KISS – State by State Manufactured Housing Data, Graphics, Comparisons Reveal Looming Opportunities in COVID19 Era



For 2019, the housing wage is $22.96 for a twobedroom rental, and $18.65 for a onebedroom. The means someone earning the federal minimum wage would have to work more than three full-time jobs — 127 hours per week — to afford a twobedroom rental, and 103 hours for a one-bedroom.” That is per CNBC on June 26, 2019, with the typo “The means” [i.e.: This means] in their original copy.


There are times when granular details are useful. There are other occasions when someone wants to keep it simple, smarty (KISS).


As tragic as this pandemic is, it could in theory lead to a boom in manufactured housing. MHProNews will illustrate that step by step, but keep that simple KISS point in mind. Manufactured home sales could boom with the proper approach.

It is self-evident that with over 22 million officially thrown out of work in a matter of weeks as a result of the COVID19 Recession of 2020 that the data from just a few months ago doesn’t have quite the same meaning as today. Nevertheless, the historic snapshot still has real value. Why? Because there are going to be millions of Americans seeking more affordable housing. Hold that thought.

While it is too soon to call it a trend, our MHProNews evening market report for 4.16.2020 made it clear that an area of increasing building activity in March 2020 – after the COVID19 market disruptions began – was multifamily housing. Perhaps one reason why is found in this chart.




Even during recessions, demand for multifamily or apartments grew. Hold that thought, because it goes to the issues of affordability that ought to be near the core of the manufactured housing industry’s wheelhouse.

This next chart reflects what the wage had to be by state to rent a two bedroom apartment in 2019.




Look at those states. For instance, in New York that wage had to be $30.03 hourly to afford a two bedroom apartment.  In Washington state, that figure is $26.87 hourly in 2019.

Then consider what the Scholastica “Gay” Cororaton said in her 2018 research for the third-party National Association of Realtors (NAR) in their May 2018 Journal of Real Estate.




That data and what follows underscores what MHProNews reported years before from the 2014 federal Government Accountability Office (GAO)


Manufacturedhomesgao2014reprotcompareapartmentssinglefamilysitebuilthousingmanufacturedhomesmhlivingnews 575x320
MHProNews has provided the data for years that should point to the factual evidence of why the industry could and should be growing robustly. If MHI’s leadership is so impressive, why has the industry’s production declined in 2019 vs. 2018? They can’t have it both ways.


Against that backdrop, the next chart reflects the total manufactured home shipments by state in 2019 and 2020. Given the data above, isn’t it stunning what low totals almost every state in the U.S. has for manufactured home shipments/sales? Keep in mind that a percentage of those shipments are going to communities where the HUD Code homes are being used for rentals.



Manufactured homes are more affordable. They are the documented most affordable kind of permanent housing.



MHProNews Analysis and Commentary – The Lessons Learned?

What the report linked below reveals among other things is the tragic failure – as measured the obviously failed “new class of manufactured homes” now dubbed “CrossModTM homes.” But voices inside the Manufactured Housing Institute (MHI) as well as the Manufactured Housing Association for Regulatory Reform (MHARR) clearly warned against that now obviously problematic program. The concept was flawed from the start.





Kevin Clayton himself has said that you dance with the one who brought you to the dance. Had MHI and the powers that be emphasized what is good about all manufactured homes, even the least expensive ones, that would have elevated the entire industry.

Instead, MHI – pushed by the leaders of the largest producers of HUD Code homes promoted a concept that forced the modular home builders to understandably revolt.





Hardiman made valid points. MHI ought to ‘own’ ‘manufactured housing’ and ‘manufactured homes,’ not run away from their own terminology. But by MHI leaders taking the rope and running with it, they’ve starkly proven their own failures. MHI’s leaders are hanging themselves by their own words, deeds and claims.

What MHProNews has done is highlight the MHI leadership’s own patterns of behavior, routinely using their own words and claims to do so.

The foundational premise of MHI is arguably flawed. “The Manufactured Housing Institute (MHI) is the only national trade organization representing all segments of the factory-built housing industry.” Do you think that manufactured home owners, modular producers, numbers of independent communities and retailers think that MHI is doing a good job of representing “all?” In other industries, there are separate trade associations for production, retail, suppliers, financing and others.

MHI has demonstrated by years of underperformance during an affordable housing crisis that they are either failed, conflicted, inept and/or deliberately corrupt in a fashion that benefits a few while harming the many. That’s why the Manufactured Housing Association for Regulatory Reform (MHARR) has pushed for years to encourage independents to start their own trade group.

