Data about Manufactured Home Professional News (MHProNews) is produced automatically by a variety of third-party sources. Among them are Webalizer and MailChimp. A recent research report of data from Webalizer indicated that federal and state governmental sources account for thousands of hits monthly on MHProNews, which is a small number if measured by our total audience engagement of millions of pageviews. It is nevertheless noteworthy, as a data point below will reflect.
Other recent research based upon third-party statistics reveals that there is no other trade media that targets our industry have anything like the engagement levels found on MHProNews. That makes the following factoids all the more interesting.
According to MailChimp, the number 3 region in the United States reading Manufactured Home Pro News (MHProNews) is Washington, D.C. That will be an important point to consider in the light of an upcoming series of looming, exclusive reports. Stay tuned.
Not just Public Officials, Professional Readers Dominate
The top two cities tracking MHProNews have deep ties to manufactured housing communities, says MailChimp, while the other has serious connections to manufactured home retail and production. Other third-party sources inform us that the hometowns of the largest, and best known operations in our industry are among the most engaged readers of MHProNews. Gee, thanks.
Rephrased, both public officials as well as manufactured home industry leaders, professionals, plus investors, researchers, nonprofits, and advocates are among those closely monitoring reports and analysis found only here on MHProNews. Private messages, contacts and calls from the heartland tell us that independents are serious about what they find here and crave more. There are mainstream media contacts, as well as those from politicos.
MailChimp further says that MHProNews significantly outpaces others in mainstream publishing and news media for engagement rates among our subscribers. Compared to mainstream news sources, our visitors also average more page views per visit than a mainstream news site claims. Our thanks to the numbers of readers like you plus our supporters that makes that true. None of that is a slur on mainstream media, we curate content and cite sources that bridge the left-right mainstream news media divide, as our business nightly stock market and investor reports reflect.
Additional indications of interest in our trade publication is this factoid. The recent ratio of signups to unsubscribes is some 10 new readers to every 1 reader that cancels. It should be noted that sometimes those that cancel did so accidentally or may be unsubscribing from a company email address only to sign up again using a private one. If someone has accidentally unsubscribed, they can sign back up.
Why it Matters
These statistical items just noted will be relevant to investors and pros is the first of a series of new reports expected soon that could send shockwaves through some publicly traded company boardrooms. Watch for it, and if you aren’t already signed up on the largest, most-read, and most trusted source for trends, evidence-based and ‘follow-the-money’ reporting with analysis, you can sign up free in seconds at the link further below.
Another piece of information that may be relevant to those seeking capital is this. While our audience is overwhelmingly based in the U.S. (something like 96 percent, per MailChimp, with about 2 percent Canadian), other countries that generate readers are often from what might be described as ‘investor’ lands. In no particular order of importance, readers from Singapore, Saudi Arabia, Germany, China, England, Kuwait, and India are some worth mentioning, per Webalizer. We know that as well as from their direct outreaches to MHProNews.
Professionals desire dependable information.
It should be noted that visitors to our website are not per-se visible, because there is no login required. Some self-identify by calls or messages. Webalizer provides no direct clue that you specifically, for example, are reading here. What is detected by our and many other websites are generic pieces of information, like .gov, .org, .com extensions or the type of device that is being used to access the website (mobile, desktop, etc.).
So, you can be quite anonymous, unless you raise your digital or actual hand with a message, call, meeting, comment, or news tip.
An added disclosure is this. While the general public can certainly surf in, the content found on Manufactured Home Living News (MHLivingNews) tends to be of greater interest for them, and the material here may be dry or technical for some tastes. On MHLivingNews, articles there may get many times the number of hits monthly that our top articles here get. That is as it should be. While manufactured housing is arguably an underperforming industry and modest in size today, it is poised for greatness, and during an affordable housing crisis that potential for far more is also as it should be.
Perhaps the causes of industry underperformance and our research into those issues are among the reasons why federal and state officials, investors or professionals with well known companies, are among our most avid readers?
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In drawing to a close, let’s state the obvious. The Manufactured Housing Institute (MHI) loves to do photo ops to impress people. Hey, get real. Photo ops can be arranged. We also have signed photos by some high level public officials. Does someone want photos from some globally or nationally known people who often stay in D.C.? Professional readers, researchers, investors or advocates – for your own sake – don’t fall for razzle dazzle from those connected with the Omaha-Knoxville-Arlington axis. Meetings with photos can be arranged. Yawn or smile instead of being impressed.
If MHI wants to impress, let them do what they claim by properly defending and promoting the industry, and let that be measured by dramatically rising shipments, not mere photo ops, right?
Because isn’t what matters most to businesses, advocates, and others actual performance vs. pictures with people?
The research, fact-checks, accountability reports and more are also found here, in articles like the those linked below the byline and notices. Here alone among MHVille’s trade media, we follow the facts, evidence, tips, sources, data, trends, and the all important money-trail. Those who only want their eyes or ears tickled or don’t want their bubbles challenged can go elsewhere for that type of content.
Others may have slick packaging, or some are dull in appearance. We ask others to respond to our investigations and analysis, some respond, but many – perhaps because they can’t refute the claims and analysis – decline comment.
But no one else even comes close to our audience in MHVille. Who says? Our competitors, followers, fans – and those third-party generated factoids. That’s not bragging, those are facts which will be relevant enough soon enough.
When it comes to the performance and track record of manufactured housing’s largest, most-read, and trusted professional publication? You found it here on the documented runaway #1 site for Manufactured Home “Industry News, Tips, and Views Pros Can Use.” © Pass the good word on.
The lady has the early part of this morning off, so that’s a wrap for now. “We Provide, You Decide.” © (Affordable housing, manufactured homes, lifestyle news, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.)
By L.A. “Tony” Kovach – for MHLivingNews.com.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.
Connect on LinkedIn: http://www.linkedin.com/in/latonykovach
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