Cruise Ship Retiring at Sea? Will it Eat Into 55 Plus Community or Assisted Living? Plus, Manufactured Home Market Updates

CNNmone4.29.2019ManufacturedHomeStocksMarketsReportsMHProNewsBefore you shrug this trending topic off, several cruise lines are reporting seniors doing exactly what the headline says.  We’ll look at some facts from MarketWatch and a CNBC video on this subject this evening.  On a day when there were more gainers than losers on our evening manufactured housing stock watchlist, check out our featured report for insights that may give those keen on golden agers as a target audience.  There are interesting clues to discern that can lead to more sales…


If you’re new, already hooked on our new spotlight feature – or are ready to get the MH professional fever – our headline report is found further belowafter the newsmaker bullets and major indexes closing tickers.

The evolving Daily Business News market report sets the manufactured home industry’s stocks in the broader context of the overall markets.  Headlines – at home and abroad – often move the markets.  So, this is an example of “News through the lens of manufactured homes, and factory-built housing.” ©

Part of this unique evening feature provides headlines – from both sides of the left-right media divide – which saves busy readers time, while underscoring topics that may be moving investors, which in turn move the markets.

Readers say this is also a useful quick-review tool that saves researchers time in getting a handle of the manufactured housing industry, through the lens of publicly-traded stocks connected with the manufactured home industry.

This is an exclusive evening or nightly example of MH “Industry News, Tips and Views, Pros Can Use.” © It is fascinating to see just how similar, and different, these two lists of headlines can be.

Want to know more about the left-right media divide from third party research?  ICYMI – for those not familiar with the “Full Measure,” ‘left-center-right’ media chart, please click here.



Select bullets from CNN Money…

  • The space economy is heating up
  • Some say the next big investing opportunity is spaceflight
  • LIVE UPDATES S&P 500 and Nasdaq set new closing records — again
  • What to expect from Alphabet earnings
  • LIVE UPDATES What consumers want: A greener planet
  • OPINION People are losing faith in capitalism. The world needs a new approach
  • Boeing CEO says 737 Max was designed properly and pilots did not ‘completely’ follow procedure
  • JPMorgan tells staff to boycott Brunei-owned hotels over gay sex death penalty
  • Experts say iPad screen time is bad for kids. Here’s why I’m ignoring them
  • Weight Watchers CEO: We will outlast the Keto craze
  • The oil bidding war heats up
  • This could be Marriott’s answer to Airbnb
  • WeWork Dalian Lu – Common Areas
  • BREAKING NEWS WeWork files confidential paperwork for IPO
  • Toblerone and Cadbury will be made with sustainable cocoa
  • America’s renewable energy set to surpass coal for the first month ever
  • Burger King plans to roll out Impossible Whopper across the United States
  • Beyond Meat’s IPO plans give it a $1.2 billion valuation
  • Chipotle introduces vegan and vegetarian bowls
  • Soylent wants to go mainstream
  • Taco Bell will test a vegetarian menu
  • ‘Avengers: Endgame’ shatters records with $1.2 billion opening
  • WaPo: Trump topped 10,000 false or misleading claims
  • NYT slammed for running anti-Semitic cartoon
  • Disney heir doubles down on criticism of executive pay
  • How will newsrooms respond if hackers target the 2020 election?

Select Bullets from Fox Business

  • USMCA could generate $100B per year in added GDP: Larry Kudlow
  • Toyota to begin producing Lexus NX in Canada in 2022
  • IPO documents filed by WeWork, shared office space giant
  • ‘Shark Tank’ star Daymond John praises entrepreneur with ‘worst pitch’ ever for making a comeback
  • Top 25 fastest-disappearing jobs in the US
  • A real ‘Game of Thrones’ castle just sold and it was pretty cheap
  • S&P 500, Nasdaq Composite notch record highs, again
  • Tesla may turn to ‘alternative’ funding sources
  • Burger King’s Impossible Whopper to hit menus across the US
  • ‘Game of Thrones’ season 8 budget: What ‘Battle of Winterfell,’ other episodes cost to make
  • How old is too old to be receiving money from mom and dad?
  • Incomes are up more than 20% in these boomtowns
  • Trump says Americans ‘fleeing’ New York over high taxes
  • Teen credit card use is up. Here’s why
  • How much your $100K car will depreciate over time
  • The big mistake students, families make with financial aid
  • Spotify hits 100 million paid subscribers for premium music service
  • Bernie Sanders attacks Trump’s trade policy, as he lays out his own priorities
  • Billionaire Mario Gabelli blames Amazon’s failed NYC deal on ‘the financially illiterate’
  • Have a feral pig problem? There’s a drone for that.
  • T-Mobile-Sprint merger would be win for David, not Goliath
  • Millennials MIA among U.S. entrepreneur class: Why it really matters
  • US 1Q GDP mixed bag of good and some meh, but no imminent recession

Today’s markets and stocks, at the closing bell…



Today’s Big Movers

For all the scores and highlights on tracked manufactured home connected stocks today, see thBloomberg graphic, posted below.

