PRWeek Amps Epic Champion, Arkansas Manufactured Housing Association “Upwardly Mobile” Campaign – Manufactured and Modular Homes “Reached for the Sky” – Report, Lessons & Analysis; plus-MHMarkets Update

PRWeekAmpsEpicChampionArkansasManufacturedHousingAssocAMHATripleWideModularHomeArkansasGovMikeHuckabeeUpwardlyMobileCampaignTempMansionLessonMHMarketsManHousingInstMHProNews

The 2,133-square-foot triple-wide home features two living rooms — one equipped with a remote control gas fireplace — a large master bedroom and bathroom and three wooden outdoor decks,” glowed ABC News, per a report cited at length below. Among the meanings for “epic” is “something awesome, great, or unforgettable.” Merriam Webster says an epic can be a long narrative poem in elevated style recounting the deeds of a legendary or historical hero the Iliad and the Odyssey are epics,” meaning a classic or historic hero or event. No survey is needed to assert the obvious. Many if not most manufactured housing professionals with 10 years or less in the factory-built home industry have never read or heard of Champion Enterprises and the Arkansas Manufactured Housing Association’s (AMHA) “Upwardly Mobile Campaign” touted by J.D. Harper and others. Three flashback reports below plus additional linked insights, video, and commentary yield a rich example of the keen difference between manufactured housing producers and trade groups then vs. now. If the Manufactured Housing Institute (MHI) or others are serious about industry growth instead of merely posturing and preening for retaining or attracting members, all industry pros and affordable housing advocates should carefully consider what these third-party media reports shared plus related commentary and analysis reveal. Because former Governor Mike Huckabee and his wife Janet’s historic move into a “triple wide” modular – paired with a manufactured home office – drew largely positive and even lighthearted national attention.

PR Week glowed in a pull quote from what follows: “The [“Upwardly Mobile”] campaign garnered more than 150 print articles and 340 broadcast stories in 41 of the top 50 media markets. The Huckabees joked with Jay Leno on The Tonight Show, and the story ran on several national news programs.”

The cost for millions of dollars’ worth of mainstream media coverage? Per PR Week, about $70,000.

Here is that full report, followed by other positive media reports from ABC and Pew Research, a classic video clip of the Huckabees with Jay Leno talking up manufactured housing, and more.

This report will include these features:

  • A) PRWeek’s Upwardly Mobile Campaign Analysis
  • B) ABC News’ report on the Huckabees’ “modular mansion.”
  • C) Pew Research’s related report.
  • D) Snippets of reports from the Los Angeles Times and the New York Times, samples of the ‘hundreds’ of broadcast and print stories that this “upwardly mobile” campaign sparked.
  • E) Video clip from NBC and Jay Leno of the Huckabees in front of their Champion home.
  • F) Additional Related Information, More MHProNews and Commentary in Brief
  • G) Our daily business news manufactured housing equities report graphical snapshots and left-right headline recaps.

With that plan in mind, let’s dive in.

 

A) From PR Week:

Campaigns: Product PR Champion Campaign Drives Message Home

By David A. Lieb

  • 4 min read

QuoteMarkMHProNewsL I T T L E   R O C K, Ark., Aug. 24, 2000 — Gov. Mike Huckabee celebrated his 45th birthday in a new home today, giving a nationally broadcast tour of the “roomy and comfortable” manufactured mansion where he will live while his regular home is being repaired.

The 2,133-square-foot triple-wide home features two living rooms — one equipped with a remote control gas fireplace — a large master bedroom and bathroom and three wooden outdoor decks.

“One of the things I think people are surprised by is just really how roomy and comfortable it is, how well-lit it is,” Huckabee said, standing by the kitchen sink during a live tour for NBC’s Today show.

“This is not the typical feel of what people perceive as a mobile home, and that’s why the manufactured housing industry really deserves the term, manufactured housing,” he said.

Laughing Off Trailer Jokes

Wednesday, first lady Janet Huckabee led neighbors and reporters through the new home after a ceremony with the mobile home’s manufacturer. This morning, she was joined by the governor as they led one last cameraman through the house they now hope to keep private.

The tours are intended to put a positive spin on a move that has been the subject of jokes by Jay Leno and other comedians. Today host Matt Lauer jokingly asked if the mobile home had indoor plumbing.

Huckabee said he doesn’t mind the jokes and fired back a few ofhis own aimed at Democratic presidential nominee Al Gore and theClinton administration.

“We’re blowing the stereotypes by letting people see that thisis not some pull-behind-the-truck trailer,” Huckabee said. “This is a beautiful, very nice home. We’re thrilled to death to have it.”

Mrs. Huckabee said the first family could live in the mobile home for up to 2½ years while the mansion undergoes plumbing and wiring improvements and perhaps an expansion. She is leading a fund-raising drive for an $8 million project that would add a large reception hall, new residential wing and perhaps a cement pond (swimming pool) and sculpture garden.

Ark. First Lady Shows Off New Home

On Wednesday, Mrs. Huckabee ran up the wooden porch steps to hang the state seal to the left of the front door. Then she cut a foot-high, red plastic “ribbon” with hedge clippers, took off her shoes so as to not dirty the new carpet, and led curious onlookers on tours.

“There are no words to describe the excitement I feel,” Mrs. Huckabee said.

Champion Enterprises Chairman Walt Young handed Mrs. Huckabee the keys to what he called the “first manufactured mansion.” He said his company designed the home for “a quality lifestyle.”

The home has its own concrete sidewalk in which is carved a message of thanks to the home’s makers from the first family. In a nearby flower garden sits a fake pink flamingo.

The front door opens to a wooden-floor entry area, with vases and mirrors moved from the mansion. To one side is an office, to another a bedroom, and on the third side is a formal living and dining area — the mansion’s golden dinnerware set in place on the table.

The kitchen features matching white appliances and wooden cabinets with glass doors. It also has a wet bar — something the Huckabees as staunch Southern Baptists do not plan to use.

“I thought it was an island in the kitchen where we cut vegetables,” Mrs. Huckabee said. “I think that’s what we’ll use it for, and maybe for repotting my plants.”

The remote-control fireplace, with large-screen television above it, is the focal point of a less-formal living room. The master bedroom connects to a spacious bathroom, with a separate shower and raised bathtub, and a covered outdoor deck.

Yet Mrs. Huckabee acknowledges that not everything could fit in her new home. The mansion’s large dining room rug, for example, is being put in storage.

‘Embarrassed?’

The house was donated by the Arkansas Manufactured Housing Association, which used the tour to tout its industry and criticize city zoning ordinances that prohibit their homes in certain parts of town.

Industry officials and Mrs. Huckabee have become ruffled at references to a “trailer” or “mobile home,” preferring to call it a “manufactured home.”

“What about this house resembles a trailer? I don’t see anything,” boasted J.D. Harper, executive director of the state Manufactured Housing Association. “And what Arkansan would be embarrassed to live in a beautiful home like this?”

Harper has valued the home, its transportation, installation and landscaping at almost $110,000. ##

 

B) Per ABC News:

Arkansas Gov. Moves Into Triple-Wide Trailer

By David A. Lieb

QuoteMarkMHProNewsL I T T L E   R O C K, Ark., Aug. 24, 2000 — Gov. Mike Huckabee celebrated his 45th birthday in a new home today, giving a nationally broadcast tour of the “roomy and comfortable” manufactured mansion where he will live while his regular home is being repaired.

The 2,133-square-foot triple-wide home features two living rooms — one equipped with a remote control gas fireplace — a large master bedroom and bathroom and three wooden outdoor decks.

“One of the things I think people are surprised by is just really how roomy and comfortable it is, how well-lit it is,” Huckabee said, standing by the kitchen sink during a live tour for NBC’s Today show.

“This is not the typical feel of what people perceive as a mobile home, and that’s why the manufactured housing industry really deserves the term, manufactured housing,” he said.

Laughing Off Trailer Jokes

Wednesday, first lady Janet Huckabee led neighbors and reporters through the new home after a ceremony with the mobile home’s manufacturer. This morning, she was joined by the governor as they led one last cameraman through the house they now hope to keep private.

The tours are intended to put a positive spin on a move that has been the subject of jokes by Jay Leno and other comedians. Today host Matt Lauer jokingly asked if the mobile home had indoor plumbing.

Huckabee said he doesn’t mind the jokes and fired back a few of his own aimed at Democratic presidential nominee Al Gore and the Clinton administration.

“We’re blowing the stereotypes by letting people see that this is not some pull-behind-the-truck trailer,” Huckabee said. “This is a beautiful, very nice home. We’re thrilled to death to have it.”

Mrs. Huckabee said the first family could live in the mobile home for up to 2½ years while the mansion undergoes plumbing and wiring improvements and perhaps an expansion. She is leading a fund-raising drive for an $8 million project that would add a large reception hall, new residential wing and perhaps a cement pond (swimming pool) and sculpture garden.

Ark. First Lady Shows Off New Home

On Wednesday, Mrs. Huckabee ran up the wooden porch steps to hang the state seal to the left of the front door. Then she cut a foot-high, red plastic “ribbon” with hedge clippers, took off her shoes so as to not dirty the new carpet, and led curious onlookers on tours.

“There are no words to describe the excitement I feel,” Mrs. Huckabee said.

Champion Enterprises Chairman Walt Young handed Mrs. Huckabee the keys to what he called the “first manufactured mansion.” He said his company designed the home for “a quality lifestyle.”

The home has its own concrete sidewalk in which is carved a message of thanks to the home’s makers from the first family. In a nearby flower garden sits a fake pink flamingo.

The front door opens to a wooden-floor entry area, with vases and mirrors moved from the mansion. To one side is an office, to another a bedroom, and on the third side is a formal living and dining area — the mansion’s golden dinnerware set in place on the table.

The kitchen features matching white appliances and wooden cabinets with glass doors. It also has a wet bar — something the Huckabees as staunch Southern Baptists do not plan to use.

“I thought it was an island in the kitchen where we cut vegetables,” Mrs. Huckabee said. “I think that’s what we’ll use it for, and maybe for repotting my plants.”

The remote-control fireplace, with large-screen television above it, is the focal point of a less-formal living room. The master bedroom connects to a spacious bathroom, with a separate shower and raised bathtub, and a covered outdoor deck.

Yet Mrs. Huckabee acknowledges that not everything could fit in her new home. The mansion’s large dining room rug, for example, is being put in storage.

‘Embarrassed?’

The house was donated by the Arkansas Manufactured Housing Association, which used the tour to tout its industry and criticize city zoning ordinances that prohibit their homes in certain parts of town.

Industry officials and Mrs. Huckabee have become ruffled at references to a “trailer” or “mobile home,” preferring to call it a “manufactured home.”

“What about this house resembles a trailer? I don’t see anything,” boasted J.D. Harper, executive director of the state Manufactured Housing Association. “And what Arkansan would be embarrassed to live in a beautiful home like this?”

Harper has valued the home, its transportation, installation and landscaping at almost $110,000. ##

 

C) from Pew Trusts.

