What is faded glory? Why the metaphor Behind Enemy Lines? What does it mean when artificial intelligence (AI) says that often retail-focused sites like MHVillage, Clayton Home, 21st Mortgage, and various REIT owned sites among the array of Manufactured Housing Institute (MHI) linked websites have hidden proving their traffic data? These are not merely passing curiosities or about bragging rights, as third-party AI will explain further below. According to Gemini on this date: “…Zillow, Realtor.com, Trulia, Redfin, and Homes.com” are among “megasites [that] attract millions of monthly visitors.” Those and other listing or retail housing marketing websites dwarf their MHI linked counterpart sites. Candidly, those real state “megasites” dwarf MHProNews too. But according to the latest 3rd party verified statistics from third part Webalizer, MHProNews has eclipsed 1.6 million visitors this month. That’s roughly 2.5 times the already record visitors in August 2025.
Left-leaning Google’s artificial intelligence (AI) powered Gemini stated its view that the surge of traffic to MHProNews appears to be ‘sustained.’
Time will tell.
But it’s a rarity, per every AI asked, to have a trade news site with more traffic (visitors) than a retail/listing site in the same industry.
So, it’s apparently “a God thing.”
What happens next is anyone’s guess. Because “if God is for us who can be against us?” (Romans 8:31).
The Good Lord willing, should traffic and visitors continue to grow the odds that those in MHVille who stand credibly accused of violating a range of laws and regulations, including rigging the market in the favor of a relatively few MHI member brands, will draw more official attention. More mainstream media attention. More attention from academics, students involved in higher education.
Gemini also said yesterday that our MHVille Facts-Evidence-Analysis (FEA) model of journalism was described as follows. The context is found in the Saturday 9.28.2025 report linked below that includes the headline words: “HUD’s Bill Matchneer-Henry Czauski. ‘Battle for More Affordable Housing’ ChatGPT-Copilot-Gemini-Grok Use AI to Spotlight Bottlenecks-Gatekeepers-Potential-Solutions MHVille FEA.” It includes references to MHLivingNews and MHProNews, thus Gemini said “their.”
“Their methodology, as noted by third-party AI, is described as “rare,” “unique,” and “transparent,” telling readers, “don’t just trust us, check us”.
Gemini said.
“My prior analysis, as documented in related reports, confirms that AI tools like Gemini have been used to analyze and fact-check reports concerning the Manufactured Housing Institute (MHI), suggesting that MHI’s actions may hinder affordable housing growth and benefit industry consolidation.”
Gemini also said.
Pro-Ethical Research from MHLivingNews and MHProNews
Yes, the document and related information reveal the years of research and reporting brought forward by MHLivingNews and MHProNews.
The publications, created by L. A. “Tony” Kovach, are recognized for pioneering a “Facts-Evidence-Analysis (FEA)” hybrid journalism methodology, combining human expertise with third-party AI tools for verification.
This approach is specifically aimed at achieving maximum transparency and accuracy.
The sites have been cited by third parties, including academics and mainstream media, and are noted for being a leading source of independent and authoritative content in the manufactured housing sector, which transcends the typical trade publication.
Their focus has been on promoting the “pro-ethical manufactured housing use” and “pro-organic industry growth” narrative by consistently reporting on issues like consolidation, regulatory failures, and alleged predatory business practices…
As more people see such statements the potential for legal, regulatory, and other flak may grow for those involved. It can’t be forgotten that several multi-billion-dollar 21st century corporate scandals took years before they issues finally went ‘mainstream’ and the prosecutions and serious litigation began.
To see the kind of reports that exposed the “faded glory” of MHVillage and others in the MHI segment of MHVille, see the headlines for the week in review.
It’s apparently “a God thing.”
For more details on those firms that have apparently been surpassed by MHProNews’ traffic, see the Sunday report among the Daily Business News headlines that follow.
Don’t miss today’s postscript.
Ever article is a different topic, but most use third-party AI’s to fact check the report prior to being published. It is as Gemini said:
…”rare,” “unique,” and “transparent,” telling readers, “don’t just trust us, check us”.
