Forbes Makes Evidence-Based Case for Buying Manufactured Home During Covid19 Pandemic – Personal Wealth Advisor Jeff Rose Research


There are an array of reasons for selecting modern manufactured housing, perhaps most notably a new HUD Code manufactured home. Despite Dave Ramsey’s controversial and disputed view, Manufactured Home Living News exclusively reported in 2018 the rationale from Florida Atlantic University (FAU) Economist Professor Ken Johnson’s thinking in on the investing value in buying an affordable manufactured home in a report linked here.

There has also been the oft-referenced by MHProNews and MHLivingNews research by Certified Business Economist (CBE) Scholastica “Gay” Cororaton for the National Association of Realtors Realtor University publication reported and unpacked in various reports such as the one linked here.

Even that brief backdrop and linked related reports are enough to set the stage for the step-by-step, evidence-based rationale that personal finance and wealth advisor Jeff Rose published on right-of-center Forbes on August 6, 2020. While Rose wasn’t plugging manufactured housing per se, he specifically cites the manufactured home option for those who are fleeing cities and are looking for a good, cost-effective option in rural areas. It should be noted that others have referenced this emerging trend of leaving the cities for suburbs and exurbs, some of whom have cited the upside potential for manufactured housing from this developing metro-exodus.

Following Rose’s report will be a additional MHProNews analysis and commentary. His manufactured home comments come under the subheading of limited housing supply. The illustrations are provided by MHProNews, MHLivingNews, or Inside MH, and as shown.


QuoteMark1ManufacturedHomeLivingNewsTime To Move? Data Suggests Americans May Flee To Rural Areas Post-COVID
 By Jeff Rose

I’ll show you a new way to accelerate your wealth building.

There’s been anecdotal evidence of urban Americans moving out of the big cities and metropolitan areas en route to rural locations. But is it really happening? As it turns out, hard evidence is in short supply – or maybe it’s just too early to tell.’s Market Hotness rankings for May indicates that out of nearly 20,000 ZIP Codes nationwide, urban ZIP Codes had a median improvement of 87 spots, suburban ZIP Codes had 404, but rural ZIP Codes experienced a median jump of 846 spots. Those rankings however do not necessarily represent actual sales. Instead, they track the number of page views for property listed on the website, and the number of days a listing remains active.

Whether that qualifies as a wholesale exodus from city to rural locations, and is supported by sales data, remains to be seen. But there’s little doubt the advent of COVID-19 has cast a new focus on the shift from cities to rural areas. If it is in fact happening, it’s an event unprecedented in American history. It will be a reversal of the centuries long trend of people moving from rural areas to cities and suburbs.

A new manufactured home at an independently owned retail center. Illustrations are not in the original report on Forbes, but were added by MHProNews.

And if nothing else, it may be fun to contemplate possibility. After all, who hasn’t at least considered exiting the big city or the conformity of suburbia in favor of a more relaxed lifestyle in the country?

But how strong are the fundamentals supporting a shift to rural America? And what are the advantages and challenges such a move will present?


Does Moving to a Rural Area Make Sense?

No matter how exciting or romantic making a lifestyle change seems to be, it ultimately always comes down to the mechanics of making it work. Fortunately, there are plenty of compelling reasons to relocate to rural America, especially in light of COVID-19.


Fewer People Equals Less Infection Potential  

According to the United Nations, 90% of reported coronavirus cases worldwide are concentrated in urban areas. That’s certainly been the case here in the US, where major cities like New York, Chicago, Boston, Los Angeles, San Francisco, Houston, Dallas and Miami have been COVID-19 epicenters.

That outcome is hardly surprising. Greater population density makes social distancing float somewhere between difficult and impossible. This is especially true since there are large concentrations of people in offices, apartment complexes, public transportation, retail centers, gymnasiums, schools, hospitals, hotels and other public venues.

The lower population density of rural communities makes social distancing not only easier, but practically automatic. And thus far at least, the best defense against the virus has been to limit its entry into an area in the first place. Because of population disbursement, that’s just easier to do in rural areas.