Arkansas Gov To Call Modular Mansion Home

STATELINE ARTICLE August 23, 2000 By: Steve Barnes Read time: 2 min

QuoteMarkMHProNewsThe structure is in place. The plumbing and wiring are being tested. The exterior decking is near completion. And if everything proceeds as scheduled, Arkansas’s First Family will move into the nation’s first modular governor’s mansion on Wednesday.

“It is NOT a trailer,” declares Mrs. Janet Huckabee, wife of Republican Gov. Mike Huckabee, though it was she who initially teasingly cautioned reporters against calling the home a double-wide.

“It’s a triple-wide,” Mrs. Huckabee joked.

House trailer or modular home — and the Arkansas Manufactured Housing Association, which donated the $110,000 house, insists that the latter is accurate — the Huckabee’s move to temporary quarters on the grounds of the Arkansas Governor’s Mansion has been a windfall for talk show hosts and late night television comedians.

At 2,100 square feet, the modular home is “big enough for your chin,” Mr. Huckabee joked on-air with the Tonight Show’s Jay Leno. The Huckabees and their provisional quarters have also been featured on the Today show, NBC Nightly News and the Don Imus radio program in addition to countless mentions in local media across the country.

Temporary housing for the Huckabees was made necessary by a $1.4 million renovation of the Governor’s Mansion, the first major refurbishing since its completion in 1950. And Mrs. Huckabee is attempting to raise still more money from private sources — as much as $4 million — to significantly expand the stately Georgian brick residence.

Should she succeed, the Huckabee’s could remain in the modular residence for as long as two and a half years. The renovations now beginning will require them to live outside the Mansion for ten months.

Every Arkansas governor in recent memory has complained of the inadequacies of the state’s executive residence — usually after leaving office. Its plumbing and electrical circuitry are hopelessly, even dangerously outdated and functions involving more than a hundred people can be accommodated only by erecting tents on the rear lawn.

At three stories and 11,000 square feet, the structure would seem more than spacious. However, one floor consists of administrative offices and meeting rooms, another of “public” spaces and a third, the smallest, is the private quarters of Arkansas First Family. And with no fewer than three official events per week and 16,000 visitors each year, the Governor’s Mansion “has become more a small convention center than a home,” Mrs. Huckabee told Stateline.org.

Given Arkansas’s reputation as a backwater, it probably was to be expected that a modular home would be dismissed as a house trailer in the national consciousness, to the chagrin of many of the state’s commercial and cultural elite. But their complaints about the state’s image have been muted.

In a Stateline.org interview, Gov. Huckabee said he did not believe his family’s living arrangements would embarrass the state.

“I’ve had dozens of letters and e-mails from across the country from people who appreciated that we were doing this with a sense of humor,” Huckabee said.

Nor did he believe accepting a trade association’s donation would compromise his adminstration.

“Even if they have some legislation pending, they’d have to deal with the 135 members of the legislature,” Huckabee said.

Huckabee contended that the state would realize substantial savings by using the modular house since the Mansion’s administrative and security elements would not have to be relocated to a rented property.

The modular home will include three bedrooms, two bathrooms and two living areas, and will provide Mrs. Huckabee with something she said she does not now enjoy in the larger Mansion — a measure of privacy.

“I’m looking forward to being able to go get a Coke from the refrigerator without getting dressed,” Mrs. Huckabee said. “I’ll be happy to be able to walk downstairs in my nightgown if I want to and throw myself down on the couch and watch television without wondering what tour is coming through.” ##

 

D) The above was provided under fair use guidelines for media, as is the screen capture of examples from other reports on this same topic that include the New York Times and the Los Angeles Times.

 

E) Video clip from NBC and Jay Leno of the Huckabees in front of their Champion home. Note that almost a decade later, this ‘epic’ clip was still bringing commentary during a political controversy in Texas when then Governor Rick Perry was renovating that state’s governor’s mansion: “When the Arkansas Governor’s Mansion needed renovations, Gov. Mike Huckabee stayed in a triple-wide mobile home. Rick Perry should set an example for other state employees and stop spending $9,000 per month in taxpayer dollars on a rental mansion while the Texas Governor’s mansion undergoes renovations.” – That was from the Bill White for Texas campaign.

 

 

F) Additional Related Information, More MHProNews and Commentary in Brief

What ought to be obvious is that at the end of the 20th century, and looking ahead to the 21st century, manufactured housing producers – who often also make modular homes – were reaching for the sky. There was talk about manufactured homes surpassing conventional home building. What happened to those heady days? Bear in mind that this occurred while the GreenSeco manufactured housing finance meltdown was evolving. Meaning, even as industry shipments were falling, companies like ‘old’ Champion, old Fleetwood (old meaning pre-2009) were planning for brighter days.  The Manufactured Housing Association for Regulatory Reform (MHARR), which had long proposed what amounted to the items that became the Manufactured Housing Improvement Act (MHIA) of 2000, teamed up with new leadership at MHI to get passed the MHIA and its positive provisions, such as “enhanced preemption.”

By contrast from then to today, MHI wants to pretend that MHARR and any serious evidence- and fact-based voices (i.e., MHProNews/MHLivingNews) don’t exist rather than try to explain why they have failed to get positive legislation implemented some 2 decades later. Instead, MHI is busy trying to persuade their own members and that of their state association affiliates that they are doing a good job. Consider this from 12.22.2021 from MHI.

