There are news items that are interesting. Some industry news falls into the category of “important.”
But you never know when a news item is “Don’t Miss It” – news or commentary that is so important to you and/or your location/operation, that you are ever-so glad you saw it – and when your competitor might have missed it.
Yesterday, there must have been something that was REALLY “Don’t Miss it” because there were over 4,000 professionals like you on the site at the same time.
In an industry of our size, that’s extraordinary.
Measure by Comparison
We routinely measure things by comparison.
To get a sense of what that means, the largest industry event this year attracted at total of some 2,500 people over 3 days. It drew people from coast-to-coast.
As another benchmark, the MHI Las Vegas Congress and Expo drew roughly 1,000 souls last spring over their 3 day event.
The largest trade publisher (besides us) in this MH space stopped reporting statistics a few years ago. They were down at that point to 12,000 print ‘subscribers,’ but as everyone in MH knows, not all are actually reading. That just is what it is. Another publisher states that he has a few hundred on his mailing list.
Part of the beauty of digital publishing is that you get rapid feedback from readers – some of it electronic, like that guest counter shown in the screen capture above.
This is just another way of saying, our readers, sponsors and contributing writers have made us the runaway #1 in manufactured housing professional publishing.
You and thousands of others logon for good reasons.
A few years ago, someone emailed me to say, “This is the [industry] news that we craved.” That was not long after we began producing the Daily Business News.
Yesterday, a caller told me that our news module was “always good before” but that it was now “better than ever.”
That’s partially the result of a team effort – and that effort includes the comments on-and-off the record about news and events from industry pros like you.
Learning from Other MH Pros
Maybe one of my favorite inputs came from a high-volume location.
The manager told me that he and his team daily read the news over morning coffee. They then discussed the various news items (and sometimes, commentary like this) as a team.
He said that was one of the best learning/coaching tools they had ever discovered.
For years we’ve said, invest 15 to 30 minutes a day, on MHProNews, and 15 minutes a day on MHLivingNews – and your team will perform better over time, and it only costs you time. For some, we save time – because our Daily Business News filters out, refines and improves news that others might have first carried.
That time you invest may be throne room time, lunch or coffee break time, or whenever it makes the best sense for you to access your laptop or handheld device.
Another operation told me that they use the Daily Business News as a way of identifying new prospects.
I can’t tell you how many have said, “we keep one browser tab” – or window – “open to MHProNews all day, every day.” They refresh the page periodically, to make sure they are on top of the latest.
Manufactured and modular housing has a number of fine written-resources found from coast to coast.
But to this day, we can proudly say, we were the first and still have the only Daily Business News in the factory-built housing industry.
No one else brings you the variety of blogs with commentary – including the popular commentary found on the Masthead or the Industry Voices blog.
This is what other industries besides our own have done for years.
Gaining Respect and Growing our Industry
For manufactured housing to become properly respected, better understood and appreciated, MHProNews and MHLivingNews both had to happen for our industry.
Scientia est Potentia Virtutis
Knowledge is potential power.
But for those who don’t know or follow the news, they may miss that “Don’t Miss It” news item that could be so important.
There are good reasons that leaders like Warren Buffett read so much.
Reading here daily is very much like a good meeting, where you walk away with one new idea that you can put to work, let me bet you the following. For those who read our news and commentary daily, they walk away with one or more “gee, that was a useful insight” that could make their career or business better.
So spread the word to all on your team.
When there are plenty of eyes reading, you are more likely to catch that “Don’t Miss It”…
Industry News, Tips and Views Pros Can Use. ©
“We Provide. You Decide.” © Don’t miss it! ##