Having re-branded 18-year-old SSK Communities as “You Got it Homes,” co-founder Nathan Smith says the company sold no new manufactured homes in 2011, 60 in 2012, and they are already ahead of last year’s sales, due to aggressive TV ads. As the owner/operator of 22 land lease communities with 4,900 homesites in Indiana, Kentucky, and Ohio, Smith says they are one of the first companies in the country to build a vertically-integrated business model—they sell the manufactured homes, arrange or provide financing, insure the home and manage the communities. Cincinnati reports Smith, who is also chairman of the Manufactured Housing Institute (MHI), says people like the streamlined one-stop shopping approach, and the company’s website, yougotithomes.com has generated over 4,000 sales leads. MHProNew has learned SSK is the largest MHC owner in Kentucky and one of the top 30 in the country.
(Photo credit: Carie Cochran/enquirer–Nathan Smith with one of the homes for sale.)