“Sales of Mainstream HUD Code” Manufactured Homes Are “Artificially Suppressed,” Latest 2020 Manufactured Housing Production, Top States Shipment Totals


Once a month, the Institute for Building Technology and Safety (IBTS) provides for the Department of Housing and Urban Development (HUD) the totals for manufactured home production and shipment in all 50 states. Those figures are provided to various companies and nonprofits, including the Manufactured Housing Association for Regulatory Reform (MHARR).

MHARR’s report and brief analysis of the latest data speak for themselves. Following their report on September 2020 production and shipment data for new HUD Code manufactured homes will be additional information, MHProNews analysis and commentary.


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Manufactured Home Production Decline in August 2020 Mirrors Unresolved Post-Production Failures

Washington, D.C., October 5, 2020 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), HUD Code manufactured housing industry year-over-year production declined in August 2020. Just-released statistics indicate that HUD Code manufacturers produced 7,933 homes in August 2020, an 8.2% decrease from the 8,646 new HUD Code homes produced during August 2019. Cumulative 2020 production at the end of August 2020, now stands at 61,583 homes as compared with 62,463 homes produced over the same period in 2019, a decrease of 1.4%.

A further analysis of the official industry statistics shows that the top ten shipment states from the beginning of the industry production rebound in August 2011 through August 2020  — with cumulative, monthly, current year (2020) and prior year (2019) shipments per category as indicated — are:



The August 2020 production data moves North Carolina ahead of Alabama in the cumulative top-ten list.

With 2020 cumulative industry production heading into the fourth quarter currently down 1.4% from 2019 – which itself was down 2.0% from 2018 – it is evident that unlike other segments of the housing industry, which have experienced a strong rebound from lower sales tied to COVID-19 lockdowns and other factors, manufactured housing production and shipments continue to be plagued by persistent post-production issues which the industry has failed to resolve.

Despite industry manufacturers producing their best, most modern and most affordable homes ever, zoning and placement discrimination, as well as baseless constraints on the availability and competitiveness of consumer financing, have kept sales of mainstream HUD Code homes at artificially suppressed levels.  MHARR thus continues to believe and maintain that unless and until these continuing post-production failures are confronted and resolved, the industry’s recovery as an unparalleled affordable housing resource for lower and moderate-income American families will continue to needlessly lag.

The Manufactured Housing Association for Regulatory Reform is a Washington, D.C.-based national trade association representing the views and interests of independent producers of federally-regulated manufactured housing.

— 30 –


Additional Housing Information, MHProNews Analysis and Commentary

 Homebuying is still going strong heading into the fall, with people rushing to lock in record low mortgage rates and sign contracts to purchase homes in August,” said left-of-center CNN in a report on 10.5.2020.

Pending home sales were up 8.8% to a record high in August, according to the National Association of Realtors. Year-over-year, pending home sales rose 24.2%,” also per CNN.

Tremendously low mortgage rates — below 3% — have again helped pending home sales climb in August,” said Lawrence Yun, the National Association of Realtors’ chief economist.

Yun noted that pending contracts are at an all-time high, that won’t necessarily translate to a record number of home sales. Not all contracts lead to closings.

CNN Business also noted that due to housing affordability challenges, the sales of condos may surge.

Still, pending home sales are outperforming many pre-pandemic averages, said NAR’s Yun. Without enough available homes for sale to meet the demand, the housing recovery will not be sustainable.

Home prices are heating up fast,” Yun said. “The low mortgage rates are allowing buyers to secure cheaper mortgages, but many may find it harder to make the required down payment.”

Rephrased, what Yun and the NAR data reflects ought to signal huge opportunities for factory-built housing, including, but not limited to, manufactured homes. There is a range of data from mainstream housing – like the above – as well as from the RV or automotive industries that reflect a strong recovery since the economic shutdowns began in the U.S. in the mid-March, 2020.