ManufacturedHousingInstituteOversizedLogoDec22.2021Header
Note 1: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts. Note 2: Posting the MHI logo should not be construed as an endorsement. It’s not. MHI has earned the monikers: the “Monopolistic Housing Institute” – a place for consolidators – or the “Machiavellian Housing Institute” – a home for paltering aimed at consolidation.
Manufactured Housing a Central Topic at Two National Housing Events
Manufactured housing was a central theme at two national housing convenings about the current supply shortage of affordable housing last week. Engagement in events like these are part of MHI’s comprehensive strategy to place manufactured housing in the national dialogue about addressing the nation’s affordable housing challenges.

Perhaps MHI are talking about their own events? Because they do not name the events, nor is there any clear indication from mainstream ‘news’ reports that support the MHI strutting. Perhaps manufactured housing was indeed a topic in mainstream housing events, but if it was so “central” a “theme” then why is there little indication from a properly focused Google search?

NationalHousingCrisisManufacturedHousingInstituteNewsSearch12.22.2021MHProNewsFactCheck

 

NationalHousingCrisisManufacturedHousing

 

MHIGotCloutWheresTheBeefMHProNews
MHI and their leaders can’t have it both ways. If they have clout, how are they using it? For consolidators at MHI? If MHI has clout, then why isn’t manufactured housing selling 500,000 homes a year, by getting good laws enforced that MHARR and MHI worked to get into federal legislation? Where is the beef in MHI’s embarrassing burger?

But perhaps more indicative with respect to MHI’s posturing – and sobering for those involved – is one of the CNN headlines from our next segment. CNN says that the share of first-time home buyers has dropped to a historic low. That’s clearly not a positive for the Biden White House, nor is it a positive indicator for MHI.

Objectively speaking, which is more important?

  • That some people at some housing meeting are talking about manufactured housing?
  • Or is it more important than the millions who need affordable housing are for whatever reason unable or otherwise lack the means and insights needed to select a manufactured home when the demand for affordable housing is so high?

Someone at MHI can duck such hard questions or try to run away from the facts and evidence, including MHI’s own member and leader’s past comments. But facts are what they are.  Recall that it is only the extreme demand for housing that finally lifted manufactured homes out of their two- and one-half-year downward funk that followed MHI’s self-praise over their apparently failed CrossMods promotional plan. It is apparent that MHI’s touted ‘new class of manufactured homes’ scheme did not do what they claimed they wanted, meaning increase sales or acceptance of mainstream manufactured housing and opportunities for more (not fewer) HUD Code home sales. It was an MHI rival, the Modular Home Builders Association that made that apt point bluntly.

ModularHomeBuildersAssocLogoTomHardimanCAEPhotoMHBATomHardimanRipsManufacturedHousingInstituteCrossModTMhomesPlusManufacturedHomeMHProNews
https://www.manufacturedhomelivingnews.com/manufactured-homeowners-interests-threatened-by-manufactured-housing-institute-deceptive-scheme-per-modular-home-builders-associations-tom-hardiman/

 

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Did MHI and/or Goch respond to Hardiman’s and the Modular Home Builders Association’s concerns about Crossmods? Goch is a paid mouthpiece for MHI. This pull quote from a letter from Goch is fascinating. On the one hand, Goch says that MHI is working for the interests of all and wants all points of view. But then, Goch threatens in writing a then MHI member who dared question the association. They cannot have it both ways. Part of the irony is that in hindsight, as the evidence mounts, it becomes obvious that MHI has postured efforts for almost 20 years, since the start of the Berkshire era of manufactured housing began. Coincidence? Or is it just part of a broader plan that has benefited a few at great cost and harm to the many? https://www.manufacturedhomepronews.com/sun-communities-official-q2-2021-results-inversion-spencer-roane-letter-manufactured-housing-institute-scientia-potentia-est-plus-manufactured-home-stock-updates/
YearsStateNatlLevelManufacturedHousingFactualDataFindYourStateProductionShipmentInfoHereTroublingManufacturedHomeAffordableHousingTrendsIssuesFactChecksMHProNews
Which matters more? Facts and evidence, or MHI’s posturing and self-praise? The 2.5 year overall downward trend finally reversed in March 2021, but the data is preserved at this link here. https://www.manufacturedhomepronews.com/years-of-state-national-level-manufactured-housing-factual-data-find-your-states-production-shipment-info-here-troubling-manufactured-home-affordable-housing-trends-issues-and-fact-checks/

But the bottom line in the always timely walk down memory lane is this. The classic Upwardly Mobile campaign from the Champion and AMHA leadership of old was obviously a success in generating positive coverage. Where is the similarly effective plan in the last decade from MHI or their dominating brands?

After what PR Week – a third party to our profession – highlighted at the time as positive news for manufactured housing and then pre-BK Champion (now Skyline Champion traded under the merged SKY stock symbol) goes to the heart of the apt point raised by pro-MHI cheerleader, Darren Krolewski.

  • If there is a need for more ‘good news’ why doesn’t MHI act to limit the bad by dealing effectively with predatory behavior by member brands?
  • And why doesn’t MHI look back at the lessons learned from the donation of the Arkansas Governor’s mansion during the Huckabee Administration? It is the clarity that comes from logical questions and the answers (or lack of response) that begins to tell the true tale of why manufactured housing is operating at a far lower production and sales level today then when the “Upwardly Mobile” Campaign was made.
DarrenKrolewskiPicMHVillageMHInsiderManHingInstLogoChallengeNotEnoughPositiveAboutManufacturedHousingCounterNegativeNewsFrankRolfeBradNelmsManufacturedHomesGeorgeAllenKurtKelleyNews
https://www.manufacturedhomepronews.com/darren-krolewski-mhvillage-mhinsider-one-challenge-is-not-enough-positive-news-about-manufactured-housing-to-counter-negative-news-frank-rolfe-brad-nelms-manufacturedhomes-george/

As a food for thought disclosure, this writer when our firm was still an MHI member (and mindful that this writer served for a time as an elected MHI Suppliers Division board member), a proposal was made to do a low-cost image campaign. It would have supported university students doing short skits or performances that could have been video recorded. Let social media and the younger generation that would soon be needing to buy a home tell the tale of why the misinformation about manufactured housing were obviously wrong. There was talk (and talk, and talk) about those plans, which died as did the Roper and other initiatives. So as with Roper or other image and marketing campaigns, nothing was actually done.

