The Golden Egg
The Golden Egg
Marketing is all about:
* Standing out from the crowd,
* Setting yourself apart from the rest,
* Attracting positive attention and
* Bringing a stream of good prospects to your sales professional(s).
Manufactured home marketing sales management
Intro to Cross Marketing 101
Intro to Cross Marketing 101
Cross Marketing is a form of synergy. It is working together to achieve the ‘win-win’ or as our writer Mike DuPure likes to call it, “The Double Win.” It employs elements of Tim Connor’s fine article on a related topic as well, what I learned as the ‘Rule of Reciprocity’ by psychologist Robert B Cialdini, PhD whose book Influence was called “A landmark publication in furthering the persuasion process.” per Jacob Jacoby, PhD, the Director of the Institute of Retail Management at New York University. Influence is a great read by the way, I recommend it. Cross Marketing is what savvy promoters do. You point the finger of praise at person A, they share the pat on the back with you.
You are not Alone
You are not Alone. The facts on the largest and still fastest growing Manufactured Housing Industry trade journal and what it means for you and your factory built housing organization.
Victory is won not in miles but in inches…
“Victory is won not in miles but in inches. Win a little now, hold your ground, and later, win a little more.” ~ Louis L’Amour
“An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity.” ~ Winston Churchill
As INdividuals and as an INdustry, we face many very real challenges. We also face unprecedented opportunities. Here at Manufactured Home Marketing Sales Management, we seek to make Innovation – Information – Inspiration for Industry Professionals more than a tag line, we work to make it a reality. It is by working together, by sharing SOLUTIONS and PROVEN ideas that we can being the turn around process for one and all. Please resolve TODAY to reach out to at least one industry pro with a positive message: one of your own team members, someone you know down the road or across the country by email. Reach out to at least one public or elected official a day. Reach out to your local media and people of influence at least every other week. If you do this, it won’t take long for you and the industry to see the difference.
“Oh, Canada!”
Oh, Canada!
Emails and website reports are showing increased numbers of visits, messages and more from manufactured housing industry professionals in Canada. While many of our featured articles, news, photo gallery and other features will be of interest and use to Canadian readers, we realize that there are differences as well…
“Twas Just before Christmas…”
‘Twas just before Christmas and
In the stores and the malls
Millions where stirring,
Hunting gifts for their alls.
Near the darkest of nights of the year…
