Tim and I have been doing a periodic series on the 5 Motivators in marketing and sales. For those who have never learned these, they are Pride, Profit, Love, Need and Fear. If you missed Needs and Fear, please check those respective links above. Today, we will introduce the subject of Love as it relates to the …
Fear is in the name of a rock band. Fear is at the heart of the horror movie genre. Fear is the name of a Cape and a River in North Carolina. But for the purposes of this column, fear is a human emotion and is one of the Five Motivators; one that savvy marketers …
I was recently reminded of this saying by Albert Einstein: See more free inspirational posts and posters at this link here. I was also reminded that some us of over the age of 40 or so may not be completely sold on the idea that the Internet is here to stay. Let me share …
How you reach your target market depends in part on who that market is. It may sound like heresy coming from a marketer at first, but some target markets would not be worth advertising to using most venues. For example, if the market targeted are too small or are highly specialized – then instead of …
We have all heard the old saying about taking and using the best of the old and new. Professional sporting teams practice the basics daily, the tried and true. But they also watch video on themselves, get scouting reports on competitors and test and use new plays and technologies too. Savvy business professionals do the …
I was emailed a news story recently that really got my attention. I've done this, and I'll bet you have too, so maybe we can both learn from this other professional's 126 million dollar mistake experience. To protect the, ah, less than innocent, I'll paraphrase this story as follows. A company had a mid-level manager …