  • How many times do such things have to occur before they are realized as a deliberate pattern?
  • Why is it that MHI fails to get it right, when they have clear evidence of examples from among their own members (Champion, AMHA and Upwardly Mobile) of how to get it right?
BruceSavageVPManufacturedHousingInstLogoUnleashingSalesPerceptionIsRealitySavageReportRoperReportGoodBadManuHousingInstLogoAARPMartyLavinStrikeAgainMHMarketsStocksUpdates
https://www.manufacturedhomepronews.com/manufactured-housing-institute-mhis-roper-report-aarp-marty-lavin-strike-again-plus-manufactured-housing-stock-updates/
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https://www.manufacturedhomepronews.com/catastrophic-expensive-dog-food-least-liked-industryever-studied-joanne-stevens-warren-buffett-marty-lavin-roper-report-years-of-cos/
JamesClyburnHouseMajorityWhipSC-DStudyHistoryQuoteUnderstandPresentPrepareFutureAnythingHappenedBeforeCanHappenAgainManufacturedHomeProNews
One may or may not agree with Clyburn’s politics. But the wisdom of this statement by Clyburn is demonstrably true.

There are those in our profession who speak (about themselves) as historians in some sense. Why is it that they do not keep raising past history – such as this Upwardly Mobile Campaign – and name names in a fashion that would prompt the powers that be that pull the strings at MHI to do what common sense and good business would call on them to do?

In the final analysis, what is occurring as a result of this pattern? Industry underperformance is resulting in consolidation. That demonstrably has benefited Clayton Homes (BRK), Skyline Champion (SKY), Cavco Industries, Sun Communities (SUN), Equity LifeStyle Properties (ELS), RHP Properties, Yes Communities, Frank Rolfe and Dave Reynolds led Impact Communities, oddly-named Havenpark Communities (is it a haven for those residents who ‘park’ there?), Flagship Communities and others at MHI, many of whom openly brag about consolidation. MHI can’t have it both ways. When the bulk of the evidence points away from what MHI claims, isn’t it time for smaller members and their state affiliates to recognize that they are being led as sheep to the slaughter of what was dubbed Buffett’s Buffet? Or are some there as a form of protection – as in the case of a mob racket? Federal, state and other officials ought to investigate.

TomHodgesPicClaytonHomesManHousingInstLogosGeneralCounselMHIChairSlappedByBPRComplaintFactsClaimsWhyItMattersAffordableHousingSeekersMHLivingNewsLogo
https://www.manufacturedhomelivingnews.com/clayton-homes-gc-thomas-tom-hodges-manufactured-housing-institute-chairman-slapped-by-bpr-complaint-facts-claims-why-it-matters-to-affordable-housing-seekers/
LeoPoggioneManufacturedHousingInstituteChairmanRVMHHallofFamePhotoBackStoryCavcoIndustriesLogoConsumerAffairesForAHouseBetterBusBureauBBBComplaintsplusMHMarketUpdates
Note: this has been linked to an update with comments from Leo Poggione. https://www.manufacturedhomepronews.com/leo-poggione-craftsman-homes-manufactured-housing-institute-chairman-back-story-on-cavco-industries-consumer-affairs-for-a-house-customers-better-business-bureau-claim/
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Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.

A lack of lending, said Kevin Clayton in testimony to Congress on behalf of MHI, was among the factors that drove manufactured housing down to historic lows.

KevinClaytonPhotoClaytonHomesQuotesDutyToServeManufacturedHousingFannieMaeFreddieMacFHFAManufacturedHousingDecelineDataMHProNews
https://www.manufacturedhomepronews.com/masthead/dems-provide-revealing-clayton-info-kevin-clayton-ceo-clayton-homes-federal-testimony-yields-apparent-agreements-with-mharr-concurs-with-manufactured-housing-institute-berkshire-hathaway-fhfa-and/ Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.

Cavco’s Manuel “Manny” Santana, on behalf of MHI, said that HUD had “failed” manufactured housing, in part because HUD had failed to enforce “enhanced preemption” that became law in 2000. Such testimony to Congress by veterans of manufactured housing on behalf of MHI, which is supposed to be delivered truthfully, should be re-examined in the light of the facts that have emerged since then.

ManuelSantanaCavcoIndustriesManuHousingInstJohnBostickSunshinePicHUDFailedCavcoExecHitsHUDManufacturedHousingImprovementActEnhancedPreemptionLogosFactsAnalysisMHProNews
https://www.manufacturedhomepronews.com/masthead/hud-has-failedmanufactured-housing-manufactured-housing-institute-cavco-exec-hits-hud-failure-to-enforce-manufactured-housing-improvement-act-enhanced-preemption/

But unmentioned by Clayton, Cavco or MHI is that they have failed to sue to get enhanced preemption or more lending – both of which have long been federal law – to be properly enforced. By contrast, the relatively small when compared to manufactured housing sales tiny house movement arranged to sue the town of Calhoun, GA when they felt their rights were being violated. How long would it take for MHI to get small towns to follow the law if every time a law failed to enforce enhanced preemption if MHI sued? How long would it take HUD or FHFA to enforce favorable laws if MHI’s deeper pockets sued to get a Writ of Mandamus or other positive legal declaration?

