‘We’re in a Long-Term Housing Shortage’ – Realtor.com’s Chief Economist Danielle Hale – Millions of Units Needed, MHI’s New Hire – Manufactured Housing Opportunities Knock; Sunday Headlines Recap


Danielle Hale is the chief economist for Realtor.com. On 3.11.2022 she joined CNBC’s Steve Liesman to discuss what’s ahead in 2022 for the U.S. housing market. Hale describes ‘the one-two punch’ of rising interest rates and rising housing costs making home buying more costly. She also said there was about a 5.8 million new housing units that were not built in the last decade. That underproduction, said Hale, was one of the driving factors in the ever-rising costs.


Economic and public policies have consequences. While the Trump Administration could have done more to support manufactured housing, under HUD Secretary Ben Carson, positive steps did occur. An overall growing economy and rising real wages for employees resulted in more home ownership, including among minorities. Starting about the time of the 2020 election, and accelerating since Joe Biden took the oath of office, housing costs have spiked. Yet COVID19 was a factor in most of 2020, not just 2021. So, some of the talking points used by Biden backers are called into question by an objective look at the evidence. All housing is becoming less affordable as a result of Biden era inflation, economic, energy, and other policies. 

Per their website, Danielle Hale, Chief Economist, realtor.com®:Prior to joining NAR as an economist in 2008, Danielle spent three years at the American Enterprise Institute, where she produced research and managed its executive office’s communications. Her work during that time included research contributions to Dr. Allan Meltzer’s A History of the Federal Reserve, Volume II (University of Chicago Press, 2010)…Danielle earned her degrees from Florida State University and calls the Virginia suburbs of Washington, DC home.”

Hale’s statement about the housing underproduction seems to correlate with the Rosen Consulting Group research for NAR reported last year by MHProNews.

Per Rosen’s 2021 research for NAR: “The United States is in the midst of a severe housing shortage as a result of a persistent underproduction of housing during the last decade. From 1968 through 2000, the annual number of new housing units completed in the United States averaged 1.5 million. However, housing construction in the U.S. averaged only 950,000 new units from 2008 to 2020 and remained less than 1.3 million units in 2020, despite a recent, considerable increase in construction activity.1

The RCG graphic for NAR below tells that part of the tale.


One of the insightful graphics in the Rosen research, linked here as a download. “In the business world, the rear-view mirror is always clearer than the windshield.” – Warren Buffett. That begs a key question. Why don’t more people LOOK at the rearview mirror so they can learn more about the patterns that influence what’s ahead? Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.


What a WORD search of the Rosen research reveals is missing are the words, manufactured home, manufactured housing, or modular housing. Yet, it should be obvious that the underperformance of manufactured housing is a key component in that total underproduction of all housing, conventional and factory built. The MHProNews infographic below tells that tale.


https://www.manufacturedhomepronews.com/infographic-manufactured-housing-association-for-regulatory-reform-mharr-manufactured-housing-institute-mhi-statements-2021-manufactured-housing-data-related-issues-plus-sunday-weekly/ “In the business world, the rear-view mirror is always clearer than the windshield.” – Warren Buffett. That begs a key question. Why don’t more people LOOK at the rearview mirror so they can learn more about the patterns that influence what’s ahead? Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.
Data like the above and below reveals the opportunity to build millions of housing units. To see the full Rosen research for the NAR, click here. Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.
Data like the above reveals the opportunity to build millions of housing units. To see the full Rosen research for the NAR, click here. Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts.

There is an obvious opportunity for manufactured and modular housing to make a significant move up. MHProNews has argued for some time that 500,000 to 1 million plus new HUD Code manufactured homes per year are possible. In the case of HUD Code manufactured homes, they are less costly and are therefore more affordable. Per third-party Webalizer data on 3.12.2022, the report below is just below the apex among readers on MHLivingNews – in an affordable housing crisis, no wonder. Our aim as a publisher has always been to spotlight the roadblocks to achieving those potential goals and to do so with high customer satisfaction. Unfortunately, several of the obstacles are inside of our once far larger industry.




The Manufactured Housing Institute (MHI) should be leading the charge for the steps necessary to unleash industry growth based upon enforcing good federal laws that already exist.

So, what has MHI been doing to tap into these large and growing opportunities?

Among other things, MHI has announced a new staff hire. Apparently one Ph.D. at MHI (i.e.: CEO Lesli Gooch) isn’t enough. See the MHI message to their members further below in today’s postscript.

It doesn’t take a Ph.D. from some costly university – no offense to those who have a degree and use it well – to recognize what is necessary.

The case has been made that MHI needs to do their job that they stated under penalties of perjury they would pursue. MHI refuses to publicly address the concerns with MHProNews about their performance, or lack thereof.