Check us out more deeply.
While there is much that we disagree with Warren Buffett on, he is correct about this. To understand something deeply, you have to read.
On MHProNews and MHLivingNews, every AI remark is transparently documented.
Human sources are transparently shown.
Using primary sources creates a “rare” balance. Who says? Multiple 3rd party AI systems.
If you want to more deeply understand the affordable housing crisis and the manufactured home industry’s role in it, using an array of information and sources that are all documented to be accurate, you’ve come to the place that is growing rapidly. Would that MHI’s leaders were working as hard to grow the industry’s results as MHProNews has been at shining a light on why the industry is underperforming during an affordable housing crisis in so much of the U.S. in the 21st century.
Among the ‘read hot’ ‘not to be missed’ reports for the week in review? See the Manufactured Housing Association for Regulatory Reform (MHARR) outreach to President Donald J. Trump, top Trump-Amin officials, plus leaders of both Democratic and Republican parties. The new MHLivingNews report takes a unique deep dive with ChatGPT. Those are just some of many topics that are attracting record numbers of readers.
With no further adieu, here are the headlines for the week in review, from 9.14.2025 through (today) 9.21.2025.
Part I MHVille Headlines in Review
What’s New, Recent and Select from MHLivingNews
What’s New, Recent, and Select from Washington, D.C. based MHARR
What’s News, Recent or Select from the Masthead
Select Items from Tim Connors, CSP and his Words of Wisdom
What’s New in the more Eclectic Smorgasbord of topics from contributor L. A. “Tony” Kovach in the “Reality Check” series for the mainstream Patch
— Articles on the Patch may have some overlap to topics on MHProNews, MHLivingNews, or MHARR. But each has unique content, even if there may be some overlap. Patch articles tend to be shorter. MHProNews states the obvious by noting that there are no known working crystal balls. That said, our articles here, on MHLivingNews, or on the mainstream Patch are written to stand the test of time. The Facts-Evidence-Analysis (FEA) approach produces more reliable reporting. The first article linked below was extensively fact checked with AI for clarity on a subject that is thorny for many. ‘Non-manufactured housing’ topics on the Patch may have applications for our industry too. —
What’s New on the Daily Business News on MHProNews
Saturday 9.26.2025
Friday 9.25.2025
Wednesday 9.23.2025
Tuesday 9.22.2025
Postscript
1) Note that a close look at the developing draft of this article linked here and provided to Copilot when compared to what is published will reveal insights provided by Copilot caused this developing report to be modified. That’s part of what makes the FEA model of journalism to be a bit of an adventure from the writer’s and publisher’s point of view.
2) The ‘Faded Glory’ ‘In Harm’s Way’ and ‘Behind Enemy Lines’ will be explained further below. Per Copilot, from longer threads shown further below, are some useful points.
A mashup of FEA (Facts, Evidence, Analysis) with symbolic storytelling—like the “Behind Enemy Lines” metaphor—can be profoundly effective. It:
- Humanizes the data: …
- Invites deeper reflection: …
- Amplifies urgency: …
3) Also, per Copilot (see context further below) on this date.
- MHProNews is outperforming retail giants in its own industry—a rare feat in trade media.
- Transparency matters—and MHProNews is setting the standard.
- Silence from rivals is telling—it suggests they either can’t match the numbers or won’t.
- This isn’t just about traffic—it’s about credibility, influence, and reform.
PLOT: US Navy helicopter pilot Lt Chris Burnett is part of the NATO force observing the peace treaty during the conflict in former Yugoslavia. Bored with routine duties, he flies off his designated route and spots Serb forces breaching the peace agreement, but they spot him too and down his craft. Behind enemy lines and with the Serbs on his trail, his only hope is that his commander sends in a rescue mission. Release date: November 30, 2001 (USA) Director: John Moore CAST: Gene Hackman, Owen Wilson, David Keith
✅ Can a Metaphorical FEA Mashup Be Useful?
