Manufactured Housing “Industry Debate” – What Tim Williams Said to Dozens of Manufactured Housing Industry Pros About Lesli Gooch – Mark Bowersox, plus, Manufactured Home Investing, Stock Updates

DowJones9.30.2020ManufacturedHomeStockUpdatesBroaderMarketSnapshotSpoiler Alert. An Executive Summary of the longer report below could be this.

For objective and detail oriented professionals, is that Tim Williams postured a stance while actually failing to address the actual issues.  Rephrased, he arguably used a debater’s ruse. Read what follows further below carefully to see for yourself.

That said, testing that hypothesis tonight in the report that follows, is just a small portion of the bigger point to manufactured housing, which is in a 20-year plus downturn from which it has not recovered.

What follows sheds light on that, and includes Williams’ full statement, as he requested that it be published.

Williams sent MHProNews an emailed response early today that began with these words.

I stand 100% behind Lesli Gooch, Mark Bowersox, Tom Hodges and MHI! I stand 100% behind Berkshire Hathaway and all our manufacturers in our industry both MHI and MHARR manufacturers.”  – Tim Williams to MHProNews.

To see all that Williams said, and what he was responding to, see the featured focus further below the quotable quotes, left-right headline snapshot, and two of the three evening market snapshots at the closing bell.


Quotes That Shed Light – American Social, Industry, National Issues..


This flashback from Tim Williams, MHI’s former Chairman, made it sound like the industry would utterly collapse if the Preserving Access to Manufactured Housing Act didn’t get enacted into law. But the bill NEVER passed. The Preserving Access topic is now NEVER mentioned by MHI. Why is has it fallen into an Orwellian memory hole?
One can disagree with Howard Zinn’s views on American history while agreeing with the point made above. He is an example of the principle of separating the wheat from the chaff and why it should be equally applied to all people, organizations, and things.








See the related report, linked here.


Headlines from left-of-center CNN Business

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  • A 1883 bronze statue of the first President of the United States, George Washington, overlooks Wall Street and the New York Stock Exchange from Federal Hall on September 28, 2020 in New York City. George Washington was inaugurated President here in 1789 when New York City was the capital of the United States before it was moved in 1790 to Philadelphia, Pennsylvania.
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  • SAN RAFAEL, CALIFORNIA – JUNE 17: Bottles of Aunt Jemima pancake syrup are displayed on a shelf at Scotty’s Market on June 17, 2020 in San Rafael, California. Quaker Oats announced that it will discontinue the 130-year-old Aunt Jemima brand and logo over concerns of the brand being based on a racial stereotype. Mars, the maker of Uncle Ben’s rice is also considering a change in the rice brand.
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Headlines from right-of-center Fox Business

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Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…


Featured Focus –
Where Business, Politics and Investing Can Meet


Tim Williams sent an on-the-record response to the email that follows. As readers will note, Williams copied dozens of manufactured housing industry professionals. He also copied the Manufactured Housing Executive Committee group. An analysis will follow the email exchange that is shown in toto below, save some information below email addresses or other unessential details. A typo correction is shown below in brackets.

— Start of message to Tim Williams from L. A. ‘Tony’ Kovach, MHProNews —

QuoteSymbolLeft78x121Re: Tim, disappointment is not a strong enough word


You say you are pro-Trump, right? Then why are you giving cover to the Berkshire Hathaway types that are undermining manufactured housing independents and consumers?

Do tell, sir.

You said you would publicly debate the issues facing our industry, what happened to your pledge? I get it why the MHI types aren’t going to do it, they don’t want to lose publicly, right?

Even some of your state association colleagues have made statements that contradict your claim that Lesli Gooch is the best you’ve ever seen in her role. Wasn’t it an absurd claim from the get-go?

Here is my invite. Do what Andy Gedo did, but I’ll make it easier. Pick a topic from the below or any other recent report you like. If it isn’t already posted on LinkedIn, tell me, and I’ll post it. Then, you start posting your take on that comment. Fair enough? Can you handle it?

FYI, I’m BCC[ing] a few of your colleagues. Please don’t disappoint. This is the time to debate, before the election.

Or simply admit by not replying that you were wrong about Gooch and that MHI is arguably a fraud that is undermining independents and consumers alike, fair enough?



