Opportunity Knocks. Fixing What’s Wrong in Manufactured Housing; plus Sunday MHVille Headline Reports Review 4.19 to 4.26.2020


You mend a thing because you like it;
you end a thing because you don’t

– G. K. Chesterton,
per Gutenberg.org



What is wrong is that
we do not ask what is

– G. K. Chesterton,
per GoodReads


Manufactured housing is worth mending, because affordable housing is an absolute necessity.

That the industry faces an array of headwinds is clear from reading just a few days of mainstream media reports.

What untold thousands of manufactured housing professionals should accept is that every negative headline – and there are many – is potentially an opportunity in disguise. The facts that follow lay out step by step insights that for those who think ahead could be valuable.

The nation as a whole doesn’t understand our industry’s terminology, which is a clear failure on the post-production side of the industry. Thus, the search that follows on a hot topic for our industry is made under “mobile home” “tornado on the news tab today. It yielded about 32,200 results, per Google. Switching that search to the “all” tab and the total jumps to about 842,000 results.


Each negative news story about manufactured housing is a potential opportunity in disguise, but only if there is a response every time. This is a post-production issue, and MHI claims to be the organization representing “all segments” of manufactured housing. What the industry needs are compelling facts which includes mainstream, third party research. That is what the video below provides.



That’s a lot of potential opportunities in disguise on this vexing topic and so many others. Bear in mind that there are any number of “black eye” topics that someone could do similarly with that involve manufactured housing.

When the Manufactured Housing Institute (MHI) announced some years ago that they would hire a new communications and media relations professional, certain assurances were made. A comparison was made by some to Bruce Savage, who served MHI. Savage, per his LinkedIn profile, was “Vice President, Communications Manufactured Housing Institute from 1992 – 2008.”

A search under Savage’s name and MHI produced 326 results. When switched to the “news” tab” that quickly dwindles to just two results. That noted, Savage addressed from time to time with the news media controversies involving manufactured housing.



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Tim Williams and MHI ‘leaders’ know what needs to occur, so why aren’t they doing what they have said themselves is necessary?


A search for “Kevin Clayton” “Clayton Homes” on this date yields 5,940 results. Shift to the news tab on that same search terms and that total drops on this date to 290 total results. Note and tip for non-techies, putting Google, Bing, or Duck Duck Go search phrases into quotes gives you the more precise results.


The Nation, Forbes, GuruFocus, the Atlantic, Democracy Now, PBS, NPR, Last Week Tonight with John Oliver – these are just some of the mainstream sources that have ripped Warren Buffett, Clayton Homes and their associated lending on some controversial issue. How does that help manufactured housing’s image? But once more, that’s an opportunity in disguise for savvy white hat operations and/or white hat investors.


The principle of separating wheat from the chaff must be used with Frank Rolfe and all others. In quoting Rolfe, we are not endorsing his busines practices, but rather pointing out an apt statement that criticizes the association he himself is a member of today.

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Mark WeissJD-President and CEO of the Manufactured Housing Association for Regulatory Refor 3
From the in depth interview found at this link here.

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Next, let’s look at a search result for Patti Boerger, who served MHI in the communications role, the results are similar.

When someone dials into manufactured housing, say a possible home shopper, media person, an academic or public policy researcher, a key problem is that the industry has an overall bad reputation.



That helps explain why third party Zillow’s researchers found that in the years that MHI was claiming to have reached millions of Americans with their advertorial campaign, the interest of actual housing shoppers in manufactured housing actually declined.


To see full size, click to download, and then open.



These are all crucial data points, not mere slogans that are rolled out by an MHI toady, surrogate or sycophant.




In the post COVID19 contagion world, there are numerous signs that interest and need in affordable will only rise. There are headlines in mainstream media that people are leaving cities like New York, and that more plan to do so.

Those leaving big cities, dense, or high-rise living are reportedly being drawn to more rural areas. That could be good news for Manufactured Housing Professionals and Investors. But only if the real world issues inside the industry are properly addressed.

