Every good company, indeed every professional, should have a general short-, medium-, and long-term strategy or business plan.
What should your short-term strategy include? Consider the following sobering points.
Every manufactured home business professional who has been in the business for 2 years or more has encountered several times the realities of how local, state, and federal regulations impact, limit or even deter the most cost-effective permeant affordable housing in the U.S. today.
Through regulations, zoning, financing, and other mechanisms – manufactured homes have been brought to their lowest production levels in the industry’s history.
This post will be done ‘backwards,’ in this respect. It will start with what might be the second point, and then proceed to the first one.
Energize Your Base, Defuse Your Opposition
Unlike many industries that have de facto ‘fan clubs’ that effectively promote more sales, significant numbers of manufactured home owners have been led to think that rent control or other often Democratically promoted concepts.
Several state manufactured home owners associations affiliate with Manufactured Housing Action (MHAction), much like state manufactured housing professional groups affiliate with the Manufactured Housing Institute (MHI).
But as MHProNews and MHLivingNews have highlighted, these home owner groups have arguably been misled on several facts, not unlike how numerous manufactured home professionals have been misled by the Arlington, VA based ‘umbrella’ trade group.
When manufactured housing professionals learn how to connect more effectively with more of their homeowners, virtually everyone – perhaps save the monopolists – will benefit.
In all 50 states, it is difficult for renters to afford rental housing, based upon a wage of $15 an hour. According to the National Association of Realtors, the typical renter could own a manufactured home for less than the cost of their rent.
MHAction followers need to be informed how they are tied to Warren Buffett’s money. Many of those followers have condemned Berkshire brands Clayton and related lending units business practices.
Rephrased, there could be a natural alliance between independent manufactured housing professionals and the mass of manufactured home owners, including those who may mistakenly be following MHAction.
“…the truth will set you free,” (John 8:32). Sharing the information linked below on MHLivingNews is prudent for MHPros, because it benefits home owners, investors, and professionals alike.
For Professionals and Investors Only…
When big money players are deeply involved in politics, that’s a signal to the rest of us.
It doesn’t mean that small- to mid-sized businesses (SMBs ) or investors have to match their money., which most of us can’t match the billionaires. But what it should tell us is that from now through the midterms, political engagement is a wise short-term strategy.
2016 reminds us that the biggest dollars don’t always win. Two examples will make the point. Among Republicans, former Governor Jeb Bush had more campaign money than perhaps any other candidate in the GOP primary, but he did terribly at getting delegates.
In the national election, former Secretary of State Hillary Clinton had hundreds of millions in more campaign money, but she lost in the all-important Electoral Collage vote by a wide margin to political newcomer, Donald J. Trump, who now is the 45th President of the United States (POTUS).
For those roughly 10-15 percent of voters who have not yet decided, the election is in their hands. For those pros who ‘get it’ that the Trump Administration agenda is good for the vast majority of Americans – save perhaps some monopolists/oligarchs and their allies – sharing articles like the this one and the one linked below may prove eye opening.
This won’t be the only topic covered between now and Nov 7th. But it is arguably the most pressing one. Mainstream media surveys, and site data on MHProNews, both indicate that voters are interested in hearing and reading about such issues in the closing days of the 2018 Midterms.
Make this your short-term strategy. Share the links above, and of course, vote wisely. See the related reports, linked below.
That medium to long-term strategy? Sign up for our emailed headlines news, and you’ll get those post-Nov 6th voting.
NOTICE: A new report will spotlight a multifamily housing initiative that MHI has not yet advised MH Professionals about. Per our sources, that should be Tuesday or Wednesday. Stay tuned to “News through the lens of manufactured homes, and factory-built housing,” © where “We Provide, You Decide.” © ## (News, analysis, and commentary.)
(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)
1) To sign up in seconds for our MH Industry leading emailed news updates, click here.
2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.
3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources