There is a synergy that can – and does increasingly – exist between business professionals, associations and your industry's trade media. That was manifest in a very substantive way this week, when Kurt Kelly sent me an article that shared 10 tips for Gulf Coast Manufactured Home businesses to implement in preparation for the landfall of Hurricane Isaac. In about two hours, we had the article published, initial outreaches to promote it out and the first thank you messages from business and association leaders back in response.
Hats off to Kurt Kelly for his thoughtful, proactive sharing of insights. Our thoughts and prayers will be with those who are impacted by Isaac.
Sit down with the Congressman for Coffee
We have in hand the exclusive, A Cup of Coffee with...Congressman Joe Donnelly.
This latest article in our periodic interview series will go live on our website with the new September issue, you can see our previous, popular Cup of Coffee with…interviews at the link above.
The September issue will have a column by a former president, some university level studies on political and economic issues, plus an exclusive new article by not one, but two of the top independent retailers in the country.
We will also have our normal strong line up of Featured Articles on community, fair housing, general industry, marketing, management and inspirational columns by some top people in their field. This will all be yours to enjoy when our 36th monthly issue goes live, by Saturday evening Sept 1, 2012. Please spread the word to your team and industry colleagues.
5 Keys Needed for the Manufactured Housing Renaissance
What is needed for a true, sustainable Renaissance for manufactured housing? Consider these five “pieces of the puzzle.”
Best practices professionalism in marketing, sales and management.
Committed businesses owners and professionals engaged in associations, business building events, in tandem with solution and goal focused trade media.
Financing supported by effective Remarketing, or a “resale” process that mimics the potential results that realtors bring for lender's repossessions and consumer owned homes. Cost-effective remarketing/resale is a proven way to fuel more new home sales, support sustain home resale value and thus attract more qualified customers who want to know, what is my exit strategy if I buy a manufactured home?
Local, state and national image building. We must define ourselves or others will define us. We must note that image building without professionalism is insufficient.
Political engagement that includes positive engagement aligned with businesses, associations, trade media and some 20 +/- million manufactured home owners. When we as manufactured housing business professionals and associations have alignment with our manufactured home-owner base, the doors will open wider for us at the local, state and national levels.
Are there more issues than these we could address in the puzzle above? Of course. We hope to have an exclusive Cup of Coffee with…Randy Rowe, Chairman of Green Courte Partners, in October 2012 that is likely to delve into his unique perspective on the future growth path for manufactured housing and communities.
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Today, we keep it S&S or short and sweet. Join us in this short and sweet, great coming of age adventure into the renaissance of manufactured housing. All those who 'enter into' this renaissance will tend to benefit well beyond those who lag behind for whatever reason. ##
Whether you think you can or whether you think you can't, you're right. – Henry Ford