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3 Points to Progress – Creating New, More Energized Manufactured Housing Professional Events

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Corporate, business and association leaders, please take note. Ron Thomas Sr., MMHF Chairman and RV MH Hall of Fame inductee, has talked about the hunger that exists for education among manufactured housing professionals. Indeed, MH state, regional or national trade associations – as well as private events – demonstrate that hunger that Ron Thomas Sr. …

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Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales

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Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it. Photo Credit – WikiCommons. We also tend to 'judge' or 'discern.' Labels are not just something on a can …

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Money Motivations

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There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …

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