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Manufactured Home Communities Sold=Mega-Million$, SUN Settles Big Case, ‘Mobile Homes’ in the News

ManufacturedHomeCommunitieSoldMegaMillionsSUnCommunitiesSettlesBigCaseMObilesHomesNewsDailyBusinessNewsMHProNews

 

What follows are a series of screen captures of news headlines from across the country.

These screen captures are from this morning, 10.22.2018, at the times shown.

GooglesearchNewsHeadlines10222018ManufacturedHousingIndustryDailyBusinessNewsMHproNewsPage1Top5Hits 

There are two communities that sold for a total of $165 million dollars. That’s one of the headlines that professionals – notably those in or tied to the communities sector – are keenly interested in reading about.

 NewYorkAttorneyGeneralSettlesCaseSunCommunitiesManufacturedHousingDailyBuisnessNewsMHProNews600

 

Next, the State of New York’s Attorney General settled a case a big case with Sun Communities and others in the manufactured home community (MHC) business.  The litigation involved rent-to-own or lease-purchase options. Keep in mind prior news we’ve covered on the Daily Business News on MHProNews that related to that hot topic, starting at this link here.

Consumers/MH Shoppers

Now, imagine yourself as a typical American.  Picture that you are not in the manufactured home industry.  You know only what you read, see, or hear from the mainstream news media. 

This imaginary person is seeking affordable housing.  You are more likely to be thinking the words ‘mobile home’ instead of ‘manufactured home,’ right?  After all, that is what Foremost told us in their survey, linked here.

 Page1GooglesearchMobileHomes10222018-600

 

 Page1bGooglesearchMobileHomeNews10222018-600

What if you are one of the claimed 25 million unique visitors that MHVillage says visits their website each year?  Please, keep scanning, and keep that mind open for what follows.

 Page2GooglesearchMobileHomesNews10222018600

 Page2GooglesearchMobileHomesNews10222018-600

 

 

Page2bGooglesearchMobileHomesNews10222018600

This Google search is a common result. Page after page of what appears to be mostly bad news. 

Objectively speaking, isn’t this what millions of Americans think about ‘mobile homes’ or more properly, manufactured homes – right?  Millions wonder, what is the cost for them to get a lower price?  Millions think no further than the headlines like those, shown above. 

 

2018-06-22_0521ConversionRatiosPerMHVillageLogoManufacturedHousingIndustryDailyBusinessNewsMHProNews600
Data per MHVillage, collage by MHProNews.

It is headline news like the above that is part of the reason why MHVillage – or for that matter, most every manufactured housing operation in the nation – has such a low percentage of closings vs visitors to their websites or business locations.

That sadly low closing ratio are common, even among the giants. 

This is under 400 words. It’s the first part of today’s manufactured housing professional wake-up call.  More to follow, as we lay out not only the challenges, but also solutions.   ## (News, analysis, and commentary.)

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SoheylaKovachDailyBusinessNewsMHProNewsMHLivingNewsSubmitted by Soheyla Kovach to the Daily Business News for MHProNews.com. Soheyla is a managing member of LifeStyle Factory Homes, LLC, the parent company to MHProNews, and MHLivingNews.com.

Related Reports:

 

Official Federal Housing and Construction Activity Report, Video

“The Creepy Line” Video DocuDrama, Manufactured Housing – The Problem, Solution, and You

 

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