Revealing, Concealing, Teasing, Stealing Proverbial Football-Case for MHI’s Lesli Gooch as Lucy to Charlie Brown – Cartoons, Videos, Parody; plus Sunday Weekly Manufactured Home Headlines Review


Give the corporate geniuses behind the curtain at the Manufactured Housing Institute (MHI) their due. In selecting Lesli Gooch, Ph.D., to be the CEO of their purported insiders’ club – dubbed as a nonprofit trade association that claims to work for “all” – MHI corporate leaders picked a woman who in some ways looks and behaves like the famous cartoonist Charles Schultz Peanuts character Lucy. In a tweet dated 11.16.2017 from the Charles M. Schulz Museum, which was established in 2002 following the death of the famous Peanuts cartoonist, is a remembrance of a classic cartoon published over 6 decades ago. It is shown below. Dozens of times over the years, Lucy gets Charlie Brown to go for that place kick, despite the troubled history. In one cartoon, a snippet of which is shown in the featured image above, Brown muses about the psychology of this pattern. The actual (or proverbial) football is periodically brought out because Lucy knows Charlie Brown likes football (in our industry, the analogy might be that honest independents and professionals want to sell more manufactured homes). Lucy knows Charlie Brown is trusting. Lucy knows she can sweet talk, bully, rationalize, manipulate, or cajole Charlie into trying to kick that football. By knowing what Charlie Brown wants, by knowing his generally good nature and character, the deceptive, duplicitous, and devious Lucy tricks him every time. Hmmm…



Promises, promises. There are a variety of methods deployed in MHVille by Lesli and the MHI leadership she represents.  Lesli/Lucy has ‘razzle dazzled,’ bullied, wooed, cajoled, tricked, and smiled her way to get Charlie Brown (trusting industry independents) to trust her after the first and following apparent deceptions. The video and cartoons illustrate the gag.



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Every time, regardless of the promises made – the deceptions by Lucy of Charlie Brown continued. Her pledges – akin to MHI?!! – were broken every time.


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How long will trusting manufactured housing professionals allow MHI’s Lucy, err, Lesli and MHI’s corporate leadership to keep doing this to them again and again too?


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In fairness to Lucy, err, Lesli and MHI, they obviously aren’t the first or only ones to ever play this trick on the trusting. The Nevada Policy Research Institute (NPRI) use of Lucy makes that point.

For example. Not all politicians are deceptive, paltering, con artists, and crooks. But numbers are. How many times have politicians promised one thing, and then never delivered? How is it possible that some get elected and re-elected, yet they keep pulling the proverbial football away or delaying that place kick hold for a tomorrow that never comes?

There are broadly speaking four big things that limit or are threatening manufactured housing. They could be summed up like this, with no particular order of importance implied.

  • A) Image/Understanding/Education.
  • B) Access to competitive financing.
  • C) Zoning Placement.
  • D) The looming threat of the Department of Energy (DOE) rules that are pending on manufactured housing. On paper, both the staff and corporate leaders involved with the Manufactured Housing Institute (MHI) and the Manufactured Housing Association for Regulatory Reform (MHARR) have made similar points.




In fairness to Lesli Gooch, Ph.D., the CEO of the Manufactured Housing Institute (MHI), she is merely a front person for the corporate interests that have hired her and others as their mouthpiece. As an educated professional, Gooch surely recognizes that others are hiding behind her skirts, so to speak, and has accepted that role for herself.

No one person, no one company or organization is solely responsible for what has gone wrong in the affordable housing market in general, and manufactured housing more specifically. Every article, every commentary, every report, fact-check, and analysis should be viewed with such notions in mind.

2022 could well prove to be a pivotal year for MHI accountability.

Note the new category in our week in review below for 2022. Also, don’t miss today’s postscript.

With no further adieu, let’s review the headlines for the week that was January 2nd to January 9, 2022.

What’s New on MHLivingNews


What’s New from Washington, D.C. from MHARR



What’s New on the Masthead on MHProNews


New for 2022 Category => The Latest Media Releases by MHProNews to Mainstream Media


What’s New on the Daily Business News on MHProNews

Saturday 1.8.2022


Friday 1.7.2022


Thursday 1.6.2022



Wednesday 1.5.2022

Not every MHI member is focused on consolidation. This report is fresh and insightful on several levels.

Tuesday 1.4.2022


Monday 1.3.2022



Sunday 1.2.2022


Postscript – Additional Analysis and Commentary

There could be a veritable rouge’s gallery of personalities to place on display for the MHI version of the hall of shame, err, hall of blame, sorry – hall of “fame.” People who seem at times or for a while to behave as interesting, cool, funny, affable and intelligent professionals. But when more carefully examined, several MHI connected professionals are little more than crooks and cons in suits, crisp sportswear, dresses or pantsuits.

Who says? What about Warren Buffett? Consider his warning about the chains of (presumably bad) habits.


This is a Buffett quote worth pondering in the light of MHI and related controversies


Or Buffett on the Moat…



Or Buffett saying, “Bad guys know more games.”



How many warnings does it take?



As long manufactured housing professionals who seek justice and fairness are generally patient, polite, prayerfully persistent, and persevere, the victory of the meek who seek over the devilishly devious is all but assured. The only question is when. In the ordinary human sense, that is difficult to predict. But it would be fair to say that significant progress has already occurred in recent years. There are reasons to believe that this progress could accelerate in 2022.


Inch by inch, life’s a cinch. By reaching out to outside media, while continuing to shine the light of evidence-based truth for manufactured housing professionals to consider, the bucket of facts are filling. They speak of MHI’s decades of failures to do what they claim. When asked to respond to those claims, MHI’s corporate and staff leaders and their attorneys are silent.

There are legal risks and penalties for market manipulation, RICO, Hobbs Act, and other antitrust violations. There are legal risks from acting under the color of law. There are legal risks involved in communicating deceptively using “the wires” and the U.S. Mail.

Tick tock, tick tock…the people aren’t going to keep falling for the same old things that the industry’s powers that be keep trying to sell. Who says? Honest Abe Lincoln. ##


Trade media can and should be a ‘cheer leader’ when it is appropriate to do so. But authentic trade media also holds the powers that be to account. Who says? The American Press Institute.
MHProNews spotlights granular issues in manufactured housing, but also takes a periodic look at macro issues too. This is to set the concerns of our industry into a broader context. In order to solve our industry’s problems, good existing laws must be properly enforced. There is no
need to wait years for legislation that in the past has often led to little or no discernable benefit.

NPR Investigation “How the Government Helps Investors Buy Mobile Home Parks, Raise Rent and Evict People” – Facts, Hits & Miss Analysis – plus Sunday Weekly Manufactured Home Headlines Recap

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Our thanks to you, our sources, and sponsors for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested with the discussion of manufactured housing related issues on our 12.3.2019 meetings. But Texas Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included a copy of the Constitution of the United States and other goodies. MHProNews has worked with people and politicos across the left-right divide.

By L.A. “Tony” Kovach – for

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and

This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

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