Fighting Back Fear for Profit’s Sake; plus Sunday Manufactured Housing Headlines Review 5.3 to 5.10.2020


Publicly traded firms have long recognized the connection between employment levels and economic activity in general with the sale of big-ticket items like housing, vehicles, RVs or boats.

So, the brief story of ‘4 star’ Mexican restaurant in north Lakeland, FL provides a clue as to what the U.S. economy, public officials and business professionals are faced with. A manager and senior staffer said that when their dining area was closed, and they switched to take out sales only, 80 percent of their revenue was lost. Naturally, significant numbers of staffer were painfully laid off. The restaurant recently reopened following new guidance from public officials. 75 percent of their seating is gone. Prices on the newly reprinted menus were up about 20 percent. The restaurant was busy” in the sense that the drastically reduced seating was mostly full, but it was also a Saturday night.

The National Restaurant Association said that pre-pandemic, their industry reflected gross sales of some “$899 billion: Restaurant industry’s projected sales in 2020; 1 million+: Restaurant locations in the United States; 15.6 million:” employed.

When someone thinks about that 33 million who have lost their jobs in roughly the past 7 weeks, a significant part of that total would come from establishments such as that local restaurant.

Because of the interconnection between various aspects of the economy, a drop in restaurant orders impacted producers of: meat, chicken, turkey, fish and other farmed goods. News reports about stress on American agricultural, farming, ranching and fishing all come into sharper focus through the lens of local restaurants.

MHProNews previously reported the ‘fear factor’ among large swatches of the population.

The survey from Gallup shown below is now a few weeks old but sheds some light on the fear factor among workers.




Stories about healthcare providers, law enforcement, naval ships, meat and poultry producers falling ill or temporarily closing due to COVID19 are mirrors of how Clayton Homes and other manufactured housing producers that had to temporarily close due to one or more workers contracting the Wuhan or CCP Virus (Communist Chinese Party Virus).


Clayton Homes (CMH) Plant Ordered Closed, Clayton Homes Headquarters Hit by COVID19-Coronavirus Outbreak


Restated, fear is based upon reality. But the insightful acronym for FEAR also plays a part here. False Evidence Appearing Real = FEAR. Has the fear over the health issues – as serious as they are – been overhyped? Several are asking, has the ‘cure’ to ‘flatten the curve’ been worse than the pandemic’s health consequences? It’s a valid question that will be explored and debated for months if not years to come.


COVID19 Cases Reported at Clayton Homes Plant, Keith Holdbrooks Namedrop – Claims, Backdrop and Analysis


On a beach in the Tampa-St. Petersburg metro area, MHProNews snapped the picture in the featured image above or the one below. These mostly younger people, along with some into middle age or older demographics, are possibly the front lines of the battle against fear in returning to America to a pre-CCP Virus economy and life. But another issue is looming. Should the goal be to ‘return to normal,’ or should the aim be to learn from what this Beijing and World Health Organization (WHO) cloaked pandemic has hideously taught us?


Photo credit, MHProNews. Social distancing was generally respected outside of couples, families and households. Police were present in significant numbers, but were generally off the beach.


Word Games and InfoWars?

Words matter. Words have meaning. Artificially limiting discussion about certain topics or ideas based upon “political correctness” or some other standard arguably has a cost.

For example. While it may be true that discussing politics or religion with a prospective customer that one knows little about is a risky notion, it may be equally risky to never bring up those subjects – especially in a trade publication – due to “political correctness.” Limiting faith-related topics to only the “Religion” section of the New York Times is to miss the point that one’s beliefs often influence someone’s actions.

Yet people of presumably good will from time to time chide this pro-industry platform for engaging in mentions of faith or politics in certain reports. Life is a whole is interlaced with a broader moral, business, political and cultural eco-system. Just as that local restaurant – or a restaurant near you – is connected to a network of other suppliers and producers – so too life is interlaced in a wide array of vibrant aspects of everyday living.

By accident or design, political correctness has arguably often becomes a mask for a subtle type of thought control. Political correctness can become part of “infowars,” unrelated to the right-wing media outlet that uses that same name.

Misuse or misunderstandings about words or the importance and value of certain ideas can result in issues that our HUD Code manufactured home industry has become all too familiar with.

While there are evidence-based reasons to doubt certain claims made by the Manufactured Housing Institute (MHI) in their costly research on their “new class of manufactured homes” which they later rebranded “CrossModTM” homes – shown further below – one point is clear.

Terms like “trailer house,” “mobile home,” “manufactured homes,” “modular housing” or “CrossModTM” each have a certain threshold of pain for the housing seeking public. That’s not new, but it logically begged for redress. Such issues will be front and center in the weeks and months ahead.


