Shop Small – Manufactured Housing Independents – Small Business Saturday 11.30.2019

Composite still from first video below which includes added images not in the original. 

Have you heard the word about Small Business Saturday? The Saturday after Black Friday?

Odds are good that the answer is yes. ICYMI, here is AmEx’s newest video promo on that topic.


Have you heard the word about Shop Small – Manufactured Housing Independents Small Business Saturday?

No, of course not. There is no such thing.

But the question is, should there be?

Perhaps more to the point, not only on ‘shop local’ for Small Business Saturday, shouldn’t there be a year round effort to promote the savvy choice of supporting white hat manufactured housing independents? Isn’t that an important antidote to the black hats that have a trade group based in Arlington, VA?

American Express has been involved in promoting Small Business Saturday for the past several years. A longer, prior video by the Wall Street Journal from 2016 is posted below that gives a little more background to the movement.



But once more, it should spark the thought for manufactured housing independents – those white hats of the industry. Why not ponder the value of working together to promote with consumers the values that independents bring, versus what some of the industry’s biggest boys or key MHI members bring?


Just some light-hearted food for thought.  ICYMI, don’t forget to check out those all important photo ops brought to you by the fine folks in Arlington, VA. Yes, the industry is shrinking year-over-year in new manufactured home shipments. But you ought to take deep pride that MHI’s Lesli Gooch has a picture of herself standing in front of the White House. Wow.

Saturday Satire and Executive Summaries for Manufactured Housing Professionals, Investors, Advocates, Researchers, Public Officials, and Investigators


The industry has a great story to tell, but it is being undermined by problematic behavior. Part of the solution for smaller businesses needs to be to create a distinction between the black hats and the white hats.


mas kovach mhpronews shopping with soheyla .jp

Get our ‘read-hot’ industry-leading 

get our ‘read-hot’ industry-leading emailed headline news updates

That’s your whimsical, final, almost-midnight installment of manufactured housing “Industry News, Tips, and Views Pros Can Use,” © your runaway biggest and most-read professional information resource, where “We Provide, You Decide.” © (News, fact-checks, analysis, and commentary.)

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach for

Soheyla is a co-founder and managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and Connect with us on LinkedIn here and here.


Subscribe to Our Newsletter



Related Reports:

Click the image/text box below to access relevant, related information.

White House Council Requesting Input From Manufactured Home Industry on Affordable Housing Barriers

Affordable Manufactured Housing’s Puzzling Contemporary Condition Revealed by Quotable Quotes from Residents, Professionals, Expert Researchers, Advocates, Public Officials, Graphics, and Reports

Surprising 21st Mortgage President/CEO Tim Williams Statements – “Lending Trends in Manufactured Housing,” Fact-Check, Analysis

Publicly Traded Manufactured Housing Firms – Which Source Do You Trust More? Why? MHI, MHARR, Others

Unique Opportunities for More Competitive Lending for All HUD Code Manufactured Homes

Mike Huckabee – ‘When Law Enforcers Become Lawbreakers’ – plus Sunday Manufactured Home Headline News in Review 11.17 to 11.24.2019

“White Hat” Manufactured Home Community Operator, MH Retailer Sound-Off on FHFA, Fannie Mae, Freddie Mac, and Duty to Serve Manufactured Home Lending

Investor Alert – Manufactured Housing Institute Paltering Concerns, Fannie Mae’s Duty to Serve, plus Manufactured Housing Investing, Stocks Updates

Bringing Financial Balance and Increased Equity to Manufactured Housing Independents, Homeowners, Other Stakeholders, Including Taxpayers


Cavco, Sun, ELS Public Statements Point to Problems for MHI, Fannie, Freddie – Public Officials, Investor, Advocates, Professionals Alerts

Clayton Homes Exposé – Wall Street Journal, MHVillage, MHInsider, and Statistical Surveys Contradict Clayton Claims – Evidence, Fact Check, Analysis


mas kovach mhpronews shopping with soheyla .jp

Get our ‘read-hot’ industry-leading 

get our ‘read-hot’ industry-leading emailed headline news updates

Scroll to Top