Let’s start with the obvious. This is an MH industry marketing and sales focused blog. And in every new year, owners, managers, associations and those with a fire in their belly who want to improve their front line performance ponder and then resolve to learn and execute ways that improve their bottom lines. If you’re …
Marketing, Sales, Management, Metrics and 2016 Resolutions Read More »
At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: “Do you think that the media has an impact on manufactured housing’s image and sales?” Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most …
There are two ways to earn more in 2016 selling manufactured homes (MH) or filling vacant MH sites. There is 1) trial and error, groping for ways to improve marketing and sales performance. Then there is 2) leveraging other’s knowledge, expertise and experience to shorten the learning curve, and advance your business or career more …
Those who come from a 'foreign' land speak and sound differently than we do. When they learn English, it is their second language. It takes some time to learn how to communicate effectively, so that natives and foreigners understand each other. The same principle often holds true in business. We learn a way – "our …
We all say that we want to progress or advance in sales and profits. Certainly some companies are selling more new homes in manufactured housing. That means more loans are being closed, more insurance policies are being written, so the whole range of products and services that go into every new manufactured home sales takes …
I read an interesting article the other day about the power of moms. It's not 'new' news to anyone how powerful moms are. They are and have been the rock of the family. They keep the kids (and husbands) healthy, on time, on task, well fed, well dressed, and so much more. But the article …
