Kevin Clayton – Wacky Wednesday in MHVille – Why Wonky Wit Works in Accountability, Education, Reports & Views in Manufactured Housing and Beyond; plus Macro, Manufactured Home Markets Recap


The case could be made that MHInsider and other pro-MHI mouthpieces can’t fawn or fluff enough to suit Kevin Clayton. Clayton said in a recent media release that they seek to “Democratizing affordable housing for all. The value of family and taking care of people. Building with sustainability in mind. Innovation.” Seriously? How can they make that case with a straight face, when the manufactured home industry is demonstrably producing less homes than in 2002-2003? That was the year Warren Buffett led Berkshire Hathaway made his formal foray into affordable manufactured housing.


Heaven forbid that the Clayton dominated Manufactured Housing Institute (MHI) – or their blogging/publishing mouthpieces – point out the fact that in the wake of their CrossModTM scheme, which Kevin Clayton praised in a video, has been a market-bust year after year. But that market bust also signaled a 2½ year downturn after MHI declared “momentum.” Words have meanings, but for those who palter and use con artist stratagems, words and razzle dazzle are merely methods that aim to deceive the targeted ‘marks.’ Those marks are apparently the industry’s independents and the affordable housing seekers that Clayton bolds claims to want to ‘democratize.’ Uh-huh. Orwell’s 1984 would be comfortable with this blatant form of newspeak. 

Every con job requires certain elements. One is the creation of an illusion, often by using several allied parties forging the illusion. Another is to use ideas that sound appealing to the target of the con, a.k.a. ‘the mark.’ The con artist doesn’t say, I want to con you out of your rights or money. Deception and misdirection, suggests the Capital Research Center, is thus part of the costly and problematic game.

The use of pointed humor based upon a blend of facts, evidence, and commentary has long been a feature of American media.

While Clayton claims to be working to ‘democratize housing,’ he’s bought a $11.5 million dollar condo on billionaires’ row. Missing from most accounts is the notion that there is less affordable housing today than 20 years ago. But part of the razzle dazzle needed to keep the illusion is to ignore inconvenient facts and evidence that undermines the big boys’ narrative.
  • Political cartoons are an example from the 1800s.
  • Late night comedy in the Johnny Carson era is another instance, before such shows became mostly left-leaning instead of nonpartisan comical hits.
  • Today on the right is talk radio personalities such as WMAL’s Chris Plante and WCBM’s Rob Carson, or HBO’s Last Week Tonight with John Oliver on the left.
“In the business world, the rear-view mirror is always clearer than the windshield.” – Warren Buffett. That begs a key question. Why don’t more people LOOK at the rearview mirror so they can learn more about the patterns that influence what’s ahead? Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.

A base of information cast in satirical, parody, or pointed humor mixed in with commentary, facts, and evidence can keep listeners and viewers coming back for more. The quotes below from Clayton’s boss Warren illustrates which class Berkshire Hathaway is working for, and if Buffett’s comments are taken at face value, then it isn’t for the masses Clayton says he wants to “democratize” housing for, is it?



In Manufactured Housing, periodic examples of that have been on display on MHProNews and MHLivingNews for some time. But our would be rivals? Those fluffers and verbal gratifiers of Clayton and MHI? Not so much…




They exemplify that Saul Alinsky tactics can be used from any end of the political spectrum or with no particular party affiliation in mind. Simply presenting the facts in a comical way can be eye-opening for those who are believers in narrative cover stories that fall apart when carefully examined.




Beyond today’s quips aimed at Clayton, a partial recap of past examples is sufficient to make the point that all is not as it should be in an industry which is wildly underperforming during an affordable housing crisis.

Every indication points to manufactured housing FINALLY re-crossing the 100,000 per year total production and shipment when 2021 tallies are announced in early February 2022. While some cheerlead – an admittedly welcome development – they routinely fail to make the obvious historic patterns shown above. This graphic will be updated in the coming weeks. Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.