L. A. “Tony” Kovach
Managing Member
LifeStyle Factory Homes, LLC

DBAs: | |Cell 832-689-1729 |

Connect on LinkedIn:


— Start of emailed message from Tim Williams —

from:    Tim Williams

to:        “L. A. Tony K”

cc:        “”

  • Lesli Gooch
  • Mark Bowersox
  • “”
  • Dennis Hill
  • Andrea Reichman
  • Elizabeth Birch
  • “Tom Hodges Clayton Homes
  • Augusta Homes-Nathan Smith
  • Evan Atkinson
  • Glenn Wilder
  • Jay Elsea
  • Rodney Hemming
  • Archer Kevin – Triad Financial Services Inc
  • Tom Puffenberger – Gressley, Kaplan, & Parker LLP
  • Debby Wilbur – STYLE CREST, INC.
  • Brian P. Younkin Green Lawn Companies
  • Ronald P. Younkin – Green Lawn Companies
  • Elaine Gauck – LAKE TERRACE PARK INC
  • Thomas Ronald A – Rona Enterprises Inc-MM
  • Ron Thomas – Rona Homes
  • Associate Insurance Company Mr. Dan Greenfelder – GREENFELDER INSURANCE SRVCS IN
  • Howerton Ryan – 21st Mortgage Corporation
  • A Baker – Skyline
  • Colliers International – Russell Williamson
  • Gloria Gandara-Thomas Rona Homes
  • Jake Zide Clayton Homes
  • Jim Hauch
  • John Flask JAF Legal
  • John Jacon Skyline
  • Jim Lashbrook – Champion Home Builders
  • “Mary (Sun Com) Sun Communities
  • Rebecca Mellino MAGrann
  • Rich Rice-Adventure Homes
  • SSK Andrew Pulliam SSK Communities
  • Bob VanSchuyver -UMH Properties

date:    Sep 30, 2020, 12:55 PM

subject: RE: Tim, disappointment is not a strong enough word


I stand 100% behind Lesli Gooch, Mark Bowersox, Tom Hodges and MHI! I stand 100% behind Berkshire Hathaway and all our manufacturers in our industry both MHI and MHARR manufacturers.


I said I would debate you in an industry “LIVE” public forum meeting or event face to face where industry members are in attendance not some online or virtual debate. That means at a Show like Louisville or an MHI event. So, it’s on you to be able to gain access to those events in order to debate. Having said that I have little doubt you will take these comments out of context and twist them to continue your relentless attacks on me and MHI and anyone else who doesn’t share your opinions about our industry, MHI and it’s leaders. I challenge you to print your email below verbatim and my response verbatim so people can read exactly what you sent me and my response. To fail to publish my comments in its entirety is tantamount to exhibiting the same journalistic misinformation campaign as many in the Mainstream media. I hope you are better than that.

It also is questionable ethics to pose a question via email as you have below and suggest that no response is an answer you determine the person provides when you know such is not the fact.

Tim Williams
Executive Director
Ohio Manufactured Homes Association (OMHA)


— End of body of Tim William’s message —

— Reply from L. A. “Tony” Kovach, MHProNews to Tim Williams, 5 minutes later. —



What are you aiming for, a clever dodge to debate?

Did you forget that we arranged for a university to moderate a public debate?


L. A. “Tony” Kovach
Managing Member
LifeStyle Factory Homes, LLC

DBAs: | |Cell 832-689-1729 |

Connect on LinkedIn:


— End of body of message —

Note: Because Williams failed to follow through, and various live industry events have been cancelled, MHProNews previously offered weeks ago to debate virtually online and/or via a university moderated live and public debate. Williams’ confirmed receipt of the invitation, but he declined accepting. Thus the message above.

— Follow up message at 2:32 PM ET —


Was that one reply message below your very best shot? Don’t you have sufficient moxie or evidence to give you the confidence to debate on even ground instead of trying to hide behind MHI controlled territory?

For your convenience, and that of those who might have missed the email exchange below, here was my reply to your statement, all of which is unedited in the history that follows.


What are you aiming for, a clever dodge to debate? 

Did you forget that we arranged for a university to moderate a public debate?

L. A. ‘Tony’ Kovach|| Cell 832-689-1729 |

Sent from my iPhone.

Connect on LinkedIn:

========== End of emailed messages between MHProNews and Tim Williams ==========


As of 7 PM ET, neither Williams nor any of his MHI colleagues have followed up. The previous exchange with Williams and MHProNews is shown.  Note that what Williams did was arguably a dodge, red herring, and an ad hominem attack.


These are the common tips and insights to spot errors in reasoning. It is the kind of resource that is useful in discerning authentic vs. manipulative arguments used in a debate.


Additional Information, MHProNews Analysis and Commentary

As has been noted in the quotable quote segment above, both Tim Williams with OMHA and Tim Williams with Berkshire Hathaway owned 21st Mortgage Corporation have praised MHProNews.


Reportedly on instructions from Tim Williams at 21st, prior MHI President and CEO Richard “Dick” Jennison issued public praise for MHProNews.



Our industry rivals in publishing have at various times praised our work too. Among that praise was mention – as OMHA’s Williams did – of our accurate, fair, and balanced yet pro-manufactured housing industry reporting.

So, perhaps it is rather embarrassing for Williams/OMHA to even suggest that MHProNews would be another than accurate in our quotes.

