Slider
Advertise with MHProNews to be seen

Manufactured Homes Can Grow in Value, Says Omaha World Herald – Berkshire Owned – Sheds Light on Manufactured Housing Dilemma

Advertise with MHProNews to be seen
Fort Worth, Texas this September 16-18 manufactured home sale
Advertise with MHProNews to be seen
Yor Ad Here om manufactured home ProNews-MarketingMHProNewsGif

 

ManufacturedHomesGrowValueSaysOmahaWorldHeraldBerkshireOwnedShedsLightManufacturedHousingDilemmaMHProNews

The collage in the featured image at the top uses a photo and headline from the Omaha World Herald that reported on July 8, 2019 thatJust like site-built homes, manufactured houses can grow in value, but …”

Why the “but?”

Advertise with MHProNews to be seen

 

The Omaha World Herald has for years been the primary hometown newspaper for the city where Berkshire Hathaway has its headquarters.

Berkshire owns the Omaha World Herald, along with some 30 other mainstream newspapers. Collectively, those media assets are known as the BH Media Group. Online, the Berkshire hometown flagship media goes by the simple name “Omaha.com”

 

The two screen captures of Google search results posted in this article reveal the following oddity. Omaha has only rarely used the phrase “manufactured homes” but has routinely used the phrase “mobile homes.” Why is that so?

 

OmahaWorldHeraldBerkshireHathawayOwnedBHMediaGroupMobileHomesGoogleSearchManufacturedHousingMHProNews

A similar test for other BH Media group assets routinely reveals a similar result.

OmahaWorldHeraldManufacturedHousingGoogleSearchResultsMHProNews

 

Warren Buffett understands the concept of synergy. So too does Kevin Clayton, the president and CEO of Clayton Homes.

So, given their understanding of synergy, why isn’t Berkshire using their media assets – not to mention their billions of cash on hand, and/or their other extensive mainstream media contacts – to fuel an educational campaign that could rapidly raise the understanding and acceptance of manufactured homes?

Observant industry professionals recognize that not only is the term “mobile home” not an accurate description for a HUD Code manufactured home, many consider that “mobile home” phrase and the ‘trailer,‘  ‘trailer park’ to be negative.  Yet, Omaha has often used those phrases too.

Which begs the question.  Why does Berkshire’s own newspapers so often de facto undermine the industry’s proper understanding by misusing terminology?  Why aren’t they clarifying instead of confusing terminology, and thereby raising the image of manufactured homes?

Several of the industry’s leaders have for decades promoted the use of proper terminology. Consider the words of Steve Duke, JD,  from the Louisiana Manufactured Housing Association as but one example.

TheDeliberateMisueofTerminologyCanBeOffensivetoMillionsWhoProudlyOwnAManufacturedhomeOrThousandsinourIndustryMarkWeissMHARRMHproNews575

1) Manufactured homes or manufactured housing are the legally accurate descriptions for homes built to the HUD Code which went into effect on June 15, 1976.

2) Evidence suggests that the public and public officials tend to have a warmer view towards “manufactured homes” than “mobile homes.”

RevDonaldTyeJr.ManufacturedHousingNotT-railerNotNword_001
Anecdotal evidence suggests that the wrong terminology impacts price. But it also impacts people’s emotions, see the poet who rejected the use of the t-word with regard to her home, or the ast. mayor who also called for respect for manufactured homes, among others by clicking those links.

Clayton Homes, 21st Mortgage Corporation, Vanderbilt Mortgage and Finance (VMF) are just some of the brands that Berkshire Hathaway owns in the manufactured housing industry.

Kevin Clayton, in the video interview posted near the end of the report linked below, stated some 8 years ago that the industry was ready for an image campaign then. If so, why did they fail to take the obvious step of having BH Media Group newspapers promote a factual, proper understanding of manufactured housing?