Unpacking Marcel Schwantes-Inc. on “Breaking the Habits” ‘No Longer Serving You,’ Credits Buffett: “The chains of habit are too light to be felt until they are too heavy to be broken” – plus MHMarkets Update

Revealing, Concealing, Teasing, Stealing Proverbial Football-Case for MHI’s Lesli Gooch as Lucy to Charlie Brown – Cartoons, Videos, Parody; plus Sunday Weekly Manufactured Home Headlines Review


MHI Affiliate FMHA – Related Requests for Comments – on RICO Lawsuit from Manufactured Housing Institute (MHI) Leaders, Other MHIndustry Hot Topics; plus MHMarkets, Investing Updates


Next up is our business daily recap of yesterday evening’s market report, related left-right headlines, and manufactured housing connected equities.

The Business Daily Manufactured Home Industry Connected Stock Market Updates.  Plus, Market Moving Left (CNN) – Right (Newsmax) Headlines Snapshot. While the layout of this daily business report has been evolving over time, several elements of the basic concepts used previously are still the same. For instance. The headlines that follow below can be reviewed at a glance to save time while providing insights across the left-right media divide. Additionally, those headlines often provide clues as to possible ‘market-moving’ news items.


Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…

“In the business world, the rear-view mirror is always clearer than the windshield.” – Warren Buffett. That begs a key question. Why don’t more people LOOK at the rearview mirror so they can learn more about the patterns that influence what’s ahead? Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.
Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.

Headlines from left-of-center CNN Business – from the evening of 1.25.2022

  • Elon’s best year yet
  • 13 August 2021, Brandenburg, Gr'nheide: Elon Musk, Tesla CEO, stands in the foundry of the Tesla Gigafactory during a press event. The first vehicles are scheduled to roll off the production line in Grenheide near Berlin from the end of 2021. The US company plans to build around 500,000 units of the compact Model 3 and Model Y series here each year.
  • The Tesla co-founder and CEO is poised to collect more than $35 billion worth of stock options
  • These 4 states have fully regained the jobs lost during the pandemic
  • Bad news for Biden: Stocks are getting crushed
  • How Putin’s $11 billion pipeline split NATO and the EU at a time of crisis
  • Unilever cuts 1,500 management jobs in global overhaul
  • Home prices are starting to lose steam
  • Johnson & Johnson expects its Covid vaccine sales to surge — but still lag its rivals
  • Consumers are flush, and that’s good news for AmEx
  • Toddler goes on a $2K Walmart shopping spree
  • So many people want a Ford Maverick that Ford’s stopped taking orders
  • Sarah Palin allegedly flouted Covid-19 rules by dining indoors unvaccinated
  • Bob Dylan sells his entire catalog of recorded music to Sony Music
  • Brian Williams turns down CBS News’ attempt to recruit him
  • In this photo provided by the New York Stock Exchange, trader Robert Charmak works on the floor, Monday, Jan. 24, 2022. The Dow Jones Industrial Average dropped more than 1,000 points Monday as financial markets buckled in anticipation of inflation-fighting measures from the Federal Reserve and fretted over the possibility of conflict between Russia and Ukraine.
  • Stocks finish lower, dashing hopes for a turnaround Tuesday
  • A customer uses an automated teller machine (ATM) at a Bank of America bank branch in San Francisco, California, U.S., on Monday, July 12, 2021
  • First on CNN: Bank of America is giving workers $1 billion of stock
  • Handout photo – A new milestone has been hit for AirCar – a prototype car that can transform into an aircraft and has completed a successful 35-minute flight, and at the click of a button it transforms back into a car! The aircraft completed its test flight in Slovakia, from airports Nitra to Bratislava on 28 June, which makes the aircrafts 142nd successful landing. It's capable of flying about 600 miles at a height of 8,200ft (2,500m) and has completed over 40 hours of test flights. The car/aircraft was operated by its inventor, Professor Stefan Klein and its co-founder, Anton Zajac. Professor Stefan Klein described the experience as “very pleasant.” The car has a BMW engine and even runs off petrol-pump fuel, but it takes much more than that for it to take flight into the air. When on the ground, the vehicle looks like a modern sports car, where the wings of the aircraft are folded smoothly down the side – it takes 2 minutes and 15 seconds to turn into an aircraft from sports car mode. AirCar has a fixed propeller at the back, as well as a ballistic parachute for any emergencies. Unlike drone-taxis, AirCar is unable to take off or land vertically, and requires a runway – similar to a plane you take when you’re off your holidays. However, unlike the planes you're used to, AirCar is only capable of carrying 2 people with a combined weight of 31 stone.
  • Flying car cleared for takeoff, but you’ll need a pilot’s license
  • A cruise liner Crystal Symphony photographed in May 2013.
  • A cruise had a warrant waiting in Miami. So it took passengers to the Bahamas
  • Palin trial against NYT delayed over her positive Covid test
  • Turkish journalist detained after ‘insulting’ Erdogan
  • Starbucks scraps vaccine mandate after court decision
  • Parents of worker killed in tornado that hit Amazon facility are suing the company for wrongful death
  • SHENZHEN, CHINA – JANUARY 11: The Evergrande Group headquarters building in Shenzhen is pictured on January 11, 2022 in Shenzhen, Guangdong Province of China.
  • Evergrande asks international creditors for more time
  • Here’s what to expect when buying a home in 2022
  • Mortgage rates are highest since March 2020
  • Do you have what it takes to become a landlord?
  • How to get in on the real estate boom without actually buying a house

