While there are arguably market-manipulations afoot that impact manufactured housing, it would be inaccurate to pin the responsibility for all lost sales on a ‘rigged system.’ Retailers and communities can make a difference in their local market. Rephrased, we believe that individual companies do have a level or responsibility for doing what they can in their market, as this teaser will outline.
An investor recently called MHProNews to get some tips on shopping for a new HUD Code manufactured home or a modular home. Tips were duly provided, along with suggested reading.
That investor is planning to buy one or two homes initially for property owned, which will then be resold. As stated, that investor will pay cash, no financing necessary. This isn’t hypothetical, or a mystery shopper, it is a real and serious buyer.
He checked in earlier to say that he’s since shopped 7 different manufactured home locations. He’s made and is making notes. Some of those who he’s shopped are independents, others are vertically integrated chain retailers of one of the big 3 or other companies.
Initially impressed with some retailers, that shopper said he discovered that some did not return follow up calls for more information.
Others, who asked him to ‘register’ upon arrival at their retail sales office, never followed up by phone or otherwise – even though they had completed contact information.
2 Upcoming Special Reports
There will be a series of special reports on manufactured home marketing and selling. That manufactured home shopper plans to provide a detailed, written report in June, which MHProNews will feature.
We will also provide a report tomorrow on manufactured home marketing and sales. Stay tuned for both.
That’s today’s ‘almost midnight’ edition of manufactured home “Industry News, Tips, and Views Pros Can Use” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)
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Submitted by Soheyla Kovach to the Daily Business News for MHProNews.com.
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The last decade-plus has not been especially kind to the manufactured housing industry and consumers of affordable housing. The 21 stCentury began with a great deal of promise for the industry and consumers alike.