CEO Lesli Gooch-Let Me Tell You Reasons Pay MHI Dues to Win MHI Excellence in Manufactured Housing Awards


News, analysis and commentary are serious issues. The root causes of the manufactured housing industry’s underperformance are important to business, investors, affordable housing seekers and the general public. Often acknowledged by lawmakers as the largest source of unsubsidized affordable housing in America, the issues connected to the manufactured housing industry’s increasingly self-evident woes impacts taxpayers. As state, federal and other investigators peel back the layers of the onion, it is so brazen that it almost seems bizarrely surreal.

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2019 Year-End Totals Reveals Decline in New HUD Code Manufactured Home Production, Shipments vs. 2018

Which are all reasons that it periodically calls for some comic and statical relief. Just as late night comics have historically used their art to poke barbs at public figures who seemed to ask for it by their purported behavior, so too this report will use that method to spark thought about the serious plight of many impacted by the arguably increasing outrages.


To see documented examples of the instances mentioned above click here Frank Rolfe, for prior MHI Chair Nathan Smith/SSK – click here, click here for Havenpark Capital, FTC investigation letter – among others – linked here. Sad. True. More examples linked here.



The Manufactured Housing Institute (MHI) was once a genuine trade group. Is it still a legit nonprofit operation working for independents today? That’s in dispute, as the report linked here details.

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You can’t make this up, so you have to periodically use satire and cartoon bubbles to poke fun at it to highlight how arguably outrageous this behavior is. See reports linked here about investigations and here for a deeper dive, among others.



As the various cartoon bubble comments about theIt so-called Excellence in Manufactured Housing Awards suggest, those who know the Arlington-based nonprofit at the granular level ought not ignore the irony of the modern era MHI giving such awards, considering the history of some of their prominent members.




Comics and satire can make points in ways that straight news, facts and analysis can’t quite pull off.





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When MHI:

  • fails to advise their members of a series of problematic issues that are heading toward ‘white hat independents’ (see examples, linked below)
  • fails to enforce their own so-called Code of Ethical conduct, which means that prominent MHI members are sparking negative media, and fueling the call for new laws that may harm industry independents,
  • then the reasons why NAMHCO and others breaking ranks publicly with MHI becomes more evident.
All such quotes should not be construed as a blanket endorsement of all that a person or organization has said or done. Rather, with quotes or other references, we apply the principle of separating the wheat from the chaff. There are good reasons to source insights and relevant comments across an array of topics and viewpoints.


Ponder that, contrast that with what MHI has actually been doing for years. As the industry has stalled, consolidation has continued at discounted valuations. Follow the money to see who has benefited, why and how. Pay more attention to the results than to the posturing and claims that are being made by the Omaha-Knoxville-Arlington axis.


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There are reasons why some insider provided MHProNews the documents below tied to MHI and their new CEO.


Whistleblower’s Documents on Lesli Gooch – Manufactured Housing Institute CEO – New Discoveries


There are reasons why MHI and the members of the Omaha-Knoxville-Arlington axis won’t address these allegations, troubling facts, and in-your-face evidence.


Clayton Homes, 21st Mortgage, MHVillage, Manufactured Housing Institute Leaders Challenged

Nothing will change until it is challenged and the status quo is fundamentally addressed and properly corrected.


Since Buffett bought Clayton and other pieces of the manufactured housing industry, the industry is actually selling fewer new homes today than in 2003. How is that possible during an affordable housing crisis? Given Buffett’s assets, the BH Media Group, and some $128 billion liquid assets, doesn’t it seem logical that manufactured housing is underperforming because that is what Buffett and company want at this time?
BH Media group is going to be spun off. See that report linked here.
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MHProNews has provided the data for years that should point to the factual evidence of why the industry could and should be growing robustly. If MHI’s leadership is so impressive, why has the industry’s production declined? They can’t have it both ways.

To dig deeper in the related reports further below. wrap on this installment of manufactured home “Industry News, Tips and Views Pros Can Use © – MHVille’s runaway #1 news source, where “We Provide, You Decide.” © (News, fact-checks, analysis, and commentary.) Notice: all third party images or content are provided under fair use guidelines for media. SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNews

Submitted by Soheyla Kovach for is a co-founder and managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and Connect with us on LinkedIn here and here.


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