Headlines from right-of-center Newsmax – evening of 1.25.2022

  • GOP Pitches Govt Shutdown to Stop Vaccine Mandate Funding
  • Newsmax TV
  • Ric Grenell: Lack of Diplomacy on Ukraine Shows Blinken’s Weakness | video
  • Babin: Biden Turning His Back on Border Crisis | video
  • T. McFarland: Ukraine a ‘Done Deal’ for Putin | video
  • Retired Gen. Holt: Russia-Ukraine War Still ‘Avoidable’
  • Gaetz: Congress Trading Stocks ‘Swampy, Icky’ | video
  • Buddy Carter: Border Will Be Secured After GOP Wins Midterms
  • Joyce: Parents Have Primary Education Responsibility | video
  • More Newsmax TV
  • Newsfront
  • COVID-19 Booster Drive Is Faltering in the US
  • The COVID-19 booster drive in the U.S. is losing steam, worrying health experts who have pleaded with Americans to get an extra shot to shore up their protection against the highly contagious omicron variant.Just 40% of fully vaccinated Americans have received a booster…… [Full Story]
  • Pentagon Spokesman: Troop Activation Depends on What Putin Does
  • Department of Defense Press Secretary John Kirby said the Pentagon [Full Story]
  • Related
  • Meeks Heads Bipartisan Trip to Ukraine
  • Biden Says Putin Could Face Sanctions If Russia Invades Ukraine
  • Biden Does Not Intend to Send Troops to Ukraine Unilaterally: Psaki
  • Canada Orders Families of Diplomats in Kyiv to Leave Temporarily
  • US Spy Planes Scouting for Russian Tactical Nukes on Ukraine Border as Tensions Rise
  • US Puts 8,500 Troops on Heightened Alert Amid Russia Tension
  • Will Trump Join Oz In Pa.?
  • Five months before Pennsylvania Republicans choose a nominee to run [Full Story]
  • Labor Dept. Withdraws COVID Vaccine Rule for Large Employers
  • The Department of Labor said Tuesday it will withdraw its COVID-19 [Full Story]
  • Related
  • DeSantis Rips FDA Decision to Halt Antibody Treatments
  • Boston Hospital Denies Unvaccinated Man Heart Transplant
  • Kid Rock Attacks Biden, Fauci in Profanity-Laced Anthem
  • GOP Pitches Shutdown to Stop Vaccine Mandate Funding
  • NY Attorney General Appealing Mask Mandate Ruling
  • SATs Going Digital in 2024, an Hour of Test Time Cut
  • The SATs will be going digital in 2024. The radical shift from print [Full Story]
  • Cooper: Why Presbyterian Church (USA)’s Top Official Should Resign – Now
  • Its time for other Christian leaders to help the faithful who refuse [Full Story]
  • NYC Mayor Adams: New Anti-Crime Unit Won’t Repeat Mistakes of Past
  • The new plainclothes NYPD unit created to tackle gun violence in the [Full Story]
  • Putin Also Eyes ‘Strategic’ Swede Island to Make Russia a ‘Great Power’
  • With the world focused on a potential Russian invasion of Ukraine, [Full Story] | Platinum Article
  • Markets Whipsaw Ahead of Fed Meeting, With Nasdaq Taking the Biggest Hit
  • Wall Street gyrated in afternoon trading to close lower with interest [Full Story]
  • CBD Stops Coronavirus in Test Tube — Can It Treat COVID?
  • Early research suggesting that a popular non-psychoactive compound [Full Story]
  • Related
  • Pfizer Begins Study of COVID Shots Updated to Match Omicron
  • Declining High-School Graduation Rates Caused by Pandemic
  • Zogby Poll: Biden Seen Unfavorably by Majority of Voters
  • Voters are skeptical about whether President Joe Biden delivered on [Full Story]
  • Woman Sues Military Claiming Bosses Told Her to Look More Feminine
  • AP Source: Coach Sean Payton Resigns From New Orleans Saints
  • New Orleans Saints coach Sean Payton, whose 15-year tenure with the [Full Story]
