MHARR Warns-Not Just Factories, Retailers Need “Essential” Business Designation, plus Manufactured Home Stock, Investing Updates

DowJones4.06.2020ManufacturedHomeStockUpdatesBroaderMarketSnapshotIt would be grand if the Manufactured Housing Institute and their “state affiliates” would spend the next days laser focused on getting retailers and other segments of the manufactured housing industry designated as “essential businesses.”

Will that occur? Will state association and MHI do what’s necessary? Time will tell, and MHProNews will monitor.

Meanwhile, the Manufactured Housing Association for Regulatory Reform (MHARR) has reported that in some states, retailers are not yet designated as “essential businesses.” That’s technically a post-production issue, not a production issue – which is MHARR’s focus.

MHARR’s media release and our related analysis and commentary will be our featured focus for this evening’s market report.


Every Business Nightly – Headline Insights-at-a-Glance.

Every weekday night that the stock markets are open, we provide headlines from left-of-center CNN followed by right-of-center Fox Business. It is sometimes surprising how much We share closing tickers and other related data courtesy of Yahoo Finance, and more. 5 to 10 minutes reading this MHProNews market report every business night could save you 30 minutes to an hour of similar reading or fact-gathering elsewhere.

Perhaps more important, you will get insights about the industry from experts that care, but also dare to challenge the routine narrative that arguably keeps manufactured housing underperforming during an affordable housing crisis.



The Whatever side of the left-right divide you are on, this quote by President Obama is quite right. That’s true in political news. But there is something similar with respect to manufactured housing news and reports. We sift through the facts and figures to provide insights found no where else in MHVille.
Understanding media bias is useful to sifting through possibly hidden agendas. We are mindful of the ancient and tested principle of separating the wheat from the chaff.
To see this full size, download and then click to open.

Headlines from left-of-center CNN Business

  • A devastating ripple effect
  • WASHINGTON D.C., April 1, 2020.A sign is seen near the Washington Monument during the outbreak of COVID-19 in Washington D.C., the United States, April 1, 2020. The United States became the first nation with more than 200,000 COVID-19 infections on Wednesday, according to a new tally from Johns Hopkins University.
  • The US government’s response to coronavirus could make the recession worse
  • LIVE UPDATES Dow soars 1,500 points
  • Janet Yellen: America’s deficit could soar to $2 trillion
  • How do you reopen the economy after coronavirus? German experts have a plan
  • The global economy just got a $1 trillion infusion from Japan
  • Oil for less than $10 a barrel is on the horizon. Will OPEC blink first?
  • Opinion: Billionaires are failing us when we need them most
  • Analysis: Get ready for wartime levels of national debt and tough choices
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  • YouTube tries to limit spread of false 5G coronavirus conspiracy theories
  • 5G and Wi-Fi 6 will improve your WFH experience
  • WASHINGTON, DC – SEPTEMBER 12: Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co., speaks at the Economic Club of Washington September 12, 2016 in Washington, DC. Dimon joined a discussion on the state of U.S., global and regional economies.
  • Jamie Dimon predicts a ‘major’ recession
  • Peloton Interactive Inc. stationary bicycles sit on display at the company's showroom on Madison Avenue in New York, U.S., on Wednesday, Dec. 18, 2019. The stakes are high for Peloton as it heads into its first holiday season as a publicly traded company. Peloton projected sales of $410 million to $420 million for the quarter ending Dec. 31, up about 60% from the same quarter a year earlier.
  • Peloton cancels live video classes for April after employee contracts coronavirus
  • Tesla engineers work on a ventilator using Tesla car parts.
  • Tesla’s working on making ventilators from car parts
  • People exercise in South Pointe Park on March 18, 2020 in Miami Beach, Florida. Miami Beach city officials closed the area of the beach that is popular with college spring breakers and asked them to refrain from large gatherings where COVID-19 could spread.
  • How the phones of spring breakers who flouted virus warnings were tracked
  • Google to release location data to help fight pandemic
  • Europe tries to ethically use apps to track Covid-19
  • Why personal privacy is at risk right now
  • Israel is deploying spy technology to track the virus
  • Quibi CEO Meg Whitman (R) and Quibi founder Jeffrey Katzenberg speak about their short-form video streaming service Quibi during their keynote address January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada.
  • Here’s what you need to know about the new streaming service, Quibi
  • This startup wants to turn streaming on its head
  • Some of the the shows coming to Quibi
  • Quibi says people staying home won’t be a problem
  • These big name execs are giving mobile video the Hollywood treatment