At this point at least, no one is sure when or if COVID-19 will disappear. And there’s little doubt that an event as widespread as this virus has been has changed both lives and attitudes for a generation or more. Despite the many advantages of urban living, Americans may be increasingly ready to move to rural areas to minimize the possibility of COVID-19 or even a future pandemic.


A Cleaner Environment

This advantage covers a lot of territory. First, fewer people and lower population density means less traffic. Not only does it mean a less stressful driving experience, but it also translates into cleaner and better air quality.

But another major benefit is food. In urban areas, consumers pay a premium for organically grown food. In rural areas, at least those with extensive farming, organic is available all around. You may have a choice to purchase locally grown food either from farmers or small markets, or you can even choose to grow your own.


Less Expensive Housing

Many homeowners have cheered on the steady increases in the value of their homes in recent years, at least in many of the major metropolitan areas that have experienced steadily rising prices. But those value increases come at a cost.

First, housing becomes less affordable for first-time homebuyers. Second, it ultimately results in higher property taxes. And third, while you might fetch a nice profit on the sale of your current home, your next one is likely to be even more expensive.

Rural America, by and large, has not experienced the home price appreciation phenomenon seen in large metropolitan areas. Not only is it possible to purchase a home in a small rural community at a fraction of the cost of a similar property in a large metro area, but it’s also possible to buy land and have a custom home built.

The lower cost of either buying or building a home in a rural area will translate into lower mortgage payments. But if you’re selling a metropolitan home, you may also receive enough proceeds to make an all-cash purchase. That will eliminate your mortgage payment completely. And property taxes? In rural areas they’re typically a small fraction of those assessed in urban and suburban communities.


Remote Employment is Becoming More Common

This is the foundational feature that makes relocating to a rural community possible in a way that didn’t exist in the past. Though the ability to work remotely has been technologically possible for close to 20 years, it only became common during the corona virus shutdown this past spring. And as it turns out, it’s proving to be a benefit for both employee and employer.

“What started as a way to keep employees safe at home is now turning into the most popular work trend across the country, inspiring companies everywhere to step away from very large real estate construction projects and lease deals,” writes Forbes Contributor, Jennifer Castenson. “When office real estate is expensive and the country is facing an economic meltdown, and a work-from-home trend falls from the sky, it would be silly not to take it, right?”

Remote work may be another of the major changes supercharged by the coronavirus pandemic. Even after the crisis subsides, remote work may be established as a preferred work style for both employers and employees. That will act as an equalizer for the rural areas, since geography is less important in work-at-home arrangements than it is for on-site jobs.


Portable Banking and Investing through Online Platforms

Online banking and investing have become so common we’ve even stopped thinking about how convenient it truly is. But the ability to both manage your bank account and your investments from just about anywhere in the world is physically liberating. You no longer need to go to a bank branch or even call an investment broker to make a stock trade. Both your bank accounts and your investments will go with you wherever you go.

Like remote work arrangements, online banking and investing is a major equalizer for rural living. You can move from New York City to the middle of the rural Midwest, and not even give a thought to what you’ll do with your investment portfolio, because online investing means you don’t have to do anything at all.


Going Rural Comes with Very Specific Obstacles

Despite all the growing advantages that might favor a move to a rural location, the shift would not be without challenges. And those can be formidable.


Limited Broadband Access

One of the advantages inherent in living in an urban or suburban area is the ready availability of high-speed Internet. But it can never be taken for granted in rural areas.

According to the Federal Communications Commission (FCC), only 65% of Americans in rural areas have access to broadband internet, compared to 97% in urban areas.

Attempts to address the problem of a lack of broadband connection in rural areas has thus far been mostly piecemeal. Both the federal government and most state governments have multiple plans in the works to expand access into more remote regions. Companies like Verizon VZ +1.2% and Charter have launched their own limited initiatives. But collectively, bringing broadband to rural America is moving at a snail’s pace.

