It was over a decade since Tiger Woods had won a major tournament. It took Nike only hours to put together a commercial video that celebrated his win and did so in a manner that we a good reflection on their company and target market. On a day when most industry tracked stocks and the markets at large slid, we’ll take a quick look at what Tiger Woods and Nike can teach manufactured housing industry leaders.
If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further below, after the newsmaker bullets and major indexes closing tickers.
The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets. Headlines – at home and abroad – often move the markets. So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©
Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.
Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.
This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.
Want to know more about the left-right media divide from third party research? ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.
Select bullets from CNN Money…
- A dramatic turnaround
- A Russian company was under US sanctions. Now it’s sinking $200 million in a Kentucky mill
- As it prepares to go public, Uber tells investors an upcoming safety report could damage its brand
- How Best Buy’s outgoing CEO rescued the company
- LIVE UPDATES US stocks close lower, dragged down by mixed bank earnings
- YouTube mistakenly links Notre Dame fire to September 11 attacks
- PERSPECTIVES NATO countries need to stop China from winning the 5G race
- The surging stock market isn’t enough to boost revenue — or bonuses — at Goldman Sachs
- Apple and Qualcomm face off once again in court
- How the tax law changed America
- TurboTax is crushing H&R Block in tax prep
- Pulitzer Prizes awarded to local newsrooms that grappled with mass shootings
- Europe is ready to discuss trade with the US, but talks may already be doomed
- Tiger Woods’ Masters victory made Nike a winner
- ANALYSIS Notre Dame was burning and all the world could do was watch together
- Season 8, Episode 1
- Kit Harrington, Emilia Clarke
- ‘Game of Thrones’ hits a new ratings high with season 8 premiere
- Samsung’s foldable Galaxy phone pre-sales have begun
- Best Buy announces Corie Barry will be its new CEO
- Former Volkswagen CEO charged with fraud
- Reed Hastings to depart Facebook’s board
- Xiaomi’s founder got a nearly $1 billion bonus
- Jeff Bezos made $81,840 last year. He’s still the richest person in the world
- One of China’s richest men endorses 72 hour work week
- What workaholic bosses want you to know
- How to handle an after-hours work request
- Why business leaders need more sleep
- How to know what it’s really like to work at a company
Select Bullets from Fox Business…
- NY congresswoman AOC refuses to meet with banks’ top brass
- Elizabeth Warren, Ocasio-Cortez among Dems targeting complicated tax filing process
- Fannie Mae, Freddie Mac executive pay in Elizabeth Warren’s crosshairs
- WATCH: Disney and Coca-Cola team up for ‘Star Wars’
- Tax Day: Tips for 50M last-minute filers
- The IRS expects to receive more than 33 million returns throughout the coming two weeks.
- Best Buy names Corie Barry CEO: 5 things to know about the retailer’s first female leader
- Millennials lie the most on resumes – here are the most common fibs
- Alibaba’s Jack Ma calls 12-hour days a ‘blessing,’ argues for 72-hour work week
- Notre Dame Cathedral in Paris engulfed in flames
- Masters Tournament purse breakdown: A look at the winner’s share
- Pete Buttigieg’s views on taxes, health care and the US economy
- Tax Day deals: Check out these freebies and discounts
- Tax season tips: How to file for an extension
- These taxpayers have extra time to file this year
- Mnuchin on Democrats demanding Trump tax returns: IRS won’t be weaponized
- United joins American, Southwest in canceling Boeing Max flights
- Lindsey Graham to introduce immigration legislation, calls current laws ‘insane’
- Buying a summer home? Here are 7 beach towns you can actually afford
- Ex-Nissan chief Carlos Ghosn ‘not healthy,’ wife says[overlay type]
- Ex-Nissan chief Carlos Ghosn ‘not healthy,’ wife says
- Russia’s Rusal makes $200 million Kentucky aluminum investment
- Charlie Kirk: Why China is America’s greatest enemy
- Small business needs permanent tax cuts
- Trish Regan: Nancy Pelosi’s hypocrisy on sending immigrants to sanctuary cities
Today’s markets and stocks, at the closing bell…
Today’s Big Movers
For all the scores and highlights on tracked manufactured home connected stocks today, see the Bloomberg graphic, posted below.
Today’s MH Market Spotlight Report –
During years of dark days, Nike stood by Tiger Woods. When Tiger won the Masters, within hours, Nike had a video commercial ready to celebrate the event. On a day when the markets were largely down, Nike was up, said MarketWatch. NKE, +0.68%. ‘
“Tiger Woods, battling back from an injury- and scandal-ridden decade that almost derailed his career for good, just accomplished what many believed to be an impossibility: his fifth Masters victory,” said MarketWatch.
”In one of the greatest comeback stories in the history of sports,” MarketWatch said, “Woods earned the famed green jacket on Sunday by shooting a 13-under par 275 to finish one stroke ahead of Dustin Johnson, Xander Schauffele and Brooks Koepka.”
The takeaway here is simple. Nike saw a headline, and they jumped on it. In their case, the headline was a positive one, and they made the most of it. It’s buzzing on social media.
Why doesn’t the trade association that says it represents “all segments of factory-built housing” – the Manufactured Housing Institute (MHI) use a similar principle? Why don’t they have a rapid response team that jumps on good headlines, and strikes back to correct bad ones?
MHI has a much larger staff and budget than this platform and our sister site, MHLivingNews. But by rapidly responding to the Last Week Tonight with John Oliver “Mobile Homes,” our sister site has ended up page one, near the top on that search term.
Instead, Frank Rolfe, who ironically was tagged by Oliver in that video, ended up quite correct about this prior critique of the trade association he is now a more muted member of, MHI.
ICYMI, see the two reports linked below, that point once more to reasons why manufactured housing is underperforming. Congratulations to Woods, and may more manufactured housing leaders learn the never quit, and “just do it” response lesson.
HBO’s John Oliver on Last Week Tonight Mobile Homes Video, Manufactured Home Communities Fact Check – manufacturedhomelivingnews.com
” Mobile homes were perfected by humans, but invented by snails,” John Oliver on HBO’s Last Week Tonight, per Time. ” The homes of some the poorest people in America are being snapped up by some of the richest people in America.” Really?
Why is Seattle Dying? Affordable Housing, Misplaced Compassion, and Manufactured Homes – manufacturedhomelivingnews.com
In just over three weeks, this video below entitled ” Seattle is Dying ” by KOMO, a local ABC TV affiliate there, has broken 2.1 million views. It is an hour-long and compelling documentary that ends with hope based upon some promising solutions. But it first lays out one troubling fact and example after another.
Bloomberg Closing Ticker for MHProNews…
NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.
NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.
NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).
LCI Industries, Patrick, UFPI and LP all supply manufactured housing.
AMG, CG and TAVFX have investments in manufactured housing related businesses.
Your link to industry praise for our coverage, is found here.
For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say – “Thank You for your vote of confidence.”
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Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.