What the data reported by CNN thus underscores MHARR’s contention that “baseless constraints on the availability and competitiveness of consumer financing, have kept sales of mainstream HUD Code homes at artificially suppressed levels.  MHARR thus continues to believe and maintain that unless and until these continuing post-production failures are confronted and resolved, the industry’s recovery as an unparalleled affordable housing resource for lower and moderate-income American families will continue to needlessly lag.”




The opportunity exists for producing hundreds of thousands of HUD Code manufactured homes. Who said? The Manufactured Housing Institute (MHI) prior President and CEO, Richard “Dick” Jennison. Why aren’t more trade publishers pointing out the outrageously wide disconnect between what Jennison said could occur – i.e. 500,000 new manufactured homes annually – versus the reality that years later, manufactured housing still can’t recover to 100,000 new HUD Code manufactured homes shipped in a year?

These facts betray the claims of MHI defenders, such as Tim Williams.


How does supporting MHI leadership that undermines independents in production, retail, communities, etc. reflect 100 percent support for MHARR manufacturers?

Through mid-morning on 10.5.2020, the report linked below is the most-read report in October on MHProNews, which is the runaway largest and most read trade media in the industry.


Manufactured Housing “Industry Debate” – What Tim Williams Said to Dozens of Manufactured Housing Industry Pros About Lesli Gooch – Mark Bowersox, plus, Manufactured Home Investing, Stock Updates


Industry professionals, investors, affordable housing advocates, public officials, researchers, and others want to know why manufactured housing is underperforming. MHARR hits on some key issues, and the previously called out MHI by name for their failures in obtaining the implementation of favorable federal laws that have existed for some 12 to 20 years.


Uncommon Sense – For Manufactured Home Sales to Seriously Rise Industry Watchdog Says Zoning & Financing Failures Prove Need for New Post-Production National Trade Association


To be blunt, MHI, their backers and their mouthpieces are peddling pure propaganda.


  • They are using various techniques of manipulation such as paltering – a mix of truth with deception and misdirection – that have been proven to work for decades in nations around the world, not just in the U.S.
  • MHI use the “razzle dazzle” in their photo and video opportunities. They prove with those photos and videos that they have access to ranking public officials. But where are the measurable results that should follow that access?
  • They use pleasant networking and social events to create bonds. But those events serve several purposes for MHI leaders, including the ability to consolidate – i.e. “acquire” – businesses that may not be officially on the market. Who says? How about former MHI chairman Nathan Smith, who with his partner Kurt Keeney says as much in their Flagship Communities IPO pitch to investors.


To see this graphic full size, click here to open.


  • But as MHProNews has spotlighted for some years, these acquisitions are arguably being sold in many instances below their potential market value. The graphic from UMH Properties, another MHI member firm, makes that point.


To see this image full size, click here to open.


The using MHI as cover scheme is clever in as much as it is largely hiding in plain sight. It takes months and years of carefully tracking the words of MHI and leading companies such as Clayton Homes, Skyline Champion, or Cavco Industries – to name but a few of the ‘big boy’ brands – to see the patterns emerge. Cavco went through month after month of grueling costs for legal and compliance related issues since they announced in early November 2018 that the firm and their then leaders, Joseph “Joe” Stegmayer was issued a subpoena by the Securities and Exchange Commission (SEC). But even recently, a new SEC notice was issued, this time to another ranking Cavco official. How many times does a firm have to seemingly break federal laws before numbers of investors or industry professionals realize that they are willing to bend the rules when it suits them?


Cavco Industries, SEC Issues Notice to CVCO – Plans Enforcement Action Against Cavco’s Dan Urness, plus Joe Stegmayer Insider Trade History, More Insider Insights


Nor should Skyline Champion (SKY) escape scrutiny. To their credit, at least they pivoted following the revelations exclusively made by MHProNews, thanks to whistleblowers in their network.


