Manufactured Home Industry Underperformance; plus Sunday Weekly Headlines Recap

Manufactured Home ‘Energy Rule Delayed’–Manufactured Housing Institute Aptly Says ‘More Work to Be Done’–Clayton & Independent Builder Insights, Analysis-plus Sunday Weekly Headlines in Review

Andrew Justus, J.D., Niskanen Center Housing Policy Analyst, Hill Op-Ed Asks and Answers – ‘What’s Holding Back Manufactured Homes?’ Sunday Weekly MHVille Headlines in Review

Warren Buffett Led Berkshire Hathaway has Over $100 Billion Available for Investing, Why That Matters to Manufactured Housing, MHEC Members Know How Gold Rules; plus Sunday Weekly Headlines Recap

U.S. Housing Market Snapshot April 2023, Manufactured Housing News Includes Eye Popping $500 Million Offer to Manufactured Home Residents; plus Sunday Weekly MHVille Headlines Recap

Danny Ghorbani – Manufactured Housing’s ‘Elephant in the Room,’ per Prior Manufactured Housing Institute Chair, Exclusive Q&A on Key MHIndustry Issues, plus Sunday Weekly MHVille Headlines Recap




‘Affordable Homes for Low Income Must Produce in Factory,’ ‘Years to Unravel Sabotage,’ Grad Students Interest in Manufactured Housing, Factory-Home Solutions; plus Sunday Weekly Headlines Recap

mas kovach mhpronews shopping with soheyla .jp

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