SmokingGunEvidenceOfAntiTrustMonopolisticCollusionMoatClaytonHomesKevinClayton21stMortgageTimWilliamsWarrenBuffettMHLivingNewsMHProNews
Smoking Gun?!? In a series of direct quotes in context, a document from 21st Mortgage signed by Tim Williams, and video recorded comments by Kevin Clayton, these all line up to demonstrate how independent retailers, communities, and producers – among others – where purportedly harmed by action that could be deemed an antitrust violation. https://www.manufacturedhomelivingnews.com/bridging-gap-affordable-housing-solution-yields-higher-pay-more-wealth-but-corrupt-rigged-billionaires-moat-is-barrier/

This is one more data-point that suggests that despite obvious videos or other Clayton Homes related promotions, including promotions by the Manufactured Housing Institute, they are at best ineffective in their efforts at growing the industry’s acceptance and sales in a robust fashion.  Indeed, the facts for the last 9 months clearly indicates that the industry’s sales are moving in reverse. 

Manufactured Housing Production and Shipments, Official HUD Data, Report for May 2019

Census Bureau data published on MHProNews at the link below indicates that sales levels have returned to lower levels like those experienced in the first part of 2017.

Manufactured Housing Survey, U.S. Census Bureau 2014-2019 – Pricing, Product Mix

While that ineffectiveness – for whatever reason – by Berkshire brands and MHI is occurring, the industry is slowly being consolidated into ever fewer hands. 

Berkshire brands and those firms with ties to Berkshire Hathaway, and/or MHI, benefit.  Coincidence? Berkshire brands are members of MHI, which they arguably dominates via dues, the executive committee, and in other ways.

These are among the reasons that voices in the industry are calling for federal investigations and public hearings by Congress.

 

RobertVanCleefManufacturedHomeResidentLeaderAsksForFederalInvestigationsMobileManufacturedHomelivingNews
https://www.manufacturedhomelivingnews.com/manufactured-home-resident-leader-asks-for-federal-investigations/

That’s a wrap on this installment of manufactured home Industry News, Tips, and Views, Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach for MHProNews.com.
Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. Connect with us on LinkedIn here and here.

Related Reports:

Click the image/text box below to access relevant, related information.

“Brass Tacks” Special Report to Fully Implement Duty to Serve Federal Law Duty to Serve Manufactured Housing Via Robust Home-Only Lending

“Manufactured Housing Presents an Unparalleled Opportunity to Provide Market-Wide Relief,” Says Non-Profit

 

Concern Addressed, HUD Staff “Waiting Out” Secretary Carson Tenure to “Return…Harsher…Costly…Unnecessary” Regulations

MHARRLaunchesFightingDiscriminatoryZoningMandatesManufacturedHousingProject
https://manufacturedhousingassociationregulatoryreform.org/mharr-launches-fighting-discriminatory-zoning-mandates-manufactured-housing-project/

Giving Credit Where Due, HUD Secretary Ben Carson on Affordable Housing, Homelessness, and Manufactured Homes

‘Affordable Housing Impacts Every State and Community, Urban and Rural Alike’ – Senator Maria Cantwell (WA-D) – New Bipartisan Bill Examined

Senate Democrats – Including 2020 Presidential Contenders – Ask CFPB Protect Consumers Against Predatory Lenders — Point Finger at Clayton Homes, Berkshire Hathaway Lending

shockingTrueStateofManufacturedHousingINdustryPlusSolutionsProfitableSustainableGrowthMay2019
https://www.manufacturedhomepronews.com/shocking-true-state-of-the-manufactured-housing-industry-plus-solutions-for-profitable-sustainable-growth-may-2019/

‘Minorities Aren’t Being Well Served in Housing Finance’ Today, per Mozilo – Former Exec Near Eye of the 2008 Housing/Mortgage Storm

Sobering Federal Report on Manufactured Housing Lending – Retailers, Communities, Producers, and Finance Companies – Take Note

HUD’s Website – Problematic, Purportedly Inaccurate Information on Manufactured Housing Improvement Act of 2000

Congress, HUD, Trump Administration Warned – “Profoundly Damaging Unintended Consequences” – Manufactured Housing Industry, Lower & Moderate-Income Americans

mas kovach mhpronews shopping with soheyla .jp

Get our ‘read-hot’ industry-leading 

get our ‘read-hot’ industry-leading emailed headline news updates

Scroll to Top