PiP for millions means 'Picture in Picture.' For association minded pros, when we see PiP we should think Protect Inform Promote.
More than one manufactured housing association in recent years have been under budgetary assault. Many had have felt the pinch of falling shipments, just as businesses have, so in some cases associations went into pure protection mode.
Thankfully, the industry's uptick this year has allowed those which had to do just Protection to return to Informing and Promoting, rekindling the complete PIP process anew.
We could mention initiatives in Florida and Texas to enhance their web presence and benefit their members in information and promotion alike.
An example that we happen to be involved with is the Midwest Manufactured Housing Federation's Louisville Show website. This will be 'formally unveiled' this week, when the MMHF's Louisville Show Chairman Ron Thomas' Featured Article on MHProNews.com. See the Featured Article module on the MHProNews.com home page to see his article.
When that page goes live, we will update this blog post with the link to that new show site.
Protection takes place at the local, state and federal level. Business buildling Information, Inspiration and Promotion are going to be showcased at the Louisville Show and on the Louisville Show's website.
The link below is to a site that the National Association of Home Builders commissioned for their annual event. NAHB has big bucks compare to manufactured housing. They no doubt dropped a pretty penny on this website of theirs:
But below this paragraph, we will send you the link to the new Louisville Show site that they graciously allowed us to build as part of the Inform and Promote portions of their five state federation's efforts.
My hunch is that we did this for a considerably more modest budget that the NAHB did for their annual show's website. What do you think? Which would you be more proud of overall?
When we make our Industry's events look good, than we look better in the process too.
There will be more features and pages added to the Louisville Show website that ought to be complete before October is done. But you can already see much of the meat and potatoes that showcase what makes going to a great, historic show like Louisville a win for all involved.
Hats off to the MMHF and Dennis Hill at Show Ways for taking the leap of faith to have this site built. We at appreciated the opportunity to serve on this high visibility project.
Whether you think you can or whether you think you can't, you're right. – Henry Ford