What Tiger Woods, Nike Can Teach Manufactured Housing Leaders, Plus MH Market Updates

CNNmone4.15.2019ManufacturedHomeStocksMarketsReportsMHProNewsIt was over a decade since Tiger Woods had won a major tournament. It took Nike only hours to put together a commercial video that celebrated his win and did so in a manner that we a good reflection on their company and target market.  On a day when most industry tracked stocks and the markets at large slid, we’ll take a quick look at what Tiger Woods and Nike can teach manufactured housing industry leaders.

If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.

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Today’s markets and stocks, at the closing bell…

 

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Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –

 

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During years of dark days, Nike stood by Tiger Woods.  When Tiger won the Masters, within hours, Nike had a video commercial ready to celebrate the event. On a day when the markets were largely down, Nike was up, said MarketWatch.  NKE, +0.68%. ‘

 

Tiger Woods, battling back from an injury- and scandal-ridden decade that almost derailed his career for good, just accomplished what many believed to be an impossibility: his fifth Masters victory,” said MarketWatch.

In one of the greatest comeback stories in the history of sports,” MarketWatch said, “Woods earned the famed green jacket on Sunday by shooting a 13-under par 275 to finish one stroke ahead of Dustin Johnson, Xander Schauffele and Brooks Koepka.”

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It is a subject that people are talking about. Why doesn’t MHI jump on the topics that people are talking about?  The specific parallel is shown below. 

The takeaway here is simple.  Nike saw a headline, and they jumped on it.  In their case, the headline was a positive one, and they made the most of it.  It’s buzzing on social media.

Why doesn’t the trade association that says it represents “all segments of factory-built housing” – the Manufactured Housing Institute (MHI) use a similar principle?  Why don’t they have a rapid response team that jumps on good headlines, and strikes back to correct bad ones?

MHI has a much larger staff and budget than this platform and our sister site, MHLivingNews.  But by rapidly responding to the Last Week Tonight with John Oliver “Mobile Homes,” our sister site has ended up page one, near the top on that search term.

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Instead, Frank Rolfe, who ironically was tagged by Oliver in that video, ended up quite correct about this prior critique of the trade association he is now a more muted member of, MHI.

 

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http://www.mhpronews.com/blogs/daily-business-news/frank-rolfe-blasts-mhi-for-poor-media-engagement-industry-reactions/news/frank-rolfe-blasts-mhi-for-poor-media-engagement-industry-reactions/

 

ICYMI, see the two reports linked below, that point once more to reasons why manufactured housing is underperforming.  Congratulations to Woods, and may more manufactured housing leaders learn the never quit, and “just do it” response lesson.

Related Reports:

HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check – manufacturedhomelivingnews.com

” Mobile homes were perfected by humans, but invented by snails,” John Oliver on HBO’s Last Week Tonight, per Time. ” The homes of some the poorest people in America are being snapped up by some of the richest people in America.” Really?

Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes – manufacturedhomelivingnews.com

In just over three weeks, this video below entitled ” Seattle is Dying ” by KOMO, a local ABC TV affiliate there, has broken 2.1 million views. It is an hour-long and compelling documentary that ends with hope based upon some promising solutions. But it first lays out one troubling fact and example after another.

Bloomberg Closing Ticker for MHProNews…

NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).

Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say –Thank You for your vote of confidence.”

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Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.