Clayton Homes Belatedly Pivots After Pressure by MHProNews, MHLivingNews, Clunky PR ‘Promotion’ of Manufactured Homes – Report, Analysis – plus Manufactured Housing Stock Updates


Under increasing pressure from MHProNews and MHLivingNews fact- and evidence-based reports and analysis, Berkshire Hathaway (BRK) owned Clayton Homes early on 6.18.2021 issued a media release shown below. Following that press release will be a focused analysis and commentary, before pressing onto the manufactured housing stock market reports.

The bulk of the Clayton release, which included the following feature image, is as shown. Note that their promotional hotlinks, save to Tennessee Gov. Bill Lee’s proclamation, have been removed from the below. That said, the text is as published by Clayton from the headline through to the dual hashmarks.

New readers should note that showing this press release should not be construed as an endorsement of the firm. More on that following their media release.


QuoteMarkMHProNewsClayton Recognizes Tennessee Manufactured Housing Month, National Homeownership Month

U.S. leaders empower affordable housing solutions through awareness and education



Jun 18, 2021, 06:00 ET

MARYVILLE, Tenn., June 18, 2021 /PRNewswire/ — Clayton, a national home builder of site-built and off-site built homes, recognizes and celebrates two important observances in June designed to empower affordable homeownership solutions. Tennessee Governor Bill Lee has recognized June as “Manufactured Housing Month” and U.S. President Joe Biden has proclaimed the month “National Homeownership Month.”




“Manufactured housing of today does not even remotely resemble the outdated idea most people still imagine.  These homes are stylish, energy efficient, quality-built and most importantly – attainable,” said Kevin Clayton, CEO of Clayton. “This month, we invite our team members, customers and industry partners to join us in celebrating this essential category of housing through these national and state observances.”

Clayton is committed to democratizing attainable homeownership, and one way it can fulfill this mission is by providing quality off-site built housing to families across the country.  Off-site built homes, commonly known as manufactured or modular homes, are built inside home building facilities using production line assembly and robotics to improve efficiency and reduce waste.   By buying construction material and name brand appliances in bulk through its national network, Clayton is able to reduce costs and push more savings to future home buyers.

In the Tennessee proclamation, Gov. Lee recognized increased demand for affordable single-family housing, as well as the role of quality, modern manufactured homes as a solution. “Manufactured housing can be produced at a cost that is within the economic means of most citizens,” states the Tennessee proclamation. The governor also recognizes that a manufactured home “meets the stringent standards of construction established by state and federal laws.”

“With record low inventory numbers and soaring material prices, homeownership has never been more significant,” said Clayton.  “As the demand for housing continues to grow, we are committed to empowering families across the U.S. to afford a home of their own.” … ##


Once someone understands how the ‘game is played’ in manufactured housing, identifying the subtle nuances of how seemingly positive items upon examination may reflect something else becomes more apparent. For instance. This document is dated May 4, 2021. Clayton apparently knew 5 weeks earlier that this document existed. So, why didn’t they make this announcement on or before June 1, 2021? Why did they only do a press release, instead of a serious marketing campaign with some muscle behind it? A superficially fine and potentially useful document was allowed to languish with only limited exposure, per sources, to Tn Manufactured Housing Association (Tennessee Housing Assoc) members. It isn’t members that needed to see this, but rather affordable housing seekers. NOTICE: Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.

Additional Information, MHProNews Analysis and Commentary in Brief

A tip from the Tennessee Manufactured Housing Association (TnMHA or Tennessee Housing Association) advised MHProNews that the proclamation by TN Gov. Bill Lee was officially signed on May 4, 2021.  That means that Clayton Homes, a TnMHA member, knew weeks ago about this proclamation.

Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.


The question then becomes, why didn’t the TnMHA or Clayton make the initial promotion of this weeks ago? Because as the Google searches above and further below reveal, it was only today (6.18.2021) that Google’s “news” tab, or Google’s “all” tab reflected any results on this superficially positive result.


Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.

Additionally, instead of showing a mainstream HUD Code manufactured home, the kind that Kevin Clayton praised in testimony to Congress in the report linked below, the photo shown was of a Clayton-backed, MHI branded CrossModTM home. As detail minded MHProNews readers may recall, It was following the MHI-Clayton push for that “new class of manufactured homes” later rebranded as CrossModTM homes that manufactured housing went into a 2½ year downturn.


The 2.5 year overall downward trend finally reversed in March 2021, but the data is preserved at this link here.


It has only been in the past two months that the extreme demand for all housing that manufactured homes began to recover. Rephrased, it was apparently not due to any MHI or Clayton backed effort, but rather extreme market demand for housing that manufactured homes increased.




So, instead of demonstrating leadership, the evidence suggests that Clayton belatedly published this because neither they nor MHI have done any serious promotion of manufactured housing during National Homeownership Month.



There is always more to know.


For added insights, including the types of reports that apparently pushed Clayton into this belated effort, see the reports linked above and below.





Next, is our evening market report and related left-right headlines.


The Business Daily Manufactured Home Industry Connected Stock Market Updates.  Plus, Market Moving Left (CNN) – Right (Newsmax) Headlines Snapshot. While the layout of this business daily report has recently been modified, several elements of the basic concepts used previously are still the same. The headlines that follow below can be reviewed at a glance to save time while providing insights across the left-right media divide. Additionally, those headlines often provide clues as to possible ‘market moving’ items.


Market Indicator Closing Summaries – Yahoo Finance Closing Tickers on MHProNews…

Several of the illustrations shown in this report can be opened in many browsers to reveal a larger size. To open this picture, click the image once. When the window opens, click it again to reveal the larger size photo. Use your browsers back key to return to the article.
Weeks before others in the mainstream media began to flash their ‘inflation warnings,’ MHProNews added first the top, then later the second notice above. When someone has even a basic understanding of the principles of economics, ‘inflation’ was predictable. The question is, will hyper-inflation follow? There are voices on both sides of that debate.

Headlines from left-of-center CNN Business = evening of 6.17.2021

  • Remote work perk
  • A view of Madaket Beach on April 25, 2020 in Nantucket, Massachusetts. The local government is discouraging visitors and seasonal residents from coming to the island due to the COVID-19 (coronavirus) pandemic. Nantucket Cottage Hospital has just 14 beds, and has tested 10 positive cases on the island so far.
  • People are snatching up vacation homes during Covid. And many are paying with cash
  • Democrats want JPMorgan to refund Covid-era overdraft charges — and scrap them forever
  • JPMorgan Chase buys robo-adviser Nutmeg ahead of UK banking launch
  • Financial markets are moving into a new era
  • Jobless claims unexpectedly rose last week
  • Pornhub sued for allegedly serving nonconsensual sex videos
  • Bank of America gives WFH employees a Labor Day deadline to return to the office
  • Morgan Stanley CEO to NYC employees: Be in the office by September or else
  • Top homebuilder says housing boom isn’t slowing down just yet
  • Airlines and banks hit with second major internet outage in 10 days
  • Opinion: It’s time we give domestic workers what they deserve
  • Analysis: Windows 11 has leaked. It’s a bunch of BS
  • Biden apologizes after losing temper while addressing CNN’s Kaitlan Collins
  • These are the top financial advisors in the US
  • Gold loses its shine as Fed hints at rate hikes
  • MINNEAPOLIS, MN – JUNE 19: A man carries a Black Liberation flag through a Juneteenth celebration at the memorial for George Floyd outside Cup Foods on June 19, 2020 in Minneapolis, Minnesota. Juneteenth commemorates June 19, 1865, when a Union general read orders in Galveston, Texas stating all enslaved people in Texas were free according to federal law.
  • Companies are celebrating Juneteenth in unique ways this week
  • Watch 10-story building go up in nearly one day