 

NtlSpotlightInstituteJusticeTinyHouseHandsUpLogosCottagePicManufacturedHousingInstPlantAHomeManufacturedHousingImpActMHIAEnhancedPreemptionCaseMHProNews
UPDATE: The Institute for Justice tells MHProNews that their legal action is developing. Stay tuned. https://www.manufacturedhomepronews.com/national-spotlight-tiny-house-calhoun-suit-nonprofit-attorneys-institute-of-justice-sue-wheres-manufactured-housing-institute-plant-a-home-manufactured-housing-improvement-act-en/

So, out of MHI’s own mouthpieces the seemingly paradoxical pattern emerges. MHI says things that seem kosher. But when carefully examined, what has been occurring is anything but kosher. Either MHI leadership lost their collective minds – and lost sight of seemingly impressive efforts such as “Upwardly Mobile” – or they are play acting while they consolidate.

When the dust settles on manufactured housing production for 2021, it will likely be over 100,000 new HUD Code home shipments for the first time since 2006. That’s a fact. But in 2000, when the AMHA and Champion Upwardly Mobile Campaign occurred, even with chattel lending for manufactured housing collapsing, some 250,000 new HUD Code manufactured homes were sold. This year the total production new home production won’t be half of that national tally.

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A walk down memory lane can be more than just nostalgic. It can be an eye-opening experience. In years gone by, mobile and manufactured home producers thought big! Now, the case can be made that the top brands at MHI are posturing without performing, so as to consolidate the industry at the expense of trusting independents. Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.

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Reach for the sky! Why not think big, as mobile and manufactured home producers used to behave decades ago? Why is there this insane push for consolidation, during an affordable housing crisis? These are not just hypothetical questions with little meaning. Over 500,000 Americans are homeless. Millions need more affordable housing. By thinking big and doing common sense things – as some of the examples on this page reveal were effectively done in the past – then the rising tide would raise all boats. But some now and in recent years demonstrably want consolidation over growth. To make consolidation easier, manufactured housing underperformance is necessary. Evidence for that statement is found in the late 1990s when pre-merger under the Cavco umbrella Fleetwood and pre-merger Champion (now Skyline Champion or SKY) tried to buy out independent retailers during an industry growth period. The evidence and history are there, but they are not found like this on the MHI website – nor most others either.

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Recall how PR Week glowed in the pull quote above: “The [“Upwardly Mobile”] campaign garnered more than 150 print articles and 340 broadcast stories in 41 of the top 50 media markets. The Huckabees joked with Jay Leno on The Tonight Show, and the story ran on several national news programs.” Still and quote are from the video posted on this page. https://www.manufacturedhomepronews.com/we-need-to-remove-the-shackles-on-our-industry-mhi-ceos-historic-call-for-cfpb-feds-to-unleash-manufactured-home-industry-growth-via-more-lending-marty-lavin-in/
A fresh load of BS is what it is – just a pile of steamy, smelly and disgusting stuff. Facts, evidence, Occam’s Razor, history, trends, and commonsense matter.

 

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https://www.manufacturedhomepronews.com/ghorbani-nails-zoning-answers-to-how-and-who/

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Disclosures: MHProNews has had as clients both major national trade associations. MHProNews’ co-founder, L. A. “Tony” Kovach was elected to serve on an MHI board and was an MHI member for years. Kovach is a multiple-award winner in history, has earned published kudos from a range of industry professionals, including MHI and MHARR. Kovach earned the prestigious Lottinville Award in history from the University of Oklahoma, not too far down the road from where Spartan’s mobile home production used to occur. Kovach believes in media holding the powerful to account.
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Trade media can and should be a ‘cheer leader’ when it is appropriate to do so. But authentic trade media also holds the powers that be to account. Who says? The American Press Institute.

G) Our Daily Business News on MHProNews manufactured housing equities report graphical snapshots and left-right headline recaps follow the linked report.

FNMA Research – “Inflation Top Concern for 2022,” Interest Rate Hikes Ahead, Consumer Home Buying Sentiment, But VC Warns Housing Bubble Looms; plus, Manufactured Housing Market Updates

Next up is our business daily recap of yesterday evening’s market report, related left-right headlines, and manufactured housing connected equities.

The Business Daily Manufactured Home Industry Connected Stock Market Updates.  Plus, Market Moving Left (CNN) – Right (Newsmax) Headlines Snapshot. While the layout of this daily business report has been evolving over time, several elements of the basic concepts used previously are still the same. For instance. The headlines that follow below can be reviewed at a glance to save time while providing insights across the left-right media divide. Additionally, those headlines often provide clues as to possible ‘market-moving’ news items.

