Wikipedia defines microtargeting as follows: "Microtargeting is the use by political parties and election campaigns of direct marketing data mining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. They then use various means …
Like you, I'm a reader. There are a wide array of resources I get daily, in and out of our industry: tech, sales, business, political, marketing, news, other publications and all the good reads that folks like you send me via email. Such reading is on top of doing my work, of course. The column …
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The first time a lady listens to a man's 'sales pitch' at a bar, she may be beguiled. But after four years of hearing that same pitch from the same person, she ought to know if it rings true or if it rings hollow. My wife and I love our five and a half year …
Thought proceeds action. So provoking thought can proceed provoking action. We are a year into a manufactured housing sales upturn, that's welcome news. But what lies ahead? Doesn't that depend on what pros like you think about and decide to do? Even with the Labor day weekend, we are off to a heady pace in …
As a former student of the University of Oklahoma, I can tell you about the year that Arkansas University kicked our cans in football before a national audience. Lou Holtz was their head coach. Holtz had benched two of his starters for rules violations, just before the big game. OU fans were smiling at that, …
In this issue we have the exclusive "Cup of Coffee" interview with Democratic Senate candidate, Congressman Joe Donnelly, who co-sponsored the bi-partisan HR 3849. You will also find an election study done by a team at the a University of Colorado that uses a formula has been 100% accurate in predicting the outcome of presidential …
There is a synergy that can – and does increasingly – exist between business professionals, associations and your industry's trade media. That was manifest in a very substantive way this week, when Kurt Kelly sent me an article that shared 10 tips for Gulf Coast Manufactured Home businesses to implement in preparation for the landfall …
We often hear the term 'status quo,' but in fact on almost any topic you can imagine, there is movement either backward or forward. The quality of a school, college, or business, the polling data on a political candidate or the status of a career or industry are typically advancing forward or slipping backwards. The …
The rear view mirror isn't our focus when we drive. But danger may lurk from behind when driving, so we ignore the rear view mirror at our own peril. Or as historian philosopher George Santayana said: Those who cannot remember the past are condemned to repeat it. George Santayana A variation on Santayna's gem is this: Those who …
You just have to love movie titles. Most are short, pithy and just hit you with a Sudden Impact Sounds pretty Clint Eastwoodish, doesn't it? Or how about this one: Shoulder to Shoulder Are right, the last was a Brit mini series and not a movie, so enough titles for now. Executive Decisions. Shoulder to …