That noted, it is utterly absurd that Williams would even make the claim before – cited above – that Lesli Gooch was the ‘best he had ever seen.’ Then Williams apparently thinks it is better that manufactured housing in recent years is only producing about 25 percent of the results that it did in 1998?

That’s as absurd as the statement made by Richard “Dick” Jennison below. Let’s note for new readers that Jennison’s stunning statement was one of a series of such comments and behaviors that caused MHProNews to more carefully scrutinize what Jennison and MHI leaders were doing, and why.



But let’s return to Williams/OMHA comment. He copied several attorneys, Berkshire Hathaway team members, MHARR, and state association executives, among others.  Was he posturing? Of was he instructed on what to say, and was showing his de facto masters that he was doing what he was told to do?

It is also worth bearing in mind that for some time, MHI and Berkshire brands have tried to pretend that MHProNews doesn’t exist, which is laughable because insider tips suggest that their team members are reportedly among our most faithful readers.

But let’s zero in on the key issue. Why is the manufactured housing industry underperforming for over two decades? Why is it having such a hard time implementing two good laws, one of which passed some 2 decades ago, and the other which passed about a dozen years ago?

The question alone makes it clear that Good and Bowersox aren’t some heroines to anyone save to the consolidators who have plainly stated their desires. Among those proudly proclaiming their intentions in public consolidators are Nathan Smith and his partner Kurt Keeney, in the graphic below.


MHI and several state association members need to carefully read the boxed comment from Nathan Smith and his colleagues at Flagship Communities. They are akin to a meal, a lunch to his stated consolidation dreams. Other MHI members Tim Williams copied have a similar goal. To see this graphic full sized, click here.

Nathan was one of those that Tim Williams/OMHA copied. See the related reports below to learn more about Flagship or other MHI consolidators.

While he mentions MHARR, perhaps because he reportedly has a MHARR member factory in his state, the case can be made that MHI, 21st, and other Berkshire brands like Clayton Homes are deliberately creating barriers of entry, persistence, and exit.

Who says?

Pro-MHI member Andy Gedo.

WhatAndyGedoManageAmericaPartnerManufacturedHousingInstituteSupporter RevealedAboutClaytonCavcoSkylineChampionManufacturedHomebuildesMHProNews

Williams may not have the chutzpah to debate, but he isn’t alone. Neither does Tom Hodges, Kevin Clayton, Tim Williams, Eric Hamilton, or others with Berkshire and MHI. Keep in mind that Berkshire has access to the best sociologists and psychologists that money can buy.

If they wanted to debate, they would know be able to hire someone able to coach whomever on all of the tricks.

But they would also then be on the record. That is what they arguably fear. Because they very well know, based on their own statements, that MHProNews and our MHLivingNews sister site has produced the “Case Against Clayton Homes,” one of the hottest read reports on both sites all year.

MHProNews has alleged by that MHI is a fraud.


Let them defend against that directly and openly.

Watch for new revelations in the days ahead on why and how the industry’s underperformance has been rigged.



MHProNews’ parent operation demonstrated to MHI over the course of years options for lending, and ways to improve image at a low cost. For years, even though our parent operation was an MHI member and showed the way to grow business, MHI leaders ignored those options. Why? Could it be that slow growth allowed more consolidation and at a cheaper price? 

Tim Williams Calls Lesli Gooch “Superb,” But Latest Tip Reveals Additional MHI CEO Gooch Controversy Connected Documents

Communities, Assoc Exposé – Whistleblower “Leaks” – Lesli Gooch Manufactured Housing Institute (MHI) CEO and Sheila S. Dey, Executive Director Western Manufactured Housing Communities Association (WMA)

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Following Change, Manufactured Housing Institute Board of Directors and MHI Executive Committee Examined

Attorney Jamie Smith – RBG Fan – Explains Joining Satanic Temple; Judge Amy Coney Barrett Connection, plus Sunday Weekly Headlines Review

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Who is “Drinking the Kool-Aid” – Sunday Weekly Headline Review

Manufactured Housing Lending 2020 Re-Examination – FEDs, Lenders, and Advocates

Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing

HUD’s Teresa Payne – Office of Manufactured Housing Programs (OMHP) Administrator – Ducks Charges, MHARR Presses Red Hot Claim


Manufactured Housing Industry Investments Connected Closing Equities Tickers

Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.

                      • NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
                      • NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).



Fall 2020
Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Enjoy these ‘blast from the past’ comments.
MHProNews. MHProNews – previously a.k.a. – has celebrated our tenth anniversary and is in year 11 of publishing.



Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.



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Disclosure. MHProNews holds no positions in the stocks in this report.

2019 Year-End Totals Reveals Decline in New HUD Code Manufactured Home Production, Shipments vs. 2018

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We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.

That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)


By L.A. “Tony” Kovach – for
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.



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