As a business owner, executive or professional, there is usually an over-arching reason to do something. Profits! Combine profits with happy customers and you have a powerful combo indeed. Imagine this! What if you could legitimately profit from the sale of a “competitors” home? Well, you can! Realtors do it every day. Now MH …
One of the most successful leaders in our industry expressed grave concern Tuesday in San Antonio for our country if Barack Obama retains the White House. Closely paraphrasing, 'Today, 47% are getting a government check, in 4 more years will it be 54%? When that happens, we will be a one party country?' I spoke …
As I'm writing this, it is the Jewish feast of Yom Kippur. In 2012, Yom Kippur began on the evening of Tuesday, September 25 and ends in the evening of Wednesday, September 26. Wikipedia says: "Yom Kippur (Hebrew: יוֹם כִּפּוּר, IPA: [ˈjom kiˈpuʁ], or יום הכיפורים), also known as Day of Atonement, is the holiest day …
Like you, I'm a reader. There are a wide array of resources I get daily, in and out of our industry: tech, sales, business, political, marketing, news, other publications and all the good reads that folks like you send me via email. Such reading is on top of doing my work, of course. The column …
Driving Innovation for Companies and the Manufactured Housing Industry Read More »
As a former student of the University of Oklahoma, I can tell you about the year that Arkansas University kicked our cans in football before a national audience. Lou Holtz was their head coach. Holtz had benched two of his starters for rules violations, just before the big game. OU fans were smiling at that, …
The original Latin meaning of the word we use in English – Radical – meant to get to the root of an issue. We are using the word radical in that sense, of getting to the root or cause of an issue, in order to successfully address it. While we enjoy at this time a …
The calls, texts and emails that come in privately far outnumber those posted publicly on MHProNews.com. The following are a sampling of recent posted comments. About Putting the Qualified Mortgage Dilemma in Perspective. “Ronnie, Good article! This should be sent to all state associations so they can send it to dealers who don't join because they …
When you promote the value and durability of our product, you are protecting and promoting yourself and our manufactured and modular home industry. Let's start the day with some quotes from Industry personalities you may know, and then wrap up with a few rapid fired points on protecting and promoting yourself in an enlightened fashion. …
No, not that four letter word… …Many say the most powerful 4 letter word in marketing is Free. Certainly, free is used to bring more people to an open house (“Free food and drinks!”), more people to a store, more people to a website. Now, what if you could combine Free, with business development (BD) …
A Four Letter Word, Boosting BD and Manufactured Housing News Read More »
