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Quality vs. Cost

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  There are times that we have done ourselves a dis-service in the manufactured housing arena, by emphasizing the fact that we 'save people money.' I've heard sales people use the words 'its cheaper than conventional site built housing!' in their sales presentation, as I suppressed the need to up-chuck.     “Cheaper” has to …

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Is Content Marketing in Business 2 Business Marketing the New King?

10.28.2011_HiveFire_Marketing_survey_results posted on MHMSM.com

Entrepreneur recently cited a study by HiveFire, a Cambridge, Massachusetts based internet marketing software company. The topic was fascinating and I believe there was some good takeaways from HiveFire's report. That said, in reviewing the study, it brought to mind the following fabled quote: "There are three kinds of lies: lies, damned lies and statistics.”  – …

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