We've looked at sales tips, motivators, Pinterest pages, blogging and infographics among the many tools you can use to advance manufactured housing. Today, lets look at factoids. Factoids are brief statements of fact. When used in colored text backgrounds they can grab attention and make a visual (emotional) as well as logical impact. The factoids …
On a number of occasions last summer, I took off with my family to local or area getaways. The iPhone and iPad where with me. Social networks and the web were a click away. Relaxation, fun and biz were all woven seamlessly. Before we published the Manufactured Housing Revolution, I sat by the fountains at …
At the recent Iowa Manufactured Housing Association 65th annual event, business management guru Chad Carr made a number of great points. Among them was the fact that the wise business owner who has more than just himself in his company must 'always be recruiting.' Let's look at that 'always be recruiting' concept for your sales …
The election is behind us and it holds many lessons for marketers. The results of the election are amazingly like what we started with. A Republican House. A Democratic Senate. Barack Obama staying at 1600 Pennsylvania Ave. Republicans picked up one or more governorships. What happened? Why? What does it teach us about marketing and …
Most of us are familiar with "man caves." You know, those rooms dominated by a flat screen TV where the guy hangs out to watch football, other sporting events or a movie while eating and drinking in the comfort of his home. But how many today think about the "Cave Man," in the context of …
PiP for millions means 'Picture in Picture.' For association minded pros, when we see PiP we should think Protect Inform Promote. More than one manufactured housing association in recent years have been under budgetary assault. Many had have felt the pinch of falling shipments, just as businesses have, so in some cases associations went into …