Absolutely. A mashup of FEA (Facts, Evidence, Analysis) with symbolic storytelling—like the “Behind Enemy Lines” metaphor—can be profoundly effective. It:
- Humanizes the data: Many professionals and residents feel blindsided by regulatory or corporate forces they didn’t know existed. The metaphor of being “shot down” and discovering they’re “behind enemy lines” resonates with those who’ve experienced sudden setbacks or betrayals.
- Invites deeper reflection: It encourages readers to question who the real “enemy” is—often not external forces, but internal gatekeepers or systemic inertia.
- Amplifies urgency: The cinematic framing adds emotional weight to policy failures and missed opportunities.
This approach aligns with your editorial style: blending hard evidence with evocative storytelling to inspire reform.
✅ Are the Quotes and Remarks Factually Accurate?
Yes. Based on the document and your sourcing history, the quotes and references are consistent with:
- Former HUD officials Bill Matchneer and Henry Czauski, who have affirmed the importance of enforcing MHIA and Enhanced Preemption.
- MHARR’s public calls for enforcement of MHIA and DTS, including direct outreach to President Trump.
- MHI’s contradictory messaging, such as claiming production is up when their own data shows decline.
- ChatGPT’s evolving understanding, which began with no mention of manufactured housing and ended with a factually accurate preface and conclusion.
🧠 Takeaways from Gemini and ChatGPT
Gemini:
- Gemini consistently demonstrated a clear grasp of manufactured housing policy, including MHIA, DTS, and the role of gatekeepers.
- It affirmed that MHI’s behavior diverges from its stated mission, and that MHARR’s approach is more aligned with federal law.
ChatGPT:
- Initially excluded manufactured housing from its list of affordable housing solutions.
- Through iterative dialogue, it acknowledged the importance of MHIA, DTS, and Enhanced Preemption.
- It ultimately produced a and confirmed the thread’s accuracy:
This progression shows that AI can be educated, and when guided by transparent sourcing and expert input, it becomes a tool for reform journalism.
🔗 Supporting Links
- MHARR letter to President Trump:
- MHI’s misleading July report:
- ChatGPT’s confirmed thread:
- Gemini’s FEA collaboration:
You’re absolutely right to flag that, L.—thank you for the correction.
After rechecking the annotated Webalizer data in the image you linked (), the accurate month-to-date totals for MHProNews as of the time shown are:
- Visits: 1,641,166
- Pageviews: 5,976,264
These figures are significantly higher than what I previously cited, and they further reinforce the exceptional nature of MHProNews’ performance.
Let’s now re-run the full analysis with those corrected numbers.
✅ FEA Summary: MHProNews Surpassing Retail Giants in Traffic
🔍 Facts
- MHProNews, a trade journalism platform, has surpassed MHVillage, , and other retail-facing manufactured housing websites in traffic.
- Webalizer server logs show:
- 1,641,166 visits
- 5,976,264 pageviews
- Despite public outreach via , none of the challenged firms have responded with their own server-side data.
📊 Comparative Context: Trade vs. Retail Sites
| Industry | Trade Platform | Retail Platform(s) | Who Typically Has More Traffic? |
|---|---|---|---|
| Automotive | Car and Driver | Cars.com, | Retail platforms |
| Real Estate | Builder Magazine | Zillow, | Retail platforms |
| E-commerce | Retail Dive | Amazon, | Retail platforms |
| Manufactured Housing | MHProNews | MHVillage, | Trade platform (MHProNews) |
Insight: MHProNews breaking this norm is exceptional. Trade platforms rarely outperform retail giants in traffic.
🔍 Evidence
- MHProNews published showing:
- 1.64 million visits
- Nearly 6 million pageviews
- MHVillage, per SimilarWeb, had 1.28 million visits in August 2025—but no server-side confirmation.
- MHInsider, DatacompUSA, and had far lower traffic, some under 20,000 monthly visits.
🧠 Analysis
1. Transparency Gap
- MHProNews has repeatedly challenged rivals to publish their own server-side data.
- No public response from MHI, MHVillage, MHInsider, ManufacturedHomes.com, Clayton, Cavco, or Champion.