Headlines from right-of-center Newsmax – evening of 6.17.2021

  • Florida AG Asks More States to Send
  • Law Enforcement to Secure Border
  • Florida AG Asks More States to Send Law Enforcement to Secure Border
  • Newsmax TV
  • Turner: Biden Showed He Had No Goals for Summit
  • Mark Morgan: States Will Follow Florida’s Lead on Border
  • Jordan: Bipartisan Big-Tech Bills Won’t Help Conservatives
  • T. McFarland: ‘No Strength’ From Biden in Putin Meeting
  • Wittman: Legislation Will Hold China Accountable on COVID |
  • Blackburn: Biden’s ‘Off-Limits’ List to Putin ‘Bizarre’ |
  • Marco Rubio: Putin Tests What He Can Get Away With |
  • More Newsmax TV
  • Newsfront
  • Biden Signs Juneteenth Bill, Creating Holiday Marking Slavery’s End in the US
  • President Joe Biden and Vice President Kamala Harris signed a bill into law on Thursday afternoon to make June 19 a federal holiday commemorating the end of the legal enslavement of Black Americans.The bill, which was passed overwhelmingly by the U.S. House of…… [Full Story]
  • S. Supreme Court Rules for Catholic Group in LGBT Rights Dispute
  • The U.S. Supreme Court embraced religious rights over LGBT rights on [Full Story]
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  • WH Reminds America That SCOTUS Decision to Uphold Obamacare ‘BFD’
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  • Armed St. Louis Couple Pleads Guilty to Misdemeanors
  • A St. Louis couple who gained notoriety for pointing guns at social [Full Story]
  • Minnesota Prosecutors Dispute Chauvin Defense Team Bid For New Trial For Floyd Murder
  • Minnesota prosecutors want a judge to reject a bid by convicted [Full Story]
  • Biden-Putin Summit Shows Trump Was Tougher on Russia
  • DHS’ Mayorkas: Questions on Harris Visiting Border ‘Unfair, Disrespectful’
  • Questions aimed at Vice President Kamala Harris on whether she’ll [Full Story]
  • Florida AG Asks More States to Send Law Enforcement to Southern Border
  • Florida’s Attorney General Ashley Moody on Thursday urged more states [Full Story]
  • Conservative Activists Request Audit of Michigan Election
  • Conservative activists who remain convinced that former President [Full Story]
  • McConnell Dismisses Manchin’s Compromise on Voting Rights
  • Senate Minority Leader Mitch McConnell, R-Ky., told reporters on [Full Story]
  • House Judiciary Democrats Seek Trump-Era DOJ Subpoenas to Lawmakers, Reporters
  • House Judiciary Committee Democrats are reportedly asking the [Full Story]
  • Push for US Commission to Investigate Virus
  • There’s a bipartisan push on Capitol Hill and beyond for a full-blown [Full Story]
  • Turner to Newsmax: Biden Showed He Had No Goals for Summit
  • President Joe Biden’s comeback after Russian President Vladimir [Full Story] |
  • Who Watches Newsmax? Study Says Independent Voters Do, Big Time
  • Here’s a shocker for the media establishment: Newsmax leads all major [Full Story]
  • Florida GOP House Candidate Threatens Opponent With ‘Russian and Ukrainian Hit Squad’
  • A Republican House candidate in Florida threatened to make a primary [Full Story]
  • Fauci: US to Spend $3.2B for Antiviral Pills for COVID-19
  • The United States is devoting $3.2 billion to advance development of [Full Story]
  • Morgan Stanley CEO: New York Workers Should Return to Office in Fall
  • The chief executive of Morgan Stanley said at an investing conference [Full Story]
  • GOP House Campaign Arm to Accept Crypto Donations
  • The National Republican Congressional Committee will become the first [Full Story]
  • Fleitz: Biden’s Pointless Summit Set Back American Security
  • This unnecessary summit will promote this perception and bolster the [Full Story]
  • US Jobless Claims Unexpectedy Rise to 412,000 Last Week
  • Applications for U.S. state unemployment insurance rose slightly for [Full Story]
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  • The House voted Thursday to repeal the 2002 resolution that cleared [Full Story]
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  • NFL legend and Heisman Trophy winner Herschel Walker is teasing that [Full Story]
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  • The U.S. Justice Department closed its criminal investigation into [Full Story]
  • Taylor Greene Introducing Bill to Abolish ATF
  • Marjorie Taylor Greene, R-Ga., planned to introduce a bill [Full Story]
  • Trump: US Jews ‘Don’t Love Israel Enough’
  • Former President Donald Trump said in an interview this week that [Full Story]
  • Texas Gov. Abbott Signs No-Permit Gun Carry Bill
  • Governor Greg Abbott signed into law Wednesday a bill that allows [Full Story]
  • Russia Intends to Force US Tech Giants to Open Local Offices
  • Russian lawmakers passed legislation on Thursday that would oblige [Full Story]
  • New York Pushes Drug Plans, Tests High Court Ruling
  • New York is poised to become one of the first states to impose more [Full Story]
  • Brief Internet Outages Disrupt Access to Websites, Apps
  • A wave of brief internet outages hit the websites and apps of dozens [Full Story]
  • Trump: Biden Gave Putin ‘Very Big Stage,’ ‘Got Nothing’
  • President Joe Biden “gave a very big stage” to Russia’s Vladimir [Full Story]
  • More Newsfront
  • Finance
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  • General Motors Co on Wednesday boosted its spending on electric and autonomous vehicles, pulled ahead plans for two U.S. battery plants and forecast stronger-than-expected second-quarter profits. The No. 1 U.S. automaker said it will now spend $35 billion through 2025 on… [Full Story]
  • Some Commodities Have Now Wiped Out All of Their 2021 Gains
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  • A $1 Trillion Buying Spree Lets S&P 500 Brush Off Bear Warnings
  • Saddle Up for a Summer Rally in the Stock Market
  • More Finance
  • Health
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  • More than half the cosmetics sold in the United States and Canada likely contain high levels of a toxic industrial compound linked to serious health conditions, including cancer and reduced birth weight, according to a new study. [Full Story]
  • Controversial New Alzheimer’s Drug is Costly
  • Hospitalized COVID Patients Have One Thing in Common: They Are Not Vaccinated
  • Less Than 1 Percent of People Who’ve Had Severe COVID Get Re-Infected
  • New Options for Relief From Migraines

