Podcasting! A mere 7 months since our well received launch of www.MHMSM.com a.k.a www.MHMarketingSalesManagement.com online trade journal, we will begin podcasting feature articles and soon have podcasts of Industry ‘News at Noon’ as well! Please welcome Erin Patla to our growing family of professionals, who are dedicated to serving you as our podcaster with “Industry …
Welcome to the May 2010 issue. Podcasting is here! Read More »
Amazingly Allen, The IMHA and the Chairman’s Reception
It is my hope this upcoming weekend to carve out enough time to do justice to Bob Thieman and all who made Lobby day at the IMHA annual meeting such a fine function. It is also my intent to share some aspects of the Chairman’s Reception at the IMHA last night – or at least those parts of it that event which can be publicly shared…
…for example, I could tell you that I must vow to never, ever again to be without my ‘good camera’ close at hand. There were too many Kodak moments – okay, my current preferred camera of choice is a Sony – where words alone will not do justice, and where my cell phone’s camera won’t produce the quality or clarity that was needed!
For example, it was quite impressive to see a room full of adults be dazzled as George Allen performed feats of legerdemain before our very eyes
The Big 6.0! We are now 6 months old with this issue. Our www.MHMSM.com Issue #7 brings you a wonderful new face to our pages but one that thousands in the industry will remember, know and respect. We’ve also completed yet another record month in visits and traffic – thousands of pageviews daily! – now …
As a result of last week’s article referenced in last week’s blog, linked below http://www.mhmarketingsalesmanagement.com/blogs/tonykovach/positive-no-cost-public-relations/ a mover and shaker in the real estate development world gave me a call. We met on Thursday for breakfast. We met again Saturday for lunch, a ground level tour of his model homes in Chicago. The vision this gent …
Left Hanging
When you are left hanging between heaven and earth, don’t look down!
There are many images that come to mind when pondering why and how people react in times of distress. Think about the mountain climber. Think about someone dangling between the top – which is up! – and the steep drop, which is down.
Think about someone who may be too scared to move…
…to concerned to plan the advance, up.
The solution to the problem of stress and pain rarely come from looking down. The answers lie in the climb up.
Don’t think down.
Don’t plan down.
Look up. Think up. Plan and act to move UP!
An Exclusive Interview with Doug Gorman
…I do not have any specific knowledge of a conspiracy to destroy our industry. At the same time I find many of the actions taken in Washington are in fact resulting in driving up costs for our industry’s clients while reducing the financing options available. If it is a conspiracy, those responsible are being remarkably successful as we look at a 90% drop in industry shipments. I don’t read a lot of news coverage of any other industry taking a hit of that magnitude….
In our Monday morning emailing today, there were two items that need correction: While we routinely report, share news, interview industry personalities and print articles by various writers, the reporting may or may not represent our personal views or that of our trade journal on a given subject. By way of explanation of how an …
We all need Help some Time
It goes without saying that the best and brightest of us all need help at some time. The truth is, if you are an owner or manager, you likely need help every day. That is why you have staff! But there are times when we need help and we just don’t reach out for it. What brings this top of mind for me is an all too personal incident where I was the one guilty of not reaching out for the help that was readily available. Come along for the brief ride, and see if this lesson might be useful to others too…
Exclusive Interview with Industry Guru, Eddie Hicks
www.MHMSM.com did an exclusive interview yesterday with Industry Guru, Eddie Hicks, noted consultant and multi-decade veteran of retailing, development, project financing, and more.
The discussion was far ranging, here are some of the highlights.
Q by Tony Kovach:
You recently came out recently with an article in The Journal that called for an Ad Hoc Committee to tackle the issue of image building for the industry.
A by Eddie Hicks:
Our industry’s (public) image hasn’t kept up with substantial improvements in our products. This has impacted our…
Intro to Cross Marketing 101
Cross Marketing is a form of synergy. It is working together to achieve the ‘win-win’ or as our writer Mike DuPure likes to call it, “The Double Win.” It employs elements of Tim Connor’s fine article on a related topic as well, what I learned as the ‘Rule of Reciprocity’ by psychologist Robert B Cialdini, PhD whose book Influence was called “A landmark publication in furthering the persuasion process.” per Jacob Jacoby, PhD, the Director of the Institute of Retail Management at New York University. Influence is a great read by the way, I recommend it. Cross Marketing is what savvy promoters do. You point the finger of praise at person A, they share the pat on the back with you.
