Builder Confidence High, Manufactured Housing Pros Take Note, plus Manufactured Home Investing, Stock Updates

DowJones1.15.2020ManufacturedHomeStockUpdatesBroaderMarketSnapshotFacts and evidence are what the prudent professional and investors rely upon. Housing demand is high, especially on the affordable housing side of the equation. Today’s report on builder confidence – along side some related information from the National Association of Home Builders and manufactured housing sources – make for a compelling snapshot for this evening’s featured focus. See the beyond our left-right headline bullets and standard market data as recorded at today’s closing bell.

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Periodic readers of this business-nightly feature should note there are a few tweaks to some of the standard portions of our evening market/investing report. Read carefully as some changes of the ‘standard text’ that follows before our left-right headlines and also in other features near the end of tonight’s reports.

Every evening our headlines that follow provide snapshots from two major media outlets on each side of the left-right news spectrum that reflect topics that influence or move investor sentiment. In moments on this business evening report, you can get ‘insights-at-a-glance.’

This report also sets the broader context for manufactured housing markets, in keeping with our mantra, “News through the lens of manufactured homes and factory-built housing” ©.

We begin with headlines left-of-center CNN followed by right-of-center Fox Business. We share closing tickers and other related data courtesy of Yahoo Finance, and more. 5 to 10 minutes reading this MHProNews market report every business night could save you 30 minutes to an hour of similar reading or fact-gathering elsewhere.

Perhaps more important, you will get insights about the industry from experts that care, but also dare to challenge the routine narrative that arguably keeps manufactured housing underperforming during an affordable housing crisis.


There are lots of place to get news, but no one else in manufactured housing provides “News through the lens of Manufactured Homes and Factory-Built Housing” © like MHProNews. The manufactured home industry is underperforming. Why? We explore that topic routinely, and graphics like the one below spotlight the next two links spotlight the realities of that vexing fact.
To see this full size, click to open.

Media Consolidation at a Glance, 4 Infographics

Newsy, Peeling Back Media Bias, Manufactured Housing Sales, Investing, Politics, and You


Headlines from left-of-center CNN Business.

  • Women hold more jobs
  • Women-led sectors like nursing are growing, while male-heavy sectors are shrinking
  • Nestlé is spending billions to create a market for recycled plastics
  • Analysis: The trade war is still on. Consider this a fragile truce
  • Watch: A CNN anchor presses Trump’s trade adviser over China deal
  • Grab your passports. Time to look overseas for stocks
  • Stock of Kay and Zales’ parent climbs over 35% on holiday sales growth
  • Checking your bag on JetBlue is getting more expensive
  • Bose is closing more than 100 stores worldwide
  • Payless is emerging from bankruptcy. But it’s not coming back to the US
  • 28,000 United employees get new uniforms
  • Google wants to change the way cookies work
  • Publishers invade TikTok to court Gen Z
  • Pelosi calls Facebook a ‘shameful’ company that helped in ‘misleading the American people’
  • CEO of Smith & Wesson’s parent company ousted for misconduct
  • Soybeans are harvested in Rippey, Iowa in October 2019.
  • China just agreed to buy $200 billion worth of US products
  • NBC debuts new streaming service
  • ENDING PLASTIC – Colgate finally launched its recyclable toothpaste tube
  • Perdue Farms’ new meat-packing foam dissolves in your sink
  • Vegan sneakers are the next sustainable plant-based craze
  • Ford is turning McDonald’s coffee waste into headlights
  • LOL Surprise toys will be made with biodegradable plastic and paper in 2020
  • TESLA IS ON FIRE – Larry Ellison has made $1.6 billion on his Tesla stock since joining its board
  • Tesla is now the most valuable US automaker ever
  • Elon Musk is closing in on a $350 million payday
  • Short sellers of Tesla have lost $8 billion
  • Tesla delivered 367,500 cars last year


Headlines from right-of-center Fox Business.