Manufactured Housing Industry Investments Connected Equities Closing Tickers

Some of these firms invest in manufactured housing, or are otherwise connected, but may do other forms of investing or business activities too.

                          • NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services, a manufactured home industry lender
                          • NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
                          • NOTE: Deer Valley was largely taken private, say company insiders in a message to MHProNews on 12.15.2020, but there are still some outstanding shares of  the stock from the days when it was a publicly traded firm.  Thus, there is still periodic activity on DVLY.
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Spring 2021

Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.
· LCI Industries, Patrick, UFPI, and LP each are suppliers to the manufactured housing industry, among others.
· AMG, CG, and TAVFX have investments in manufactured housing related businesses. For insights from third-parties and clients about our publisher, click here.
Enjoy these ‘blast from the past’ comments.

MHProNews. MHProNews – previously a.k.a. – has celebrated our 11th year of publishing, and is starting our 12the year of serving the industry as the runaway most-read trade media.


Sample Kudos over the years…

It is now 11+ years and counting

Learn more about our evolutionary journey as the industry’s leading trade media, at the report linked below.

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That’s a wrap on this installment of “News Through the Lens of Manufactured Homes and Factory-Built Housing” © where “We Provide, You Decide.” © (Affordable housing, manufactured homes, stock, investing, data, metrics, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

All on Capitol Hill were welcoming and interested. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies. Tamas has grown considerably since this photo was taken. 

By L.A. “Tony” Kovach – for MHProNews.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.


mas kovach mhpronews shopping with soheyla .jp

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