  • Michigan Woman Finds $3M Lottery Win in Spam Folder
  • A Michigan woman is $3 million richer after winning the Michigan [Full Story]
  • Elite NYC School Uses Planned Parenthood Guest to Lecture on Reproductive Health
  • New York’s Nightingale-Bamford School wascriticized harshly on social [Full Story]
  • 2nd NYPD Officer Dies Days After Harlem Shooting
  • A New York City police officer gravely wounded last week in a Harlem [Full Story]
  • SEALs Running for Congress: ‘We’re Going to Save America’
  • Six retired Navy SEALs released an ad highlighting their campaigns for [Full Story]
  • Bob Dylan Sells Recorded Music Catalog to Sony Music
  • Bob Dylan has sold his master recordings catalog to Sony Music [Full Story]
  • New York Schools Told to Keep Masks Despite Ruling Overturning Mandate
  • New York state education officials told school administrators to [Full Story]
  • Democrat Senate Candidates Want to Stop Filibuster
  • Democrats are furiousat their own senators Kyrsten Sinema and Joe [Full Story]
  • US Court Upholds Conviction of Mexican Drug Lord El Chapo
  • The conviction of the notorious Mexican drug lord Joaquin “El Chapo” [Full Story]
  • Ted Cruz Slams Biden for Failing to Impose Sanctions Over Nord Stream 2
  • Ted Cruz took to social media to say President Joe Biden’s [Full Story]
  • China Re-Edits ‘Fight Club’ With New Ending
  • David Finchers “Fight Club” has been given a new ending in China to [Full Story]
  • NCAA Facilitator Resigns Over Transgender Participation Policy Update
  • A facilitator in the NCAA Division III LGBTQ OneTeam program has [Full Story]
  • Hit List? Liberals Want Five Democrats Out in Midterms
  • Progressive Democrats, stung by their failure to push through their [Full Story]
  • FTC Suing Sue to Block Lockheed Martin’s $4.4B Aerojet Deal
  • The Federal Trade Commission has voted unanimously to sue to block [Full Story]
  • Mike Pompeo’s PAC Spent More Than $30K Honing Media Skills Last Year
  • Amid speculation about a possible presidential run, Mike Pompeo’s [Full Story]
  • Education, Parents’ Rights Emerge as Key Issues in Florida Governor’s Race
  • Education and parents’ rights will be prominent issues during Gov. [Full Story]
  • US Combat Jet Crashes in South China Sea Exercise, 7 Hurt
  • A U.S. Navy F35C Lightning II combat jet conducting exercises in the [Full Story]
  • Consumer Confidence Dips in January
  • S. consumer confidence ebbed slightly in January, with more [Full Story]
  • DHS Starts New Policy of Electronically Tracking Migrants After 47,000 Go Missing
  • After losing track of almost 50,000 migrants let go from Border [Full Story]
  • Trump Issues Free Wrist Watch for All Supporters, Claim Yours Now!
  • com
  • More Newsfront
  • Consumer Confidence Dips in January – Yet Spending Intentions Strong
  • S. consumer confidence ebbed slightly in January, with more consumers planning to purchase homes, automobiles and other big ticket items even as they grew less optimistic about business and labor market conditions in the near term…. [Full Story]
  • Texas Instruments Forecasts Q1 Revenue Above Estimates on Strong Chip Demand
  • Microsoft Beats Quarterly Revenue Estimates on Cloud Strength
  • BofA Gets US Staff Back to Some Offices as COVID Cases Fall
  • Airbus to Create Own Airline to Rent out Whale Plane
  • More Finance
  • Health
  • Keeping Weight Stable as You Age Could Help Save Your Brain