Today’s MH Market Spotlight Report –



In describing this emerging discussion of full-time cruise ship living, MarketWatch this today said, “There you’d be, floating around the tropics, Antarctica or Europe, peering out at glaciers, palm-lined beaches or the Hong Kong skyline from your private stateroom. Daily maid service. Gourmet dining. Nightly entertainment. Your own concierge. And all for about what it costs to live on land, whether it’s in your own home or a senior living community.”

More than a myth

Meryl Press of Cunard Cruise Line recalls a “one-off” resident passenger, Bea Mueller, who lived aboard the Queen Elizabeth 2 for years until the ship was taken out of service in 2008, but who has since died. Legendary traveler Lee Wachtstetter at age 86 was living on the Crystal Serenity, having shared a passion for cruising with her late husband. So popular with other passengers and crew was she that she became known in cruising circles as “Mama Lee.”

The day before my husband died of cancer in 1997, he told me, ‘Don’t stop cruising.’ So here I am today living a stress-free, fairy-tale life,” Wachtstetter told USA Today in 2015.”

The crew members bend over backwards to keep me happy. Some are almost like family now. If they don’t have what I want, they get it, even if they have to buy it off the ship or make it to my specific needs.”

Wachtstetter has spent more than seven years on the Crystal Serenity, and previously lived on a Holland America ship. She estimated that she spent $164,000 yearly for her shipboard accommodations.”

The first video is from CNBC, and doesn’t focus on higher cost Disney cruises. They make the case that it is less expensive to live on a cruise ship than to do assisted living at many facilities.

The second video is about Disney cruises, and Rob Plays – who took the cruise – does the math. On Disney, it’s pretty costly. But it is insightful.


That said, the fact that there are a burgeoning number of such reports and videos online ought to make manufactured home community professionals and investors wonder, what is the potential for this kind of concierge lifestyle on-land in a land-lease community?  That would obviously be significantly less costly, with more room for those involved.

In essence, it is targeting a significant audience. DCBI says that “Only 4.5 percent (about 1.5 million) of older adults live in nursing homes and 2 percent (1 million) in assisted living facilities.”

Senior Living says, “Approximately 47 million seniors live in the United States.”

Investopedia, Pew Research and others cite the figure of 10,000 seniors retiring daily, and the former expects that trend to continue for at least 10 years.

It is one more reason to think about the enormous opportunities that manufactured housing professionals and investors have.  This is just one target audience of many.  But the golden agers number some 3.65 million people retiring every year, for the next 10-years? Many will want to downsize. Many own a conventional house outright, or have enough equity to be able to pay cash or make a big down payment for a manufactured home.

With less than 2 people per senior household, this one possible target market is a good reason why manufactured housing selling under 100,000 new HUD Code homes units a year for about a decade is an embarrassment.

There are some 100,000,000 Americans in rental housing. Divide that by about 2.58 people per household, even with millions of them not able to qualify, tens of millions of those renters are paying more for a rental than they would to own a manufactured home on an improved site.

So, this micro-trend of cruise ship living is just another reasons for broad-minded, goal-oriented manufactured housing professionals to think why their results should be soaring, not snoring.

Related Reports:

New 2019 U.S. Housing Infographic with Manufactured Home Data Points



Mortgage Prison – What Australian Housing, John Oliver Can Teach Americans – Correcting Corruption, Incompetence with Classy Affordable Manufactured Homes –

The executive summary of this article could read something like this. Accurate housing or other fact checks are useful. Pulling back the curtain on popular reports, to see what’s not stated, can be beneficial too. When affordable housing shoppers hear about reports like the ones posted or linked below, its wise to step back to look anew at what the evidence says.


Bloomberg Closing Ticker for MHProNews…


NOTE: The chart below includes the Canadian stock, ECN, which purchased Triad Financial Services.

NOTE: The chart below covers a number of stocks NOT reflected in the Yahoo MHCV, shown above.

NOTE: Drew changed its name and trading symbol at the end of 2016 to Lippert (LCII).


Berkshire Hathaway is the parent company to Clayton Homes, 21st Mortgage, Vanderbilt Mortgage and other factory built housing industry suppliers.

LCI Industries, Patrick, UFPI and LP all supply manufactured housing.

AMG, CG and TAVFX have investments in manufactured housing related businesses.

Your link to industry praise for our coverage, is found here.

For the examples of our kudos linked above…plus well over 1,000 positive, public comments, we say –Thank You for your vote of confidence.”

SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsWe Provide, You Decide.” © ## (News, analysis and commentary.)

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