Sorry, but there must be serious changes made at the post-production ‘efforts’ by the Manufactured Housing Institute (MHI) to ‘promote’ manufactured housing. One of them is how the Arlington, VA based trade group presents ‘facts’ about the residents our industry seeks and serves.
As an article earlier today reflected what the market potential is for manufactured homes. Properly understood, it is nothing short of stunning. ICYMI, see that via the linked text-image box below.
The Truth Well Told?
While it is true that millions who own a pre-HUD Code mobile home or post-code manufactured home earn less than residents of other forms of housing, that sends a potentially problematic message to those who may have their nose in the air. MHI – or anyone else – ought to use that data point with caution.
It is a good thing that our industry can serve the working class, and those with lower incomes. That the working class can qualify for a modern manufactured home ought to be celebrated. But it is a foolish thing to artificially limit the industry to serving only those fine economic groups. The industry should serve them all, and ought to work for financing that is appropriate, not only for the Clayton Homes backed ‘new class of homes.’ ICMYI, see the troubling report below.
The wizards of Arlington – who boldly claimed that they reached an audience of some 84,000,000 Americans with their advertorials, and millions more via Facebook, clearly didn’t think that claim through. If it were true, the historical poor results in recent years proves that MHI’s concept of ‘marketing and promotion’ did not resonate with the audience.
Even more troubling, the already low numbers are now sliding in recent months. Skyline Champion is right. The industry has upside. But will that be achieved by the current ‘leadership’ in Omaha-Knoxville-Arlington?
During an affordable housing crisis, the facts and trends are an alarming wake up call for those who think long term.
No one thing explains everything about the headwinds manufactured housing faces. But poor communications about some great facts about manufactured homes and who owns them has to be part of the problem.
Among the more popular articles on MHLivingNews are those about movie stars and the rich and famous who own a manufactured home. Of course.
The newest article on MHLivingNews features Minnie Driver, but also sheds light on other “rich and frugal” residents of modern manufactured homes.
Celebrities, Millionaires, Billionaires and Their Appealing Manufactured Homes – manufacturedhomelivingnews.com
There’s an incongruity stirring in most of the U.S. and Canada. Hundreds of millions think of mobile and manufactured homes as housing built for the poor or lower middle class. Really? Tell that to the celebrities, millionaires, and billionaires who own and love their manufactured and mobile homes. Don’t get me wrong.
Check it out on Manufactured Home Living News at the link above. Why not share that link with your circle and prospects? When more professionals and shoppers know about the rich and frugal who own manufactured homes and love them, don’t be surprised when more Americans start buying new manufactured homes.
Celebrities owning manufactured homes could also make an impression with public officials too. After all, they often get star struck too. “We Provide, You Decide” © ## (News, analysis, commentary.)
NOTICE 2: Readers have periodically reported that they are getting a better experience when reading MHProNews on the Microsoft Edge, or Apple Safari browser than with Google’s Chrome browser. Chrome reportedly manipulates the content of a page more than the other two browsers do.
(Related Reports are further below. Third-party images and content are provided under fair use guidelines.)
1) To sign up in seconds for our MH Industry leading emailed news updates, click here.
2) To pro-vide a News Tips and/or Commentary, click the link to the left. Please note if comments are on-or-off the record, thank you.
3) Marketing, Web, Video, Consulting, Recruiting and Training Re-sources
You can click on the image/text boxes to learn more about that topic.
HUD Code Manufactured Home Production Decline Persists – Time For Action Not Excuses | Manufactured Housing Association Regulatory Reform
Washington, D.C., February 4, 2019 – The Manufactured Housing Association for Regulatory Reform (MHARR) reports that according to official statistics compiled on behalf of the U.S. Department of Housing and Urban Development (HUD), HUD Code manufactured home production declined again in December 2018.
“The Illusion of Motion Versus Real-World Challenges” | Manufactured Housing Association Regulatory Reform
Motion – or, more accurately, activity – in and of itself, is not necessarily synonymous with, or equivalent to, realprogress, or, in fact, any progress at all.