Headlines from right-of-center Fox Business

  • Dow up 1,200+ on virus slowdown hopes
  • Dow pops over 1,600 points on coronavirus slowdown, new stimulus hopes
  • What could be included in fourth coronavirus stimulus package
  • Allstate to return $600M in premiums
  • Russia ready to cut oil output
  • Companies hiring for work-from-home jobs
  • Governors push for food stamp change
  • States could expand benefits this week
  • FBI warns of coronavirus scams
  • Full list of businesses still open
  • Help wanted: These companies are hiring
  • Can I get unemployment if I’m furloughed?
  • Ex-Amazon employee: Delivery giant is lying about workers’ cases
  • Cryptocurrency issuers, exchanges face US class action lawsuits over billions
  • UK PM Boris Johnson sent to ICU as battle with coronavirus intensifies
  • Target delivery workers ‘walkoff’ job amid surging demand
  • What is Netflix Party? Coronavirus shut-ins can watch together
  • ‘Goldfinger’ star dead at 94
  • Kudlow says US economy could ‘snap back’ from coronavirus crisis
  • Crime wave hits abandoned NYC streets, stores, police say
  • Why eggs are getting more expensive
  • Consumer expectations plunge as coronavirus drags on economy
  • How businesses plan to keep their shops coronavirus-free
  • Top WH officials: This is one of most valuable steps on road to recovery
  • Inside underground bunkers where the rich are waiting out coronavirus
  • The new store policy that will change the way you shop
  • SEE PICS: Raging fire near Florida airport ignites 3,500 rental cars
  • How the NFL plans to handle the draft amid coronavirus lock down
  • Consumer expectations plunge as coronavirus drags on economy, New York Fed finds
  • Domino’s Pizza donating 10M slices during coronavirus pandemic
  • What’s the difference between coronavirus ventilators, CPAP and BiPAP machines
  • Coronavirus crisis shows need for wealth tax, basic income, Financial Times editorial argues
  • ‘Aliens’ actor Jay Benedict dead at 68 due to coronavirus complications
  • Coronavirus patients rush to join Gilead drug study in hospitals across globe
  • Chef’s Warehouse CEO: Relief for restaurants in some states ‘not enough’
  • Where CVS is launching new drive-thru coronavirus testing sites
  • Bill Gates: When some parts of US economy can start to reopen
  • GM on track to deliver 20k face masks to health care workers this week
  • SeaWorld CEO resigns after clashing with board
  • Salesforce donates coronavirus medical supplies to NY
  • Bankruptcy court approves Dean Foods asset sale
  • Mark Cuban slams 3M for lack of transparency during coronavirus response
  • Jimmie Johnson talks coronavirus, NASCAR return date, says he’s ‘watching the curve’
  • WATCH: Raytheon CEO says small business key to building coronavirus US supply chains
  • Coronavirus catapulting US into deepest recession since WW2
  • Halliburton slashing hundreds of US jobs as oil bust deepens
  • Unemployment filing tips during coronavirus pandemic
  • Warren Buffett drops these stocks as coronavirus hammers markets
  • WATCH: Home Depot co-founder says Congress lost sight of coronavirus in China
  • Farming industry vulnerable amid coronavirus pandemic
  • Coronavirus crisis puts bankrupt hospitals back in demand
  • JPMorgan rolls out relief measures for customers hurt by pandemic
  • Bank of America loosens criteria for small business pandemic loans
  • Wells Fargo caps role in coronavirus rescue program at $10 billion
  • Trump open to big oil tariffs, but doesn’t expect to need them
  • ‘Everyone is scared’: Coronavirus fears weigh on front-line grocery workers
  • FDA commissioner: We must ‘absolutely’ hike domestic drug manufacturing
  • Country stars play on as coronavirus delays awards show
  • Ford ships out 1 millionth coronavirus face shield


10 Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…


Featured Focus – Where Business, Politics and Investing Can Meet


For newcomers or those not already aware of the nuances of the manufactured housing landscape, the Manufactured Housing Institute (MHI) says they are both a production and a post-production national association. They phrase that as representing “all segments” of “manufactured housing” or “factory built housing.”

By contrast, the Manufactured Housing Association for Regulatory Reform (MHARR) has from its inception been federal regulation focused. They are a production association, reflecting the interests of the builders or “producers” of HUD Code manufactured housing.