  • Stocks surge to record heights as Senate passes USMCA trade deal
  • Stocks pop to fresh highs after bonanza of trade deals.
  • PARTY POOPERS: 10 senators who voted against USMCA
  • READ: Full text of USMCA trade agreement
  • Google becomes latest company to join $1 trillion club
  • ELECTRIC JITTERS: Why Tesla’s surging stock has Wall Street getting worried
  • Tesla designing ‘Chinese-style’ cars at research center
  • One state has critically low number of doctors, report finds
  • Why ‘free stuff’ promises from 2020 Democrats are dangerous
  • Governor orders Health Department to stop distributing cheeky condoms
  • How to avoid JetBlue’s new price hikes on luggage
  • WATCH: Procter & Gamble releases preview of celeb-stuffed Super Bowl ad
  • Study makes frightening discovery about pot smokers when they’re sober
  • NFL star faces arrest over butt-slapping incident
  • Trucking companies bearing down amid skyrocketing costs
  • US tariffs ‘put the boot’ on American shoppers, not China: ex-Obama adviser
  • Leaked emails reveal McDonald’s fried chicken sandwich marching orders
  • Varney: How Trump spends his time in government compared to Democrats
  • Supermodel dismissed from Harvey Weinstein rape trial jury
  • How the Warren-Sanders feud is threatening other Democrats
  • Comfort Inn’s ‘Boardroom Suite’ not what hotel guest expected: ‘I walked into this…’
  • US consumer confidence rockets to near all-time high in Q4
  • Why certain Nike sneakers have been banned from official competitions
  • 5 speakeasies to visit on Prohibition’s 100th anniversary
  • Subscription-only restaurants are the new social networking — if you can afford it
  • On the right foot? Payless ShoeSource emerges from Chapter 11 bankruptcy
  • United flight forced to make emergency landing after fire erupts
  • The top 10 most expensive states for smokers
  • Texas firm offers discreet bulletproofing in family cars fit for James Bond
  • Coca-Cola tackles sports drink market with 2 new beverages
  • New Tesla registrations down almost 50% in this state
  • California governor floats cutting traffic fines for low-income drivers
  • Hard Rock International CEO says Atlantic City ‘going in wrong direction’
  • Burger King offers Impossible Whopper deal to spur sales
  • Homebuilder confidence is highest since 1999
  • Nation’s largest retail trade group: holiday sales rose 4.1%
  • Rich people live almost a decade longer than the poor, study finds
  • China trade deal could spell a big win for America’s lobster industry
  • Volkswagen CEO fears company could become obsolete like Nokia phones
  • Plant-based milk maker Califia raises $225M amid declining dairy sales
  • Prince Harry takes on first duties since royal crisis talks
  • What the rise of Amazon means for Target and other toy sellers seeing flat sales
  • Ben & Jerry’s asks judge to dismiss ‘happy cow’ lawsuit


10 Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…


Featured Focus – Where Business, Politics and Investing Meet


Tonight, we will pull data from four primary sources: the National Association of Home Builders, the National Association of Realtors, the Manufactured Housing Institute and the Manufactured Housing Association for Regulatory Reform.


Let’s start with NAHB’s media release.

QuoteMarkManufacturedHomeLivingNews“Builder confidence in the market for newly built single-family homes edged one point lower to 75 in January, according to the latest NAHB/Wells Fargo Housing Market Index (HMI) released today. The last two LatestFramingLumberPricesNAHBManufacturedHomeProNewsmonthly readings mark the highest sentiment levels since July 1999.

“Low interest rates and a healthy labor market combined with a need for additional inventory are setting the stage for further home building gains in 2020,” said NAHB Chairman Greg Ugalde.

“With the Federal Reserve on pause and attractive mortgage rates, the steady rise in single-family construction that began last spring will continue into 2020,” said NAHB Chief Economist Robert Dietz. “However, builders continue to grapple with a shortage of lots and labor, while buyers are frustrated by a lack of inventory, particularly among starter homes.”

Derived from a monthly survey that NAHB has been conducting for 30 years, the NAHB/Wells Fargo Housing Market Index gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” Scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.