Whistleblowing Pushback Pays! Embarrassed Skyline Champion Caves to Demands, plus Manufactured Housing Investing, Stock Updates


Clayton Homes and their affiliated lenders are arguably the most blatant of all. The report linked below recounts a history of allegations from customers, public officials, and company insider revelations. It is routinely accessed, with thousands of new hits every month, even though it was first published a year ago. Rephrased, this one article may well get more traffic than some or all rival publishers in manufactured housing get on all of their new reports in a given month.


“Mobile Home Militia,” Retail/Production Sources, Sound Alarm Against Clayton Homes, CMH, New “Anti-Competitive Practices” Allegation


The communities sector has their own consolidators who are using purportedly aggressive tactics that state officials have balked at and mainstream media have reported on.


Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing


The ones linked above and below are just some that have been featured in recent reports.


By definition a monopolist is striving to monopolize a market. Frank Rolfe and his partner Dave Reynolds are proud MHI members. You don’t get much more in-your-face than this comment by Rolfe.


Frank Rolfe Roars-COVID-19, Warren Buffett’s “Castle and Moat,” and Manufactured Home Communities, A.K.A. “Mobile Home Park” Investing


Similar such aggressive tactics seemingly resulted in a tragic murder of a community manager. Access the reports above and below to learn more by clicking on the image or the link below the image.


Lakeside Resident Arrested, Murder Charge for David White Killing Manufactured Home Community Manager


How many times will land-lease community managers or other community employees watch one of their own get hurt or killed before whistleblowing occurs there?

A recent message from an MHI insider to MHProNews alleges improprieties involving President Mark Bowersox and Lesli Gooch. That follows revelations last year that MHI elected leadership ignored, that reflects Gooch’s conflicts of interest on company time. Put differently, Gooch – and per that source, Bowersox – are continuing a pattern that was revealed by documents provided by an MHI insider whistleblower to MHProNews. 


The totality of evidence found in reports like the ones above results or that follow result in specific, common-sense and sobering takeaways.

  • Mainstream conventional housing is roaring, but far more manufactured housing is snoring. How does that happen during an affordable housing crisis?
  • In 1998, manufactured homes outsold RVs some 3 to 2. Some two decades later, RVs outsell manufactured housing some 5 to 1. RVs increased sales, and they are a for most people a luxury item, not a necessity. Manufactured housing has favorable laws, but they aren’t being properly implemented. That is the point that MHARR often makes, and understandably so.
  • MHI is the ‘post-production side of the industry, that is MHI’s own claim when they say they represent ‘all segments’ – production and post-production – of manufactured housing.
  • MHARR is a producer’s trade group, meaning, they represent factories that produce the homes. Their prime focus are federal laws that relate to production type issues.
  • But after years of watching MHI not do their own stated job, MHARR started doing reports that highlight the problems that MHI either allows to occur, or actually supports through action or inaction.
  • MHARR is a fraction of the size of MHI, but arguably does far more that benefits manufactured home independents and potential consumers too.

It is a disgrace that the industry’s self-described leaders allow the industry to flounder. There is only one logical reason that they are allowing this to occur. The publicly traded firms have said it themselves, in their own words. They are consolidating – acquiring businesses in – the “fragmented” manufactured housing industry. Note that in the Skyline-Champion investor package, they make M&A their number one growth plan, even though only some 20 percent of the industry’s production remains to be consolidated.  They still refer to that as “highly fragmented.”  Note the common thread for virtually all of these firms is that they are MHI members.



For years, Marty Lavin, an MHI award winner, quietly said. ‘Pay more attention to what people do than to what they say.’ He also said, ‘follow the money.’




Liars lie. Con artists use charm, but they are still about swindling people out of something valuable.





While other sectors of the U.S. economy are also being consolidated, there are reasons why this shouldn’t be occurring in manufactured housing, because the laws exist that should be fostering growth and more businesses and investment into affordable housing, the best example of which on paper should be manufactured homes.


