Let’s summarize what clear data (facts), Frank Rolfe, and MHVillage’s Darren Krolewski statements should be informing all manufactured housing professionals, owners and investors.
Modern manufactured homes are widely misunderstood. If this weren’t true, you’d be selling many times more manufactured homes at your location(s) than is currently true.
That summary is an important element to understanding how to grow sales in your local market. For the details per Frank, Darren and the relevant data, click here.
Because the problem – ignorance, prejudice, bias, NIMBY, and misunderstanding are well known – the highly profitable solution becomes clear. It’s simple, yet profound.
The solution is market-based, local-level educational efforts.
Education must be on two levels. Professional education, plus the education of the public including opinion influencers.
Well qualified home buyers, which routinely describes those buying conventional housing, shop for weeks or months (sometimes, years) before making a decision. They may only call, message, or come out to look after they’ve been doing their homework online or doing drive-by-looks for weeks or months. That means your online strategy must account for that reality.
For the personal engagement with consumers, if you handle them professionally, they may make what seems to be rapid decision. But remember – in fact, they’ve been shopping for quite some time. If they come to you, that often means you have to screw up to not sell them.
So don’t screw up.
Every location that wants to grow sustainably needs one or more apprentices.
The investment in the correct online, video, and sales coaching/training is tiny compared to the ROI. It’s common sense. It’s honorable and ethical, and thus sustainable. Once understood, its less stress than many current sales models. To learn more, click or call. To see the relevant data and comments from Frank, and Darren, click the link below. ## (Marketing, research, educational, data, analysis and commentary.)
(Third party images are provided under fair use guidelines).
RVHorizon/MHP Funds Investing/Mobile Home Univ Communities Leader, Frank Rolfe’s Hidden Gem
By L.A. “Tony” Kovach – Masthead commentary, for MHProNews.com.
Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.
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