Among the headlines for the week in review below are specific examples in new federal research of how antitrust and market manipulation harms employees, consumers, and others. This is a topic that MHProNews and our MHLivingNews sister site have uniquely spotlighted in recent years. Where are others on this topic that calls into question the harm caused by industry consolidation?

See among the headlines below how two different state associations have by accident and/or design made statements that undermine aspects of the MHI narrative.

Indeed, every headline on MHProNews, MHLivingNews, our media releases and Op-Eds on the TampaFP aim at shedding light on why our industry – and by extension, America – is suffering from the lack of affordable housing. Policies, actions, and inactions all have a cumulative effect.

Don’t miss today’s postscript to see what MHI says they are up to…

With no further adieu, here are the headlines for the week that was from 3.6 to 3.13.2022.

What’s New on from Washington, D.C. from MHARR


What’s New on the Masthead

ATR-AMACsignCoalitionLetterNewIRSfundingIntelligenceForYourMHLife© MakingSenseOfTheNewsMastMHProNews

What’s New on the Words of Wisdom, Tim Connor CSP


What’s New on the Daily Business News on MHProNews

Saturday 3.12.2022

‘Monopolies Take a Fifth of Your Wages’ -Treasury Report Asserts Employee Harms, Says, FTC, DOJ to ‘Improve Competition’ by ‘Vigorously Enforcing Antitrust Laws;’ plus MHVille Updates

Friday 3.11.2022

‘We Are Going to Get Rid of Fossil Fuels’ ‘Don’t Want Lower Priced Gas,’ Joe Biden, ex-Obama Official, Others Spotlight Why Gas Hit U.S. Records–MH Equities Slide, Flashback Fast-Forward Friday

Thursday 3.10.2022

Democratic Lawmakers Join GOP Ask for U.S. Oil, Energy Boost, Sliding Manufactured Home Equities Soar on UAE Announcement – Why Russia-Ukraine-USA Oil-Fuel Price Spike Was Avoidable; MHVille Markets

Wednesday 3.9.2022

Texas Manufactured Housing Association (TMHA), Texas RE Research Center Make Surprising Admissions About Manufactured Housing Industry Risks – Facts & Analysis – plus MHVille Market Updates

Tuesday 3.8.2022

Mandel Goes There – ‘Big Tech’ ‘Oligarchs’ Must be Criminally Investigated for ‘Anti-Competitive Conduct,’ ‘Aggressively’ ‘Prosecuted’ – Affordable Manufactured Housing

Monday 3.7.2022

‘Breaking the Law’-State Affiliate of Manufactured Housing Institute Accuses Community Operator-‘They Take Advantage of Individuals in Communities, That Hurts Our Industry; Facts & Analysis

Sunday 3.6.2022

Exploring New Congressional Push for More Affordable Housing, January 2022 Manufactured Housing Production Facts; plus, Sunday Weekly Manufactured Home Headlines Review

What’s New and Recent on MHLivingNews


What’s New on the Tampa Free Press in our periodic Op-Ed Series



From MHI’s 3.2.2022 email to their members is the following announcement.

“Meet MHI’s New Director of Research and Policy

Logos added to the MHI photo of Josh Adams, Ph.D.

Josh Adams, PhD, recently joined MHI as the Director of Research and Policy. He is an advocacy professional who has built a career as a researcher, writer, and creator of data-informed messaging. His work has taken him through a diversity of environments, ranging from academia and non-profit organizations to trade associations and consulting firms. These experiences have allowed him to develop a unique skill set that combines the technical aspects of quantitative and qualitative research methodologies, the interpretation of public policy, and the nuanced elements of communicating and framing issues. At MHI, Josh will develop industry-specific research to inform policy, educate members, and generate real-world evidence to support the growth of the manufactured housing industry.”

MHProNews posed to Adams a simple but direct public question via LinkedIn. No response.

Note: depending on your browser or device, many images in this report can be clicked to expand. Click the image and follow the prompts. To return to this page, use your back key, escape or follow the prompts. The parody logo was added to the collage above, but the question and the LinkedIn post are authentic.

Perhaps Adams knew what he was getting into with MHI, perhaps he didn’t. But if he read that article then the light bulb about the disconnect between MHI’s words and deeds should be coming on.

There will be an explosive – eye opening – new report that will be featured in our Monday 3.14.2022 eblast. Don’t miss it. 


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Again, our thanks to you, our sources, and sponsors and God for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

Our son has grown quite a bit since this 12.2019 photo. All on Capitol Hill were welcoming and interested in our manufactured housing industry related concerns. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States, bottled water, and other goodies.

By L.A. “Tony” Kovach – for MHProNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.

For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.


Connect on LinkedIn: http://www.linkedin.com/in/latonykovach


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