 

Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…

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Headlines from left-of-center CNN Business – from the evening of 12.22.2021

  • Soaring home prices
  • The share of first-time buyers hit historic lows
  • Omicron isn’t hurting travel stocks. Here’s why
  • What glum consumer sentiment could mean for the US economy next year
  • ‘Backdoor’ Roth restrictions have been put on hold — for now
  • A political fight over 5G could upend air travel: What you should know
  • Employers are starting to mandate booster shots
  • Buy now, pay later is a huge hit with shoppers. Just how dangerous is it?
  • Amazon’s late delivery can be terrifying for some of its drivers
  • CVS and Walgreens to limit the number of at-home Covid tests
  • China’s economic growth will slow sharply in 2022
  • Major tech companies pull out of attending CES
  • Taco Bell is adding a surprising new menu item
  • AirTags
  • The tech we couldn’t live without in 2021
  • A shopper reaches for produce at a grocery store on a street in New York, New York on December 10, 2021.
  • This is your brain on inflation
  • RETAIL
  • A woman walks by a Dollar General store on December 11, 2018 in the Brooklyn borough of New York City.
  • Labor Department: Dollar General is putting workers’ safety at risk
  • Rite Aid is closing more than 60 stores
  • ‘Diet’ soda is disappearing from store shelves
  • Costco is offering a new perk to club members
  • Nike will stop selling sneakers at one of America’s largest shoe chains
  • IN THE AIR
  • IN FLIGHT: Picture taken in 2004 in Germany's air space shows the EADS Airbus' A380F freighter. A380F is able to carry a 150 tonnes over 10.400 km on its three decks. The French-German consortium EADS (the European aeronautic, space and defence equipment group) who is the second-biggest aerospace group, after US arch-rival Boeing, makes military equipment, military helicopter Eurocopter, as well as Airbus airliners. EADS is making a huge commitment to development of the superjumbo, double-decker A380 airliner, capable of carrying more than 500 passengers.
  • Boeing, Airbus want Biden admin to delay rollout of 5G cell service
  • Delta CEO: Masks are still important on planes
  • Southwest CEO tests positive for Covid-19
  • Qantas picks Airbus for its domestic fleet
  • Europe’s largest travel company says Omicron is hurting winter bookings