The first Saturday report linked below includes a stunning factoid, several actually. But the one worth focusing on at this moment is 200,000 new MH homesites in four years. That report which also includes financing related issues merits a careful read, as do others.

The opportunities in manufactured housing are perhaps nearly as great as in tech or AI. That’s saying a lot. It’s been said by people who are into affordable housing who come from the tech world.

There is an opportunity of historic proportions, but it requires a basic focus on the common good. Who said so? How about MHI’s former president and CEO?


Chris Stinebert’s comment only makes sense if one believes that the industry’s largest trade association – MHI – was somehow failing in those categories. Note that on the resale front, that could also be an oblique slam on MHVillage. When the Stinebert parting message is carefully considered, knowing that he is said to have signed a NDA – non-disclosure agreement – the comments are a polite slap in the face of the trade group he was leaving.
Someone can speak a truth but that doesn’t necessarily mean that they are working to promote what that truth means or calls for to be achieved.
There are ethical and unethical ways of earning money.

One of several big problems in our industry is moat builders. See how a pro-MHI member and supporter addressed that in the big online debate that is among the reports linked below.

Don’t miss the Legacy and Clayton related items following the headlines.

There is always more to say, but let’s let that be sufficient for now. With no further adieu, let’s turn to the headlines from reports that are linked below from 4.19 to 4.26.2020.


What’s New from Washington, D.C. from MHARR




The Latest on MHLivingNews


The Latest on the Masthead


What’s New on the Daily Business News on MHProNews

Saturday 4.25.2020

Breaking! Legacy Housing Insider Says Announcement Pending on Controversial SBA PPP Loan

Epic! Creating 200,000 New MH Homesites in 4 Years; Allegations of Corruption by Fannie, Freddie, Others in Duty to Serve Manufactured Housing Law Years; Allegations of Corruption by Fannie, Freddie, Others in Duty to Serve Manufactured Housing Law

Friday 4.24.2020

“Pandemic Profiteers,” “Shameless Greed,” Manufactured Housing Institute Members Buffeted by Taylor Swift, Legacy Housing & MHC Insiders, Others – plus Manufactured Home Investing, Stock Updates

Beloved Manufactured Housing Professional Dies

Thursday 4.23.2020

Legacy Housing Accused of Firing Workers to Get Millions in SBA Funding, Hiring “Illegal Immigrant” Replacements – Exclusive – Plus, Manufactured

Washington Manufactured Housing Updates – HUD Guidance, MH Retail “Essential” Status, Park Models, More in Manufactured Housing DC Update

Wednesday 4.22.2020

President Trump Praises Florida Mixed Use Retirement Community with Manufactured Homes, Golf Courses, Movie Theaters, More – plus Manufactured Housing Investing, Stock Updates

Financial Writers Report on Warren Buffett’s COVID19 Market Moves, Plans and What’s Next

Tuesday 4.21.2020

Manufactured Home Communities REIT Reports April Site and Home Rental Collections, plus Manufactured Housing Investing, Stock Updates

What Andy Gedo – ManageAmerica Partner, Manufactured Housing Institute Supporter – Revealed About Clayton, Cavco and Skyline Champion Manufactured Homebuilders

Monday 4.20.2020

Windows for HUD Code Manufactured Homes Become Supply Chain Issue, plus Manufactured Housing Investing, Stock Updates

Debate! Current, Former Manufactured Housing Institute Members Battle Over Clayton Homes, MHI, Other Key Member Activities and Industry Performance

Sunday 4.19.2020

Bias Confirmation, MHI’s SBA PPP Funding Effort, plus Sunday Manufactured Home Headlines Review 4.19.2020


Legacy Housing’s Statement – More on Clayton’s “History”

The statement provided by a Legacy Housing insider that is said to be scheduled for release later today is linked here.

MHProNews will be monitoring that, as are Legacy employees and other interested parties. A follow up report is planned.

But let’s put that controversy in context and perspective. For several days, there have been headlines and mainstream news reports about Legacy and their taking that PPP loan program. Legacy insiders tell MHProNews that they thought that they qualified. What happens next is largely dependent on how their leadership team handles such issues.

