Just the Facts – Manufactured Home Marketing, Data, Engagement, and Being #1 Matters

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By definition, in any field of endeavor, there can only be one number one.

In manufactured home marketing, that number one is MHProNews. Our would be, posturing rivals own data proves it. Which may explain why they don’t try to refute those claims, which are based upon their own data, which they have since stopped publishing. As a loose analogy, some firm can advertise with CNN to show their loyalty to a political perspective, but that doesn’t change the fact that Fox News has multiple times their audience size.

MailChimp and Webalizer data establish who is the runaway number one, by looking at 3rd party metrics.

MailChimp says that engagement with MHProNews emails far outpaces the national average for others who use email marketing.

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Just one of our dozen-plus cPanels, albeit the largest on our site, data says that our average reader over the last 11.5 months has 5.17708859548 pageviews per visit. To compare that to other websites across a spectrum of “all” types: “Littledata surveyed 3,698 sites in May 2020 and found the average pages per session was 2.8.” That means MHProNews is approaching double the pageviews per visit.

More specifically, MHProNews in July 2020 as of 15-Aug-2020 07:05 CDT, had an average of 6.60037447427 pageviews per visit. Rephrased, our pageviews per visit are rising. Once more that is based upon a single, but most active, cPanel out of over a dozen that serve our site. For 11½ months, as of the date and time shown above, there were 2,413,069 visits and 12,413,069 pageviews on MHProNews.

When it comes time to market to the widest possible, most engaged audience, who are you going to call?

When it comes time to select a consultant that understands the manufactured home industry and its various groups, who are you going to call?

Our content is not the same-old stuff that others with much less traffic have. Cheerleading can only attract readers for so long. Because MHProNews take an evidence-based, follow the money trail view of often controversial topics, our readers respond.

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Ready for marketing or consulting that works?

 

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The 2 year snapshot from third party Zillow purportedly proves the point made above.

We are pragmatic, evidence based thinkers and doers. Our audience engagement speaks for itself. Others may posture or prance, but there is only one Number One in manufactured home trade media.

It is obvious that you want to be where people go on a regular basis for reliable news, information, and analysis. The more audience engagement, the better your odds for positive results.

There is always more to come, but that’s it for now in this chapter of manufactured housing “Industry News, Tips and Views Pros Can Use,” © where We Provide, You Decide.” © (Affordable housing, manufactured homes, reports, fact-checks, analysis, and commentary. Third-party images or content are provided under fair use guidelines for media.)

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All on Capitol Hill were welcoming and interested during our December 2019 meetings and conversations. But Congressman Al Green’s office was tremendous in their hospitality. Our son’s hand is near a package they gave him that included the Constitution of the United States and other goodies. The photo at Rep. Green’s desk was their idea. Tamas Kovach seated at left, L. A. ‘Tony’ Kovach standing at the right.

(See Related Reports, further below. Text/image boxes often are hot-linked to other reports that can be access by clicking on them.)

By L.A. “Tony” Kovach – for MHLivingNews.com.

Tony earned a journalism scholarship and earned numerous awards in history and in manufactured housing. For example, he earned the prestigious Lottinville Award in history from the University of Oklahoma, where he studied history and business management. He’s a managing member and co-founder of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com. This article reflects the LLC’s and/or the writer’s position, and may or may not reflect the views of sponsors or supporters.

Connect on LinkedIn: http://www.linkedin.com/in/latonykovach

 

 

 

 

Related References:

The text/image boxes below are linked to other reports, which can be accessed by clicking on them.

Manufactured Housing, What Others Say About Sales, Marketing, Training Systems by L. A. ‘Tony’ Kovach, MHProNews and Manufactured Home Living News

Priceless, But Free Advice on the Value of Correct Mobile Home vs. Manufactured Home Terminology, Educational

Dominating Your Local Market, The Manufactured Housing Revolution

 

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