Communities, Assoc Exposé – Whistleblower “Leaks” – Lesli Gooch Manufactured Housing Institute (MHI) CEO and Sheila S. Dey, Executive Director Western Manufactured Housing Communities Association (WMA)

The Arlington, VA based organization is inept, conflicted, and/or corrupt at its core. The black hats running it have deceived white hats into trusting them. What can MHI leaders point to that merits any trust whatsoever by independents and many investors?


The industry’s mantra ought to be very simple. Keep it simple, smarty.

  1. The national and state trade groups ought to routinely and consistently push for full enforcement of the Manufactured Housing Improvement Act (MHIA) of 2000, and by its proper name, push for “enhanced preemption.” The fact that MHI doesn’t have those words on their own website in recent years when years before they did is an eye opening disgrace.
This was a recent document from a different tipster. The illustrations are by MHProNews, but the base document used to be on MHI’s website.





MHARR is the only known trade group that is doing this consistently and persistently in recent years. That speaks volumes.  The contrast between MHI and MHARR on this topic is stark.

Since that screen capture was performed on the MHARR website last spring, other articles that cited ‘enhanced preemption’ have since been published.


2. Manufactured home trade groups should push for the broadest number of lending options possible. The NAR and GAO data shown above reveals that millions could own a manufactured home for less than rent. During this pandemic and the post-outbreak timeframe, there will be an opportunity to serve millions who will be seeking more affordable housing.  That demands more lending options, which includes, but is not limited to the full enforcement of the Duty to Serve (DTS) manufactured housing by FHFA regulated Fannie Mae and Freddie Mac. But it also means that other lending programs at the state or federal level (FHA Title I, FHA Title II reforms, VA, USDA, community development programs, etc.) should be robustly promoted. That should be part of MHI’s mission that they’ve obviously failed at. Who benefited? Arguably, Berkshire brands and a relatively few ‘big boy allies.’



Collage by MHProNews.



3. Proper and consistent marketing and image building. MHProNews has said for years that pretty pictures, sharp videos and 3D tours alone won’t do the job.  That’s proven by the data. That doesn’t mean that these aren’t useful. But it does mean that without hard data and evidence there won’t be meaningful growth that would be consistent with the potential of the industry.


The 2 year snapshot from third party Zillow purportedly proves the point made above.


4. Engaging public officials, academics, media and NGOs in a consistent manner to investigate what’s gone wrong in manufactured housing. There are arguably corrupt public officials as well as corrupt and conflicted behavior in manufactured housing.  That needs to be investigated and where wrongdoing is found, they should be prosecuted.



All of those 4 points could be benefited by an honest post-production trade group. That’s what white hat brands need.  An honest, ethical trade group is a must. That’s why MHARR, MHBA and consumer groups exist in manufactured housing, because MHI obviously don’t properly represent their interests – despite MHI’s posturing and claims. Post-production businesses need a white hat national trade group.

KISS. Without systemic change, there will be only more of the same.




That full-length interview is linked here.

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Keep it simple, smarty. Stay tuned for more from your #1 source for the most-read manufactured housing “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested with the discussion of manufactured housing related issues on our 12.3.2019 meetings. But Texas Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies. MHProNews has worked with people and politicos across the left-right divide.

By L.A. “Tony” Kovach – for

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

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Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.

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Legacy Housing’s “Kenny and Curt” COVID19 Document Leak, “World Class “Shuckers-and-Jivers”- Skyline Champion Revelation

Clayton Update; Pro-Trump Independents vs Anti-Trump MH Communities Green Courte Partners CEO David Lentz? Plus, Manufactured Housing Headlines in Review 3.22 to 3.29.2029

February 2020, Latest National Manufactured Housing Production Data, MHI and MHARR Comparisons

$20 Trillion COVID19 Suit Against China, Distinct Congressional Reps Letter Blames China, plus Manufactured Home Stock, Investing Updates

‘Fundamentally Good Businesses Will Have Terrible Year,’ Private Equity Moving for Bargains, plus Manufactured Housing Investing, Stock Updates

Looming Wave of Loan Delinquencies Sparks MBA Warning, MHI Member Community Leader Sounds Off, plus Manufactured Housing Investing, Stock Updates

Closures for Manufactured Housing, Others Announced, More Pending, plus Sunday Weekly Headline News Review 3.15 to 3.22.2020

Are Manufactured Housing Supply Chains in China Threatened by Coronavirus?


Wrongful Death COVID19 Case Alert to Landlords, Producers; News Tips, AG Barr Warns Christian Rights Violations on Easter – Sunday Headlines Review 4.5 to 4.12.2020

The featured image includes several metaphorical items. It can be seductive – but dangerous – to believe certain things. A mask, among other meanings, is used to project a false face, often used by actors. The eye conveys vision or understanding, which that woman and the mask partially obscures. The wall can stand for the harsh reality that sets in when illusion and the hard facts meet.
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