But what about Clayton Homes? Despite Warren Buffett’s adage below, which Kevin Clayton himself has cited in the video and transcript found at the link here, Clayton has been on ongoing source of controversial problems, just one of which is the viral video below that is now turned one.


See report linked here.


A public whistleblower on Clayton and their associated lending is found in this next mainstream news video.



The road ahead in manufactured housing has to include a bright-line distinction between so-called black hat operations and white hat companies. This writer has been involved in and observed scenarios where a location or organization that had a problematic reputation was able to pivot successfully. There are also instances where by drawing that bright line distinction between a high profile controversy creator – such as Clayton Homes, 21st Mortgage Corporation, Vanderbilt Mortgage and Finance (VMF) – can yield strong results for much smaller rivals.

But the reverse must also be pondered. If some company is trying to be a miniature ‘sharks in the water’ version of Clayton, how is that going to set them apart from others?

Millions of credit-worthy customers are waiting to buy instead of rent. They need to be convinced by evidence that this or that company in manufactured housing is worthy of their business.

There will always be a market for people with damaged or thin credit. But statistically in recent years, the far larger market is for people with good credit. A company(ies) can serve both if they can, but if someone had to select which market to appeal to, why not pick the bigger pool that is easier to finance?






To ignore what’s wrong in manufactured housing is to continue getting more of the same. It is only by being willing to lead instead of follow others can that wider market be successfully tapped.

In conclusion, let’s be clear so there is no mistake. There are white hat organizations and white hat professionals in manufactured housing. An important part of what must occur for manufactured housing to achieve its tremendous potential is that white hats jujitsu the problems caused by black hats. For those who might find themselves on the wrong side of that fence, there is always an opportunity to sincerely pivot. Some of the greatest stories in the U.S. and around the world involve stories of ‘redemption.’

Celebrated Razorbacks and Notre Dame Coach Lou Holtz put it like this.


There can seem to be a short term cost to honesty at times. But a reputation for candor builds trust. Trust can be a critical foundation for a career or a business.


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We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to iReportMHNewsTips@mhmsm.com – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.




Design by MHProNews. Notice: ICYMI – Soheyla has shifted her focus to other duties, but is still quite involved in MHProNews.

That’s a wrap on this Sunday installment of “News through the lens of manufactured homes and factory-built housing” © where we blend topics of business, culture, faith, politics and more in a manner where – “We Provide, You Decide.” © (Affordable housing, manufactured homes, week in review, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)


All on Capitol Hill were welcoming and interested during our 12.3.2020 meetings. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies.

By L.A. “Tony” Kovach – for MHLivingNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.


Connect on LinkedIn: http://www.linkedin.com/in/latonykovach


Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.

Fraud, RICO and Antitrust-Issues of Genius, Honesty, Legality, Competency-Berkshire Hathaway and Manufactured Housing Institute Leadership, Sunday Morning Headlines Review 2.23 to 3.1.2020

Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing

Shortchanging Homeowners, Small Businesses, Unsuspecting Investors, Association Members-plus Sunday Manufactured Home Headlines Review 2.9 to 2.16.2020

Applying Democratic, Republican & Barak Orbach’s Monopolization Logic to Affordable Housing Crisis Impacting Manufactured Home Industry


$500 Million Axne-Khanna Plan, Manufactured Housing Legislation Introduced, But Manufactured Housing Institute Fails to Tell Members?

Congresswoman Rips Frank Rolfe, Dave Reynolds, Havenpark for “Troubling,” “Predatory,” “Deceptive” Practices, Calls for Federal Investigations

Federal Official, Manufactured Housing Institute, Manufactured Housing Association for Regulatory Reform and Certain MHI Member Firms




Saturday Satire and Executive Summaries for Manufactured Housing Professionals, Investors, Advocates, Researchers, Public Officials, and Investigators




Tornado Devastates, Death Toll at Least 25 – Videos, Reports and Manufactured Housing Lessons

Markets Plunge Again, Industry Equities Tank, $1Trillion Move by Fed, Can’t Have it Both Ways; plus Manufactured Home Investing Stock, Updates

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