The HMI index charting traffic of prospective buyers increased one point to 58, the highest level since December 2017. The gauge measuring current sales conditions fell three points to 81, and the component measuring sales expectations in the next six months held steady at 79.

Looking at the three-month moving averages for regional HMI scores, the Northeast rose one point to 62, the Midwest increased three points to 66, and the West moved one point higher to 84. The South remained unchanged at 76.”


Their data and that from the National Association of Realtors (NAR) echoes information published on MHProNews last week about the broader housing market.

Twilight Zone – Housing Shortage Gets Worse, What Manufactured Housing ‘Leaders” Are Missing, plus Manufactured Home Investing, Stock Updates

The National Association of Realtor data can be summed up in the next screen capture and the following graphic.



Meanwhile, what did the Manufactured Housing Institute say?

MHI’s own recent admission that shipments are in decline logically debunks their claim of ‘momentum.’  But that claim and the data must be viewed through the lens of the broader housing market. When most of the U.S. housing market is surging, why is it that MHI and their ‘big boy’ leadership can’t seem to get it right? Furthermore, why is it that they can’t seem to plainly admit reality? Why the head-fakes, paltering, spin and the like?


Thoughtful words, worth pondering in this context. 

The manufactured home industry data from MHARR is more detailed.

Compare all of the housing data. Note that NAHB and NAR are both pointing to the need for more entry level or affordable housing. How is it that with all of the demand, that MHI pivoted to a new class of homes that has fallen flat on its face in the first two years? Where is the acceptance of responsibility for the facts vs. whim, ego and hope?

Industry readers that follow a certain blogger who tries to conflate MHI with MHARR must understand that MHARR is producer focused, while MHI says of themselves that they are represent ‘all segments of manufactured housing.’ That means, MHI is the post-production trade group, while MHARR focuses on production related regulatory issues. As MHARR’s president told MHProNews in a new interview, they only reason they talk about post-production issues at all is because MHI has failed to perform there.

See the timely, full interview at this link here.

MHProNews is closing in a special report on the road to the future of manufactured housing in the 2020s. Stay tuned. In the meantime, if you are a first time or newer reader that hasn’t dug into the reports linked below, enjoy.

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Related Reports:

What’s Up? Cavco Industries (CVCO) Looming Announcement, plus Manufactured Home Investing Updates

Explosive – Veteran MH Insider Interview Delivers Vital Insights, plus Unpacking “Manufactured Housing Institute 2.0” Announcements

Manufactured Housing Professionals, Independent No More

Then there is the runaway #1 trade media report in all of MHVille in January, 2020


Blood. Brains. Why 2020 Could be Different than 2009-2019 in MHVille, plus Sunday Weekly Headline News Recap 1.5 to 1.12.2020

Federal Official, Manufactured Housing Institute, Manufactured Housing Association for Regulatory Reform and Certain MHI Member Firms

Can Negative Publicity Help Some Companies? Lessons from VW, Buffett for MHVille, plus Manufactured Housing Investing, Stock Updates


Manufactured Housing Industry Investments Connected Closing Equities Tickers
Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.

          • NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
          • NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).



Winter 2020
Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Enjoy these ‘blast from the past’ comments.

Just a few of the actual public comments at about the one year mark into our publishing of what is now known as

MHProNews. MHProNews – previously a.k.a. – has now celebrated our tenth anniversary.

Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.

Celebrating 10 Years of Goal- and Solution-Oriented Manufactured Home Industry Innovation Information, and Inspiration for Industry Professionals

· For expert manufactured housing business development or other professional services, click here.
· To sign up in seconds for our industry leading emailed headline news updates, click here.
Disclosure. MHProNews holds no positions in the stocks in this report.
SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)
(Image credits and information are as shown above, and when provided by third parties, are shared under fair use guidelines.)
Submitted by Soheyla Kovach, co-managing member of LifeStyle Factory Homes, LLC and co-founder for, and

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