Columbus Day and (re-) Discovering Manufactured Housing

In a social media savvy world, pretty – and crude – words, pictures and videos have become common fare.

Millions are numbed or jaded by efforts to manipulate them. Millions sort past marketing messages by seeking references from third parties, which are often more trusted.

So one of the qualities sought by thinking consumers, readers and viewers is authenticity. What’s believable. What is real and true.

Christopher Columbus wasn’t the first, but his discovery was no less historic. He crossed a wide expanse of ocean with crude equipment and frail ships – so it was at great peril to all involved.

On this Columbus Day, we commemorate his ‘discovery’ of America, which Lief Erickson and the native Americans clearly found before Christopher did.

I’ve stood in Lief Erickson Park in Duluth, MN, and looked at the small boat that brave souls mounted to cross an imposing and often stormy ocean.  They had to be courageous, and fortunate.

Replica of Leif Erickson’s small boat that crossed the North Atlantic.

Cool Heads, Brave Hearts

To be credible, our stories have to be as grounded in the truth-well-told as our homes have to be properly anchored to withstand the windstorms millions fear.

This battle for the minds and hearts of millions is not a forty yard dash. It’s a marathon.

America’s affordable housing crisis awaits our – your – personal, professional, location’s, business’ and hopefully collective efforts.

Thanks to the support and work of others, we advance this cause day-by-day.

Proper Planning Prevents Poor Performance

To change minds and win hearts, there is a need

to enter into a profound kind of professional devotion to this chosen career in factory-crafted home building.

We must first be personally well-informed, in order to better inform others.

When one has chosen the easy path, and leaves the work of formation solely to others, what is obtained?  Those will get the low hanging fruit or the fruit already on the ground.

While the easily picked, low hanging fruit ought to be gathered, that should parallel efforts to get richer fruits too.

To get the best fruits – the richest results – requires each of us to mount a ladder, and reach higher. This is true personally and professionally.

That front line struggle is what Obstacles and Opportunities in Affordable Housing is about.

Stylized screen capture of part of the article featured on Nanotech News, along with dozens of other media and special interest websites – including those shown below. Image credit, Nanotech News, stylized by MHProNews.

Here is a partial list of the media and special interest sites that have picked up the story.

  • AdventuresInDevelopment
  • Alamogordo Daily News
  • American Public Media
  • AmericanBankingNews
  • Arizona Republic
  • Ashland Times Gazette
  • Markets
  • BioSpace
  • Birdherd
  • Blapper
  • Blogroll Center
  • Boston Globe
  • CBS 47
  • CollegeEducationCost
  • DamselsInSuccess
  • Deseret News
  • Digital Media Wire
  • DiscoverDebtFreedom
  • eMoney Daily
  • eZanga
  • FamilyFunIdeaCenter
  • FinancialAdviceZone
  • Fox 16
  • Fox 23
  • GlenwoodHouse
  • HomeAndParenting
  • Hope4HomeBuyers
  • HousingWire
  • HPC Wire
  • Industrial Info
  • KaplanAttorneys
  • LegaLadder
  • LeowellsBlog
  • LivingJoy
  • Milwaukee-Wisconsin Journal Sentinel
  • Minyanville
  • Money Show
  • MyMotherLode
  • NanotechNews
  • NewsChannel 9/ WSYR
  • Newsline365
  • OnlineContinuingEducationCourses
  • PeertoPeerLending
  • PersonalFinanceBrief
  • Pittsburgh Post-Gazette
  • Renewable Energy World
  • Salt Lake City Tribune
  • SanAnselmo
  • SavingsToolBox
  • Securities Technology Monitor
  • Sidez
  • SmartStocks
  • Stock Nod
  • The Buffalo News
  • The Cincinnati Enquirer
  • The Daily Herald
  • The Network Journal
  • The Press Enterprise
  • TheCareFreeTraveller
  • TransWorldNews
  • Travel Weekly
  • Wall Street Select
  • Weddingdresscity
  • Wiinnebago
  • Wire Service.Co
  • WIVT/WBGH NewsChannel 34
  • WND
  • WooEB

While its nice to be able to say that all of the websites and media publications listed above picked up the story, doing this once is not enough.  We’ve already done dozens of media releases, and that periodic drip, drip, drip of accurate news helps balance all those problematic stories that sadly reinforce the old stigmas.


So this campaign isn’t a sprint. It’s a marathon.

To change perceptions, as professionals, one must hammer away steadily at the facts vs. the myths or outdate realities.

Columbus didn’t sail for a day, turned around and then went home. Erickson bravely set out toward the unknown, and found Minnesota, whose franchise still bears that strong name, Vikings!

Housing is a trillion dollar a year industry. MH is doing about 5 billion a year in sales. We have tremendous room for growth. When we take the steps necessary to advance the industry’s cause successfully, the professionals and investors in Manufactured Housing can earn ever more of what the industry’s true potential. Image credit, blah-blah, blah.

We too as pros must be just as resolute to achieve our potential.

Be informed. Then share that with others. For those who see the value to sharing their insights, talents, resources and expertise in this quest to spread the solution to the affordable housing crisis, please do reach out and touch base here. Thanks, and tallyho! ##

(Image credits are as shown above.)

L. A. ‘Tony’ Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. Kovach is among the most recommended/endorsed MH personalities on LinkedIn.

By L. A. “Tony” Kovach.

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