That distinction is noted because a pro-MHI blogger and others at times try to muddy the waters between the two distinct types of organizations. Think of MHARR as being mildly akin to the National Association of Home Builders. They are not ‘realtor’ or “retail” focused.

However, given years of MHI arguably failing to do what their mission states in the post-production side of advocacy, MHARR has of necessity stepped up on several issues that are post-production related. This memo earlier today from MHARR is to be seen in that context. It will be followed by an MHProNews analysis and commentary.



APRIL 6, 2020


FROM:           MARK WEISS


Within the past several days, we have been contacted by a number of HUD Code manufacturers who have expressed serious concern that HUD Code manufactured housing retailers have been omitted (by implication or interpretation) from at least some state COVID-19 “Stay at Home” orders. Needless to say, lack of access to the industry’s customary chain of distribution from producers to homebuyers would necessarily result in severe disruptions to both consumers in those states and industry members at all levels, contrary to the letter and intent of a March 28, 2020 COVID-19 “Essential Workforce” Advisory Memorandum issued by the Department of Homeland Security (DHS), which identifies “workers supporting the construction of housing” as being “essential.”

MHARR has taken action at the federal level (see, attached communication to HUD Secretary Ben Carson and Cybersecurity and Infrastructure Security Agency Director Christopher C. Krebs) to address this issue and will take further steps, as necessary, in an effort to resolve this matter on a “macro” level (i.e., obtain specific federal guidance designating manufactured housing retail operations as “essential” given the unique structure of the industry and its chain of distribution).

At the same time, it would be helpful if state associations in jurisdictions with orders that have been (or could be) construed as not including manufactured housing retail operations as “essential” activity, would take parallel steps to seek the inclusion of retail centers as “essential. Toward this end, please let us know if there is anything that MHARR can do to further assist you with this urgent and necessary activity.

Your assistance, as always, is crucial and greatly appreciated.

cc:  HUD Code Industry Manufacturers, Retailers, Communities and Finance Companies


Mark Weiss
President & CEO
Manufactured Housing Association for Regulatory Reform (MHARR)
1331 Pennsylvania Ave. N.W., Suite 512
Washington, D.C. 20004
Phone: 202/783-4087
Fax: 202/783-4075




Update 4.7.2020: the letter from MHARR President Mark Weiss to HUD Secretary Ben Carson and Christopher C. Krebs Director Cybersecurity and Infrastructure Security Agency dated 4.3.2020 is found at this link here.


MHProNews Analysis and Commentary

COVID19 is clearly an entirely new issue that has impacted manufactured housing and essentially all other professions to varying degrees.

Retailers, communities and developers are the ‘customer’ of the factories. Even if a factory may have a vertical sales organization and/or its own community(ies), they are separate entities from the production side.

While MHARR has consistently pushed for the full implementation of good existing laws, MHI has arguably dropped the ball on that repeatedly. Who says? How about their own past chairman?

See the video that this statement was made in the report linked above or here.

Grotesque Failure – Ken Cashin, Nathan Smith Revealed Manufactured Housing Institute Fear of Manufactured Housing Association for Regulatory Reform’s Federal Arguments

Nor is Smith alone.

Timwilliams21stmortgagepresidentceomhichairman postedmhpronews com 75x75 copy
Tim Williams, 21st Mortgage Corp.

As Tim Williams, President and CEO of 21st Mortgage Corporation, a Berkshire Hathaway owned brand. While he was MHI’s chairman, Williams also said during an MHI a business meeting that “The horse has left the barn” on MHI’s failure to address problems with the SAFE Act. Later, it was the same story on Dodd-Frank.

MHI’s former VP made an on the record statement that undercut the arguments of Williams and MHI leaders of ‘progress’ on modifying Dodd-Frank. The Preserving Access to Manufactured Housing Act that MHI pushed on behalf of Berkhshire Hathaway brands never passed.

Why didn’t they press instead for implementation of good existing laws?


As regular MHProNews readers have learned, there are no trade media in our industry that do a better job of connected the historic dots of known facts that help explain over 15 years of industry underperformance.
Updated. To see this full size, click to open.

Despite the increasingly obvious truth of industry underperformance during an affordable housing crisis, MHI’s so-called leaders have bizarrely tolerated years of problematic leadership at the Arlington, VA based trade group.


That was true during the Richard “Dick” Jennison.


It is already being made clear by conflict of interest whistleblower reports with respect to MHI’s new CEO, Lesli Gooch.

Whistleblower’s Documents on Lesli Gooch – Manufactured Housing Institute CEO – New Discoveries

That’s true despite MHI-connected voices purportedly winding up the Ohio Manufactured Home Association’s executive director Tim Williams who inexplicably made the self-evidently false claim that Lesli Gooch was the best he’s seen in 25 years. That was pure nonsense from anyone who knows the facts.

It is a stunning claim that OMHA’s Williams made, given the arguably self-evident failures of Gooch and her documented conflicts of interest. Williams initially agreed to debate her/MHI performance and related issues publicly. What happened to that offer? For that matter, why doesn’t MHI or the Berkshire brands – among others – step up and give a public accounting for their performance in the last 15 years?


“Scorched Earth” Reply-Lesli Gooch, Tim Williams, and Manufactured Housing Institute (MHI) Claims

David Dworkin, President and CEO of the National Housing Conference, which MHI and some of their members are a part of, arguably made a simpler and more compelling argument to provide financing for all HUD Code manufactured homes by the GSEs than MHI’s Lesli Gooch did. See that report and analysis below.

David Dworkin, National Housing Conference, Compared and Contrasted with Lesli Gooch, Manufactured Housing Institute on Fannie Mae, Freddie Mac Proposed Modifications to FHFA on Duty to Serve Finance Plans

The number of whistleblower reports to MHProNews are apparently increasing.


Another whistleblower has raised their hand with respect to financing related issues. An upcoming series on that is being developed.

There will be a special report tentatively planned for tomorrow morning. Don’t miss it.

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NOTICE: Inside Washington, D.C. across the nation and in
company or organizational offices are the ‘secrets’ that can
continue to expose the purported corruption that has
undermined manufactured housing for years.

Got a news tip or document(s) to share? See the below.


We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.

Until then, other tipsters inside Legacy Housing (LEGH) and the company’s response to that document drop is reported among the related items below.

Related Reports:

Legacy Housing’s “Warren Buffett Type Moat” and COVID19 Response Plan Assailed by Company Whistleblowers

Special COVID19 Economic Data, Report and Projections from Marcus & Millichap, plus Manufactured Home Stock, Investing Updates

Clayton Homes (CMH) Plant Ordered Closed, Clayton Homes Headquarters Hit by COVID19-Coronavirus Outbreak

The featured image includes several metaphorical items. It can be seductive – but dangerous – to believe certain things. A mask, among other meanings, is used to project a false face, often used by actors. The eye conveys vision or understanding, which that woman and the mask partially obscures. The wall can stand for the harsh reality that sets in when illusion and the hard facts meet.

Clayton Update; Pro-Trump Independents vs Anti-Trump MH Communities Green Courte Partners CEO David Lentz? Plus, Manufactured Housing Headlines in Review 3.22 to 3.29.2029

“Hell is Coming” from COVID19, But Stocks Soar – Pershing Square’s Bill Ackman Outed by CNBC, plus Manufactured Home Investing, Stock Updates

Official Modular Builders, Manufactured Housing and HUD Stances on Coronavirus Crisis, Controversies – and Silver Lining?

‘Fundamentally Good Businesses Will Have Terrible Year,’ Private Equity Moving for Bargains, plus Manufactured Housing Investing, Stock Updates


Kill Shot – MHI Bro Connected Plan is Crippling to HUD Code Manufactured Housing Independents; MHI’s Stance – Facts and Analysis


Manufactured Housing Industry Investments Connected Closing Equities Tickers
Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.

              • NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
              • NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).



Spring 2020
Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Enjoy these ‘blast from the past’ comments.

MHProNews. MHProNews – previously a.k.a. – has celebrated our tenth anniversary and is in year 11 of publishing.


Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.

Celebrating 10 Years of Goal- and Solution-Oriented Manufactured Home Industry Innovation Information, and Inspiration for Industry Professionals

· For expert manufactured housing business development or other professional services, click here.
· To sign up in seconds for our industry leading emailed headline news updates, click here.
Disclosure. MHProNews holds no positions in the stocks in this report.

2019 Year-End Totals Reveals Decline in New HUD Code Manufactured Home Production, Shipments vs. 2018


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We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.

That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

Tony, Soheyla and their son made Capitol Hill visits for meetings with lawmakers on both sides of the aisle in Washington, D.C. the week of 12.3.2020. That was following Tony’s presentation to the Federal Housing Finance Agency (FHFA), Fannie Mae, Freddie Mac and dozens of assembled advocates about manufactured home financing.

By L.A. “Tony” Kovach – for

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

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