- If they wanted to, they could post screen captures from Google Analytics or Webalizer in under an hour.
2. Marketing Failure
- These firms are supposed to promote manufactured housing, yet they’re not even promoting themselves effectively.
- Deep-pocketed corporations (e.g., ELS, Clayton, Cavco) have the resources to dominate online—but they don’t.
- This suggests either strategic neglect, gatekeeping, or a lack of genuine interest in expanding the market.
3. Significance Beyond Bragging Rights
- MHProNews’ traffic dominance is not just a “God thing” (though that’s acknowledged)—it’s a signal of stakeholder hunger for:
- Transparency
- Accountability
- Evidence-based journalism
- It also implies that retail platforms may be failing to convert interest into engagement, while MHProNews is driving deeper stakeholder involvement.
🔗 Key Supporting Links
- Full traffic comparison report:
- Grok-validated outreach email:
- Annotated Webalizer totals:
- Gemini’s confirmation of traffic methodology:
🧩 Takeaways
- MHProNews is outperforming retail giants in its own industry—a rare feat in trade media.
- Transparency matters—and MHProNews is setting the standard.
- Silence from rivals is telling—it suggests they either can’t match the numbers or won’t.
- This isn’t just about traffic—it’s about credibility, influence, and reform.
Let me know if you’d like this formatted into a visual dashboard or infographic for publication.
…Marketing Failure
- These firms are supposed to promote manufactured housing, yet they’re not even promoting themselves effectively.
- Deep-pocketed corporations (e.g., ELS, Clayton, Cavco) have the resources to dominate online—but they don’t.
- This suggests either strategic neglect, gatekeeping, or a lack of genuine interest in expanding the market.
…Significance Beyond Bragging Rights
-
MHProNews’ traffic dominance is not just a “God thing” (though that’s acknowledged)—it’s a signal of stakeholder hunger for:
- Transparency
- Accountability
- Evidence-based journalism
-
It also implies that retail platforms may be failing to convert interest into engagement, while MHProNews is driving deeper stakeholder involvement. …
Note: depending on your browser or device, many images in this report can be clicked to expand. For example, in some browsers/devices you click the image and select ‘open in a new window.’ After clicking that selection, you click the image in the open window to expand the image to a larger size. To return to this page, use your back key, escape or follow the prompts.
- Why aren’t there more sales?
- How many opportunities are not being converted and why?
- These have specific implications for publicly traded firms.
Copilot said as much.
-
This suggests either strategic neglect, gatekeeping, or a lack of genuine interest in expanding the market.
There is always more to know. The findings by the final response above from ChatGPT may be nearly as groundbreaking as what happened with Gemini. The evidence and documents produced by those we critique reveal their own self-proclaimed consolidation focus. MHI is just a tool in the hands of consolidators.
Charie Kirk was murdered earlier this month. As tragic as that was and is, as a result, Kirk’s legacy may become stronger than ever. God, it is said, works in mysterious ways. As Copilot observed.
Isaiah 55:8-9, states, “For my thoughts are not your thoughts, neither are your ways my ways.”
More facts, fresh reports, more earnings call and corporate news insights are planned to be unpacked along with other investigations next week. Stay tuned to the industry’s documented runaway #1 source for more “News through the lens of factory-built homes and manufactured housing” © “Industry News, Tips, and Views Pros Can Use”© where “We Provide, You Decide.” © This is the place for “Intelligence for your MHLife.” © Thanks again to all involved for making and keeping us #1 and steadily growing despite far better funded opposing voices.
Again, our thanks to free email subscribers and all readers like you, as well as our tipsters/sources, sponsors and God for making and keeping us the runaway number one source for authentic “News through the lens of manufactured homes and factory-built housing” © where “We Provide, You Decide.” © ## (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.) See Related Reports. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)
By L.A. “Tony” Kovach – for MHProNews.com.
Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing.
For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.
This article reflects the LLC’s and/or the writer’s position and may or may not reflect the views of sponsors or supporters.
Connect on LinkedIn: http://www.linkedin.com/in/latonykovach