  • To their credit, the Modular Home Builders Association (MHBA) spent some years in public education about what “modular housing” meant, defining themselves and explaining their advantages in cost, quality, and time.
  • To their embarrassment, what MHI did was – as MHBA president Tom Hardiman argued – was to run away from the terminologymanufactured home,” even though that “manufactured housing” nomenclatures is embedded in the name of their trade association.
  • Rephrased, what MHI did was madness from the start. But once again, learn more what industry insiders and the data reflects in the report on “CrossModTM” homes found further below in this weekly headlines in review. It is one of several exclusive “pull back the veil” reports and analysis found only on industry-leading information from


That’s outline and the details found in the report below are but one example for ever-clearer evidence supporting why MHProNews has been a leading voice against this already failed plan.

But common sense – not costly “strategic research” from a crony connection at MHI – should have led the way. On that note, it is timely to mention a developing topic. MHProNews has new insights from an MHI insider on the issue of the genesis of CrossModTM ‘research’ which will be part of an upcoming special. Watch for it in the days ahead.

There’s a sea of information relevant to our industry and how it is or may perform in the post-CCP Virus world. Another special report from MHProNews is looming on that topic.

But so too is research and news tips involving MHAction, “Frank and Dave” – the two of whom have given their input – along with much more related to that timely topic.

These articles – along with the over 20,000 others that have come before it on MHProNews – are possible due in good measure to savvy sponsors and clients who sustain this runaway most-read in our manufactured industry “News, Tips, and Views Pros Can Use” © platform.

But it is also made possible because of tips, whistleblowers and other insights from relevant sources, often from inside larger firms and organizations or are otherwise connected to the ‘belly of the beast’ that has kept manufactured housing underperforming for some 2 decades.

Further value comes from research done by MHProNews and MHLivingNews into studies and reports by others, that are analyzed for our readers.




Without apology, there is simply no other place in all of manufactured housing that generates more engagement from more professional readers, advocates, public officials, or researchers across a wide spectrum of sizes, beliefs and views than MHProNews. While reports here may draw cheers from some and jeers from others, what tens of thousands have learned is that we bring evidence, reason, accurate reporting and savvy analysis that eschews political correctness.

Don’t miss the final teaser below the headlines. It’s a major developing issue. More will be known in the next 24 to 48 hours, based on two sources from mainstream media contacts. If our early indications are correct, it could be quite significant to our industry and the nation.

Profit isn’t an automatic evil, as some negatively portray it to be. Rather profit is necessary for a properly functioning business and economy. That said, the profit motive must be limited by law and morality; after all, drug dealing, murder and other crimes are profitable but are prohibited for good reasons.

From the:

  • latest production and shipment numbers,
  • Sam Zell’s Tell,
  • to insights on eGreen Homes,
  • Clayton’s involvement in a development project,
  • what LCII’s president says is an “unprecedented opportunity,”
  • the latest controversy involving ‘Frank and Dave,’
  • the pending return of Dana Wade to HUD and what that might mean for MHVille
    and much more

— it is all found right here on the runaway #1 in our industry’s trade media – MHProNews.

For all the mother’s in America, Happy Mother’s Day.

First Lady of the United States (FLOTUS) Melania Trump. Credit: from POTUS’ communications team.

With no further adieu, let’s review the headlines below for the week from May 3 to May 10, 2020.


What’s New on MHLivingNews



What’s New from Washington, D.C. from MHARR


What’s New on the Masthead



What’s New on the Daily Business News on MHProNews

Saturday 5.9.2020

Manufactured Housing Industry Given 6 Month Warning

Friday 5.8.2020

“Unprecedented Opportunity” – Jason D. Lippert, President & Chief Executive Officer of LCII – RV, MH, Marine Insights – plus, Manufactured Home Investing, Stock Updates

“Never Let a Good Crisis Go To Waste” – COVID19 Pandemic – Problems and Solutions

Thursday 5.7.2020

Manipulation Defenses! 11 Cognitive Biases Infographic, Pew’s Left-Right Media Divide Graphic, plus Manufactured Housing Investing, Stock Updates

Prosperity Now, Nonprofits Sustain John Oliver’s “Mobile Homes” Video in Their Reports

Wednesday 5.6.2020

HUD Code Producer Clayton Homes in Publicly Traded Berkshire Hathaway Part of Paradise CA Community Rebuild, plus Manufactured Housing Investing, Stock Updates

Frank Rolfe, Impact Communities Admissions, Ripped by Quad Cities Report on Manufactured Home Operations