For those who might contemplate moving to a rural area, access to broadband is an absolute necessity. It may even be the key to a sustained shift of the population from metropolitan areas to rural America.

“With better broadband connectivity and the ability to tele-commute from almost anywhere, businesses across the country are reconsidering the need for centralized and expensive downtown office buildings,” reports Forbes Contributor, Chris Dorsey. “Moreover, many workers and companies are realizing that employees are often more productive away from office settings so the idea of working from home—wherever that may be—has become a virtual national water cooler debate.”

If you’re contemplating a move to the rural area, finding a location with stable broadband access will be mission-critical. That will almost certainly be best accomplished by locating in or near a sizable rural community. The focus may need to be on a community that has either a university, a major regional hospital, or the kind of recreational amenities that draw in out-of-town tourists. Broadband access is much more common in those communities.


Lack of Urban Cultural Amenities

If you’ve lived in a large metropolitan area most or all of your life, you’re accustomed to going to the mall, the movies, concerts, sporting events, and eating at the restaurants of your choice. Those options won’t exist in a rural area and will be much more limited if they are.

Depending on how attached you are to the urban/suburban lifestyle, this can be a difficult transition to make. But it’s one you’ll have to evaluate carefully, especially as you choose the specific location you want to move to. For example, even if you’re an avid skier, you may find moving to a popular ski resort an exciting idea until you realize skiing is close to the only real amenity.


Education Options for Your Children

A popular motivation in moving from a city to a small town is getting your children into a community that’s both slower-paced and more personal. And while that may certainly be the case in a community you choose to relocate to, you may be sacrificing educational opportunities.

The quality of public schools in rural areas varies from one community to another, in much the same way as it does in metropolitan areas. But rural school districts don’t have the budgets to pay teachers, build and maintain school buildings, and offer supplies and equipment that suburban districts do.

Similarly, private school options may be few and far between. You may be forced to choose between the local public school or homeschooling your children.

But beyond public schools, there will likely also be a lack of close proximity to colleges and universities, unless you specifically choose to live in a college town.


Limited Housing Supply

Urbanites and suburbanites accustomed to having a wide selection of houses and apartments to choose from may be surprised to learn that variety is much more limited in most rural communities. According to, the rate of new home construction in rural areas is well below the national average.

In addition, the number of homes for rent is only slightly more than half the national rate. More than half of all manufactured homes in the US are in rural areas. And since the housing stock in rural areas is generally older than it is for the rest of America, renovations, and even basic components like plumbing and electricity, may be either more limited or even nonexistent.

That may leave a metropolitan transplant with a choice of either buying an existing home and making extensive renovations or building a new home. Neither is insurmountable, and neither can be one of life’s greatest adventures. But it may also be a requirement if you plan to relocate to a rural community.


Few/Non-Existent Employment Opportunities if Your Remote Job Disappears

If you’re an online entrepreneur or freelancer working from home, geography won’t be a problem. But if your ability to move to a rural community depends on the remote status of your current job, you could face a crisis if either the job or its remote status come to an end.

While it’s becoming increasingly possible to find remote employment, it’s still not nearly as common as on-site arrangements. There’s a real possibility that a loss of your current job could require relocating back to a metropolitan area. You’ll need to have a plan in place for that possibility.


Final Thoughts

While the onset of COVID-19 has more people shifting from dreaming about relocating to a rural community to actively contemplating it, it will obviously require deep consideration and plenty of planning.

There are many compelling reasons to make the move, but the challenges are of a similar magnitude. It’s possible to plan around them, and you’ll need to do exactly that before making the jump. ##




Additional Information, Plus MHProNews Analysis and Commentary

Forbes has at times featured not so positive mentions or reports about manufactured housing. An example is the deep cut at dominating Manufactured Housing Institute (MHI) member, Warren Buffett-led Berkshire Hathaway owned Clayton Homes.  So it is refreshing, by contrast, to have Rose’s positive mention of the industry and manufactured homes as a positive option.


