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Retail in the Digital Age, and Manufactured Housing

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You enter a large store for the first time. You stop, look around, turn, and walk the aisle to your right.  The odds on your doing just that were known and calculated in advance. 

 

Security video cameras are scanning everyone that comes through that front door. Those cameras are often doing more than watching out for possible shoplifting. 

 

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Head counts are made.

Traffic patterns within the store are noted. 

For sophisticated retailers that allocate the resources could deploy facial recognition, cellular detection, and an array of information could potentially be gathered, moment by moment. That gathered data can and is being analyzed.

Welcome to modern retailing.

Walmart, Target, or other larger chains know how many will go left, how many walk straight ahead, and how many go right. 

They use that information to better know where to set their signage or displays.  Focus groups can help the determine what lingo and/or images are more likely to grab the attention of which types of groups.

Their goal is simple. They want to separate you from as much of your money as possible. But they want to do so in ways that keeps you and yours coming back. 

BlackFridayLineKohls8.3MillionHomes14.9PercentMoveAvg1of7MovingMrketSalesMHProNews_001

 

Black Friday will soon be upon us. It’s a science. “Door-buster” bargains gets you or people like yourself in their store. Once in, retailer data reflects that their odds of getting you or others back in their store during that same holiday shopping season just spiked.  

For that reason, a few ‘loss leaders‘ products per store is an investment to insure the return of the most customers.  The odds are all known in advance. 

Where is that level that blends the research, art, and the science of marketing and sales in manufactured housing?  

ICYMI, earlier this morning, we did this report. Please read it, because this is part two of a multiple part series on manufactured homes today.  See that in related reports, linked further below. “That’s News through the Lens of Manufactured Homes, and Factory-Built Housing,” © where “We Provide, You Decide.” ©   ## (News, analysis, and commentary.)

(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

Manufactured Home Communities Sold=Mega-Million$, SUN Settles Big Case, ‘Mobile Homes’ in the News

“The Creepy Line” Video DocuDrama, Manufactured Housing – The Problem, Solution, and You

 

Clayton Homes and 21st Mortgage’s Manufactured Housing “Spies”

Official Federal Housing and Construction Activity Report, Video

 

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