Following the principle of separating the wheat from the chaff, Robert Reich has made certain points that are difficult to ignore. His solutions may be debatably, but the facts and trends are apparent once viewed with an open mind.

Saturday Satire and Executive Summaries for Manufactured Housing Professionals, Investors, Advocates, Researchers, Public Officials, and Investigators


Then there is the travesty of the so-called research and focus groups done on behalf of MHI that claims to be promoting their new class of manufactured homes renamed last year as “CrossModTM” homes. If their research was valid, why are so few of those homes sold? Why are those “CrossModTM” homes not flying off the factory floors during this high-demand period for even more expensive homes?



MHI’s claims from their so-called research that they paid over 6 figures for is called into question by the terrible results of the CrossMod program in the light of poor sales which have dragged other manufactured home sales with it. The modular producers leader howled in protest, until their association realized that CrossMod was going nowhere fast. Now they are content to let MHI undermine their own industry.




Last but not least. The image of the industry is also being undermined, often by MHI members or those who take ‘classes’ and ‘boot camps’ from MHI members.


“Going Mobile,” “Midas Mike,” “Okay, Trailer Park it Is” – CBS’ NCIS Spoofs Manufactured Home Community Living, Including Frank Rolfe Type Character


Before closing, lets note anew for readers new or longer-term that not every MHI member has a shady reputation. Some of them have a good track record. Nor are all those working for so-called black hat, overly aggressive, or predatory brands bad people. Some working for companies even become whistleblowers, as several MHProNews exposes over the years have noted.





That video by John Oliver features numerous MHI member firms. Is it mere coincidence that MHI members are so often the ones that get spotlighted by public officials, loutline explains why MHARR said, as the headline noted, “Sales of Mainstream HUD Code” manufactured homes are “Artificially Suppressed.” During an affordable housing crisis, the industry should be doing far better. The only thesis that makes sense about the years of underperformance would be the one that aligns with the facts shown and linked. The industry is being subverted from within.


That full-length interview is linked here.


A key part of the solution is to create a new post-production trade group that will work with MHARR and others of good will in order to implement the good laws that would foster serious growth.


Evidence-Based State of the Manufactured Housing Industry, Fall 2020 Report – plus, Sunday Weekly Manufactured Home Headlines Review

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There is always more to know. Stay tuned with the runaway largest and documented number one most-read source for authentic manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested with the discussion of manufactured housing related issues on our 12.3.2019 meetings. But Texas Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies. MHProNews has worked with people and politicos across the left-right divide.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.


Connect on LinkedIn: http://www.linkedin.com/in/latonykovach


Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.

Manufactured Housing Institute Warns Members – Pondering Legal Action, Insider Insights

Manufactured Housing “Industry Debate” – What Tim Williams Said to Dozens of Manufactured Housing Industry Pros About Lesli Gooch – Mark Bowersox, plus, Manufactured Home Investing, Stock Updates

Following Change, Manufactured Housing Institute Board of Directors and MHI Executive Committee Examined

Whistleblowing Pushback Pays! Embarrassed Skyline Champion Caves to Demands, plus Manufactured Housing Investing, Stock Updates

“More Punitive Regulatory” Regime Looms Warns New Manufactured Housing Industry Insider


Frank Rolfe, MHU/RV Horizons Protest by MHAction; Nathan Smith/SSK/MHI Flashbacks?

Illusions, Collusions – “Heads I Win, Tails You Lose” – “Never Let a Serious Crisis Go To Waste” – Gates, Buffett Massive Money Grabs?

Barriers to Entry, Persistence, and Exiting in Business, Affordable Housing, and Manufactured Homes

Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing

Buffett/Berkshire Bust! Stunning Charges – Frank Rolfe, Dave Reynolds, Impact Communities Lawsuit Against Residents; MHAction Connection Evidence


Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing


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