Month: July 2012



The basic needs of all human life are food, clothing and shelter. In modern times, the need for transportation is often tossed into that mix. In marketing and selling, Needs are one of the Five Motivators. We will take a brief look below at how needs can be used by marketers and sales professionals in …

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Fear possed in MHMSM

Fear is in the name of a rock band. Fear is at the heart of the horror movie genre. Fear is the name of a Cape and a River in North Carolina. But for the purposes of this column, fear is a human emotion and is one of the Five Motivators; one that savvy marketers …

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