“In the business world, the rear view mirror is always clearer than the windshield.”
– Warren Buffett, cited in Industry Week.
“I don’t think we should grow too fast…”
Richard ‘Dick’ Jennison, President, CEO of the
Manufactured Housing Institute (MHI)
“Nothing is changed until it is challenged.”
– Soheyla Kovach, MHProNews.
“Facts are stubborn things.”
– Mark Weiss, J.D., President and CEO of the
Manufactured Housing Association for Regulatory Reform (MHARR).
Businesses routinely use various metrics – including, but not limited to, the bottom line – to measure results. So that should logically happen in manufactured housing too, correct?
When videos are produced, ideally, they should be effective with those who view them. Meaning, how do people who view the video tend to respond to it?
Furthermore, videos in our industry – due to the stigma and misunderstandings that have persisted for years – ought to in some form or fashion effectively debunk those issues for those who view the video.
Last night, we did part one of this two part reality-check. We’ve said before that MHI deserves credit for good videos from their “Homes on the Hill,” noting that it was a member-driven event, not one originally envisaged by the association, per sources in MHI to MHProNews.
For whatever reason, MHI has ‘hidden’ these videos on their own website. That’s not a bad joke, that’s reality, as the screen capture done minutes ago reflects.
Why create them if they don’t promote them for the widest possible public audience? For that matter, why are they now showing less of HUD Secretary Carson than they did just a few weeks ago?
Or are these cases of posturing for their members, but not doing a robust promotion with the public at large?
By contrast, see the tiny house results in less than an additional day. That report – with video – is found at the link below. Compare the results for yourself. Facts don’t lie.
Comparing Successful Tiny House Promotion to Manufactured Home Promotion Data
Given that MHI isn’t doing any notable promotion of their otherwise potentially useful ‘Homes on the Hill’ videos, is it any surprise that MHI’s results as measured by video views are now essentially stagnate?
In hindsight, given examples like this one, or those in related reports, further below, doesn’t the words of MHI President and CEO Richard ‘Dick’ Jennison take on an entirely new meaning?
At best, isn’t MHI embarrassing? What normal trade association behaves this way? Is it any surprise that the industry is down 9 months in a row in year over year shipment results? To learn more, click here. That’s it for now on “News through the lens of manufactured homes and factory built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. Connect with us on LinkedIn here and here.
Related Reports:
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