Tuesday 5.5.2020

Sam Zell’s Tell on Pandemic Opportunities, Market Moves; plus Manufactured Home Investing, Stock Updates

Surprising March 2020 Manufactured Housing New Home Production, Shipment Data

Monday 5.4.2020

Housing Finance AEI Weekly Flash Report – April 27–May 1, 2020 – plus Manufactured Home Investing Stock Updates

“Where the hell have you been?” – MH Communities Giant Equity Lifestyle Properties Sees Pandemic Gold, Official Remarks, ELS Moves

Sunday 5.3.2020

First Coronavirus Documentary on Origins – POTUS Trump, China, WHO, Bill Gates, Warren Buffett – plus Sunday MHVille Headlines Review 4.26 to 5.3.2020

Programming notice: as promised, the teaser mention above is as follows.

MHProNews has been reporting for several weeks on reasons to believe that Bill Gates, the Gates Foundation and possibly others in big business such as Warren Buffett are connected to the origins and (mis)reporting on this pandemic.

Samples of prior MHProNews reports and analysis on that are linked below the byline and notices further below.

We reached out mainstream journalists on these issues.

MHProNews will unpack that once it becomes available and has been digested for a cogent report to the industry.

Until then, here are two tidbits from mainstream sources off the record to MHProNews. Select pull quotes from messages to our office are below.


  • Hi Tony, Thanks for getting in touch. Personally, I think the amount of individuals tied to the Wuhan labs could be staggering. There’s a lot of potential corruption involved. As for Gates and the WHO specifically, I think it still needs investigation, but they do seem to align themselves closely with China...”
  • Another mainstream reporter’s message said, “I do think a lot of corruption will be exposed around these issues [about Bill Gates, Warren Buffett and other ‘Wall Street’ or big tech firms] within the next several months.”

Time will tell. But it may not take months for the smoke around those topics to become better understood, according to another message into MHProNews this morning.

It will be worth studying how a looming major mainstream media report compares to what MHProNews has already published weeks in advance.

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We recommend that news tips NOT use company, nonprofit or organizational emails or cell phones. To report a news tip, click the image above or send an email to – To help us spot your message in our volume of email, please put the words NEWS TIP or COMMENTS in the subject line.




Design by MHProNews. Notice: ICYMI – Soheyla has shifted her focus to other professional duties, but is still quite involved in MHProNews.

That’s a wrap on this Sunday installment of “News through the lens of manufactured homes and factory-built housing” © where we blend topics of business, culture, faith, politics and more in a manner where – “We Provide, You Decide.” © (Affordable housing, manufactured homes, week in review, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) (See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)


All on Capitol Hill were welcoming and interested during our 12.3.2020 meetings. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is on a package that included the Constitution of the United States and other goodies.

By L.A. “Tony” Kovach – for

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

Connect on LinkedIn:


Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.

Bias Confirmation, MHI’s SBA PPP Funding Effort, plus Sunday Manufactured Home Headlines Review 4.19.2020

Wrongful Death COVID19 Case Alert to Landlords, Producers; News Tips, AG Barr Warns Christian Rights Violations on Easter – Sunday Headlines Review 4.5 to 4.12.2020

Pick Pockets, Free and Illegal Speech, Weapons of Mass Distraction, plus Sunday Weekly Headline Recap 3.8 to 3.15.2020

Closures for Manufactured Housing, Others Announced, More Pending, plus Sunday Weekly Headline News Review 3.15 to 3.22.2020

Fraud, RICO and Antitrust-Issues of Genius, Honesty, Legality, Competency-Berkshire Hathaway and Manufactured Housing Institute Leadership, Sunday Morning Headlines Review 2.23 to 3.1.2020

Complaints to State and Federal Officials, Agencies About Corrupt Practices in Manufactured Housing Industry Growing

Shortchanging Homeowners, Small Businesses, Unsuspecting Investors, Association Members-plus Sunday Manufactured Home Headlines Review 2.9 to 2.16.2020

Applying Democratic, Republican & Barak Orbach’s Monopolization Logic to Affordable Housing Crisis Impacting Manufactured Home Industry


Federal Official, Manufactured Housing Institute, Manufactured Housing Association for Regulatory Reform and Certain MHI Member Firms

Destabilization in Manufactured Housing Market Ahead, plus Sunday Weekly Manufactured Home Headline Review 2.16 to 2.23.2020




Saturday Satire and Executive Summaries for Manufactured Housing Professionals, Investors, Advocates, Researchers, Public Officials, and Investigators




Tornado Devastates, Death Toll at Least 25 – Videos, Reports and Manufactured Housing Lessons



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