  • Older adults who maintain a steady weight as they age are less likely to experience rapid cognitive decline, regardless of how much they weigh to start, new research suggests. “There’s something about maintaining weight and BMI that seems to reflect some health resilience,”…… [Full Story]
  • COVID-19 Booster Drive Is Faltering in the US
  • Fauci: ‘Prudent’ to Have Omicron Vaccine, But May Not be Needed
  • Study: 2,000 Additional Steps Daily May Cut Diabetes Risk by 12 Percent
  • Where to Get Your Free N95 Masks
MHProNews has pioneered in our profession several reporting elements that keep our regular and attentive readers as arguably the best informed in the manufactured housing industry. Among the items shared after ‘every business day’ (when markets are open) is our left-right headline recap summary. At a glance in two to three minutes, key ‘market moving’ news items are covered from left-of-center CNN Business and right-of-center Newsmax. “We Provide, You Decide.” Additionally, MHProNews provides expert commentary and analysis on the issues that others can’t or won’t cover that help explain why manufactured housing has been underperforming during the Berkshire era while an affordable housing crisis and hundreds of thousands of homeless in America rages on. These are “Industry News, Tips, and Views Pros Can Use” © features and others made and kept us the runaway #1 in manufactured housing trade publisher for a dozen years and counting. 
If it is true then it isn’t necessarily bragging. By checking the facts and following the money trail, even on controversial topics, MHProNews has provided reports and analysis that stand the test of time. While others – including various examples from mainstream media – have published reports that later need to be corrected or modified in significant ways, reports on MHProNews in recent years have provided a routinely dependable resource for reliable information, analysis, and evidence-based ‘logical’ commentary. There is simply nothing else like it, which is why we have been and remain the #1, despite coverage that often vexes the powers that be in manufactured housing.


Manufactured Housing Industry Investments Connected Equities Closing Tickers

Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.

                            • NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
                            • NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
                            • NOTE: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of  the stock from the days when it was a publicly traded firm.  Thus, there is still periodic activity on DVLY.

Clayton-21st Storm Watch – Sinatra’s Summer Wind Blows Early? – Manufactured Housing Moat Breach – Manufactured Home Values Increasing Faster than Site-Built – Case for Something New in 2022

NOTE: An update has been linked from this post that includes a reply from Leo Poggione.

Sample Kudos over the years…

It is now 11+ years and counting

Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.

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That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested in manufactured housing related issues. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included a copy of the Constitution of the United States and other goodies. Tamas has grown considerably since this photo was taken. 

By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship along with numerous awards in history. There have been several awards and honors and also recognition in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.







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