Headlines from right-of-center Newsmax – evening of 12.22.2021

  • FDA Authorizes Pfizer Pill for Home COVID Treatment
  • Pfizer Inc said on Wednesday the U.S. Food and Drug Administration authorized its antiviral COVID-19 pill, making it the first at-home treatment for the coronavirus that is expected to become an important tool in the fight against the fast spreading omicron variant. Data from Pfizer’s clinical trial showed its antiviral regimen was 90% effective in preventing hospitalizations and deaths in patients at high risk of severe illness. [Full Story]
  • Related Stories
  • US COVID-19 Case Spike Derails Many Americans’ Holiday Plans
  • DC Will Require Proof of Vaccine at Many Businesses by Mid-January
  • Researchers: Army Creates Single Vaccine Against All COVID, SARS Variants
  • Axios: Biden Administration Falls Behind on COVID
  • Israel to Offer Fourth COVID-19 Vaccine Dose
  • Trump’s Booster Boast Could Boost Vaccinations
  • Newsmax TV
  • Nancy Mace: Biden Waited Too Long to Address Supply Chain | video
  • Van Drew: Manchin Should Switch Parties Like I Did | video
  • Meuser: Dems Will Still Push for ‘Bigger Government’ With Bill | video
  • Tenney: Biden’s COVID Address Raises Competency Concerns | video
  • Alan Dershowitz: Letitia James ‘Undignified,’ ‘Disgrace’ to Law | video
  • Peter Navarro: White House ‘Has No Clue About Basic Economics’ | video
  • Arizona’s Blake Masters: Biden ‘Trying to Destroy’ The Country | video
  • More Newsmax TV
  • Newsfront
  • Mitch McConnell Again Offers Manchin Place in GOP
  • Senate Minority Leader Mitch McConnell again said Republicans would welcome Sen. Joe Manchin into the GOP if the West Virginian decided to leave the Democratic Party. McConnell discussed Manchin…… [Full Story]
  • Related Stories
  • Trump: Manchin ‘Saving’ Biden ‘From Himself’ With Spending Bill Opposition
  • Van Drew to Newsmax: Manchin Should Switch Parties Like I Did
  • Vatican: World’s Children Bearing Brunt of COVID Pandemic
  • The world’s children are bearing the brunt of the COVID-19 pandemic, [Full Story]
  • Report: Nuclear Talks With Iran Could Be Dead and Over in Weeks
  • The United States and its partners are discussing time frames for [Full Story]
  • Related
  • White House Adviser Seeks Common Iran Strategy with Israel
  • GOP Ohio Gov. Mike DeWine Signs ‘Born Alive’ Abortion Bill
  • Ohio Gov. Mike DeWine signed a bill Wednesday imposing criminal [Full Story]
  • Tiananmen Massacre Statue Barricaded at Hong Kong University
  • A monument at a Hong Kong university that commemorated the 1989 [Full Story]
  • Related
  • China Orders Lockdown of up to 13 Million People in Xi’an
  • Trump’s Booster Boast Could Boost Vaccinations
  • Former President Donald Trump shocked a Dallas, Texas, crowd – and [Full Story] | Platinum Article
  • Ted Cruz Says He Should be Republican Nominee for President
  • Ted Cruz in an interview saidhe is particularly well-positioned [Full Story]
  • At-Home Coronavirus Test Boost Muddles Refocus From Case Count to Severity
  • President Joe Biden’s plan to make as many as 500 million at-home [Full Story] | Platinum Article
  • DC Will Require Proof of Vaccine at Many Businesses by Mid-January
  • Everyone from 12 years old on up will have to show proof of [Full Story]
  • Birx Privately Slammed Herd Immunity, But Gave WH Meeting Cover
  • Then-White House coronavirus response coordinator Dr. Deborah Birx [Full Story]
  • Doctors Can’t Explain Why This Fruit Keeps Blood Sugar Below 100
  • Actavis Discovery
  • Inflation Part of 2022 GOP Playbook in Pennsylvania, Arizona Senate Races
  • Two Republicans running for U.S. Senate seats in the key states of [Full Story]
  • Biden Extends Pause on Student Loan Payments Through May 1
  • The Biden administration on Wednesday extended a student loan [Full Story]
  • Florida:New Guidelines for Cars Driven Under 50 Miles/day
  • Auto Savings
  • Most Americans Mistrust Big Tech and Want Regulation: Survey
  • Americans don’t trust social media services with their information, [Full Story]
  • Man Arrested After Hiring Crane Service to Steal Bridge: Police
  • A man has been arrested in connection with the theft of a [Full Story]
  • GOP House Group Demands Pelosi Reopen Capitol Complex to Public
  • Nearly two dozen House Republicans on Wednesday called on House [Full Story]
  • Mike Huckabee Hosts Christmas Special Featuring President Trump
  • He might be the most famous former governor in history … his friend [Full Story]
  • Newsmax #1 on Twitter as Social Media Roars
  • Newsmax was #1 on Twitter for all social media interactions in [Full Story]
  • FBI Had Surveillance Squads Inside Portland Protests: Report
  • The FBI deployed extensive surveillance operations within Portland’s [Full Story]
  • Researchers: Army Creates Single Vaccine Against All COVID, SARS Variants
  • Scientists at the Walter Reed Army Institute of Research expect to [Full Story]
  • Trump: Manchin ‘Saving’ Biden ‘From Himself’ With Spending Bill Opposition
  • Former President Donald Trump said Sen. Joe Manchin, D-W.Va., was [Full Story]
  • ‘Suicide Pod’ Creator Planning Implantable Device That Will Kill You If Not Deactivated
  • Australian euthanasia activist Dr. Philip Nitschke, also known as [Full Story]
  • Colorado Police Reviewing New DNA Testing Methods in JonBenet Ramsey Case
  • Police in Boulder, Colorado announced this week that they are looking [Full Story]
  • Pfizer Oral COVID-19 Pill Gets FDA Authorization for At-home Use
  • Pfizer Inc said on Wednesday the U.S. Food and Drug Administration [Full Story]
  • Poll: Over 40 Percent Say Democrats Accomplished Less Than Expected
  • Democrats, including President Joe Biden, failed to meet the [Full Story]
  • DOJ Says Inmates Released Due to COVID Can Remain on Home Confinement
  • Federal inmates released to limit the spread of the coronavirus can [Full Story]
  • Biden Admin Plans to Close Small Gaps in Border Wall
  • Border security funding allocated by Congress will be used to close [Full Story]
  • Biden Admin Falls Behind on COVID: Axios
  • Six months after saying the U.S. had reached “independence from [Full Story]
  • US Economy Grew at 2.3 Percent Rate in Q3, Up From Earlier Estimate
  • The U.S. economy grew at a 2.3% rate in the third quarter, the [Full Story]
  • US Life Expectancy Drops by Almost Two Years: COVID Blamed
  • Life expectancy in the United States has dropped by almost two years, [Full Story]
  • Trump ‘Surprised,’ ‘Appreciative’ Biden Thanked His Admin for COVID Vaccines
  • Former President Donald Trump said he was “surprised” and “very [Full Story]
  • US Consumer Confidence Rises Despite Omicron, Higher Prices
  • S. consumer confidence rose this month as Americans shrugged off [Full Story]
  • More Newsfront
  • Finance
  • Christmas Supply-Chain Crisis Has Been Averted, Biden and FedEx CEO Declare
  • President Joe Biden said U.S. actions to eliminate supply-chain snarls have staved off a pre-Christmas crisis, ahead of a meeting with U.S. officials and private-sector companies, including FedEx, on Wednesday…. [Full Story]
  • US Fights Bail for Russian Businessman Accused of Insider Trading
  • Stocks Rise on Wall Street Ahead of Christmas Holiday
  • Tesla Shares Rally After CEO Musk Says he Has Sold ‘Enough’ Stock
  • US Regulator Advancing Probe Into Amazon’s Cloud Unit: Bloomberg
  • More Finance
  • Health
  • Pfizer Oral COVID-19 Pill Gets FDA Authorization for At-home Use
  • Pfizer Inc said on Wednesday the U.S. Food and Drug Administration authorized its antiviral COVID-19 pill, making it the first at-home treatment for the coronavirus that is expected to become an important tool in the fight against the fast spreading omicron variant. Data…… [Full Story]
  • As Omicron Looms, Amazon Caps How Many COVID-19 Tests Shoppers Can Buy
  • UK Reduces COVID-19 Self-isolation to 7 Days for Most in England
  • Israel to Offer Fourth COVID-19 Vaccine Dose
  • WHO: Too Soon to Say If Omicron More Transmissible Than Delta

 

QuoteCantCallEverythingFakeNewsBecauseInformationDoesntAlignYourViewsDoesntViewDisagreeDoesntMeanInfoFakeFalseChrysalisWrightPhotoMHProNewsCheckYourFactsQuoteFollowTheMoneyQuoteSharylAttkissonPhotoQuotableQuotesMHProNews6Manufactured Housing Industry Investments Connected Equities Closing Tickers

Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.

                            • NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
                            • NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
                            • NOTE: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of  the stock from the days when it was a publicly traded firm.  Thus, there is still periodic activity on DVLY.
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NOTE: An update has been linked from this post that includes a reply from Leo Poggione. https://www.manufacturedhomepronews.com/leo-poggione-craftsman-homes-manufactured-housing-institute-chairman-back-story-on-cavco-industries-consumer-affairs-for-a-house-customers-better-business-bureau-claim/
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https://www.manufacturedhomepronews.com/industryvoices/marty-lavin-j-d-weighs-in-on-resident-complaints-of-predatory-behavior-by-manufactured-home-community-consolidators/
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