WarrenBuffettsExplotativeMobileHomeInvestmentKoriHaleInForbesRipsClaytonHoemsBerkshireHthawayredatorManufacturedHomePracticesMHProNews - Copy

While MHI is busy building taking part in a “coalition” of conventional housing nonprofits and their corporate backers that often are at variance with manufactured housing interests, it is research like Rose’s that ought to be part of what MHI should be providing to the public on their website and via their various postured outreaches. 


President Trump Rejects Manufactured Housing Institute “Coalition” Plan Published in Politico, Analysis Plus Sunday Manufactured Home Headlines Review


Subscribe to Our Newsletter




We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.


The new June 2020 official HUD manufactured home production and shipment data is expected from the Manufactured Housing Association for Regulatory Reform (MHARR) early this week. Stay tuned for that and much more. It is all here, at the runaway largest and most-read source for authentic manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested with the discussion of manufactured housing related issues on our 12.3.2019 meetings. But Texas Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies. MHProNews has worked with people and politicos across the left-right divide.

By L.A. “Tony” Kovach – for

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and

This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

Connect on LinkedIn:


Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.


Warren Buffett, George Soros, Jeff Bezos, Strategic Ally Bill Gates Rails Against “Outrageous” Free Speech from Dissenting Views to Gates Foundation, Dr. Fauci

Dark Money-Billionaires Buffett, Gates, Soros Funding Black Lives Matter, Antifa – Named by AG Barr in Riots, Looting – Hijacking Peaceful George Floyd Death Racial Justice Protests

Fear & Frustration-Constitutionality of Business, Religious Shutdowns, Other Restrictions Challenged, plus Sunday Headlines Review 6.28 to 7.5.2020

History, Financial Ties-Black Lives Matter, Antifa, Billionaires Warren Buffett, Bill Gates & George Soros–Economic, Political Upheaval Spotlighted by Mary Walter, Tony Kovach on Brian Kilmeade Show

Saturday Satire and Executive Summaries for Manufactured Housing Professionals, Investors, Advocates, Researchers, Public Officials, and Investigators

New Data Surfaces on Buffett Family, Foundation Funding Sources Which Attacked Manufactured Housing, plus Manufactured Home Stock, Investing Updates

Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing

Buffett/Berkshire Bust! Stunning Charges – Frank Rolfe, Dave Reynolds, Impact Communities Lawsuit Against Residents; MHAction Connection Evidence

Warren Buffett’s “Moat” per Kevin Clayton, CEO Clayton Homes Interview Transcript, Video – Affordable Housing and Manufactured Homes



WolfSheepsClothingRINOsDINOsMHInosClassicHeadFakesGaslightersTurncoatsEvent201–SundayHeadlinesReview5.10to5.17.2020MHProNewsLogo /

“Where the hell have you been?” – MH Communities Giant Equity Lifestyle Properties Sees Pandemic Gold, Official Remarks, ELS Moves

“Unprecedented Opportunity” – Jason D. Lippert, President & Chief Executive Officer of LCII – RV, MH, Marine Insights – plus, Manufactured Home Investing, Stock Updates

Kevin Clayton, CEO Clayton Homes, Explains Why Replacing Sales Professionals with Automation Makes Sense

Epic! Creating 200,000 New MH Homesites in 4 Years; Allegations of Corruption by Fannie, Freddie, Others in Duty to Serve Manufactured Housing Law

In Manufactured Housing’s COVID19 War, MHARR Wins A Battle – Retailers, Installers & Transporters Alert

The featured image includes several metaphorical items. It can be seductive – but dangerous – to believe certain things. A mask, among other meanings, is used to project a false face, often used by actors. The eye conveys vision or understanding, which that woman and the mask partially obscures. The wall can stand for the harsh reality that sets in when illusion and the hard facts meet.
mas kovach mhpronews shopping with soheyla .jp

Get our ‘read-hot’ industry-leading 

get our ‘read-hot’ industry-leading emailed headline news updates

Scroll to Top