The Louisiana Manufactured Housing Association (LMHA) video below takes a tact at defending and promoting the acceptance of manufactured homes that is noteworthy.
It could have utilized the singularly important point of HUD Code manufactured home enhanced preemption, or any number of other research points that were available at the time the video was produced. So while it is useful, it could be improved.
Lenny Kopowski and Steve Duke at LMHA have been doing such educational and outreach efforts for years.
That said, it debatably stands far and away better than anything that the national Manufactured Housing Institute (MHI) has produced to date.
Several states have made efforts at growing the industry at the state level. That’s laudable.
The unfortunate point is that MHI, which has millions a year in budget should be doing this sort of work, shouldn’t they? Don’t they claim to represent all aspects of factory-built housing?
Louisiana’s slip in new home shipments is one of several topics that MHI has ignored in their recent ‘newsletter’ to their members. Several states have told MHProNews that they are concerned.
Michigan’s shipments is another top ten state in recent years that has been losing, not gaining, in year-over-year new manufactured home shipments.
What will change this or other troubling industry dynamics?
One answer is the one that UMH President Sam Landy suggested, each company is responsible for its own marketing. Each company is logically responsible for its own sales engagement systems too.
After all, all sales are local ones.
Beyond that, independents who want to see growth should consider new alliances.
Because in the post-production sector, that MHI claims to be doing, the evidence suggests they are fast at defending themselves or a favored company, such as Clayton or 21st.
But beyond that, they’re efforts for protecting, educating, and promoting on behalf of the broader industry have not produced anything akin to this generally promising notion by LMHA, posted above. “We Provide, You Decide.” © ## (News , analysis, and commentary.)
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