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L. A. ‘Tony’ Kovach

500,000 Reasons

500.000 Reasons:

I can think of at least 500,000 reasons why we need to act rapidly to affect the great Manufactured Housing Industry Turn-Around. Let’s start with you and your associates.

My Mistake

My Mistake

I erred. Fumbled the ball. I made a mistake. Wish I hadn’t, but there it is and all that is to be done is to admit the glitch, try to make amends and hope that all will be understood and forgiven. Please let me explain…

7 Image Building Words for Manufactured Housing!

7 Image Building Words for Manufactured Housing!

The reason marketers use ‘tag lines’ and the reason politicians use short catchy phrases is they have the power to stick in the mind and create a powerful image or impression.

Let’s do something very simple, positive and creative here. Everyone who reads this, take a moment and share a maximum of 7 Image Building words for Manufactured Housing. Note that phrase was 7 words.

Pick 7 or fewer Words – that if you or others used it in the public in the context of manufactured housing, would get people thinking, make them curious or start changing people’s ideas about manufactured homes today.

As an example, let me start this off with a phrase I’ve used many times , to get this discussion started off:

Stronger, Smarter, Safer, Stylish, Savings!

Virtual Louisville Housing Show

Virtual Louisville Housing Show

The name practically says it all. Take the best of the past. Unite that with today’s technology and marketing. Offer every segment of manufactured housing a well deserved boost towards a brighter future! Announcing the Virtual Louisville Housing Show ©!

A Call To Action

A Call To Action

Putting American modular, pre-fab and manufactured home builders to work building strong, modest homes for Haitians.

…A rough estimate of 10 billion dollars could put thousands back to work building housing instead of tents for those 2,000,000 Haitians. Properly invested, that 10 billion could build 400,000 strong yet modest dwellings, transport and install them. Compare that to passing out billions for unemployment checks, which makes more sense? Would we rather put Americans back to work, and let American know-how team up with Haitian labor installing those homes; or would we rather see waves of refugees coming to our shores as so often happens after political or economic disasters overseas? How long will 2 million people live in tents 710 miles from Miami, Florida?…

Optimist vs. Pessimist

A recent magazine article by Dr Ranit Mishori pulls together some interesting health facts about people who are optimistic having better health than those who are pessimistic. Citing numerous studies on groups as large as 100,000 people, optimists suffered 16% lower rates of heart attacks, among other findings. Okay, what does this have to do …

Optimist vs. Pessimist Read More »

The Early Reviews are In…

Well, the early reviews are in!  By cell, land line and email, words like “Excellent!” “Unbelievable!”  “Good content.” “Awesome!” “Great Ideas.”  “Impressive!” and those helpful words to a publisher, “How can I advertise?” too.  The spotlight on that “good content” deserves to be shined on those who provided it. On behalf of all on the …

The Early Reviews are In… Read More »